Mountain Living BC LL Fest media kit 2012

PHOTO CO URTESY VAIL R ES ORTS

auto show / fashion show / home design / wine & cuisine

CELEBRATE LUXURY AT THE

PHOTO CO URTESY VAIL RESO RTS

Beaver Creek Resort and Mountain Living magazine are pleased to present the FIRST ANNUAL BEAVER CREEK LUXURY LIFESTYLE FESTIVAL. This signature event will celebrate the very best of LUXURY HOME DESIGN & FURNISHINGS, FASHION, ART, WINE & CUISINE AND AUTOMOBILES in a series of exclusive events designed to inspire dreamers—and buyers.

The weekend will begin with the NOUVEAU CONCOURS D’ELEGANCE, a luxury car show that offers guests the rare opportunity to test-drive a spectacular array of automobiles with Beaver Creek’s beautiful mountain scenery as their backdrop. Guests will also be treated to a first look at the season’s top designer collections at a WINTER FASHION SHOW, can sample delicious cuisine from the area’s top restaurants at the DECADENT DISH RESTAURANT EXPERIENCE, and sip fabulous wines as they browse Beaver Creek’s finest art galleries at the lively WINE TASTING GALLERY STROLL.

BEAVER CREEK LUXURY LIFESTYLE FESTIVAL The Beaver Creek Luxury Lifestyle Festival will offer plenty of shopping opportunities, too. At the MOUNTAIN LIVING LUXURY HOME EXPOSITION, visitors can browse products and services designed with luxury homes in mind. And a VENDOR FAIR, open all weekend, will feature fashion, jewelry, spa products and much more.

Festival attendees will also have the chance to tour some of the most stylish luxury homes in the valley at THE LUXURY HOME TOUR OF BEAVER CREEK. A convenient shuttle service will make it easy for guests to visit each home.

Each sponsor of this signature weekend will be included in the official Beaver Creek Luxury Lifestyle Festival program published

by Mountain Living and distributed throughout Beaver Creek and the Vail Valley, and to Mountain Living subscribers statewide. Sponsor benefits are included in this guide.

schedule of events THURSDAY, SEPTEMBER 13 2-5 PM Special Weekend Preview Event with Porsche

FRIDAY, SEPTEMBER 14

SATURDAY, SEPTEMBER 15

5 PM » Culinary Demonstrations

10-4 PM » Nouveau Concours d’Elegance Auto Show

5-6 PM Designer’s Preview (ticketed)

» Test Drives for Charity (ticketed)

6:15 PM VIP doors open for Winter Fashion Show (ticketed)

PHOTO CO URTESY VAIL RE SORTS

6:30 PM General admission doors open for Winter Fashion Show 7 PM Winter Fashion Show

» Beaver Creek Luxury Home Tour » Mountain Living Luxury Home Exposition 12, 1 & 3 PM Culinary Demonstrations 2-4 PM Wine Tasting Gallery Stroll (ticketed) 5-7 PM Beaver Creek Luxury Home Progressive Dinner (ticketed)

SUNDAY, SEPTEMBER 16 10-4 PM » Nouveau Concours d’Elegance Auto Show » Test Drives for Charity (ticketed) » Mountain Living Luxury Home Exposition 12, 1 & 3 PM Culinary Demonstrations 2-4 PM The Decadent Dish Restaurant Experience (ticketed)

about us MOUNTAIN LIVING Mountain Living has been attracting mountain enthusiasts and prospective home-buyers for 18 YEARS, making us the most established, well-respected mountain homedesign brand in the western United States. A robust, interactive and expanded audience, superior editorial content, longevity and loyalty in the marketplace and local networking makes Mountain Living THE LEADER IN MOUNTAIN HOME DESIGN. 61% of ML readers plan to buy or build a home in the mountains in the next 12-24 months.

PHOTO CO URTESY VAIL RESO RTS

BEAVER CREEK RESORT Each year, Beaver Creek Resort welcomes approximately 1.5 million guests who have a median annual household income of $300,000.

