Sweeping Magazine—January 2024 by National Chimney Sweep Guild

JANUARY 2024

Page 10

Revolutionizing Education With Virtual Reality

SWEEPING THE JOURNAL OF CHIMNEY AND VENTING TECHNOLOGY J A N U A RY 2024

EXPERIENCE THE LINDEMANN DIFFERENCE TOP PRODUC TS & NA ME BR ANDS STRAIGHT FORWARD COMMUNICATION

PRODUCTS YOU NEED IN STOCK

RELIABLE CUSTOMER SERVICE

EASY & FAST WEBSITE ORDERING

CALL US TODAY! 866-240-9955

NO HASSLE! NO WAIT! SCAN & CLICK THE QR CODE

ORDER ONLINE 2

L I N D E M A N N C H I M N E Y S U P P LY. C O M

NCSG SWEEPING MAGAZINE

TABLE OF

Contents 6 Milestone Achieved The NCSG and OSHA formally entered into a courtsigned agreement, outlining amendments to fall protection rules.

10 The Future of Learning The NCSG outlines its plans for a virtual reality platform, revolutionizing the way we learn.

12 Exclusive Preview: 2024 NCSG Convention and Trade Show Be the first to know what to expect at this year’s convention. Hint: it’s going to be out of this world!

18 Regional Updates Hear from your Board of Directors representatives on their goals for the new year.

10 The Future of Learning: Revolutionizing Education With Virtual Reality Virtual reality (VR) is a powerful, cost-effective solution for immersive and engaging chimney sweep training. The National Chimney Sweep Guild (NCSG) will unveil its VR learning platform at the 2024 NCSG Convention and Trade Show in March.

Sweep Shop Is Back! Through the end of February, you can now buy your NCSG member clothing in the Sweep Shop.

New Certifications Help us congratulate those who received new certifications in November!

The White House Chimneys Howard Rowell, NCSG member of 40 years, shares his experience on the White House Chimney Service Team.

J A N U A RY 2024

Darwin Award

Have you ever seen some interesting things on the job?

Submit a photo with your name and location to marketing@ncsg.org.

Page 11

SWEEPING THE JOURNAL OF CHIMNEY AND VENTING TECHNOLOGY

NATIONAL CHIMNEY SWEEP GUILD 1255 SW Prairie Trail Parkway Ankeny, Iowa 50023-7068 (317) 837-1500

January 2024, Volume 48 #1

Staff Kailah Schmitz, CAE, Executive Director director@ncsg.org

Classified Ads Free Classified Ads for NCSG Members National Chimney Sweep Guild (NSCG) members can run one 35-word classified ad for free each calendar year. 36+ words are $1 per word after. Additional ads are $1/word or $2/word for non-members. Classified ads are non-commissionable and must be pre-paid. To place a classified ad, e-mail marketing@ncsg.org.

Policy ACTION CENTER Let us know what’s going on! Submit industry concerns to NCSG’s Policy Action Center. We post live on the website and look into how we can take action. While you’re there, you can also check out the blog for past issues we’ve addressed. Check your email and Facebook to stay up to date!

NCSG SWEEPING MAGAZINE

Jessica Thornton, Associate Director and Certifications Coordinator jessica@ncsg.org Bob Ferrari, Director of Education education@ncsg.org Sydney Upah, Director of Marketing and Communications; Sweeping Editor marketing@ncsg.org Brittney Burton, Membership and Events Coordinator bburton@ncsg.org Jill Kolars, Administrative Assistant ap@ncsg.org

DISCLAIMER The views expressed in Sweeping do not necessarily reflect the views of the National Chimney Sweep Guild (NCSG) or its staff. ADVERTISING To advertise, email Malisa Minetree at sweepingads@me.com or call (317) 603-7854. NCSG further reserves the right to reject at any time any advertising determined not to be in keeping with the publication’s standards. Acceptance of advertising by Sweeping does not necessarily constitute endorsement of products or services advertised. NCSG does not make any effort to review or substantiate claims made by advertisers. PHOTOGRAPHY Stock images by iStock, Adobe. ARTICLE SUBMISSION NCSG encourages industry partners to submit press releases and articles to the editor at marketing@ncsg.org. Submissions should contain items of interest or importance to the chimney and venting industry. Submissions should not contain direct solicitations, prices, or other forms of advertising verbiage. Submissions may contain images or artwork attached in a JPG format. In all cases, NCSG reserves the right to edit submissions for space limitations, keep the release and publish at a later date, or refuse to publish the release for any reason. Neither publishing, nor refusing to publish the submission should be considered a statement of NCSG’s opinion regarding the release. © 2024 National Chimney Sweep Guild

LETTER FROM THE

President

s we reflect on the challenges and triumphs of the past year, it is with great excitement that we look forward to the opportunities that 2024 holds for our industry. In this issue of Sweeping, we share several exciting developments that will shape the narrative of chimney sweeping in the coming months. Our commitment to your professional development and the advancement of our trade remains unwavering.

One of the highlights of this issue is the long-anticipated agreement between the Occupational Safety and Health Administration (OSHA) and the National Chimney Sweep Guild (NCSG) on fall protection rules. A detailed summary of this agreement, signed on December 1, 2023, begins on page 6, offering a glimpse into the future of safety standards in our industry. For the first time, we share information about the NCSG’s new virtual learning (VR) platform—a revolutionary leap into the future of education for chimney sweeps—starting on page 10. Explore the possibilities of VR learning, providing a pandemic-proof, cost-effective, and highly efficient solution to on-the-job training. As we gear up for the 2024 NCSG Convention and Trade Show in Orlando, FL in March, we provide an exclusive preview on page 12 into what promises to be an extraordinary experience. Join us on a journey into “The Next Frontier” of chimney sweeping and register to attend the convention today! You will all be excited to see on page 23 that Sweep Shop is back! This limited-time opportunity allows you to showcase your commitment to excellence by purchasing NCSG member clothing. Order before February 2 to pick up your orders at the convention in March or have them shipped directly to your home or office. Finally, we take you behind the scenes with the White House Chimney Service Team on page 26. Learn about this year’s dedicated team of certified sweeps who ensure the safety of this historic institution with its 35 fireplaces. As we begin the new year, I encourage you to continue reading the articles in this issue of Sweeping. We also invite our members and industry partners to submit press releases and article ideas to the editor at marketing@ncsg.org so we can share your stories with the industry, too. Cheers to a fantastic year ahead!

