Sweeping Magazine—February 2024

FEBRUARY 2024

Page 10

Vote for Your 2024-2025 Board of Directors

SWEEPING THE JOURNAL OF CHIMNEY AND VENTING TECHNOLOGY F E B R U A RY 2024

1

EXPERIENCE THE LINDEMANN DIFFERENCE TOP PRODUC TS & NA ME BR ANDS STRAIGHT FORWARD COMMUNICATION

PRODUCTS YOU NEED IN STOCK

RELIABLE CUSTOMER SERVICE

EASY & FAST WEBSITE ORDERING

CALL US TODAY! 866-240-9955

NO HASSLE! NO WAIT! SCAN & CLICK THE QR CODE

ORDER ONLINE 2

L I N D E M A N N C H I M N E Y S U P P LY. C O M

NCSG SWEEPING MAGAZINE

TABLE OF

Contents 6 Revolutionizing Skilled Trades Education The integration of artificial intelligence and virtual reality allows for safe and effective training.

10 Meet the Nominees: 2024-2025 Board of Directors Meet your board of directors nominees! Voting is open now through Saturday, March 2, 2024.

15

Cold Weather Masonry Construction Guidelines Masonry work is possible in colder climates in the winter—if you follow these guidelines.

16 Regional Updates Your regional representatives share their helpful chimney sweep tips and tricks.

24

6 Transforming Traditions: Revolutionizing Skilled Trades Education with Virtual Reality and Artifical Intelligence The integration of virtual reality (VR) and artificial intelligence (AI) enables training in a virtual environment, offering a hands-on experience that closely mirrors real-life scenarios.

New Certifications Congratulations to the sweeps who passed certification exams in December!

28

A Balanced Approach for Navigating Book Knowledge and Real-World Proficiency The most effective education includes a blend of both classroom learning and practical experience.

35 What’s Your Return on Luck?

A few companies will prepare wisely and be ready when a luck event strikes.

On the Cover: National Chimney Sweep Guild (NCSG) Region 5 Director David Steward of Claremore, OK finishes up a job that takes him into the night.

F E B R U A RY 2024

3

Darwin Award

Have you ever seen some interesting things on the job?

Submit a photo with your name and location to marketing@ncsg.org.

Page 21

SWEEPING THE JOURNAL OF CHIMNEY AND VENTING TECHNOLOGY

NATIONAL CHIMNEY SWEEP GUILD 1255 SW Prairie Trail Parkway Ankeny, Iowa 50023-7068 (317) 837-1500

February 2024, Volume 48 #2

Staff Kailah Schmitz, CAE, Executive Director director@ncsg.org

Classified Ads Free Classified Ads for NCSG Members National Chimney Sweep Guild (NSCG) members can run one 35-word classified ad for free each calendar year. 36+ words are $1 per word after. Additional ads are $1/word or $2/word for non-members. Classified ads are non-commissionable and must be pre-paid. To place a classified ad, e-mail marketing@ncsg.org.

Policy ACTION CENTER Let us know what’s going on!

Submit industry concerns to NCSG’s Policy Action Center. We post live on the website and look into how we can take action. While you’re there, you can also check out the blog for past issues we’ve addressed. Check your email and Facebook to stay up to date!

4

NCSG SWEEPING MAGAZINE

Jessica Thornton, Associate Director and Certifications Coordinator jessica@ncsg.org Bob Ferrari, Director of Education education@ncsg.org Sydney Upah, Director of Marketing and Communications; Sweeping Editor marketing@ncsg.org Brittney Burton, Membership and Events Coordinator bburton@ncsg.org Jill Kolars, Administrative Assistant ap@ncsg.org

DISCLAIMER The views expressed in Sweeping do not necessarily reflect the views of the National Chimney Sweep Guild (NCSG) or its staff.

ADVERTISING To advertise, email Malisa Minetree at sweepingads@me.com or call (317) 603-7854.

NCSG further reserves the right to reject at any time any advertising determined not to be in keeping with the publication’s standards. Acceptance of advertising by Sweeping does not necessarily constitute endorsement of products or services advertised. NCSG does not make any effort to review or substantiate claims made by advertisers.

PHOTOGRAPHY Stock images by iStock, Adobe.

ARTICLE SUBMISSION NCSG encourages industry partners to submit press releases and articles to the editor at marketing@ncsg.org. Submissions should contain items of interest or importance to the chimney and venting industry. Submissions should not contain direct solicitations, prices, or other forms of advertising verbiage. Submissions may contain images or artwork attached in a JPG format.

In all cases, NCSG reserves the right to edit submissions for space limitations, keep the release and publish at a later date, or refuse to publish the release for any reason.

Neither publishing, nor refusing to publish the submission should be considered a statement of NCSG’s opinion regarding the release. © 2024 National Chimney Sweep Guild

LETTER FROM THE

President

E

ducation is a very important piece of the National Chimney Sweep Guild’s (NCSG) mission. The NCSG is constantly working on behalf of our members to provide more educational opportunities for you and your team.

The most recent initiative is the NCSG’s new virtual reality (VR) learning platform, which we first introduced in the last issue of Sweeping. You will notice that VR is also a recurring topic in this issue of Sweeping and leading up to the 2024 NCSG Convention and Trade Show on March 19-23, 2024 in Orlando, FL, where you will have the chance to try the new platform for the very first time.

If you haven’t already, don’t worry—there is still time to register to attend this year’s convention! Scan the QR code on page 18 to register, or visit ncsgconvention.org.

It has already been a busy and exciting year for the NCSG. I highly encourage you to attend the NCSG Annual Membership Meeting during the convention on March 20, 2024 at 2:00 pm, where we will review the past year’s accomplishments and discuss the NCSG’s goals moving forward. This is also a great opportunity for you to learn and ask questions about the NCSG’s new VR learning platform and how it will make a huge impact on your businesses.

If you don’t want to wait until the convention to learn more about the VR learning platform, you can read more about it in this issue of Sweeping from Mike Christian, CEO and co-founder of From the Future, starting on page 6. NCSG Director of Education Bob Ferrari also shares more of the “why” behind this initiative in his article that begins on page 30.

Another highlight of this issue of Sweeping is the 2024-2025 NCSG Board of Directors election. NCSG members are highly encouraged to participate in the election process! It is a great way to make your voice heard and contribute to the direction of the industry. You can learn more about each nominee beginning on page 10.

As always, thank you for your active engagement and participation with the NCSG and Sweeping magazine. We are excited for the year to come. We also invite you to submit press releases and article ideas to the editor at marketing@ncsg.org so we can share your stories with the industry, too.

I’ll see you next month at convention! 🧱

Matt Mair, President National Chimney Sweep Guild

F E B R U A RY 2024

5

Photo courtesy of Mike Christian

Transforming Traditions: Revolutionizing Skilled Trades Education with Virtual Reality and Artifical Intelligence

N

Mike Christian, CEO/Co-founder, From the Future

ever before has humanity been able to train with their hands in a remote, digital classroom at a time and place of their choosing.

The idea seems straight out of a science fiction novel, but the capability is here, right now.

