2021 NCSG Media Kit NCSG MISSION
The National Chimney Sweep Guild (NCSG) is a community of professionals that promotes safety, education, business development, and advocacy for the chimney and venting industry.
ADVERTISE WITH US
Association advertising is one of the most cost-effective ways to market. You’re reaching members, not just prospective customers, who are fully engaged and dedicated to the vitality and growth of their business and profession. According to a recent survey, the average revenue of NCSG members is 34% higher than those who have never been members. The average gross revenue per NCSG member is $102,500 compared to $76,300 for non-members. What does that mean for your company? It means your marketing dollars reach some of the most successful and growth-oriented sweep companies in the chimney and venting industry.
OPTIONS
SWEEPING THE JOURNAL OF CHIMNEY AND VENTING TECHNOLOGY
• Business, technical and industry news delivered 11 times each year. • Full color pages. • Mails to over 1000 chimney companies across the United States, Canada, and Europe. • Advertisers get additional exposure through clickable ads in the e-edition of the magazine that can be accessed through a computer, tablet or phone. • All e-editions (clickable ads included) are archived for members at NCSG.org.
NCSG eNews Email Blast • Published twice per month (24 times per year). • ALL editions have a 36% open rate- nearly double the industry average. • Sent to around 1000 chimney companies across the United States, Canada, and Europe. • eNews is archived online for members at NCSG.org.
Ready to Advertise? Contact Malisa Minetree at sweepingads@me.com or (317) 603-7854 for a custom quote.
2021 EDITORIAL CALENDAR JANUARY
FEBRUARY
MARCH/APRIL
Continuing Education
Lining with Stainless Steel
Convention Issue
Ad Close: November 15
Ad Close: December 15
Ad Close: January 15
MAY
JUNE
JULY
Convention Recap
Safety
Masonry
Ad Close: March 15
Ad Close: April 15
Ad Close: May 15
AUGUST
SEPTEMBER
OCTOBER
Dryer Vent Service
Technology Update
Fire Prevention
Ad Close: June 15
Ad Close: July 15
Ad Close: August 15
NOVEMBER
DECEMBER Mails to ≈6,000 companies!
Government Affairs
Progress Issue
Ad Close: September 15
Ad Close: October 15 NCSG MEDIA KIT
2021 AD RATES Advertisement Sizes and Rates for January 2021 - December 2021. Rates are shown in Member/Standard and number of insertions (1-2x, 3-5x, etc.) FREQUENCY
1-2 x rate
3-5 x rate
6-8 x rate
9-10 x rate
11x rate
FULL PAGE – 8.5 x 11 Full Color $ 1118/1313 $ 1060/1246 $ 1027/1207 $ 993/1168 $ 970/1141 BW $ 763/897 $ 724/853 $ 702/825 $ 679/799 $ 664/781 INSIDE FRONT COVER – 8.5x 11 Full Color Only $ 1377/1610 $ 1308/1530 $ 1267/1422 $ 1225/1431 $ 1198/1400 INSIDE BACK COVER – 8.5 x 11 Full Color Only $ 1216/1431 $ 1157/1359 $ 1121/1316 $ 1084/1273 $ 1059/1244 BACK COVER – 8.5 x 7 Full Color Only $ 1317/1551 $ 1250/1473 $ 1211/1427 $ 1172/1381 $ 1147/1349 2/3 PAGE - VERTICAL (4.5 x 10) or HORIZONTAL (7.35 x 4.875) Full Color $ 920/1083 $ 863/1028 $ 847/996 $ 818/963 $ 800/941 BW $ 714/821 $ 679/781 $ 658/756 $ 634/721 $ 622/715 1/2 PAGE - VERTICAL (3.5 x 10) or HORIZONTAL (7.35 x 4.5) Full Color $ 724/852 $ 709/810 $ 666/784 $ 645/758 $ 630/741 BW $ 422/496 $ 400/471 $ 388/457 $ 376/443 $ 366/431 1/3 PAGE - VERTICAL (2.5 x 10) or HORIZONTAL (7.5 x 3.25) or SQUARE (5x5) Full Color $ 557/656 $ 530/618 $ 514/604 $ 496/584 $ 485/571 BW $ 311/372 $ 299/352 $ 290/341 $ 280/331 $ 275/322 1/6 PAGE - VERTICAL (2.25 x 4.25) or HORIZONTAL (4.25 x 2.25) Full Color $ 499/586 $ 473/556 $ 458/539 $ 443/522 $ 434/510 BW $ 263/309 $ 249/294 $ 241/284 $ 234/275 $ 228/269
AD SPECIFICATIONS (w x h inches) Full Page* (Includes Inside Front Cover, Inside Back Cover)
Back Cover* 8.5 x 7
8.5 x 11
2/3 PAGE
VERTICAL (4.5 x 10) or HORIZONTAL (7.35 x 4.875)
1/3 PAGE
VERTICAL (2.5 x 10) or HORIZONTAL (7.5 x 3.25) SQUARE (5 x 5)
1/2 PAGE
VERTICAL (3.5 x 10) or HORIZONTAL (7.35 x 4.5)
1/6 PAGE
VERTICAL (2.25 x 4.25) or HORIZONTAL (4.25 x 2.25)
* Full pages and Back Cover ads should bleed/extend .125” beyond trim size on all sides. Any type including folio lines should be .25” inside of trim. NCSG MEDIA KIT
NCSG eNews Email Blast eNews is a monthly e-publication from the NCSG that keeps members updated with Guild and industry changes. eNews is published in twice a month each issue with different features and information so members are always up to date. Information typically falls within three categories: Membership, Government Affairs, and Business Building.
Membership News Focuses on member and association news such as National Convention updates, upcoming elections, dates and events, and new member benefits.
Government Affairs Changes in national and local legislation impacting chimney service professionals plus the latest codes and standards updates are featured monthly.
Business-Building
Email copy here. Ad is inserted next to email copy. Copy is not a part of the ad space.
Email copy here. Ad is inserted next to email copy. Copy is not a part of the ad space. Email copy here. Ad is inserted next to email copy. Copy is not a part of the ad space.
Right Sidebar 206 x 206
Email copy here. Ad is inserted between email copy. Copy is not a part of the ad space.
Banner 570x90 Email copy here. Ad is inserted between email copy. Copy is not a part of the ad space.
Product Spotlight 570x400
Provides members with links to free business seminars included with their membership and timely news articles that promote and strengthen small businesses success.
Advertise in One or Both!
$150 NCSG Members/$200 Standard 1. Right Sidebar: Two available each issue. 206 x 206 pixels 2. Horizontal Banner: Two available each issue. 570x90 pixels 3. Product Spotlight: Four available each issue. One image (logo or photo) and 100 words. Advertiser can include up to three hyperlinks. Formatted by NCSG staff.
These ads DO NOT ROTATE with other ads. *Not actual sizes.