🧱

Matt Mair, President National Chimney Sweep Guild

J A N U A RY 2024

Milestone Achieved

NCSG and OSHA Sign Fall Protection Rules Agreement

Bob Ferrari, Director of Education, National Chimney Sweep Guild

n December 1, 2023, the Occupational Safety and Health Administration (OSHA) and the National Chimney Sweep Guild (NCSG) formally entered into a courtsigned agreement, outlining amendments to fall protection rules.

A comprehensive discussion of this agreement will be featured in one of the seminars at the 2024 NCSG Convention and Trade Show in Orlando, FL on March 19-23. The following summary provides a condensed overview of key stipulations of the agreement.

NCSG SWEEPING MAGAZINE

History The genesis of this agreement traces back to the challenge posed by the NCSG against the “final rule” issued on November 18, 2016 by OSHA. Titled “Walking-Working Surfaces and Personal Protective Equipment,” this rule aimed to align general industry standards and construction standards more closely. While suitable for industrial and large construction projects, the regulations proved unwieldy and, at times, unattainable within the realm of residential service. The initial attempt at a negotiated agreement

between OSHA and the NCSG was rebuffed, leading to an extended legal dispute, which has persisted for numerous years.

Terminology Clarifications The chimney sweep industry secured several concessions during the negotiations. The stipulations outlined in this agreement exclusively pertain to the “Chimney Service Industry,” encompassing businesses involved in the maintenance, repair, and installation of chimney and venting systems serving fireplaces and heating appliances. It’s crucial to note that businesses engaged in heating, ventilation, and air conditioning (HVAC), roofing, or other home services requiring work at height protection are not covered under this agreement for those specific trades. Furthermore, the agreement applies solely to designated “covered tasks” detailed below. OSHA ensures that no citation for non-compliance with the fall protection requirements of 29 C.F.R. §§ 1910.28(b)(1), 1910.29(j), or 1910.140 will be issued if a chimney service industry employer adheres to the terms of this agreement during an OSHA worksite inspection. Presently, we are subject to the final rule requirements unless, in the event of an investigation, we claim adherence to this agreement until December 1, 2024. After that date, all chimney service industry businesses engaged in “covered tasks” will be subject to this agreement. OSHA is mandated to distribute this stipulation and settlement agreement to all OSHA regional and area offices, along with its compliance safety and health officers. Irrespective of the regulatory framework governing your job, all fall protections must be installed by or under the guidance of a competent person. The requisite training program and system design must be executed by a qualified person. These terms are comprehensively defined in every roof safety class within our industry. In this agreement, a “qualified person” is defined as someone with the “demonstrated ability” to solve or resolve problems related to the subject matter, work, and project. When the employer-designated qualified person has demonstrated the ability to solve problems, which may involve intricate calculations ensuring system and component compliance, their qualifications are deemed sufficient. A “competent person” is someone capable of identifying existing and foreseeable hazards in any

personal fall protection system or its components under this agreement. They also possess the authority to promptly take corrective action to eliminate identified hazards. It’s worth noting that the competent and qualified person may be the same individual. The NCSG is committed to defining and establishing the competencies required within the residential chimney sweep trade.

Key Provisions • The employer must develop and

implement a written safety program for rooftop work addressing the covered tasks performed by its employees and the use of the fall protection options authorized by this agreement.

• At least one of the workers installing,

using, or supervising the use of the fall protection system must be a competent person.

• A qualified person must design any fall

protection system under this agreement that is not: 1) installed and used per the specifications in this agreement; or 2) installed and used in a manner for which the system was designed and consistent with the manufacturer’s instructions and specifications for the use of the system or its components.

• All workers performing work under this agreement must have had at least the required training and be working on covered tasks.

• Employers shall ensure unannounced

safety spot checks are performed and documented.

Negotiation Concessions While the preference is for ground level work (e.g. cleaning from the bottom, use of drones, etc.), there are a few concessions that were not in the final rule:

• Travel restraint systems (i.e. systems which

prevent an employee from going over the edge of a walking-working surface rather than arresting a fall after going over the edge) with non-engineered anchors such as solid trees over 6.5 inches in girth, masonry chimneys in good

J A N U A RY 2024

• Roof pitch is not limited unless components have limits rated by the manufacturer.

Covered Tasks The following is a non-exclusive list of covered tasks. These tasks are only covered by this agreement to the extent they fall within the scope of general industry activities rather than construction activities.

• Chimney sweeping • Install, remove, and replace chimney covers or caps

• Waterproof or paint chimney • Repair chimney crowns or chase covers • Repair chimney chase • Repair grouted/mortared joints • Replace metal chimney liners • Replace broken/missing clay chimney liner tiles

• Replace broken/missing masonry units • Repair flashing • Repair roof flue or mechanical exhaust vents

• Replace shingles The term “covered tasks” includes any other similar chimney maintenance or repair tasks that do not constitute construction, such as inspection.

Special Access In some situations, the only practical means of accessing the top of the chimney to perform a covered task is by placing the feet of a portable ladder on the surface of the roof and leaning it against the chimney. In those situations, two types of ladders may be used:

NCSG SWEEPING MAGAZINE

1. Use a straight portable ladder lashed tightly against the chimney at two different heights with both legs sitting firmly on the surface of the roof to provide firm support and prevent movement of the ladder. An appropriate rigid spacer may be used at the bottom between the ladder and the chimney to provide a slight incline that makes it easier to climb and descend the ladder. 2. Use a folding portable ladder with the back legs lashed tightly against the chimney at two different heights and both front legs sitting firmly on the surface of the roof or a level platform designed for this purpose in order to provide firm support and prevent movement of the ladder.

Written Job Plan A written plan must be completed and the fall protection measures required under the December 1, 2023, NCSG-OSHA Settlement Agreement must be in place before performing covered tasks under the settlement agreement.

“

condition (and 6 feet from the edge of a roof), 4x4 inch nominal structural supports, a minimum 4,000 pound vehicle, and the use of nonpenetrating roof anchors. There are stipulations around the use of these anchors that we’ll cover at another time.