The integration of virtual reality (VR) and artificial intelligence (AI) is revolutionizing the way we learn skilled trades, such as chimney sweeping. This technology enables training in a virtual

6

environment, offering a hands-on experience that closely mirrors real-life scenarios.

In this immersive digital environment, you can deftly maneuver an inspection camera through a series of virtual chimneys, each presenting unique challenges. From detecting thermal cracks in masonry flues to navigating the narrow bends of modern metal stacks, this simulation offers a hands-on learning experience that mirrors the complexity and diversity of

NCSG SWEEPING MAGAZINE

real-world chimney inspections.

AI, with automatic speech recognition, can simulate customer interactions to teach essential soft skills. The AI also offers real-time feedback and insights based on the current learning activity, enhancing the ability to understand and adapt to diverse customer needs.

This blend of VR and AI is a groundbreaking approach to skill acquisition, offering a profoundly interactive, efficient, and personalized journey into the

future of education and training.

materials available.

Evolution to Revolution

The traditional model often lacks the flexibility to adapt to individual learning paces and styles. In a physical setting, instructors must cater to groups

Traditional trade education, limited by geographical constraints and resource availability, often lacks flexibility and individualized learning.

VR and AI overcome these limitations, allowing learners to train from any location, at their own pace, without the need for physical resources. While inperson training is still essential for hands-on experience, VR and AI provide a foundation of skills and critical thinking.

In the traditional model of learning a skilled trade, the requirement for physical presence imposes limitations. This approach means that trainees have to be in a specific location—typically a workshop, job site, or classroom— to receive hands-on training. Such environments provided the tools, equipment, and direct supervision from experienced mentors.

However, geographical limitations can be a significant barrier.

Individuals interested in learning a specific trade must be near a training facility or a professional willing to teach them. This leads to additional costs and inconveniences, especially for those in remote or underserved areas or populations.

Training schedules are often only at certain times or dates. Learning opportunities are bound to the availability of both the instructors and the facilities. This rigidity often challenges those with other commitments, such as part-time workers, parents, or individuals seeking to switch careers.

Resource availability is another factor. High-quality training requires access to a wide range of tools and materials, which could be expensive and difficult to maintain. This scenario limits the scope of training, as learners can only practice with the tools and

fine-tuning skills that only realworld practice can provide. VR and AI deliver an expert in waiting with critical thinking skills ready to learn the physical necessities.

Photo courtesy of Mike Christian

with varying skill levels, which can slow down or outpace the learning process for others.

VR and AI change all of this.

Geographical barriers are no longer a concern, as learners can train from any location, including the comfort of their own homes.

Flexible scheduling becomes a reality, allowing trainees to fit their learning into various lifestyles and commitments. The range of virtual tools and scenarios VR and AI provide eliminates the need for costly physical resources.

At the same time, AI’s adaptability ensures training is tailored to individual learning paces and styles. However, it’s essential to acknowledge that in-person training remains crucial at the end of the educational journey, offering hands-on experience and

Today’s Educational Challenges The prevalence of smartphones and social media has impacted attention spans, making traditional educational methods less effective. The constant barrage of quick, easily digestible content from social media platforms has reconditioned how we process information.

VR’s immersive nature aligns with the fast-paced, interactive experiences that today’s learners are accustomed to, making it an effective tool for engaging and educating in this new digital age.

In VR, learning becomes an active process. Users are not passive recipients of information; they interact with their environment, perform tasks, and make decisions, much like in a video

F E B R U A RY 2024

7

game. This active engagement is crucial for capturing and maintaining the shortened attention spans shaped by social media and smartphone usage. Furthermore, VR presents

environment, trainees might encounter various common and uncommon issues. One scenario could be identifying and rectifying blockages caused by nesting birds in a suburban home’s

communication, particularly around sensitive topics like pricing, builds confidence and breeds success.

VR simulations can vividly demonstrate the consequences of unsafe practices, helping develop a strong safety culture among trainees. By experiencing the outcomes of actions in a controlled environment, aspiring chimney sweeps can understand the importance of safety protocols and risk management in their trade. Virtual falls, ladder safety, fall protection, and breathing hazards are learned without actual risk. While the trainee remains physically safe, this dramatic demonstration of potential danger reinforces the importance of adhering to safety protocols. Safety becomes critically cool.

Conclusion Photo courtesy of Mike Christian

complex information visually rich and interactively, making learning more intuitive and memorable.

More Revolutionary Advantages VR enables interactive, multiuser instruction, fostering teamwork skills essential in trades. In a VR training scenario for chimney sweeping, trainees can be exposed to a diverse array of chimney types and a combination of issues in a condensed timeframe. This process could typically take months or years in real-world experience. For example, the VR program can simulate a range of chimney structures, from residential homes with standard brick chimneys to commercial buildings with large industrial flues. Within each simulated

8

chimney. Another might simulate the challenge of diagnosing poor drafts in a high-rise building’s complex venting system. Further scenarios could include dealing with creosote buildup in older wood stoves or identifying subtle signs of structural wear in historic buildings.

AI in VR environments also aids in developing soft skills, such as client communication, through simulations. Trainees can experience a wide range of scenarios in a short time, from handling different chimney types to dealing with sales issues, enhancing their skills learning. This simulation helps trainees refine their ability to explain service value and safety considerations. It prepares them for real-world interactions where clear and empathetic

NCSG SWEEPING MAGAZINE

The fusion of VR and AI in skilled trades education, exemplified by initiatives like the upcoming chimney sweep immersive learning program by the National Chimney Sweep Guild (NCSG) and From the Future, heralds a new era of enhanced craftsmanship, prioritized safety, and limitless learning. Engaging with platforms like Meta Quest 3 and local VR centers is needed for experiencing VR. Your active participation and feedback in testing this content are essential in shaping an effective VR training program for the chimney sweep community. 🧱

sales@fandcdistributors.com (630) 241-0506

PROUD DISTRIBUTOR OF INDUSTRY LEADING BRANDS

FREE FREIGHT PROGRAMS IN STOCK INVENTORY

WARRANTY & TECHNICAL SUPPORT

24 HOUR SHIPPING

9 F E B R U A RY 2024 VETERAN OWNED

2024 Meet the Nominees Voting for the National Chimney Sweep Guild 2024-2025 Board of Directors Now Open

A

s the National Chimney Sweep Guild (NCSG) continues to uphold its legacy of innovation and community within the chimney sweep industry, the upcoming board of directors election for 2024-2025 takes center stage.

The NCSG serves as a hub for industryspecific representation, setting proven standards, and facilitating networking opportunities. Members, whether from small businesses or large operations, benefit from the resources and tools provided by the guild to ensure their success.

The importance of voting for board of directors representatives cannot be overstated. The nominees for the upcoming term will play a crucial role in shaping the direction of the guild, influencing industry policies, and representing the diverse interests of NCSG members.