Our guests are influencers who are very brand conscious and brand loyal. Many invest in Beaver Creek properties and return year after year. Beaver Creek actively engages our guests in the pursuits they are most passionate about, from outdoor activities to the arts, food and wine to quality time spent with family.

demographics & distribution BEAVER CREEK LUXURY LIFESTYLE FESTIVAL 2012 DEMOGRAPHICS AND PROJECTIONS » Expected number of attendees: 5,000 » Average household income: $450,000 » Geographic distribution: Local resident: 40% In-state resident: 40% Out-of-state resident: 20% » Gender: Male: 48% Female: 52% Age: 45-65

DISTRIBUTION 12,000 programs to Mountain Living subscribers and outlets throughout the Beaver Creek/ Vail Valley.

presenting sponsor

sponsorships Present your brand to an audience with affluence and influence by sponsoring the inaugural Beaver Creek Luxury Lifestyle Festival.

PHOTO CO URTESY VAIL RE SORTS

Presenting and Partner Sponsorship packages are currently available.

PLUS: Auto, Fashion, Culinary, Wine and Spirits, Home, Design, ML Luxury Home Exposition, and Real Estate Brokerage sponsorship opportunities are also available now. Sponsorship opportunities are limited.

PRESENTING SPONSORSHIP: $10,000 MINIMUM SPONSOR BENEFITS INCLUDE: » Full-page ad in the BC Luxury Lifestyle Festival publication produced by Mountain Living » Online Resources Portfolio on www.mountainliving.com » Two social media partner posts on Mountain Living’s Facebook and Twitter pages » Logo placement on event bags (festival publication included) » Exhibit space at Mountain Living Luxury Home Exposition » Inclusion of logo with presenting sponsor designation on all collateral » Designation as presenting sponsor on all print media » Mention as presenting sponsor in all radio advertisements » Inclusion in electronic media and website » Four luxury sponsor bags and VIP passes to all ticketed events » Exclusive right to brand category » One-night complimentary lodging

PARTNER SPONSORSHIP: Full page: $4,995 Half page: $3,995 MINIMUM SPONSOR BENEFITS INCLUDE: » Full-page or half-page ad in the BC Luxury Lifestyle Festival publication produced by Mountain Living » Logo placement on event bags (festival publication included) » Exhibit space at Mountain Living Luxury Home Exposition » 2 VIP passes to all ticketed events

auto show

events NOUVEAU CONCOURS D’ELEGANCE The anchor of the Beaver Creek Luxury Lifestyle Festival, the Nouveau Concours d’Elegance is destined to become one of the most desirable exotic and luxury car shows in the country. This exclusive auto show will feature the newest, most exciting luxury automobiles on the market, and offer guests the opportunity to test-drive the cars of their choice.

Admission to the car show is free.

Test Drives for Charity are available for $25. One-hundred percent of the proceeds will be donated to our official event beneficiary.

sponsorship TEST DRIVES FOR CHARITY SPONSOR: $5,500 (Total value: $8,950) MINIMUM SPONSOR BENEFITS INCLUDE: » One of 10 auto brands invited to participate in our Test Drives for Charity program. » Full-page ad in the BC Luxury Lifestyle Festival publication produced by Mountain Living » Online Resources Portfolio on www.mountainliving.com » Two social media partner posts on Mountain Living’s Facebook and Twitter pages » Logo placement on event bags (festival publication included) » Inclusion in the print, radio and online pre-event campaign » Additional promotion at the Nouveau Concours d’Elegance » Televised test drive on TV8’s “Good Morning Vail” program » Four VIP passes to all ticketed events, plus sponsor gift bags » One-night complimentary lodging

fashion show

sponsorship events FASHION DESIGNER’S PREVIEW Preview private collections and discuss the latest trends in highcountry haute couture with our featured designers. ONLY 50 TICKETS will be sold to this exclusive event. Tickets are $100 (a portion of proceeds goes to charity) and include cocktails and savory bites, plus Champagne Row seating at the fashion show.