eNews editions have a 36% open rate — nearly double the industry average
Advertising Contract Terms and Conditions Agreed Conditions of Advertising Advertiser and the National Chimney Sweep Guild agree that all advertisements in “Sweeping: The Journal of Chimney & Venting Technology” are accepted and published on the representation and understanding that the advertiser and/or its agents have the authority to authorize and do authorize Sweeping to publish the entire contents and subject thereon. Advertiser agrees that Sweeping acts on behalf of advertiser in performing the services provided for in this agreement. Right of Refusal All advertisements are subject to approval. NCSG reserves the right to reject or cancel any and all advertising at its sole discretion. This includes advertising the publisher believes is not in keeping with the publication’s standards, policies and principles. In such event, NCSG will return advertising fees paid. The word “Advertisement” will be placed above any advertisement that resembles editorial content or may be mistaken for editorial content. Errors and Omissions In the event of an error or omission of advertising copy or an advertisement for any reason, it is the advertiser’s responsibility to notify the Publisher, in writing and within seven days after delivery of first-bound copies/tear sheets. Publisher’s liability will not exceed the return of revenue for the ad space. In no event shall Publisher be liable for incidental or consequential damages incurred by advertiser in the event of any error or omission by Publisher. If artwork is not received by the materials deadline, the most recent artwork submitted will be used. Publisher’s Protective Clause Advertiser assumes all responsibility for the content of its advertisements and for the obligations of its agents or representatives. The advertiser agrees to be solely liable for the content of its advertising. Advertiser hereby
agrees to indemnify the National Chimney Sweep Guild (NCSG), NCSG’s Board of Directors, Sweeping: The Journal of Chimney & Venting Technology, and the editorial/advertising staff and to defend and hold harmless from any and all claims or suits of any kind that may be asserted against them by others by reason of the content of any advertisement published in Sweeping. Cancellations Any advertising canceled prior to the published Ad Close Date shall be subject to a 50% contract cancellation fee for the applicable issue or, in the case of a multi-issue agreement, 50% of the balance of the contract, whichever is greater. Advertiser agrees that such a cancellation shall cause NCSG to incur damages and the foregoing cancellation fee(s) is reasonable compensation to NCSG for such damages. Payment and Terms Full payment is due to the National Chimney Sweep Guild for the initial advertisement in Sweeping: The Journal of Chimney & Venting Technology from a new advertiser or agency at the time of the insertion order. New is defined as not having advertised within the previous 12 months. Thereafter, the advertiser will be invoiced for each insertion of a multiple insertion order on the issue mailing date. Payment terms in excess of 90 days shall incur a finance charge of 18% per annum on the unpaid balance. If any bill is more than thirty (30) days overdue, future advertising shall be suspended until such times that terms are brought current. Suspension of advertising for nonpayment constitutes a cancellation and all cancellation fees will be applicable. Any expenses incurred by NCSG in attempt to collect a past due debt shall be the responsibility of the advertiser, including reasonable attorney’s fees and costs for collection. Insertion Order No advertisement will be accepted without signed insertion order. (Revised January 2011) NCSG MEDIA KIT
2021 Insertion Order Form COMPANY/AGENCY Advertiser’s Representative
SWEEPING THE JOURNAL OF CHIMNEY AND VENTING TECHNOLOGY Issue
Company Name Billing Address
Ad Size
B/W or 4/c
Cost Per Issue
Jan.
$
Feb.
$
March/April
$
Phone
May
$
June
$
Are you an NCSG Member?
July
$
Aug.
$
Sep.
$
Oct.
$
Nov.
$
Dec.
$
City, State, ZIP
Yes! Discounts apply
No, please send info
PAYMENT METHOD Advertisers will receive an email invoice from NCSG for advertisement. If paying by credit card, the email recipient can simply click the link in the email to pay. Billing questions: Contact Kelly Kipping at staff@ncsg.org or (515) 334-1074. Payment by check can be sent to: National Chimney Sweep Guild 1255 SW Prairie Trail Parkway Ankeny, IA 50023 Note to New Advertisers: Full payment is due to the National Chimney Sweep Guild for the initial advertisement in “Sweeping: The Journal of Chimney & Venting Technology” or eNews from a new advertiser or agency at the time of the insertion order.
NCSG eNews Email Blast Issue
1st
2nd
Banner, Right Sidebar or Product Spotlight
Total Cost for Month
Jan.
$
Feb.
$
INSERTION AUTHORIZATION I have read and agree to the Terms and Conditions as stated on the previous page. I am authorized to make financial and contractual commitments on behalf of advertiser. This represents the entire advertising agreement between NCSG and the advertiser and supersedes all prior negotiations, representations or agreements, whether written or verbal.
March
$
April
$
May
$
June
$
July
$
Advertiser Signature
Aug.
$
Sep.
$
Date
Oct.
$
Nov.
$
Dec.
$
Accepted by NCSG Date
Contact Malisa Minetree at sweepingads@me.com or (317) 603-7854 for a custom quote. Return signed insertion order to Malisa Minetree by email sweepingads@me.com.