The following positions are on the ballot this year:

• Region 2 Director (2 year term): Represents Delaware, Maryland, New Jersey, and Pennsylvania members

• Region 4 Director (2 year term): Represents

Illinois, Indiana, Kentucky, Michigan, Missouri, and Ohio members

10

NCSG SWEEPING MAGAZINE

• Region 6 Director (2 year term): Represents

Alaska, Arizona, California, Hawaii, Idaho, Montana, Nevada, Oregon, Utah, Washington, and Wyoming members

• At-Large Director (2 year term): Represents all members, regions, and committees

Members are highly encouraged to participate in the election process, which opens on Thursday, February 1, 2024 through Saturday, March 2, 2024. You must be the designated company representative to vote.

Ballots will be emailed directly to members.

To request a physical ballot by mail, please contact office@ncsg.org. Mailed ballots must be postmarked by February 23, 2024.

If you have unsubscribed from NCSG emails but want to vote, please log in to your profile to resubscribe. For assistance, please contact marketing@ncsg.org. 🧱

4 Bill Thornton Region 2 Director Nominee Incumbent/Uncontested

Wissahickon Chimney and Fireplace, Ambler, PA

31

years in the chimney and venting industry

23

years as a member of the National Chimney Sweep Guild

“

Being a member of the National Chimney Sweep Guild (NCSG) has changed the way we work and the products we offer to the betterment of our company and customers. The friends that I’ve made over the years are priceless.

With 30+ years of experience in this trade—and the last six serving on the NCSG Board of Directors—I am seeking reelection to continue serving our members in the NCSG’s mission.

Todd Dosemagen Region 4 Director Nominee

Debbie Wiedwald Region 4 Director Nominee Incumbent

The Chimney Doctor, Metamora, IL

17

years in the chimney and venting industry

4

years as a member of the National Chimney Sweep Guild

“

My drive for continued learning/education has helped me build a successful career.

As a recently retired captain/ firefighter of 26 years, I am seeking election to the National Chimney Sweep Guild (NCSG) Board of Directors with the aim of passing on my knowledge and experience to continue serving its members.

The NCSG is special. It’s a membership of passionate people who take pride in this industry. If elected, I intend to build new relationships with members and encourage those who are not yet members to join.

Blackburns Chimney Services, Columbus, OH

21

years in the chimney and venting industry

21

years as a member of the National Chimney Sweep Guild

“

Board service is one way to give back to the industry for all of the support that the National Chimney Sweep Guild (NCSG) has showed to Blackburns Chimney Services staff over the years.

I am very thankful that the NCSG has been available to our company over the years to answer technical and business questions. I would be honored to continue serving the NCSG as the Region 4 representative by contributing my time and knowledge to further industry cohesion, educational opportunities, and advocacy partnerships.

F E B R U A RY 2024

11

Michaele Dempsey Region 6 Director Nominee Incumbent/Uncontested

Professional Chimney Service, Visalia, CA

43

years in the chimney and venting industry

40

years as a member of the National Chimney Sweep Guild

“

I hope to be reelected as part of the National Chimney Sweep Guild (NCSG) Board of Directors to continue supporting and achieving goals in any capacity needed during my term.

My goal is to grow the NCSG and educational opportunities to the highest standards of professionalism.

Most of all, I would like to be the voice of Region 6, continuing to bring your needs to the table on a national level.

12

Lee Roff

At-Large Director Nominee

Gary Smalling At-Large Director Nominee Incumbent

Lords Chimney, Houston, TX

20

years in the chimney and venting industry

19

years as a member of the National Chimney Sweep Guild

“

The National Chimney Sweep Guild (NCSG) has been instrumental to our company’s growth and development. I have benefitted from NCSG’s resources and services for the last 20 years, and now I would like to give back.

I am stable, honest, levelheaded, creative, and passionate about providing opportunities to new sweeps that the NCSG has provided to me over the last 20 years.

NCSG SWEEPING MAGAZINE

Smalling Masonry, Indianapolis, IN

12

years in the chimney and venting industry

6

years as a member of the National Chimney Sweep Guild

“

My knowledge of the technical side of the industry, plus my experience as a business owner, are what qualify me for the reelection to the National Chimney Sweep Guild (NCSG) Board of Directors.

I truly want to continue working on the projects that the NCSG Board of Directors is currently working on to serve the industry. I believe we are all called to use our talents to serve others, and I would like to give back to the industry that has allowed me to serve my community for many years.

Steven Scally At-Large Director Nominee Incumbent

VOTE NOW

Fireside Sweeps, Epping, NH

45

years in the chimney and venting industry

20

years as a member of the National Chimney Sweep Guild

“

If reelected, this will be my third term on the National Chimney Sweep Guild (NCSG) Board of Directors. I’ve taught many types of classes throughout my career, with topics ranging from masonry, scaffolding, and relining to flashing, business, and marketing.

Though I have over 40 years of knowledge in this industry, I believe we all still have so much to learn and grow.

I want to share my knowledge with anyone who wants to learn more about this industry.

You must be the designated company representative to vote.

F E B R U A RY 2024 Photo by Jillian Stewart

13

Innovative Solutions and Coatings

New Products from SaverSystems!

­

­

­

14

­

NCSG SWEEPING MAGAZINE

LET’S GET

Technical

A

s we prepare for the convention in March, we are also getting our work ready for our spring masonry schedule. But if you need to do masonry work yet this winter, this article contains some helpful tips.

Can you do masonry work in the colder climates in the winter?

The simple answer is yes, you can—if you do certain prep work to avoid freezing and allow for proper set up times.

Outdoor masonry work is typically performed between 40 and 100 degrees Fahrenheit. If you need to continue working below 40 degrees, then here are a few tips from the Brick Industry Association (BIA).

Cold Weather Masonry Construction Guidelines Do not lay masonry units having either a temperature below 20 degrees Fahrenheit (−6.7 degrees Celsius) or containing frozen moisture, visible ice, or snow on their surface. Remove visible ice and snow from the surface of existing foundations and masonry to receive new construction. Heat these surfaces above freezing, using methods that do not result in damage.

Temperature Considerations for Mortar and Grout Heat mixing water or sand to produce mortar between 40 degrees Fahrenheit and 120 degrees Fahrenheit (4.4 degrees Celsius and 48.9 degrees Celsius). Do not heat water or aggregates used in mortar or grout above 140 degrees Fahrenheit (60 degrees Celsius). Heat grout materials when their temperature is below 32 degrees Fahrenheit (0 degrees Celsius).

Protection of Newly Constructed Masonry Protect newly constructed masonry by covering it with a weather-resistive membrane for 24 hours after being completed.

Temperature Requirements for Mortar and Grouting The mortar temperature must remain above 40 degrees Fahrenheit, and grouting mortar will need to be 70 degrees Fahrenheit or above as well.

One of the best ways to do masonry work in colder climates and/or during the winter is to tent your work and heat the tent so that it consistently stays above 40 degrees. It is also recommended to store all of your materials in a heated area as well.

