2016 NCSG Media Kit

SWEEPING August 2015 VOLUME 39 #7

The Journal of Chimney and Venting Technology

The Progress Issue To Grow Or Not To Grow

Kit

Root Canal Revisited

What Chimney and Hearth Companies Need to Know about OSHA Ask Not What The Guild Can Do For You‌

2016

NCSG

Media

Audience Why advertise to the NCSG? Advertising Opportunities

S WEEPING The Journal of Chimney & Venting Technology

The business, technical and industry news within the full-color pages of Sweeping: The Journal of Chimney & Venting Technology lands in the mailboxes of each of our member companies and our prospective members eleven times each year.

Association advertising is more cost-effective as you’re reaching members not just prospective customers who are fully engaged and dedicated to the vitality and growth of their profession.

According to a recent National Chimney Sweep Guild and Chimney Safety Institute of America survey, the average revenue of NCSG members is 34% higher than those who have never been members.

The average gross revenue per NCSG member is $102,500 compared to $76,300 for non-members.

What does that mean for your company? It means your marketing dollars reach some of the most successful and growth-oriented sweep companies in the chimney and venting industry.

eNewslink

With a strong 36% open rate and a loyal readership, our monthly electronic newsletter is a great option to reach out to Guild members. eNewslink is sent twelve times each year and archived online in the Members Only area at www.NCSG.org.

Looking for more ways to partner with the NCSG? Join as an NCSG Supplier Member!

Contact Membership Coordinator Debbie Cornelius at 317-837-1500 or dcornelius@ncsg.org 2

Sweeping: The Journal of Chimney & Venting Technology Sweeping: The Journal of Chimney & Venting Technology publishes 11 times annually and mails to over 1000 chimney businesses, reaching over 3000 chimney sweeps across the United States, Canada and Europe.

SWEEPING gives advertisers exposure to the owners and their employees (2-3 technicians employed at each sweep company) increasing readership to over 3x the circulation.

Advertisers also get more for their advertising dollars through the e-edition of the magazine.

Each month’s issue is published through issuu.com as a digital magazine that can be accessed on a computer, tablet or phone.

SWEEPING August 2015 VOLUME 39 #7

The Journal of Chimney and Venting Technology

The Progress Issue To Grow Or Not To Grow

Root Canal Revisited

What Chimney and Hearth Companies Need to Know about OSHA Ask Not What The Guild Can Do For You…

New for 2016, your ad in SWEEPING will allow online SWEEPING readers to connect to your company website or email address through your weblinks! In addition to the e-edition that is emailed out, the newest edition of the magazine (clickable ads included) will be available on its own tab on the National Chimney Sweep Guild Facebook page for fans of the page to read and enjoy!

2016 EDITORIAL DEADLINE Issue

Ad Order Deadline

January

November 15

NCSG National Convention This is the convention issue which will be on-site!

February/ March

December 15

Dryer Vents

April

February15

May

March 15

June

April 15

Masonry Edition: Custom Fireplaces, Masonry Heater, Pizza Ovens and more!

July

May 15

Disaster Strikes! — Preparing your business for natural disaster and helping your customers preserve their chimney and venting technology in the aftermath

August

June 15

Factory Built Fireplaces — What’s New

September

July15

October

August 15

November

September15

December

October 15

Editorial Theme

NCSG Convention Recap Diversification — Add on services

Lining with Stainless Steel Chimney Technology Government Affairs Update Progress Edition – Membership Focus EXTENDED MAILING — Mailed to 6,000 companies!

Inserts: Contact Malisa Minetree at (317) 815-4688 for a custom quote.

Classifieds: Contact Sara Sichting at (317) 837-1500 or ssitchting@ncsg.org.

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Sweeping: The Journal of Chimney & Venting Technology

The Journal of Chimney & Venting Technology Advertisement Sizes and Rates for January 2016 - December 2016 Rates are shown in Member/Standard and number of insertions (1-2x, 3-5x, etc.)