If, after the rooftop work begins, the nature or scope of the tasks to be performed is modified or there is a change in conditions, the competent person must review this plan and either determine that it continues to be effective or make any necessary changes before continuing work. This plan

“A special acknowledgement goes to Jim Brewer, who has been actively involved from the project’s inception to its completion.” must be provided to OSHA upon request. Some version of an electronic checklist form will be available for this.

Summary

While OSHA regulations may initially appear rigid, there is some latitude for interpretation and application. It is crucial to recognize that a fall on your jobsite not only signifies incompetence but also a deficiency in qualification. However, by employing sound judgment and drawing on experience, incidents involving contact with the ground or lower surfaces can be entirely prevented. Having participated in industry training classes, you likely comprehend the limitations of the rules. These sessions equip you with the necessary knowledge for thoughtfully applying safety principles and utilizing equipment, underscoring the importance of a proactive approach to workplace safety.

Thank You! Over the years, numerous chimney sweeps have generously volunteered their efforts towards the development of this OSHA agreement. A special acknowledgment goes to Jim Brewer, who has been actively involved from the project’s inception to its completion. Jim will be providing further insights and clarification on the details of this agreement during his seminar at the 2024 NCSG Convention and Trade Show in Orlando, FL on March 19-23. Registration is now open for the convention. For additional information and to register for the convention, please visit ncsgconvention.org.

🧱

More Information Further insights and clarification on the details of the settlement will be shared at the 2024 NCSG Convention and Trade Show in March. You may also scan the QR code above to read the settlement in its entirety.

Although there have been

tops them all.

many attempts to copy it over the last 40+ years, there is only one

• The industry standard for keeping out squirrels, birds, leaves, and other debris. • Works with single wall, double wall, triple wall, or masonry chimneys.

Weathershield®.

• Sizes available from 3” to 30”+; custom and oversize available. Air cooled and non-air cooled. Model WSA-TDW for air cooled chimney

the authentic Available from leading distributors nationwide.

Always ask

• Standard construction is 100% austenitic stainless steel; also available in other alloys including copper and Type 316 for marine/coal appliances. Improved Consumer Products, Inc. PO Box B Attleboro Falls, MA 02763 (508) 695-7000 Fax: (508) 695-4209

www.chimneycaps.com

for it by name and look for the seal of

authenticity on top of the cap.

100% made in USA J A N U A RY 2024

Revolutionizing Education With Virtual Reality Bob Ferrari, Director of Education, National Chimney Sweep Guild

hear and I forget. I see and I remember. I do and I understand. —Confucius

This quote underscores the importance of experiential learning. However, the majority of available training classes, particularly in our industry and education at large, rely heavily on lectures or online platforms. This raises the question of engagement—a crucial factor in effective learning. “Actionable learning” implies active engagement, as simply hearing information falls short of achieving true

understanding. The challenge lies in the use of lectures and online platforms that often leave participants disengaged, leading to poor retention. How many times have you been bored out of your mind in a classroom? Traditional learning views forgetting as a failure, but there’s a difference between storing knowledge and being able to retrieve it. Without context or being able to immediately apply the new knowledge, our brains quickly filter it out as clutter. Consider trying to memorize something that you’re reading on a computer screen. Now imagine you also heard the information in person, read it in a manual on a job site, and repeated it to a customer. Learning in different settings enhances recall, making the knowledge more readily available.

Learning engagement is closely tied to the “need to know.” Practical experiences, even if initially challenging, create a lasting impact on memory and understanding. Failure, surprisingly, leads to better learning outcomes, contradicting conventional assumptions. But failure may cost money or—as chimney sweeps—lead to more dire consequences.

“

“The NCSG’s VR learning platform promises to bring a training center and school directly to your home or office, revolutionizing the way we learn.” The question arises: How can we enhance learning and retention without incurring significant costs? Virtual reality (VR), a technology available for nearly three decades and now accessible to us in the chimney sweep industry, emerges as a powerful solution. Airline pilots, members of the military, and surgeons already leverage VR for training, achieving impressive retention rates. VR allows learning-by-doing without real-world consequences, making it an ideal tool for immersive

and effective chimney sweep training. Teachers can join virtual classrooms, observe students’ processes, and provide guidance. VR is also immersive. There are no distractions when you put on that headset. Techs can perform tasks over and over until they achieve muscle memory. During VR training, a tech can fall off a ladder, put a foot through some sheetrock, or misassess a chimney defect—without consequences. The National Chimney Sweep Guild (NCSG) is set to showcase the first seven modules of its VR learning platform at the 2024 NCSG Convention and Trade Show in Orlando, FL on March 19-23, providing a glimpse into the future of learning. In a world where travel is costly and on-the-job training takes years, VR offers a pandemic-proof, cost-effective, and highly efficient solution. The technology enables repeated practice, leading to near-perfect retention rates. The NCSG’s VR learning platform promises to bring a training center and school directly to your home or office, revolutionizing the way we learn. Welcome to the future of learning. Learn more in the February issue of Sweeping, and register for the 2024 NCSG Convention and Trade Show today to experience it for yourself.

🧱

Darwin Award “The builder of this $1.2 million home wanted us to build a sheet metal flue to finish off this custom fireplace that his mason built for him because he ran out of flue tiles. Uhhh... you have way more problems than that, sir! Sadly, this is normal for our area.” SUBMITTED BY: Steven R. of Texas Have you ever seen some interesting things on the job? Submit a photo with your name and location to marketing@ncsg.org.

J A N U A RY 2024

NC S G

Convention FLORIDA • 2024

Exclusive Preview

Join Us for the 2024 National Chimney Sweep Guild Convention and Trade Show in Orlando

repare for an extraordinary experience at the 2024 National Chimney Sweep Guild (NCSG) Convention and Trade Show on March 19-23, 2024 in Orlando, FL! Join us on a journey into “The Next Frontier” of chimney sweeping as the industry’s trailblazers will unveil cutting-edge innovations that will shape the future of the trade. For the first time, we’ll give you an exclusive preview of this year’s convention in this Sweeping article. Keep reading to discover this year’s opening keynote speaker and the complete list of exhibitors. Stay tuned for the February issue of Sweeping as we continue to release new information leading up to this year’s convention!