WINTER FASHION SHOW Winter isn’t just about snow and skiing, it’s about high fashion at high altitude! This event will feature a sneak peek at winter collections from a variety of top designers.

General admission is free. A Champagne Row seating upgrade ($25) includes complimentary Champagne and sweet bites.

FASHION SPONSORSHIP: Full page: $5,500 Half page: $3,995 MINIMUM SPONSOR BENEFITS INCLUDE: » Full-page or half-page ad in the BC Luxury Lifestyle Festival publication produced by Mountain Living » Online Resources Portfolio on www.mountainliving.com » Two social media partner posts on Mountain Living’s Facebook and Twitter pages » Logo placement on event bags (festival publication included) » Inclusion of logo with sponsor designation at Winter Fashion Show » Signage opportunities » Distribution of collateral at Winter Fashion Show » Four luxury sponsor bags and VIP passes to all ticketed events

home design

home design sponsorships events

REAL ESTATE BROKERAGE SPONSOR: $5,500 (Total value: $11,500)

BEAVER CREEK LUXURY HOME TOUR Tour a selection of the most beautiful for-sale homes in Beaver Creek.

Our luxury buses will transport guests in small groups to guided tours of homes in Beaver Creek, Bachelor Gulch and Arrowhead.

Tours will depart in 30-minute intervals throughout the day. For dreamers and potential homebuyers, it’s an event not to be missed!

PHOTO BY AU DR EY HAL L

MOUNTAIN LIVING LUXURY HOME EXPOSITION This unique event will showcase the latest luxury products and services designed for mountain homes and lifestyles. Attendees will find ideas and inspiration for every room in the house, from the kitchen to the bedroom (and maybe even the jewelry box). Admission is free.

MINIMUM SPONSOR BENEFITS INCLUDE: » Inclusion of your listed property in the Beaver Creek Luxury Home Tour ($2,000 for each additional home) » Full-page home profile in the BC Luxury Lifestyle Festival publication produced by Mountain Living » Online Resources Portfolio on www.mountainliving.com » Two social media partner posts on Mountain Living’s Facebook and Twitter pages » Logo placement on event bags (festival publication included) » Name/logo included in all print and promotional material produced by Beaver Creek Resort where applicable (1st tier). » “Brought to you by” mentions on all radio tour promotions » Exhibit space at Mountain Living Luxury Home Exposition » Four VIP passes to all ticketed events, plus sponsor gift bags. » One-night complimentary lodging

ASSOCIATE REALTOR SPONSOR: $2,000 Must be associated with a sponsor brokerage MINIMUM SPONSOR BENEFITS INCLUDE: » Inclusion of your listed property in the Beaver Creek Luxury Home Tour » Full-page home profile in the BC Luxury Lifestyle Festival publication produced by Mountain Living

MOUNTAIN LIVING LUXURY HOME EXHIBITOR SPONSORSHIP: $1,200 MINIMUM SPONSOR BENEFITS INCLUDE: » Exhibit space at event » Logo inclusion on ML Luxury Home Exposition page in BC Luxury Lifestyle Festival publication produced by Mountain Living » Signage opportunities » Distribution of collateral at show, plus one sponsor bag

wine & cuisine

sponsorship WINE/SPIRITS SPONSORSHIP:

events

Full page: $5,500 Half page: $3,995 MINIMUM SPONSOR BENEFITS INCLUDE:

CULINARY DEMONSTRATIONS Join us in the Beaver Creek Culinary Tent for cooking demonstrations of all types and tastes from Beaver Creek’s most talented chefs. Admission is free.

LUXURY HOME PROGRESSIVE DINNER Saturday night’s exclusive event pairs the most beautiful private homes in Beaver Creek with talented local chefs for a fun and delicious four-course progressive dinner paired with wine. Tickets are $125 each.