FREQUENCY

1-2 x rate

3-5 x rate

6-8 x rate

9-10 x rate

11x rate

FULL PAGE – 8.625”w x 11.125”h Full Color Black

992/1167

942/1108

913/1073

883/1038

863/1015

678/797

644/758

624/733

604/710

590/694

1125/1264

1088/1272

1064/1244

995/1170

963/1132

941/1106

1077/1268

1042/1227

1019/1199

INSIDE FRONT COVER – 7.5”w x 10”h – 4 COLOR ONLY Full Color Only

1223/1430

1162/1359

INSIDE BACK COVER – 7.5”w x 10”h – 4 COLOR ONLY Full Color Only

1082/1272

1028/1208

BACK COVER – 8.625”w x 7.5”h – 4 COLOR ONLY Full Color Only

1171/1378

1112/1309

2/3 PAGE - VERTICAL (4.5”w x 10”h) or HORIZONTAL (7.35”w x 4.5”h) Full Color Black

817/961

776/914

752/885

727/856

711/836

634/503

603/478

584/462

564/448

552/438

1/2 PAGE - VERTICAL (3.5”w x 10”h) or HORIZONTAL (7.35”w x 4.875”h) Full Color

644/757

612/719

592/696

573/674

560/658

Black

375/441

355/418

345/406

334/492

325/383

1/3 PAGE - VERTICAL (2.5”w x 10”h) or HORIZONTAL (7.5”w x 3.25”h) or SQUARE (5”x5”) Full Color

495/583

471/553

456/536

441/518

431/507

Black

280/330

266/313

258/303

249/294

244/286

1/6 PAGE - VERTICAL (2.25”w x 4.25”) or HORIZONTAL (4.25”w x 2.25”h) Full Color

443/520

420/494

407/479

393/464

385/453

Black

234/275

221/261

214/252

208/244

203/239

Inserts: Contact Malisa Minetree at (317) 815-4688 for a custom quote.

Classifieds: Contact Sara Sichting at (317) 837-1500 or ssitchting@ncsg.org.

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Sweeping: The Journal of Chimney & Venting Technology Ad Specifications for Sweeping Full Page

8.635”w x 11.125”h

1/2 PAGE

VERTICAL (3.5” w x 10” h) or HORIZONTAL (7.35”w x 4.875”h)

2/3 PAGE

VERTICAL (4.5” w x 10” h) or HORIZONTAL (7.35”w x 4.5”h)

1/3 PAGE

VERTICAL (2.5” w x 10” h) or HORIZONTAL (7.5”w x 3.25”h) SQUARE (5” x 5”)

1/6 PAGE

VERTICAL (2.25” w x 4.25” h) or HORIZONTAL (4.25”w x 2.25”h)

5 Inserts: Contact Malisa Minetree at (317) 815-4688 for a custom quote.

Classifieds: Contact Sara Sichting at (317) 837-1500 or ssitchting@ncsg.org.

eNewslink: e-newsletter sent to members inbox each month eNewslink is a monthly e-publication from the NCSG that keeps members updated with Guild and industry changes.

Right Sidebar

New for 2016 We have added three separate editions: namely Association News, Government Affairs, and Business- Building Practices.

206 x 206

Association News eNewslink: Focuses on member and association news such as National Convention updates, upcoming elections, dates and events, and more.

Government Affairs eNewslink: Changes in national and local legislation impacting chimney service professionals plus the latest codes and standards updates will be featured monthly.

Business Building Practices eNewslink: Provides members links to free business seminars included with their membership and timely news articles that strengthen small businesses.

Banner 380 x 60

Advertise in One, Two or All Three! $150 NCSG members/$200 standard 1. Right Sidebar:

Two are available each month.

206 x 206 pixels 2. Banners between text:

Two available each month.

380 x 60 pixels

3. Product Spotlight:

Product Spotlight

Four available each month.

One image (logo or photo) and 100 words.

Advertiser can include up to three hyperlinks.

Formatted by NCSG staff.

These ads do NOT rotate with other ads in the issue.

36 percent Open Rate — nearly double the industry average

Right Sidebar 206 x 206

6 Inserts: Contact Malisa Minetree at (317) 815-4688 or sweepingads@me.com for a custom quote.

Classifieds: Contact Sara Sichting at (317) 837-1500 or ssitchting@ncsg.org.

Sweeping: The Journal of Chimney & Venting Technology Advertising Contract Terms and Conditions Agreed Conditions of Advertising Advertiser and the National Chimney Sweep Guild agree that all advertisements in Sweeping: The Journal of Chimney & Venting Technology are accepted and published on the representation and understanding that the advertiser and/or its agents have the authority to authorize and do authorize Sweeping to publish the entire contents and subject thereon. Advertiser agrees that Sweeping acts on behalf of advertiser in performing the services provided for in this agreement.