NCSG SWEEPING MAGAZINE

Opening Keynote Speaker Tom Edwards, a renowned expert on the convergence of technology and consumer behavior via artificial intelligence (AI), will kick off this year’s convention with an opening keynote session on Wednesday, March 20 at 9:00 am. Tom’s expertise offers invaluable insights into the technological landscape that intersects with the chimney sweep industry. As we navigate the digital era, understanding trends, artificial intelligence, data utilization, and digital transformation becomes crucial for every professional, including chimney sweeps. Apple called Tom “bold and fearless,” Nintendo stated

J A N U A RY 2024

that “Tom has a level of expertise I’ve rarely seen in my career,” and Hulu named Tom “a leader in the digital realm.” His content has millions of views and he has delivered futurist keynotes at leading forums, including TEDx, Ad Age Data, Mobile World Congress, and more. Don’t miss the opportunity to see Tom at the 2024 NCSG Convention and Trade Show on March 19-23, 2024 in Orlando, FL! The opening keynote session is included with your registration to the convention.

Trade Show Exhibitor List

Tuesday, March 19– Saturday, March 23, 2024

Check out the full list of over 50 companies exhibiting at this year’s convention:

NCSG SWEEPING MAGAZINE

Photo courtesy of Tom Edwards

Photo by Jillian Stewart

Wyndham Orlando Resort 8001 International Drive Orlando, Florida

Photo by Jillian Stewart

Stop Struggling and Start Spraying

20 Year History Most Versatile Lining product available Conforms to nearly any size or shape Listed Liner for Gas and Oil Listed and Labeled to UL 1777 and ULC S-635 Lifetime Warranty

The Original Spray Ceramic Smoke Chamber Coating

Spray Ceramic Liner FREE n ALL Shipping o rders over Smoktite o

$2000

Approved Industries

NCSG SWEEPING MAGAZINE

Call 866-439-0069 or visit us at approvedindustries.com

LET’S GET

Technical

ach year as we begin a new year, we tend to look back at what worked for us business-wise and what did not. We create goals and objectives for our businesses that will be carried out for the upcoming year.

Instead of the “same old, same old” this year, what is something new that you can try in the year 2024? What are some challenges that are in store for your business, and how can you approach them with a new, creative solution? They say life begins just outside your comfort zone. I recommend that we all take that to heart and examine what we can do differently this year to bring positive growth to our employees and businesses. There have been a lot of changes in the industry in the past few years, and we are still adjusting to life after COVID-19. Organizations like the National Chimney Sweep Guild (NCSG) and Chimney Safety Institute of America (CSIA) are growing, changing, and improving for the overall benefit of the industry. There are some very exciting things coming down the pipeline from both organizations in this upcoming year. I encourage all of you to continue reading the monthly Sweeping magazine, follow along with NCSG updates on Facebook and LinkedIn, and attend the 2024 NCSG Convention and Trade Show in Orlando, FL in March to keep up to date with the new advancements that are on the way. As always, I recommend that you also read (or listen to) a new, industry-related book at the beginning of the new year to inspire your personal and company growth. A few of my favorites that have changed the way I think about and do business are: • The EMyth Revisited: Why Most Small Businesses Don’t Work and What To Do About It • Turn the Ship Around! A True Story of Turning Followers Into Leaders • Traction: Get a Grip on Your Business Together, let’s make 2024 a year of bold initiatives, continuous learning, and transformative success. Have a great new year!

🧱

Steven T. Scally, Treasurer, At-Large National Chimney Sweep Guild

J A N U A RY 2024

Regional UPDATES REGION 3

AT-LARGE

James Owens Region 3 Director

Robby Murphy At-Large Director

2024?! Where did the time go?!

With 2023 behind us and the 2024 National Chimney Sweep Guild (NCSG) Convention and Trade Show right around the corner, I am looking forward to what the new year brings!

Each year brings new opportunities. As an industry, we accomplished a lot together this past year. We hired an education director, Bob Ferrari. We spent countless hours settling the OSHA lawsit for the industry. We rallied together to improve our certification process and materials, which was no easy task! We came together as an industry to help other sweeps in need across America. That alone is pretty dang cool. This year, I plan to attend as many regional events as possible. My goal is to discuss the value that our new soon-to-be accreditated certifications bring you and your business. I personally want 2024 to be a year of growth, and we can all agree that education is so important. May we never stop being hungry for more knowledge and better ways of doing what we do. Sweeps luck—work hard, play hard!

Being on the NCSG Board of Directors and Certification Committee has opened my eyes to what it really takes to get things done. In 2024, I am hoping to accomplish many things, both personally and professionally, but at the top of the list is prioritizing my family at home. Without them as a priority, nothing else flows as smoothly as you’d like it to. While work has been all I’ve known since I was born with a top hat on (thanks, Dad, for putting me in the local paper at two months old wearing a top hat and tails), gears have shifted quickly in my life. It’s time to prepare for another prosperous year and train your team for whatever may come your way! Look out for some out-of-this-world progress to be announced at the NCSG convention this year. Trust me, you won’t want to miss it! I’ll see you all in sunny Orlando!

NCSG SWEEPING MAGAZINE

Meet

DINO XTD/XT II Reach high. Travel light.

INDUSTRY LEADING TRAILER-MOUNTED LIFTS - COMES IN 69’ AND 85’ HEIGHT

• 68’10” vertical reach • 38’5” side reach • 25% gradeability • Continuous boom rotation • Auto-leveling • 5,456 lbs.

603.303.8364 devonp@raymondbucketguys.com raymondbucketguys.com 317 Rte 27 · Raymond, NH

• 85’5” vertical reach • 43’ side reach • 25% gradeability • Continuous boom rotation • Auto-leveling • 7,705 lbs.

Financing available: J A N U A RY 2024 Philip J McClurkin 215.421.4008

MARSHALL’S

Musings

hile I don’t usually write about setting goals, today is different. It’s a message for myself, and maybe it will resonate with you too. Here are some key reminders to kick off the year strong and see it through with resiliance:

Conquer Day 2

Research has a compelling insight—the second day of a new job is when many throw in the towel. It’s not Day 8 or 15. No matter what your goal is for the year 2024, remember that Day 1 will be exciting, but don’t tether your commitment solely to that initial burst of motivation. That tends to fizzle out quickly—as anyone who has ever set a New Year’s resolution probably knows. Recognize this, and anchor your determination to Day 2.