WINE TASTING GALLERY STROLL This lively event combines two luxuries in one experience: a self-guided tour of Beaver Creek’s art and jewelry galleries, and the opportunity to sip and sample fabulous wines along the way.

Tickets are $50 each.

THE DECADENT DISH RESTAURANT EXPERIENCE We’ll give the finest ingredients (think truffles, cheeses and chocolates) to our team of top chefs and ask them to each create one decadent dish for guests to taste on a self-guided tour of Beaver Creek’s wonderful restaurants. Tickets are $50 each.

» Full-page or half-page ad in the BC Luxury Lifestyle Festival publication produced by Mountain Living » Online Resources Portfolio on www.mountainliving.com » Two Social Media Partner Posts on Mountain Living’s Facebook and Twitter pages » Logo placement on event bags (festival publication included) » Inclusion of logo and sponsor designation at Culinary Tent » Signage opportunities » Distribution of collateral at event » Four luxury sponsor bags and VIP passes to all ticketed events

ADS & DEADLINES

rates AD RATES

2-PAGE SPREAD BLEED 18.25 X 11.125

FULL-PAGE BLEED 9.25 X 11.125

PLEASE NOTE: all text/ important graphics must be inset .25” from the trim size and .5” from the gutter

PLEASE NOTE: all text/important graphics must be inset .25” from the trim size

1/2-PAGE VERTICAL 3.975 X 10

SPECS FOR FULL-PAGE-BLEED ADS

» Full page: $2,750 » Half page: $1,500 BLEED SIZE: 9.25 x 11.125; this section of your graphics will be trimmed off after printing

TRIM SIZE: 9 x 10.875; actual edge of the final paper

SAFE SIZE: 8.5 x 10.375; no logos, text or important graphics beyond this line

1/2-PAGE HORIZONTAL 8.15 X 4.897

ad materials Digital File requirements for Print ads If ad is submitted as a PDF (camera-ready): » 300 DPI resolution, PDF “X1A” with a .125” bleed on all four sides and no crop marks (bleeds only apply to full-page ads and 2-page spreads) If ML is designing your ad, please submit the following materials: » 3-5 images: must be 300 DPI resolution and at least 4x5 inches » Logo: 300 DPI resolution and an EPS, TIFF or .AI file » Text and contact information: maximum of 20 words

How to submit your files: » Upload file on the FTP site » Email if less than 8 MB in size » Send a CD

ftp site Host: ftp.treb.com User: ftpstories Password: wiesner21 Instructions Drag and drop your file into the “Mountain Living---Luxury Lifestyle Festival” ads folder.

Please include your company’s name in the name of your file. All ad materials are to be uploaded to our FTP site or emailed to Loneta Showell at lshowell@nci.com. Please notify Loneta of which option you choose to submit your materials.

deadlines sponsorship sign up deadline: Aug 6 Luxury Home Exhibitor deadline: Sept. 3 (must sign up by Aug 6 for your logo to be included in the BC Luxury Lifestyle Festival program) Ad materials due: Aug 6 Distribution date: Sept. 4

contact Please contact Loneta Showell at 303.248.2052 or lshowell@nci.com after you have emailed her your ad materials or uploaded them to our FTP site.

contact SPONSORSHIP SALES » Cat Coughran Beaver Creek Resort 970.845.5973 ccoughran@vailresorts.com » Cyndi Hochberg Mountain Living 303.641.3262 chochberg@mountainliving.com » Jamie Froyd Mountain Living 303.931.0743 jfroyd@mountainliving.com » Magen Dallenbach Mountain Living 310.650.3443 mdallenbach@mountainliving.com

» Anna Cutts Beaver Creek Resort 970.845.5974 acutts@vailresorts.com » Ashton Lynch Mountain Living 303.248.2067 alynch@mountainliving.com V4

PHOTO CO URTESY VAIL RESORTS

EVENTS/MARKETING