I have seen many things in my years, like lighting a wood fire in a metal barrel and then keeping the sand on top of it. Most importantly, be careful when you perform these methods to keep your masonry warm, and please follow all Occupational Safety and Health Administration (OSHA) guidelines as well. 🧱

Steven T. Scally, Treasurer, At-Large National Chimney Sweep Guild

F E B R U A RY 2024

15

Regional UPDATES REGION 2

Bill Thornton Region 2 Director

James Owens Region 3 Director

I’ve heard the term “Swiss Army knife” used to describe the people in our industry recently. While we focus on chimneys, we are also involved in masonry, carpentry, roofing, landscaping, plumbing, and electrical work.

Hi all! The busy season is well underway, and business is booming. Health and safety has been a big focus for Region 3 over the past few months.

In this column, I want to talk about something that I feel isn’t mentioned enough—the mental well-being of ourselves and our teammates.

Many of us transitioned from various other trades to our current industry. After jumping on board with an established chimney sweep business—or starting our own—the next step was to figure out how to apply the skills from our past roles to our current positions. For me, I joined my state guild, which led to me attending the northeast conventions. Once I caught the National Chimney Sweep Guild (NCSG) Annual Convention and Trade Show bug, I’ve rarely missed a single one.

Education and certifications continue to evolve.

Distributors have huge opportunities now all over the country. The NCSG and state guilds still offer many educational programs and proctored certification tests.

With new technology being developed every day, online training is also taking off. The NCSG will be introducing its new virtual reality learning platform at the 2024 NCSG Annual Convention and Trade Show in Orlando in March, and it will soon be another tool in your Swiss Army knife.

Don’t miss this year’s convention—I’ll see you there!

16

REGION 3

NCSG SWEEPING MAGAZINE

As an industry, we get so busy during the colder months. The days get shorter, and it is often dark on the commute to and from work. Spending the holidays without—or with—loved ones can also add stress. Seasonal depression may start to take hold.

What do you do in your business to help motivate your employees during this time period? How do you make them feel appreciated and respected?

For us at Owens Chimney Systems, we hosted Owens Teams Friendsgiving for our team and their families in November. Complete with food, games, fishing, and an inflatable obstacle course, we used this event to show our team that we appreciate them.

We also treated our team with free breakfast, paid holidays, helper of the month and top in sales awards, and one-on-one check-ins to show them that we care about their well-being.

To my fellow sweeps—keep pounding! Know your worth and remind those around you of theirs.

REGION 4

REGION 5

Debbie Wiedwald Region 4 Director

David Steward Region 5 Director

Convention returns to warm, sunny Florida next month.

I’m looking forward to connecting with industry friends sharing experience and wisdom after the most recent busy season. Our annual gathering is a wonderful opportunity to network, learn new information, and acquire new equipment and programs.

There is one thing that helps me get through the new year without fail—the buddy system.

In addition to serving as Region 4 director, I also serve as the National Chimney Sweep Guild (NCSG) advocacy chair. Our committee focuses on codes and standards, government affairs, and international relations. This year’s convention has great sessions on some of these topics:

• Jim Brewer will give an update on the 2024 versions of NFPA 211 and NFPA 54.

• Daniel Freeman will summarize the UL 1390

Masonry Fireplace Insert Standard and UL 1391 Factory Built Insert Standard.

• Steve Penatzer will address UL 127 Factory Built Fireplaces.

• Jim Brewer and Bob Ferrari will break down the new OSHA-NCSG settlement on fall protection.

• International attendees will discuss their global

chimney sweeping experience in the Chimney Sweeping Around the World session on Tuesday.

It’s a small, tightly knit group of people in our industry who I can call on no matter what. Sometimes I call them up just to gripe about a rude customer, and other times I reach out for support after a tough week. That is how I get through the year.

When I was just getting started in the industry, I met five key people very quickly, though I didn’t realize at the time how indispensable they would be to me even still today. These people have become some of my closest friends.

As NCSG members and industry professionals, we should all be building that buddy system. It’s a reciprocal, snowball effect when we cultivate these kind of industry relationships.

Can each of you make yourself available to one or two people in your region or service area to start building that buddy system? Put yourself out there and give a fellow sweep a phone call.

A great place to build your buddy system is at the 2024 NCSG Annual Convention and Trade Show in Orlando in March. I hope to see you there!

I look forward to seeing everyone in Orlando for the next frontier of chimney sweeping!

F E B R U A RY 2024

17

N C SG

Convention FLORIDA • 2024

Journey With Us Into “The Next Frontier” of Chimney Sweeping There is still time to register for the 2024 National Chimney Sweep Guild (NCSG) Convention and Trade Show on March 19-23, 2024 in Orlando, FL! Plus, you’ll save $50 per person when you register on or before Monday, February 19.

Get ready for a week filled with insightful sessions, valuable networking, and inspiring moments with your fellow chimney sweeps across the country!

You can be one of the first people to try out the NCSG’s brand new virtual reality (VR) learning platform at this year’s convention.

The 2024 NCSG Convention and Trade Show is possible thanks to our generous sponsors. 🧱

18

NCSG SWEEPING MAGAZINE

Thank You TO OUR SPONSORS PLATINUM SPONSORS

GOLD SPONSOR

SILVER SPONSORS

SCAN TO

Register

F E B R U A RY 2024

19

MARSHALL’S

Musings

T

oday, I want to share a mindset that can truly inspire you and positively impact every aspect of your life—your thoughts, relationships, work, and communication. Embracing this perspective has the potential to set you apart from the majority of people in the world.

Think about it—everyone seeks happiness and fulfillment, yet many seem to struggle in their pursuit. I’m here to affirm that happiness is attainable for everyone, regardless of circumstances.

However, there might be something hindering your happiness, and today, I’m going to shed light on it.

Here’s the deal—your gratitude significantly influences your life satisfaction. As your gratitude grows, so does your overall satisfaction, happiness, positive attitudes, and hope.

Did you catch that? Your gratitude is the key to your happiness! You have the power to choose gratitude over grumpiness, and the choice you make will determine the outcome.

Comparisons, jealousy, and personal insecurities often obstruct the path to true happiness. Achieving genuine happiness requires a shift in mindset and attitude. Here are some concrete steps you can take to foster true happiness for yourself and others: 1. Practice gratitude: Focus on the things you’re grateful for, steering clear of the comparison trap.

2. Empathize: Seek to understand other perspectives and celebrate others’ successes as if they were your own.

3. Eliminate negative thoughts: Reframe jealousy or anger into positive and affirming thoughts.

4. Celebrate your successes: Recognize and celebrate your own accomplishments, making it easier to celebrate others’ too.

5. Surround yourself with positive influences: Spend time with supportive and encouraging people, aiming to be a positive influence yourself.

When you witness good things happening to someone, remind yourself, “I am in the same line to receive!” This simple exercise packs a powerful punch.

Remember, finding true happiness is a journey, both for yourself and others. Be compassionate with yourself and patient as you work toward this goal. With gratitude, you position yourself to receive.

Have an awesome month! 🧱

Marshall Peters National Chimney Sweep Guild

20

NCSG SWEEPING MAGAZINE

The premier chimney cap for keeping smoke out of living spaces.