Be Your Own Cheerleader We are often our own biggest roadblocks to success. I know I am. Falling behind or missing a day can lead to self-criticism. In 2024, whatever your aspirations, be generous and kind to yourself. How? Celebrate your wins. It’s as simple as that. Acknowledge your wins, and let that positivity drive you forward.

Zero In on One Goal New Year’s resolutions often fail because we bite off more than we can chew. We set multiple goals and feel overwhelmed when progress seems impossible to reach. In order to make successful changes in your life, avoid overloading yourself. Focus on one goal, one accomplishment that you’re determined to achieve by the end of the year. This singular focus positions you for success better than juggling three or four objectives.

If You Want It Done, Make It Fun Research proves that making a goal enjoyable significantly boosts success rates. Integrating fun into the journey, rather than saving it for the finish line, increases the likelihood of success by 43 percent! So, find ways to make the process and the outcome enjoyable. Let joy fuel your progress. Have you outlined the goals and aspirations that you would like to accomplish in 2024? Now is the perfect time to think about what you would like to accomplish this year. What’s the next big thing on your list? Whether it’s a career milestone, a personal triumph, or a daring adventure, let’s chat about it when we connect in Orlando, FL for the 2024 National Chimney Sweep Guild (NCSG) Convention and Trade Show on March 19-23, 2024! Registration is now open at ncsgconvention.org. Have an amazing year!

🧱

Marshall Peters National Chimney Sweep Guild

NCSG SWEEPING MAGAZINE

J A N U A RY 2024

NCSG SWEEPING MAGAZINE

Sweep in Style!

Sweep Shop Is Back: NCSG Member Clothing Available To Purchase Until February 2 Being a National Chimney Sweep Guild (NCSG) member represents the highest standard of skill and safety. Customers look for the NCSG logo in their search for reliable and reputable chimney services. For a limited time only, NCSG member clothing is available to purchase in the Sweep Shop. Orders can be picked up at the 2024 NCSG Convention and Trade Show in March or shipped directly to your home or office. Don’t miss this opportunity to showcase your commitment to excellence—visit ncsgsweepshop.org!

🧱

Quarter Zip Pullover Fleece $45.00

Soot Black Comfort T-Shirt $20.00

Scan To Buy!

Charcoal Cuff Beanie $18.00 Brick Red Hooded Sweatshirt $40.00 The mockups in this advertisement may not represent the exact items available for purchase in the Sweep Shop.

J A N U A RY 2024

NEW

Certifications as of November 2023

CERTIFIED CHIMNEY PROFESSIONAL

    

Reyna Blanco Fiddler on the Roof Chimney Service Van Nuys, CA Andres Camilo Bello Fiddler on the Roof Chimney Service Van Nuys, CA Joshua Chubb Midtown Chimney Sweeps Parker, CO Gerardo Diaz Fiddler on the Roof Chimney Service Van Nuys, CA Christopher Hughes Chimney LLC Finksburg, MD Guilmar Vega Fiddler on the Roof Chimney Service Van Nuys, CA

CERTIFIED CHIMNEY RELINER Waylon Miesell Holy Smokes Chimney Sweeps Auburn, GA

CERTIFIED CHIMNEY JOURNEYMAN Enrique Rodriguez Fiddler on the Roof Chimney Service Van Nuys, CA Raul Saucedo Fiddler on the Roof Chimney Service Van Nuys, CA

  ¸   ¸   ¸  ¸ 

       

  

NCSG SWEEPING MAGAZINE



sales@fandcdistributors.com (630) 241-0506

PROUD DISTRIBUTOR OF INDUSTRY LEADING BRANDS

FREE FREIGHT PROGRAMS IN STOCK INVENTORY

WARRANTY & TECHNICAL SUPPORT

24 HOUR SHIPPING

VETERAN OWNED 25 J A N U A RY 2024

The White House

Preparing the White House Fireplaces for the Anticipated Long Winter Jake Rowell, Royal Chimney Services

t was a refreshingly different experience servicing the White House chimneys this year. For the first time since COVID-19 began, the face masks and mandates for testing every three days were lifted. It was great to see the friendly faces again of staff and others at the White House, along with business, monuments, and the other attractions open. The White House understands the importance of having its 35 fireplaces cleaned and inspected annually to remove flammable creosote and note any deficiencies that need to be addressed. We used Chim Scan Internal Video Scanning multiview cameras to document our findings for the inspection report that follows.

We are very proud of this year’s White House Chimney Service Team; they did a great job and represented us well. Communication and documentation are paramount with this many fireplaces, and this year’s team was very detailed in pointing out any areas of concern that needed to be addressed.

NCSG SWEEPING MAGAZINE

This year’s team was comprised of eight Chimney Sweep Institute of America (CSIA) and National Chimney Sweep Guild (NCSG) certified sweeps from across the country. The leader of the team is Howard Rowell, NCSG member of 40 years, who will have been servicing the White House chimneys for 30 years next year. Before 1994, other NCSG icons of the chimney sweeping trade serviced the White House chimneys, blazing the trail for NCSG members as the sweeps that service these chimneys. “As team leader, I am honored the baton was passed onto me, and I take it very seriously, holding the highest standards and integrity and representing the chimney sweep trade,” Howard said. When asked why one of the team requirements is to be a NCSG member, he answered, “It’s one of the metrics used to determine someone’s dedication to the chimney sweep profession and a chance to meet them face to face at convention to speak with them and gauge their interest in being a part of this volunteer team. Each year, I put together a team of

Photo from 1988

J A N U A RY 2024

Previous Page, Top Left, and Top Right: Historical photos capture the 1988 White House Chimney Service Team. These sweeps are remembered as trailblazers in the chimney sweep industry. Bottom Right: The most recent 2023 service team poses for a photo after completing their cleaning and inspection of the 35 White House chimneys.

Photo from 1988

“

“It’s an honor to service the White House chimneys and give back to the country.