Right of Refusal All advertisements are subject to approval. NCSG reserves the right to reject or cancel any and all advertising at its sole discretion. This includes advertising the publisher believes is not in keeping with the publication’s standards, policies and principles. In such event, NCSG will return advertising fees paid. The word “Advertisement” will be placed above any advertisement that resembles editorial content or may be mistaken for editorial content.

Errors and Omissions In the event of an error or omission of advertising copy or an advertisement for any reason, it is the advertiser’s responsibility to notify the Publisher, in writing and within seven days after delivery of first-bound copies/tear sheets.

Publisher’s liability will not exceed the return of revenue for the ad space. In no event shall Publisher be liable for incidental or consequential damages incurred by advertiser in the event of any error or omission by Publisher. If artwork is not received by the materials deadline, the most recent artwork submitted will be used.

Publisher’s Protective Clause Advertiser assumes all responsibility for the content of its advertisements and for the obligations of its agents or representatives. The advertiser agrees to be solely liable for the content of its advertising. Advertiser hereby agrees to indemnify the National Chimney Sweep Guild (NCSG), NCSG’s Board of Directors, Sweeping: The

Journal of Chimney & Venting Technology, and the editorial/ advertising staff and to defend and hold harmless from any and all claims or suits of any kind that may be asserted against them by others by reason of the content of any advertisement published in Sweeping.

Cancellations Any advertising cancelled prior to the published Ad Close Date shall be subject to a 50% contract cancellation fee for the applicable issue or, in the case of a multi-issue agreement, 50% of the balance of the contract, whichever is greater. Advertiser agrees that such a cancellation shall cause NCSG to incur damages and the foregoing cancellation fee(s) is reasonable compensation to NCSG for such damages.

Payment and Terms Full payment is due to the National Chimney Sweep Guild for the initial advertisement in Sweeping: The Journal of Chimney & Venting Technology from a new advertiser or agency at the time of the insertion order. New is defined as not having advertised within the previous 12 months.

Thereafter, the advertiser will be invoiced for each insertion of a multiple insertion order on the issue mailing date.

Payment terms in excess of 90 days shall incur a finance charge of 18% per annum on the unpaid balance. If any bill is more than thirty (30) days overdue, future advertising shall be suspended until such times that terms are brought current. Suspension of advertising for nonpayment constitutes a cancellation and all cancellation fees will be applicable. Any expenses incurred by NCSG in attempt to collect a past due debt shall be the responsibility of the advertiser, including reasonable attorney’s fees and costs for collection.

Insertion Order No advertisement will be accepted without signed insertion order.

(Revised January 2011)

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2016 Insertion Order Form

S WEEPING

COMPANY/AGENCY Advertiser’s Representative

Issue

Billing Address

Ad Size

The Journal of Chimney & Venting Technology

B/W or 4/c

Cost Per Issue

Jan.

$

Feb./March

$

Phone Email Are you an NCSG Member?

Yes! Discounts apply.

No, please send info.

April

$

May

$

June

$

DISPLAY AD INDEX

July

$

Please note the contact information as you would like it to appear in Sweeping magazine’s Display Ad Index: Company Name Phone Web OR Email Address

Aug.

$

Sept.

$

Oct.

$

Nov.

$

Dec.

$

City, State ZIP

INSERTION AUTHORIZATION I have read and agree to the Terms and Conditions as stated on the next page. I am authorized to make financial and contractual commitments on behalf of advertiser. This represents the entire advertising agreement between NCSG and the advertiser and supersedes all prior negotiations, representations or agreements, whether written or verbal.

Advertiser Signature ___________________________________________________ Date Accepted by NCSG ___________________________________________________ Date

PAYMENT METHOD Advertisers will be invoiced for each insertion on the issue mailing date. Payment can be made by check or credit card.

Note to New Advertisers: Full payment is due to the National Chimney Sweep Guild for the initial advertisement in Sweeping: The Journal of Chimney & Venting Technology or eNewslink from a new advertiser or agency at the time of the insertion order. Megan McMahon, NCSG’s Director of Finance, will call prior to artwork deadline for payment information.

eNewslink Issue

Bus.

Gov.

Mem

Banner, Right Sidebar or Product Spotlight

Total Cost for Edition

Jan.

$

Feb.

$

March

$

April

$

May

$

June

$

July

$

Aug.

$

Sept.

$

Oct.

$

Nov.

$

Dec.

$

Contact Malisa Minetree at (317) 815-4688 for a custom quote.

Return signed insertion order to Malisa Minetree by FAX (317) 582-0607 or EMAIL sweepingads@me.com.

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