Sweeping Magazine—March/April 2024

MARCH/APRIL 2024

Page 6

Your Official Guide to the 2024 NCSG Convention and Trade Show

SWEEPING THE JOURNAL OF CHIMNEY AND VENTING TECHNOLOGY M A R C H/A P R I L 2024

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2024 NCSG CONVENTION & TRADE SHOW

MARCH 19 - 23, 2024

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NCSG SWEEPING MAGAZINE

TABLE OF

Contents 6 2024 NCSG Convention Official Guide Check out the daily agenda, trade show booth map, exam dates, first time attendee info, and more!

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Trade Show Booth Map Find out where your favorite exhibitors will be at the 2024 NCSG Trade Show in Orlando.

NCSG

Convention FLORIDA • 2024

6 Your Official Guide to the 2024 NCSG Convention and Trade Show It’s here! Find out everything you need to know to make the most of your time at the 2024 NCSG Convention and Trade Show on March 19-23 in Orlando, FL. There is still time to register at ncsgconvention.org!

21 NCSG Achieves ANAB Accreditation The NCSG now offers the only ANAB-accredited certifications in the industry.

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Advocacy in Membership Learn about the NCSG’s advocacy efforts to be highlighted at this year’s convention.

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Marshall’s Musings Embrace change and step out of your comfort zone to reap rewards in your business.

30 March Is National Ladder Safety Month The American Ladder Institute is committed to preventing ladder injuries and fatalities.

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The Problem With Free Bill Ryan discusses the complexities and implications of offering free services in the chimney industry.

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Darwin Award

Have you ever seen some interesting things on the job?

Submit a photo with your name and location to marketing@ncsg.org.

SWEEPING THE JOURNAL OF CHIMNEY AND VENTING TECHNOLOGY

NATIONAL CHIMNEY SWEEP GUILD 1255 SW Prairie Trail Parkway Ankeny, Iowa 50023-7068 (317) 837-1500

March/April 2024, Volume 48 #3

Staff Kailah Schmitz, CAE, Executive Director director@ncsg.org

Classified Ads Free Classified Ads for NCSG Members National Chimney Sweep Guild (NSCG) members can run one 35-word classified ad for free each calendar year. 36+ words are $1 per word after. Additional ads are $1/word or $2/word for non-members. Classified ads are non-commissionable and must be pre-paid. To place a classified ad, e-mail marketing@ncsg.org.

Policy ACTION CENTER Let us know what’s going on!

Submit industry concerns to NCSG’s Policy Action Center. We post live on the website and look into how we can take action. While you’re there, you can also check out the blog for past issues we’ve addressed. Check your email and Facebook to stay up to date!

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Jessica Thornton, Associate Director and Certifications Coordinator jessica@ncsg.org Bob Ferrari, Director of Education education@ncsg.org Sydney Upah, Director of Marketing and Communications; Sweeping Editor marketing@ncsg.org Brittney Burton, Membership and Events Coordinator bburton@ncsg.org Jill Kolars, Administrative Assistant ap@ncsg.org

DISCLAIMER The views expressed in Sweeping do not necessarily reflect the views of the National Chimney Sweep Guild (NCSG) or its staff.

ADVERTISING To advertise, email Malisa Minetree at sweepingads@me.com or call (317) 603-7854.

NCSG further reserves the right to reject at any time any advertising determined not to be in keeping with the publication’s standards. Acceptance of advertising by Sweeping does not necessarily constitute endorsement of products or services advertised. NCSG does not make any effort to review or substantiate claims made by advertisers.

PHOTOGRAPHY Stock images by iStock, Adobe.

ARTICLE SUBMISSION NCSG encourages industry partners to submit press releases and articles to the editor at marketing@ncsg.org. Submissions should contain items of interest or importance to the chimney and venting industry. Submissions should not contain direct solicitations, prices, or other forms of advertising verbiage. Submissions may contain images or artwork attached in a JPG format.

In all cases, NCSG reserves the right to edit submissions for space limitations, keep the release and publish at a later date, or refuse to publish the release for any reason.