Each year, your mind just reels thinking about the history that has taken place over the years in the very rooms you are servicing. Howard Rowell, Team Lead White House Chimney Service Team

people—not much different than any sports team— who complement each other with their talents and skills. There is always a blend of seasoned veterans from prior teams and new sweeps looking forward to the experience of servicing these chimneys.” I asked Howard to share some highlights of previous years at the White House. “Each year, your mind just reels thinking about the history that has taken place over the years in the very rooms you are servicing,” Howard said. “I always ask team members at the end what was their favorite room or moment during the project, and their answers vary from the Diplomatic Reception Room, Lincoln Bedroom, Treaty Room, Map Room, State Dining Room, Private Dining Room, Queens Bedroom, Red, Blue, and Green Rooms, Versailles, China, Library Rooms, East Room—which has four fireplaces—and the list goes on. “Almost every year, there is a particular challenge with equipment or circumstances that we all share a good laugh over as a team, but never repeat to others. There have been times when we run into the President or First Lady by chance, as usually repairs and maintenance are scheduled for when they are out of the house on vacation or traveling. “A few times, we have been escorted off the roof rather quickly for safety,” Howard continued. “One special memory is an earthquake that happened 12 years ago while we were servicing the chimneys.

NCSG SWEEPING MAGAZINE

“It was 10 years after 9/11, and I recall standing on the roof next to the chimney handing equipment to the sweep on top of the chimney. We felt a vibration and shake, looking at each other in disbelief. It felt like I was standing on a bowl of jello, and my eyes immediately went to the skies wondering if we were being attacked again. We looked at each other and asked, ‘What was that?!’ “One of the team members from California immediately told us that it was an earthquake. We were escorted quickly and safely off the roof, and we joined the entire house occupants who had been evacuated to the south lawn until it was determined to be safe to go back inside.” “It’s an honor to service the White House chimneys and give back to the country,” Howard said. “Each time, my mind goes back to the history that has taken place as I enter each room and the leaders from around the world that have been in these same rooms. I think our contributions to servicing these fireplaces help to create a relaxing atmosphere for all those who gather in these rooms to make important treaties or alliances or simply enjoy peaceful times in front of these fireplaces with family, friends, and colleagues. “The White House staff is always very professional and cordial with us,” Howard noted. “They appreciate what we do to keep the fireplaces in good working order and advise them about any issues that should be addressed.” To serve on this team, the applicant must be an NCSG member or the employee of a member in good standing, maintain their CSIA CCS or NCSG

Photo courtesy of Howard Rowell

Photo from 1988

CCP certification, pass rigid security checks, be physically healthy to perform the task in brutal heat, have experience sweeping chimneys, be able to follow the team leader’s directions, and be respectful to White House staff and property. If you are interested in applying to a future White House Chimney Service Team, please email Howard Rowell at howard@royalchimney.com. “We are always looking to share this great experience with fellow sweeps!” Howard said.

🧱

Owens Chimney Covers Eager To Earn and Keep Your Business PAID ADVERTORIAL

How It Started Let’s take it back to 1989 when the Owens brand was created. Owens Chimney Systems’ service division was established by James and Anita Owens. They were newlyweds looking to build a life of stability together. With two kids under two, it was anything but easy. The business ran out of their home, and the two of them were the

only employees for the whole first year. By 1996, the team and business had grown into a four-truck operation. With each year, lessons were learned and accomplishments were made. Fast forward to 2014. Business was booming! And the challenges with vendors really began to present themselves—turnaround times, secured shipping, and overall quality through our suppliers. These roadblocks

NCSG SWEEPING MAGAZINE

made it very difficult to serve our customers at the elite level we had set out to do. We desperately wanted to keep the promises that we had made to our customers without having to rely on others to make it happen.

Why Manufacturing? Here’s the Scoop We would frequently receive custom items (i.e. shrouds, caps, chase covers) that would

be dented, the wrong size, the wrong metal/color, or just sloppy craftsmanship. When it didn’t make the cut, it was beyond frustrating having to make those dreaded calls to our customers. By the end of 2015, we had the pieces and people in place to be the solution to our problem. We began manufacturing in-house. Initially, in-house chimney cap manufacturing was started to

ensure that our service customers were being cared for. That they were receiving a high-end product with a quick turnaround time. We knew what good quality looked like. We knew that we wouldn’t sell something to our customers that we personally wouldn’t buy. Because of our attention to detail and our level of care, people within the industry started to notice that our products stood

out. That traction gave us the confidence to create Owens Chimney Covers (OCC). The venture to expand began with only one employee and minimal tools. We quickly realized that we needed more manpower and equipment. We were fortunate to acquire two employees that had previously worked at length for a chimney cap manufacturer. They had come to expect the same

J A N U A RY 2024

high-quality products that we do, which made it an easy transition into where we are today.

We Want Your Business! Our manufacturing division was designed around educated chimney professionals from both soot and steel. We understand the codes and standards that are in place. We have seen firsthand the daily challenges that other chimney professionals are up against. OCC has some exciting stuff lined up for our team and for the industry pertaining to manufacturing and combating some of those daily obstacles. We look forward to sharing that with you all real soon! The bottom line is: we’ve done it, installed it, made it, or seen it. Let us show you what we can do!

🧱

704.839.0329

orders@owenschimneycovers.com

Mention this ad and get 20% oﬀ your ﬁrst custom item! 32

NCSG SWEEPING MAGAZINE

CALENDAR OF

23-26 JANUARY

Events Wisconsin Guild of Chimney Service Specialists Winter Workshop The winter workshop will include the WGCSS board meeting, certification exams, first aid and CPR certification classes, and educational training classes. 1405 W. Taylor Street, Merrill, WI

Pennsylvania Guild of Professional Chimney Sweeps Training Day Join us for the board meeting, Saturday morning proctored certification exams, and Saturday evening banquet and gift exchange. Marzonis Brick Oven & Brewing Co., 164 Patchway Road, Duncansville, PA

19-23 MARCH

26-27 JANUARY

2024 National Chimney Sweep Guild Convention and Trade Show This year’s convention will be out of this world! Registration is now open at ncsgconvention.org. You don’t want to miss this one! Wyndham Orlando Resort, 8001 International Drive, Orlando, FL

Customer Service Representative (CSR 360°) Training Invest in your business by sending your staff to one of the National Chimney Sweep Guild’s CSR 360° training classes!