Although there have been

• Vacu-Stack® works with single wall, double wall, triple wall, or masonry.

the last 40+ years, there is

• Solves draft problems related to hills and mountains, tall trees, and tall buildings near the chimney.

• Sizes available from 3” to 30”+; custom and oversize available.

Air cooled and non-air cooled.

Model VSA-TDW for air cooled chimney

the authentic Available from leading distributors nationwide.

• Standard construction is 100% austenitic stainless steel; also available in other alloys including copper and Type 316 for marine/coal appliances.

Improved Consumer Products, Inc. PO Box B Attleboro Falls, MA 02763 (508) 695-7000 Fax: (508) 695-4209

www.chimneycaps.com

many attempts to copy it over

only one

Vacu-Stack®.

Always ask for it by name and look for

the seal of authenticity on top of the cap.

100% made in USA

Darwin Award “The new owners called me out to sweep the chimney on a house they had inherited. I’m shocked the previous owners didn’t burn the house down. What came out all together looked like a 20’ black snake firework.”

SUBMITTED BY: Brian P. of Missouri Have you ever seen some interesting things on the job?

Submit a photo with your name and location to marketing@ncsg.org.

F E B R U A RY 2024

21

22

NCSG SWEEPING MAGAZINE

Photo by David Steward

Mastering Home Air Pressure: A Must-Attend Class for Chimney Sweep Professionals Kurt Wendt, President, Merrill Sheet Metal Works Inc. In early December, I attended a meeting to help write a curriculum for a new class that is being offered through National Chimney Sweep Guild (NCSG).

I have a 26 year career in HVAC and the last nine years in the hearth and chimney business.

I was very excited to take part in this new class because I have seen and experienced house pressure problems many times.

With homes being built so airtight for the last 20 years, you will continue to see more and more home pressure problems.

We all know how to build a fire and that it needs to be drafted. But when it isn't drafted, what do we hear? It's the fireplace, stove, or chimney's fault—and sometimes it is. Now we are fighting positive and negative air pressures,

Photo by David Steward

bathroom and kitchen exhaust fans, and so many more things.

I have to say—you will be putting yourself at a great disadvantage if you don't learn and understand what this class will teach you. The group of people I was honored to work with who put this course together are experts in our field.

It was just a true joy working with them, and I look forward to helping even more in the future! 🧱

Photo by David Steward

F E B R U A RY 2024

23

NEW

Certifications as of December 2023

CERTIFIED CHIMNEY PROFESSIONAL Angler Parham Top Notch Chimney Sweeps and Services Chariton, IA

  

Sam Foy Barnhill Chimney Lexington, KY Andrey Turchin Chimney Bear Lockport, IL Wayne Irwin Naperville Chimney Sweeps Downers Grove, IL Matthew Mirabal Bailey’s Chimney El Prado, NM

CERTIFIED CHIMNEY RELINER Andrey Turchin Chimney Bear Lockport, IL

 

  

 

MASTER CHIMNEY PROFESSIONAL Gregory Dean Clemanta Chimney Sweep Fayetteville NC



 

   

   

  

 24

NCSG SWEEPING MAGAZINE



F E B R U A RY 2024

25

O

Quality Means Doing It Right When No One Is Looking PAID ADVERTORIAL

wens Chimney Covers often highlights the importance of nurturing relationships and celebrating our talented team.

Now, let’s focus on what put us on the map—our attention to detail.

Pretty much all caps and chase covers look the same when they are 50 feet up in the air. But what about before they are installed? Custom chimney caps are not inexpensive. We want to make something that we are proud of and that others will see the value in. We have made it a point to show our customers the final product before it is installed when possible.

Before we took the leap to manufacture caps in-house, we had some challenging moments regarding quality. I can recall specific scenarios in the past when a field technician would remove the item from the truck to install and the customer would come over and say, “Is that it?!” in a disappointed tone. They trusted us and we essentially failed them. The quality of the product must match the price. These interactions, though painfully embarrassing, helped to fuel the fire and get the motivational wheels turning in our minds. Start with the basics and build off that!

Little details that may not seem to be a big deal to others were a big deal to us. Some examples are as simple as evenly spaced welds or rivets or the effort to “beef up” Pot Topper chimney caps to make them look as valuable as what was quoted. If you have ever sold and installed a Pot Topper then I’m confident that you can relate to that scenario.

Enhancements like these allow for the product to become more durable and aesthetically pleasing.

26

NCSG SWEEPING MAGAZINE

Here is another scenario regarding quality to consider. Many of the professionals in our industry sell and install wood stoves. There is an extensive list of manufacturers that you can choose from. Despite all the options that are out there, it is most likely that you are choosing to sell higher quality woodstoves from manufacturers that you trust.

If you are like us, you want to do business with those that you believe care about the product and experience. Just like any industry, there are manufacturers that sacrifice quality, and it is noticeably evident.

However, if those stoves are burned properly and serviced annually, then they will last just as long as any other stove. Even knowing this, we wouldn’t consider selling these to a customer because we are trusted experts and know that there are better options available to them. We set ourselves apart by offering the absolute highest quality item with even the subtlest details.

In closing, we’d love the opportunity to earn your business! If you plan on attending the 2024 National Chimney Sweep Guild (NCSG) Convention and Trade Show this March, then come visit us at our booth! We know that we can fabricate custom items that you and your customers will find value in. What are you waiting for?!

“Quality is never an accident; it is always the result of high intention, sincere effort, intelligent direction and skillful execution; it represents the wise choice of many alternatives.”

NCSG SWEEPING MAGAZINE

F E B R U A RY 2024

27

Photos courtesy of Owens Chimney Covers

A Balanced Approach for Navigating Book Knowledge and Real-World Proficiency Bob Ferrari, Director of Education, National Chimney Sweep Guild

T

he phrase “armchair mountaineer” describes a person who is very interested in mountaineering, climbing, or expeditions but engages with this interest vicariously through documentaries or following someone else’s adventures. Often, they like to give advice or generous critiques.

This is similar to “book smart,” referring to someone who possesses knowledge acquired from books, theoretical study, or formal classroom education but who lacks the practical experience or skills in applying that knowledge in real-world situations. This expression sometimes carries a negative connotation, suggesting

28

NCSG SWEEPING MAGAZINE

that while the person may be knowledgeable, they might struggle with practical real-world complexities.

and it can process and connect new information that wasn’t relevant to understanding the story the first time through.

Classroom Learning vs. Practical Experience

Selective Memory

Classroom learning, often theoretical and instructorled, provides a foundation of knowledge. Practical experience immerses people in real-world scenarios, enhancing their problem-solving skills and adaptability.

The movie watching analogy is called “selective memory.” Human memory is inherently selective.

The process helps manage our cognitive resources by prioritizing information based on factors like emotional significance, immediate need, relevance to our goals, and repetition.

Both are essential for applying theoretical knowledge in practical settings. We all know the guy who has been working for 30 years and knows everything. But even 30 years of doing something incorrectly or not keeping up with industry changes does not make one an expert. This underscores the importance of balancing both aspects in your educational journey.

Our minds cannot store every detail of every experience or piece of information encountered.