Neither publishing, nor refusing to publish the submission should be considered a statement of NCSG’s opinion regarding the release. © 2024 National Chimney Sweep Guild

LETTER FROM THE

President

W

ow, it’s finally here! Months of preparation and planning will culminate into the largest meeting of chimney and venting professionals of the year on March 19-23 in sunny Orlando. On behalf of the entire board, we are looking forward to seeing all of your faces and sharing knowledge and comradarie.

In this column, I am so excited to personally tell you that the National Chimney Sweep Guild (NCSG) is officially accredited by the ANSI National Accreditation Board (ANAB) for its certifications! This means the NCSG has completed a thorough, year-long evaluation of its certifications and been deemed compliant with specific standards set by a third-party organization. This is a huge accomplishment that sets the NCSG apart as offering the only accredited certifications in the chimney and venting industry. Learn more about this achievement on page 20.

On the heels of this accomplishment, now is a great time to seek your Certified Chimney Professional (CCP), Certified Chimney Reliner (CCR), and/or Certified Chimney Journeyman (CCJ) certifications. We are offering three chances to take your proctored certification exam(s) at this year’s convention: Tuesday, March 19 at 9:00 am and 1:00 pm and Friday, March 22 at 8:00 am. With ANAB accreditation, you can be reassured that the NCSG certifications are a reliable, valid, and fair assessment of your competencies in the trade.

The full agenda for the 2024 NCSG Convention and Trade Show begins on page 8. Many speakers and experts have stepped forward to create a very strong lineup of business, technical, customer service, and health and safety sessions for this year’s convention. A huge thank you to the speakers, exhibitors, and volunteers who have been working diligently for months to organize this year’s convention. If you are interested in volunteering, please contact NCSG Membership and Events Coordinator Brittney Burton at bburton@ncsg.org.

Finally, we have a goal to get each and every attendee into a virtual reality (VR) headset to experience the NCSG’s new VR learning platform for the first time. Make sure you visit the NCSG at Booth #615 during trade show hours to be among the first to experience the new platform.

THANK YOU for all of your active participation and involvement with the NCSG.

🧱

Matt Mair, President National Chimney Sweep Guild

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N CSG

Convention FLORIDA • 2024

W

e are so excited to take you on a journey into “The Next Frontier” of chimney sweeping at the 2024 National Chimney Sweep Guild (NCSG) Convention and Trade Show on March 19-23 in Orlando, FL! Over the next few pages, we’ll share all the resources you’ll need to prepare for an out-ofthis-world week with your fellow sweeps.

Download the Convention App Before you arrive in Orlando, make sure you’ve downloaded the free 2024 NCSG Convention app to stay connected throughout the week. The app includes the daily agenda, trade show booth map, exhibitor list, sponsor information, networking opportunities, and live updates from NCSG during the convention. Be on the lookout for app instructions on the website and in your email.

First-Time Attendees We are excited to welcome more than 115 first-time attendees to this year’s convention! If you are a first-time attendee, please join us for a brief meeting on Tuesday, March 19 at 6:00 pm for a tour of the

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2024 NCSG Convention app, introduction to key individuals, and other tips and tricks for having a successful week. Following the meeting, you can mingle and network with your fellow attendees over appetizers and drinks (cash bar).

Certification Exams There are three opportunities for you to take your proctored certification exam(s) during the 2024 NCSG Convention and Trade Show:

• Tuesday, March 19 at 9:00 am – 12:00 pm • Tuesday, March 19 at 1:00 pm – 4:00 pm • Friday, March 22 at 8:00 am – 11:00 am Visit certifiedchimneyprofessionals.com for details.

Volunteer at Convention Volunteering is a rewarding way to network with other attendees. Volunteers are needed for registration, scanning into classes, auction running, and overall ensuring a smooth convention week.

If you are interested in volunteering, please contact NCSG Membership and Events Coordinator Brittney Burton at bburton@ncsg.org.

Virtual Reality If you’ve been reading the last few issues of Sweeping, you know that virtual reality (VR) will be a huge focal point of this year’s convention.