11-12 APRIL

The Learning Loft, 1701 SW Boulevard, Kansas City, KS

2-3 MAY

Customer Service Representative (CSR 360°) Training Invest in your business by sending your staff to one of the National Chimney Sweep Guild’s CSR 360° virtual training classes! Online/virtual training

Don’t miss our events! Scan the QR code to view the full National Chimney Sweep Guild calendar of events and to promote your industry event on our website, digital newsletter, and Sweeping magazine!

J A N U A RY 2024

COACH’S

Corner

Artificial Intelligence and the Home Service Industry

Jerry Isenhour, Coach and Consultant, CVC Success Group ne buzzword we’ll hear often in 2024 is “artificial intelligence,” often referred to as AI. When we look at the home services industry as a whole today—of which chimney service is one segment—we see an increasing trend of businesses taking measures, including the use of AI, to create more efficient processes to improve the bottom line. In the last 60 years, the world has witnessed technology completely transform most businesses. For the youngsters, it may be hard to believe that it was only the 1950s when businesses were first beginning to use computers. In 1951, Lyons Electronic Office (LEO) became the first computer to be used for commercial business applications. It computed the costs of ingredients used in bread and cakes. If you were in the chimney service industry in the 1980s, you probably still did not have a computer in your office; everything was still done with pen and paper. A typewriter and calculator were the desktops of the time. You likely had a stack of print maps in your service truck to assist you in locating your appointments. It may be hard to fathom, but the first web search engine, Archie, was created in 1990. Google was

founded in 1998. In our businesses and lives today, we depend on these search engines—which are forms of AI—to provide driving directions, research answers, and communication tools at the click of a mouse or voice command. As technology takes over in more and more ways, we are seeing rapid advances in how AI can play a role in performing many business tasks. Those who take advantage of these tools will likely realize how this may grow their business and bottom-line profits. With different software systems, we are seeing a dramatic increase in our ability to serve our customers more rapidly and quickly. Once, a client told me that if they could properly utilize digital programs in business, the balance of office workers to field techs could dramatically decrease. In today’s world, we are seeing remote office staff doing the clerical duties of a customer service representative (CSR) and dispatcher. These systems also allow us to increase the business’ quality control. Companies are using AI to manage many facets of the dayto-day customer service. With AI, businesses can now collect data to track the past and plan for the future. AI provides the ability to not only schedule appointments, write reports, and provide quotes, but also provides us with new,

NCSG SWEEPING MAGAZINE

innovative ways to follow up with our customers on quotes and stay in contact with customers for their ongoing services. AI can monitor phone calls coming into the office, detect when there is an issue, and alert a supervisor to step in and alleviate the issue. AI also allows us to coach our field techs on every job. With the ability to comprehensively analyze their communication on a job site, AI can provide a sales coach on every customer interaction. Remote assistance is easy due to the ability to transfer information from the job site to the supervisor from the field. AI can also assist you in marketing your business, with tools that can research, write, and edit content. On the next page, you’ll see an example of how I used ChatGPT, a language model designed to understand and generate human-like text to answer questions, generate creative content, offer assistance,

and more, to come up with creative ideas for how AI can help a chimney service company. As more forms of AI become available, the applications of AI continue to evolve and improve. The list of applications for AI in business is quite a bit longer than we can fully cover in this short article. However, the key challenge lies in the practical utilization of AI for business purposes. Quite honestly, this is where many problems arise, as not everyone possesses the patience or background required to seamlessly integrate AI into their operations. Frequently, people find themselves frustrated when they realize that the new software isn’t a simple plug-and-play solution. Instead, it necessitates a learning curve, onboarding processes, and effective implementation. The intricacies of AI systems often pose a barrier, preventing many from fully capitalizing on the technological advantages available to them. By incorporating AI into your chimney service business, you can improve operational efficiency, enhance customer satisfaction, and stay competitive in the market. It’s important to tailor AI applications to the specific needs and challenges of the chimney service industry to maximize the benefits. In closing, integrating AI into your business can play a pivotal role in growing your company. However, it’s important to implement the necessary processes to fully take advantage of the benefits.

You How can AI assist a chimney service company?

AI can provide valuable assistance to a chimney service company in various aspects, such as optimizing operations, enhancing customer experience, and improving overall efficiency. Here are specific ways AI can be applied in the context of a chimney service business: 1. Automated Appointment Scheduling: Implement AI-powered scheduling systems to automate and optimize appointment bookings based on factors such as location, service type, and technician availability. 2. Predictive Maintenance: Utilize AI algorithms to predict when chimneys are due for maintenance or cleaning based on historical data, usage patterns, and environmental conditions. 3. Remote Inspection and Diagnostics: Implement AI-powered visual recognition systems for remote inspections of chimneys. This can help identify potential issues without the need for an on-site visit. 4. Customer Interaction and Support: Integrate AI chatbots on the company website to assist customers with common queries, appointment scheduling, and basic information about chimney services. 5. Inventory Management: Use AI to optimize inventory levels by predicting the demand for specific chimney parts and supplies. This ensures that the company has the right materials on hand when needed. 6. Route Optimization for Technicians: Employ AI algorithms to optimize the routes of service technicians, considering factors such as location, traffic conditions, and the urgency of service requests. 7. Quality Assurance: Implement AI-driven image recognition systems to assess the quality of chimney inspections and cleaning. This can help ensure that services meet the company’s standards. 8. Safety Compliance: Use AI to monitor and ensure compliance with safety regulations during chimney service operations. This includes adherence to industry standards and safety protocols. 9. Customer Feedback Analysis: Implement sentiment analysis on customer feedback and reviews to gain insights into service quality and identify areas for improvement. 10. Training and Knowledge Transfer Develop AI-based training modules for chimney service technicians. This can help them stay updated on the latest industry standards, safety practices, and new technologies.

🧱

J A N U A RY 2024

Spark YOUR MARKETING Key Marketing Resolutions for a Prosperous 2024

Carter Harkins and Taylor Hill, Spark Marketer hen brainstorming on the topic for this issue of Sweeping, we initially didn’t know what to write about. On the one hand, most things will probably stay the same as we move into 2024. On the other hand, there are some areas that are full of new and exciting possibilities. So we decided to cover both new beginnings and old resolutions as it relates to marketing as we transition to the new year. Which emerging marketing trends and innovations are on the horizon that we think will help companies maintain continuous improvement to stay competitive? Which tried-and-true strategies will still prove effective in 2024?