Selective memory helps manage this limitation by filtering less important details. What is an important detail to a beginner will be different to someone with years of experience. The broader our knowledge base and experience, the easier it is to remember and use new information.

Teaching Others 90%

75%

Retention: The Golden Fleece of Learning

Average Retention Rate by Educational Delivery Methods

Practice

by Doing

A Learning Pyramid Model guideline shows the average retention rates for different educational delivery methods.

Discussion Group 50%

Demonstration 30%

AudioVisual 20%

Reading 10%

It takes time—that is, experience—to apply the useful book or classroom knowledge in the work world. The more experience a person brings into the classroom, the more nuance they will carry out, because there is a foundational knowledge base with which to connect new information.

A less experienced person will accept and retain some knowledge but miss connections that the more experienced person will make. It’s sort of like when you watch a movie for the second time and notice things you didn’t catch the first time you watched it. In the second viewing, our brain already knows the plot, the characters, and the surprise movements. It doesn’t need to relearn the storyline,

Lecture 5%

However, actual retention rates can vary widely and are influenced by many factors, such as the quality of the teaching, learning environment, the student’s educational background, and the use of active learning strategies.

Virtual reality (VR) and artificial intelligence (AI) aided scenarios enhance the learning process by providing immersive experiences in both varied and repetitive modules, thus speeding up learning progress by adding experiential connections.

Prior Knowledge Our existing knowledge and mental frameworks influence what new information we pay attention to and remember. We are more likely to remember information that fits well with what we already know (or think we know). Since training assumes new knowledge is being imparted, the trainee must fit the information into his/her existing mental framework. Therefore, they will only retain part of

F E B R U A RY 2024

29

the knowledge given in class. If they take the class again, they will retain the next level of relevant information and so on. Traditional class systems are impractical for this sort of repetition, but a virtual system allows for it easily.

Cognitive biases—that is, a subjective interpretation of material based on our prior understanding— will influence memory selectivity. For example, a confirmation bias leads us to remember information that confirms our existing beliefs more readily than information that contradicts them. This means that if we already think we know something, we will tend to skip over unknown or contradictory information as irrelevant.

Thus, new knowledge does not enter us uncolored.

The retention of new knowledge will be influenced by our past experiences, regardless of how relevant they are to the subject material. You may have observed this if you’ve ever had someone interpret something you said to them in an entirely different way than you meant.

“

Understanding how learning and instruction intertwine to optimize remembering and being able to apply the information is crucial. We all know sweeps who are certified and have taken various classes who don’t actually know as

“Simulations like virtual reality offer a hands-on approach, allowing students to engage in active and experiental learning.” much as they think they do. Many of us have also sent employees to training classes and discovered later that they missed key points taught in the class.

The problem isn’t certification. It isn’t the class content. Nor is it inept instructors. The limitation is a student’s knowledge base and experience. We need to work with the way the human brain works.

Memory and Retention in the Classroom Attention, interest, and the use of active learning strategies influence how much information students retain. In the chart on the previous page, you will see that average retention rates vary significantly based on the teaching method.

Traditional, lecture-based methods show lower retention rates compared to interactive, hands-on approaches. This highlights the need for training that actively engages students, making the learning process more effective and memorable. Take heed

30

NCSG SWEEPING MAGAZINE

to this if you are a “point and tell” style of boss who is frustrated with employees not understanding the message the way you thought you told them.

Simulation vs. Traditional Instruction Simulations like VR represent a bridge between theoretical learning and real world application.

They offer a hands-on approach, allowing students to engage in active and experiential learning. This delivery method results in better retention compared to traditional classroom instruction, as it involves problem-solving, critical thinking, and emotional engagement—key drivers of memory. Simulations also provide immediate feedback, another element in reinforcing learning.

Conclusion Both classroom learning and practical experience are valuable, and the most effective education includes a blend of both. Theoretical knowledge provides the foundation for understanding a field, while practical experience builds skills and realworld application that cannot be fully replicated in a classroom.

A balance of theory and practice provided in varied settings will help students absorb what was taught and apply it in their work. Methods that align with the selective nature of human memory can significantly enhance retention rates. The best information delivered in an immersive, engaging, and repetitive system will shorten the learning curve, saving time, money, and mistakes in the field. 🧱

Meet

DINO XTD/XT II Reach high. Travel light.

TRAILER-MOUNTED LIFTS IN STOCK AVAILABLE IN 69’ AND 85’ HEIGHT

• 68’10” vertical reach • 38’5” side reach • 25% gradeability • Continuous boom rotation • Auto-leveling • 5,456 lbs.

603.303.8364 devonp@raymondbucketguys.com raymondbucketguys.com 317 Rte 27 · Raymond, NH

• 85’5” vertical reach • 43’ side reach • 25% gradeability • Continuous boom rotation • Auto-leveling • 7,705 lbs.

Financing available: F E B R U A RY 2024 Philip J McClurkin 215.421.4008

31

Spark YOUR MARKETING What To Know To Grow in 2024

I

Carter Harkins and Taylor Hill, Spark Marketer f you’ve never heard of Shep Hyken, it would be a good thing for you to look him up. He’s known as a customer service and experience expert and always has some great things to say about what it takes to wow your customers. He came out this year with some interesting predictions and advice to grow your business in what some call a turning point year for businesses. Don’t waste your marketing dollars by letting your customers down.

Customers Are Smarter Year over year, your customers become smarter than you think they are.

While you’re worried about the competition against other chimney businesses, your customers might also be comparing you against the service they’ve received at any company. That’s right—you’re being compared to Amazon, their dentist, and Chick-fil-A on communication, speed, availability, and service.

With that in mind, what are some ideas you and your team can implement to stand up against not only other chimney businesses, but also all businesses.

Here are a few suggestions from Shep.

TAKE ACTION: Sit down with your team and discuss their favorite companies to do business with inside and outside your industry. Break down why they love them, and determine if there’s anything these other companies are doing that you can do as well.

Employee Experience Is As Important as Customer Experience One of the things I believe many owners overlook is putting themselves in the shoes of their employees.

What would you do if you couldn’t get a day off to take care of a sick child, go to the doctor, or enjoy the holidays? I’ve seen many companies struggle with employee retention so much so that they will declare that no one wants to work anymore! The truth is, no one wants to work with their company when their company is misunderstanding two

32

NCSG SWEEPING MAGAZINE

very important things. Your team’s experiences as employees drives a better customer experience, and employee retention is just as necessary as customer retention.

TAKE ACTION: Just as you focus on ways to get and keep customers, do the same for your employees.

To name a few—health insurance, fair and liveable wages, retirement assistance, and work/life flexibility.

Social Cause Increases Customer Satisfaction I love this one because the chimney and venting industry does this very well internally.

We all support Sweep Away Cancer and Warrior Horse, two very important causes. What you may not know is that research has found that 43 percent of consumers believe it’s important that a company has a social cause that resonates with them, versus just 24 percent who said that it wasn’t important.

This is especially important to the Gen Z and Millennial generations that are becoming homeowners. Companies from all industries recognize the power of giving back and supporting important causes.

TAKE ACTION: If you are not already involved with a cause, sit down with your team and find one that is meaningful to you, your employees, and your customers. Giving back is now a part of your customer’s experience.

Customers Are Impatient and Want It Now Remember when we mentioned that your customers are comparing you against any other company they’ve ever interacted with—not just chimney sweep businesses?

Well, one of those “other companies” is Amazon.

If they can place an order for just about anything and it will arrive in 24 hours or less, then why can’t you come out and take care of their fireplace in the same timeframe?

at every interaction point your customers have with you and ask, “Is there a way to make this easier or more efficient for our customers?”

I am convinced that letting people schedule their own appointments removes a lot of friction for those customers who would rather not pick up the phone and call you. The home service companies that have figured out a way to do this and still maintain the normal routes they schedule are killing it, as up to 30 percent of their business is being scheduled without ever talking to the customer. Yes, I said 30 percent!

Amazon has set the bar really high when it comes to turnaround times, and now many customers expect similarly fast experiences from most companies they do business with.

The World Is Changing

TAKE ACTION: In what areas can you increase speed in your business? It’s not just about delivery.

It can be how fast you return a phone call or an email—or any opportunity to accelerate part of the experience—as long as it doesn’t take away from an amazing customer experience.

Many think that with the advent of artificial intelligence (AI), we are on the verge of this kind of change. As scary as that may seem, we are still in the people business. One of my favorite quotes by Maya Angelou is, “I’ve learned that people will forget what you said, people will forget what you did, but people will never forget how you made them feel.”

“

Some companies have figured out how to have a crew or two not on the schedule during the busy season so they can serve those who expect or need fast service. Once you know who

Change is the only constant in this world, and there are times when change is enormous.

Ask yourself, with your current customer service and employee experience, how do you make them feel?

My guess is... we all have room for improvement. 🧱

“People will forget what you said, people will forget what you did, but people will never forget how you made them feel.”

—Maya Angelou these people are, you can make them a priority to forward schedule them in the following year.

Convenience Rules Before the pandemic, convenience was an option.

Today, it’s expected. This is a huge competitive differentiator.

The more friction you can eliminate at every turn, the more business you will get and maintain. The companies that provide the most convenience to their customers will consistently win. The ones that don’t think it’s important will fade away.

TAKE ACTION: Sit down with your team and find ways to eliminate friction for your customers. Look

F E B R U A RY 2024

33

Spraying Thermocrete is easier than ever!

New commercial equipment package includes a “Roof Rover” to raise and lower the hose and spray machine at no extra cost.

No more hand over hand!

Increases: • Safety • Performance • Durability Approved Industries is currently looking to expand our Thermocrete network by offering more for your money than ever before. Call or visit online to apply for a dealership and start offering your customers the only field applied ceramic with a more than 20 year history.

Trust comes with time....Call Today

Listed and Labeled to UL-1777 / ULC-S635 and comes with a Lifetime Warranty

www.approvedindustries.com

Who sprayed SmokeChambers before Smoktite? Nobody!

Thats because we invented the Smoke Chamber Spray. Why are we the best? Our specialized compospray Smoktite. Don’t settle for less.....

..... Stick with the Original L on AL g n i p r Ship s ove FREE tite order Smok 0 $200

866-439-0069

info@approvedindustries.com

COACH’S

Corner

What’s Your Return on Luck?

C

Tim Reed, President, WhyFire ompany leaders who are worth their salt are always looking ahead for opportunities to seize and disasters to avoid. But the true test for these leaders is how they make the most of luck—both good and bad.

This might seem counterintuitive, as most leadership resources preach practicing intentionality, developing discipline, and using your will to create your future.

Even so, luck is a reality that every business encounters, and the way leaders choose to respond to luck events drastically affect the success of their companies.

In his 2011 masterpiece Great by Choice: Uncertainty, Chaos, and Luck—Why Some Thrive Despite Them All, Jim Collins studies companies who thrived during intense times of disruptions and compares them with others in the same industry who failed during the same era. In the final chapter, Collins provides a threefold definition of a luck event and systematically studies how luck— both good and bad—is leveraged by these companies.

More specifically, Collins insists that, in order for a situation to be classified as a luck event, the event must be (a) something that the company had no effect in causing, (b) something that has potentially significant consequences—either good or bad—for the business, and (c) something that the company could not have seen coming.

Whether providential or mere happenstance, every company encounters luck events. And, while we can’t plan for or control the luck event, we can identify when we’re in one and work to get a good return on that luck.

In his analysis of over 200 situations, Jim Collins identifies four possible outcomes for leaders in response to luck events: 1. They can get a good return on a good luck event.

2. They can get a bad return on a good luck event.

3. They can get a good return on a bad luck event.

4. They can get a bad return on a bad luck event.

customers and grow their loyalty to us? Have we used the extra revenue to train leaders, shore up weaknesses, and stockpile cash for the future?

Most people in our industry would say they responded well because their revenue grew during that time—but I would argue the contrary.

Now, retailers grew as well—but did they get better? Did they use this time to grow their sales teams to get better and better to continue their momentum after the rest of the industry slowed down? Were they able to move assistant technicians into lead installation roles and hire new installation assistants to take their places? Have they used the extra cash on-hand to invest in leaders who can take on more responsibility—and even run the company—as the original owners get older?

Sure, manufacturers grew because demand was higher than ever, but did they get better?

Are the products we sell any different after the pandemic than before? Did the strains on the supply chain cause us to become better communicators with our

It’s easy to think that just because you grew, you did something right. But when everyone in the industry grows by 25 percent due to economic demand beyond anything we’ve ever seen, it’s foolish at best—and arrogant at worst—to look at accidental

So, what’s your return on luck?

Over the last three years, our industry was hit with an incredible luck event—the COVID-19 pandemic. In every way, it met the three-fold criteria: our industry didn’t cause it, it had incredibly significant consequences for us, and we didn’t see it coming.

F E B R U A RY 2024

35

growth as proof that the business is healthy.

While no one is able to see a luck event coming from afar, the fact that there will be luck events is something every leader can count on. So, in light of that, how do you get the best return on a luck event—either good or bad? I’ll answer that

This means being a student of the game both inside our industry and outside it as well.

When luck events hit, many people default to what they’ve always done—they maintain the status quo. But chances are that companies in other industries have dealt with similar situations, and being in touch with the questions they asked

the door each week to look at fireplaces, and what percentage of the time are they walking out with an estimate in-hand or in-home visit scheduled?” “The economy has slowed down for everyone—and most companies will be pulling back. Where can we press forward to take ground that they will be giving up?” “Are there any friction points in our customer buying experience that we could remove to make it easier for people to buy from us?” “What will happen to us if we don’t change anything?”

By asking the right questions, we understand the situation, the stakes at hand, and what needs to be done.

Strategy 2: Stockpile Cash

question below by outlining three simple strategies you can use to make the most of any future luck events.

Strategy 1: Ask the Right Questions First, we have to be asking the right questions. Many companies lose because they spend too much time answering questions that don’t matter and ignoring the ones that are most important. When you ask the wrong questions, it doesn’t matter how right your answer is, and the best leaders respond to a luck event by understanding their situations well enough to ask the right questions.