Embrace Emerging Technologies

Practice Sustainability and Ethical Marketing

This will be a big focus in the new year, because as technology evolves, so do marketing strategies. There are so many new things coming to market on almost a daily basis, it could take this entire magazine to cover them all—and you would still feel like you’ve been left behind!

If you live in an area where consumers are increasingly concerned about the environment and ethical business practices, you may want to emphasize sustainability in your marketing and business practices. This can resonate well with the increasingly eco-conscious population.

It will be important for marketing to stay ahead by embracing technologies like artificial intelligence (AI), augmented reality (AR), and virtual reality (VR) to create immersive and engaging customer experiences. While we don’t exactly know how these technologies might change the workplace, we do have to acknowledge that it will change.

Leverage Social Media Innovations

Focus on Personalization and Customer Experience For way too long, business owners have focused on doing what work best for them. That time has passed. Customers want to work with companies that are easy to call, text, schedule, book, and

pay at their convenience. They also expect the business to know who they are and what they want so you can meet their needs. This means personalization is no longer a luxury—but a necessity. Learning to utilize data analytics to understand your customer’s behavior better and tailor your marketing efforts to their preferences and behaviors will be a must in 2024.

NCSG SWEEPING MAGAZINE

Right now, social media companies are going through a reckoning of sorts, as more and more people are transitioning back to using social media platforms as only a network for connecting with family and friends. Advertisements and pushy sales posts are seeing a drop in engagement and sales. Even with that said, social media platforms are continuously evolving. It’s important stay updated with the latest features and trends (right now it’s short-form videos and live streams) and use them to engage with your audience effectively. Many times if you can adapt quickly and stay on top of the trends,

you can score big. If you start too late, people may have already moved on.

Invest in Messaging and Content Quality We know. Every time you turn around, you’re being told to up the quality of your content. Highquality, original content is crucial for attracting and retaining customers, and it’s hard work because you have to focus on creating content that is not only engaging, but also informative and relevant to your audience. AI-generated content isn’t going to cut it for long.

Look for Collaboration and Referrals Collaborating or partnering with other brands might open new avenues for reaching additional audiences and creating unique marketing campaigns for both companies. One of the first things that comes to mind for the chimney industry is roofing companies.

Prioritize Mobile Optimization Over the Cyber Weekend in December, there were more mobile sales than ever before. With the increasing use of smartphones, it will be more imperative than ever to ensure that all your marketing content is optimized for mobile devices. It’s a nonnegotiable—you must review all of your digital marketing on a mobile device to make sure your phone number and scheduler are readily accessible, because people will not go looking for it—they’ll look for your competitor instead. This includes websites, emails, social media, and any other forms of digital marketing you do.

Practice Data Privacy and Security As data privacy concerns grow, you will need to be transparent about how you collect and use customer data. Make sure you are adhering to privacy laws and ensuring data security. This will keep you out of data trouble and build trust with your customers.

Be an Agile Marketer Because we don’t know what the next marketing trend will be, we all have to be prepared to adapt quickly to changes in the market, consumer behavior, and technology. Having an agile approach allows you to stay competitive and relevant.

Having a strong referral program can also be a game changer. It’s not new, but it still is effective.

Always Be Learning and Adaptating The marketing industry is dynamic, so it’s important to keep learning and evolving as it moves. Stay informed about the latest trends, attend workshops in the chimney industry and other home service industries, and be open to experimenting with new strategies. While they might not all work, if just one does, you could win big! These focus areas blend what we’ve been doing in marketing for a long time with new and exciting innovations, ensuring that your marketing strategies remain effective and relevant going into 2024.

🧱

J A N U A RY 2024

Innovative Solutions and Coatings

New Products from SaverSystems!

NCSG SWEEPING MAGAZINE

2023-2024

Board of Directors

President | Region 1 Matt Mair matt@blackmoosechimney.com

Region 3 James Owens james@owenschimneysystems.com

Vice President | Region 2 Bill Thornton wissahickonvalleysweep@yahoo.com

Region 5 David Steward copperridgechimney@gmail.com

Treasurer | At-Large Steve Scally firesidesweeps@comcast.net

Region 6 Michaele Dempsey prochimneymichaele@gmail.com

Secretary | Region 4 Debbie Wiedwald debbie@blackburnschimney.com

At-Large Jake Cromwell jake@tophatchimneyandroofing.com

2023-2024

At-Large Robby Murphy rmurphy@hudsonvalleychimney.com At-Large Gary Smalling gary.smalling@smallingmasonry.com At-Large Supplier Rep Doug Rivas drivas@nesbestflex.com

Committee Chairs

Advocacy Debbie Wiedwald debbie@blackburnschimney.com

Ethics James Owens james@owenschimneysystems.com

Bylaws Matt Mair matt@blackmoosechimney.com

Governance David Steward copperridgechimney@gmail.com

Certification Steve Sobczak steve@totalchimneycare.com

International Relations Victor Imgarten stlswp@accessus.net

Events Doug Rivas drivas@nesbestflex.com

Marketing Jake Cromwell jake@tophatchimneyandroofing.com

Education David Steward copperridgechimney@gmail.com

Membership Michaele Dempsey prochimneymichaele@gmail.com

NFPA 211 Jim Brewer jim@rooftopsafetyusa.com NFPA 31 Steve Scally firesidesweeps@comcast.net NFPA 54 Jim Brewer jim@rooftopsafetyusa.com Technical Advisory Council Steve Scally firesidesweeps@comcast.net

JOIN A COMMITTEE: NCSG.ORG/COMMITTEEFORM The strength of the National Chimney Sweep Guild comes from you— members of the guild. Get more involved by joining one of our committees!

J A N U A RY 2024

Learn more on page 12!

PRESORT STD US POSTAGE PAID PONTIAC, IL PERMIT NO. 592

SCAN TO

National Chimney Sweep Guild 1255 SW Prairie Trail Parkway Ankeny, Iowa 50023-7068

FLORIDA • 2024

Convention NCSG

Sweeping Magazine—January 2024

Articles inside

Preparing the White House Fireplaces for the Anticipated Long Winter

Join Us for the 2024 National Chimney Sweep Guild Convention and Trade Show in Orlando