36

and the decisions they made can give you a huge advantage to making the most of things.

As an example, right now many companies are experiencing a downturn in revenue. In this situation, the wrong question to ask is, “Why have our sales dried up?” Well, the truth is that August’s revenue likely had a 4-8 week sales cycle, so revenue is down because of sales that were (or weren’t) made back in July—and that doesn’t help you a bit in September.

Better questions to ask would be, “What is our backlog of upcoming work, and is it enough to sustain us?” “How many customers are coming in

NCSG SWEEPING MAGAZINE

Cash is the lifeblood of every business—and without it, you’re crippled. But unfortunately, in our industry, many companies don’t take care of it the way they should. Instead, retailers pay themselves exorbitantly during good times and clear the bank accounts out at the end of the year to avoid taxes, while manufacturers distribute profits to the owners or shareholders without building the cash reserves needed to make the most of uncertain times.

Despite what people will tell you about cash on hand not working for you, liquid cash is what will keep you from panic and allow you to move decisively when an unforeseen luck event occurs.

Study the best eras of the most successful companies in the last 100 years—Intel, Hewlett Packard, Microsoft, Chick-fil-A— and you’ll find each of them kept cash reserves on-hand that were significantly higher than comparable companies in their industries.

A simple way that I’ve found to manage cash on-hand is

inspired by Mike Michalowicz’s book Profit First. In this approach, companies build a monthly budget of what it takes to run their businesses every month of the year. After that, they add a buffer to take into account a small amount of unforeseen expenses that may come. Finally, they create a checking account labeled “Operating Expenses” that all incoming money goes into, and twice a month they transfer out of that account any excess money above their threshold.

Half of the money transferred out goes into a checking account labeled “Taxes,” and half goes into a checking account labeled “Profit.” This system gives your company immediate visibility into its cash position and what money is actually available for future decision-making.

Regardless of your approach to cash management, follow the path of other successful companies and stockpile cash like crazy. Bill Gates famously set goals for Microsoft to have enough cash on-hand to go a full 12 months without selling anything and still survive. Going into a luck event with a full fuel tank allows you to get miles ahead of everyone else who’s waiting in line at the gas station.

Strategy 3: Make the Most of the Time You Have One of the principles Jim Collins uncovered in his rigorous study of businesses over the last 30 years is that not all time is equal. For every leader, there are certain times where decisions made are disproportionately weighted to have a greater impact than they would otherwise and we need to make the most of those times.

When a luck event occurs, it’s

not that decisions must be made immediately. Rather, there’s a given window of time where the effect of making—or not making—those decisions will have significant consequences.

Understanding what that timeline is and making a decision within it is how we avoid catastrophe and exploit opportunities.

Due to the seasonality of our industry, there is a timeframe (the colder months of the year) where the adjustments we make to our sales process have a disproportionate effect on our revenue—in a way that’s not true throughout the rest of the year. Successful leaders make the most of this time.

Luck events by nature throw things into a state of disruption, and companies have to decide whether to hold steady or change course. Whichever decision, understanding that all time is not equal—and capitalizing on those moments through disciplined and decisive action—is what separates great companies from the status quo.

Conclusion: Preparing Wisely for Future Luck As our industry emerges from one of the greatest luck events of our lifetime, it’s easy to think that things will just “get back to normal”—but there’s no more normal. The pandemic altered our society in ways that will never be undone, and the disruption we’ve started to experience is only the beginning.

For some companies, they’ve had enough of it and will slowly disappear into the night. Others will limp along, changing only as they must, but never taking full advantage of the opportunities that are in front of them. But a small few will prepare wisely and be ready when a luck event strikes to yield a good return on good luck—and, against all odds, a great return on bad luck. 🧱

F E B R U A RY 2024

37

CALENDAR OF

19-23 MARCH

Events 2024 National Chimney Sweep Guild Convention and Trade Show This year’s convention will be out of this world! Registration is now open at ncsgconvention.org. You don’t want to miss this one!

Wyndham Orlando Resort, 8001 International Drive, Orlando, FL

Customer Service Representative (CSR 360°) Training Invest in your business by sending your staff to one of the National Chimney Sweep Guild’s CSR 360° training classes!

11-12

The Learning Loft, 1701 SW Boulevard, Kansas City, KS

2-3 MAY

APRIL

Customer Service Representative (CSR 360°) Training Invest in your business by sending your staff to one of the National Chimney Sweep Guild’s CSR 360° virtual training classes!

Online/virtual training

Don’t miss our events!

Scan the QR code to view the full National Chimney Sweep Guild calendar of events and to promote your local or regional guild event on our website, digital newsletter, and Sweeping magazine!

38

NCSG SWEEPING MAGAZINE

2023-2024

Board of Directors

President | Region 1 Matt Mair matt@blackmoosechimney.com

Region 3 James Owens james@owenschimneysystems.com

Vice President | Region 2 Bill Thornton wissahickonvalleysweep@yahoo.com

Region 5 David Steward copperridgechimney@gmail.com

Treasurer | At-Large Steve Scally firesidesweeps@comcast.net

Region 6 Michaele Dempsey prochimneymichaele@gmail.com

Secretary | Region 4 Debbie Wiedwald debbie@blackburnschimney.com

At-Large Jake Cromwell jake@tophatchimneyandroofing.com

2023-2024

At-Large Robby Murphy rmurphy@hudsonvalleychimney.com At-Large Gary Smalling gary.smalling@smallingmasonry.com At-Large Supplier Rep Doug Rivas drivas@nesbestflex.com

Committee Chairs

Advocacy Debbie Wiedwald debbie@blackburnschimney.com

Ethics James Owens james@owenschimneysystems.com

Bylaws Matt Mair matt@blackmoosechimney.com

Governance David Steward copperridgechimney@gmail.com

Certification Steve Sobczak steve@totalchimneycare.com

International Relations Victor Imgarten stlswp@accessus.net

Events Doug Rivas drivas@nesbestflex.com

Marketing Jake Cromwell jake@tophatchimneyandroofing.com

Education David Steward copperridgechimney@gmail.com

Membership Michaele Dempsey prochimneymichaele@gmail.com

NFPA 211 Jim Brewer jim@rooftopsafetyusa.com NFPA 31 Steve Scally firesidesweeps@comcast.net NFPA 54 Jim Brewer jim@rooftopsafetyusa.com Technical Advisory Council Steve Scally firesidesweeps@comcast.net

JOIN A COMMITTEE: NCSG.ORG/COMMITTEEFORM The strength of the National Chimney Sweep Guild comes from you— members of the guild. Get more involved by joining one of our committees!

F E B R U A RY 2024

39

Learn more on page 18!

PRESORT STD US POSTAGE PAID PONTIAC, IL PERMIT NO. 592

SCAN TO

Register

National Chimney Sweep Guild 1255 SW Prairie Trail Parkway Ankeny, Iowa 50023-7068

FLORIDA • 2024

Convention NCSG