The NCSG will debut its new VR learning platform for attendees to try for themselves during the convention week. Make sure you stop by Booth #615 during trade show hours to try on a headset for yourself.

Opening Keynote Speaker Tom Edwards, a renowned expert on the convergence of technology and consumer behavior via artificial intelligence (AI), will kick off this year’s convention with an opening keynote session on Wednesday, March 20 at 9:00 am in the Citrus Ballroom.

Honors and Auction Event The Honors and Auction Event is an opportunity to recognize our most notable chimney sweeps and products. All attendees are invited to join us on Friday, March 22 at 6:00 pm in the Floral Ballroom to celebrate the achievements of our new members, long-term members, certification holders, and suppliers! Immediately following the awards presentation, auction items will be up for bid during a live auction to benefit NCSG education efforts.

Thank You Sponsors!

Our sponsors make it possible to execute this extraordinary week of chimney sweep learning and networking. Be sure to thank these sponsors if you see them throughout the week: Platinum Sponsors— Lindemann Chimney Supply, National Chimney, New England Chimney Supply, Rush Profits, SaverSystems, Spark Marketer, and SureFire; Gold Sponsor—Z-Flex; and Silver Sponsors—Approved Industries, A.W. Perkins Co., Chimney Monkey, Inspection Fire, and Insurance Canopy.

Agenda The next few pages outline the daily agenda for the 2024 NCSG Convention and Trade Show. More detailed information about each session can also be found online at ncsgconvention.org.

Scan the QR code to visit the 2024 NCSG Convention and Trade Show website

Business Session Technical Session Customer Service Session Health and Safety Session General Session We can’t wait to see you in Orlando!

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Monday, March 18 8:00 AM – 6:30 PM

CSIA Certified Chimney Sweep Review and Exam The Chimney Safety Institute of America (CSIA) Certified Chimney Sweep (CCS) Review and Exam is designed to allow candidates the opportunity to review the content covered in the Chimney and Venting Essentials Manual to assist them in successfully completing the CSS exam.

Matt Ellis, Assistant Director of Education, CSIA Lemon/Lime Room

8:00 AM – 5:00 PM

Register at www.csia.org

National Fireplace Institute Gas Review and Certification Exam Clementine/Mandarin Room

Tuesday, March 19 9:00 AM – 12:00 PM

NCSG Proctored Certification Exam Citron Room

9:00 AM – 4:00 PM

NCSG Board of Directors Meeting Fleming/Sunset Room

1:00 PM – 4:00 PM

NCSG Proctored Certification Exam Citron Room

1:00 PM – 5:00 PM

Attendee and Exhibitor Registration

4:00 PM – 5:00 PM

Chimney Sweeping Around the World Join several international panelists as they share chimney and venting industry updates from around the world.

Victor Imgarten, Moderator Lime Room

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4:00 PM – 5:00 PM

State/Regional/National Guild Presidents Reception Join NCSG President Matt Mair to discuss the relationship between the NCSG and the various state/regional guilds and associations.

Fleming/Sunset Room

5:00 PM – 6:00 PM

Volunteer Meeting Orange/Lemon Room

6:00 PM – 6:30 PM

First-Time Attendee Meeting Wondering what to expect at your first NCSG Convention and Trade Show?

Find out how to make the most of your experience at this year’s convention!

Orange/Lemon Room

6:30 PM – 8:30 PM

First-Time Attendee Happy Hour Mingle and network with your fellow convention attendees over appetizers!

A cash bar will also be provided.

Orange/Lemon Room

Wednesday, March 20 8:00 AM – 5:00 PM

Attendee and Exhibitor Registration

9:00 AM – 10:30 AM

Opening Keynote—Sponsored by New England Chimney Supply Tom Edwards is a renowned expert on the convergence of technology and consumer behavior via artificial intelligence (AI). Tom’s expertise offers invaluable insights into the technological landscape that intersects with the chimney sweep industry. As we navigate the digital era, understanding trends, artificial intelligence, data utilization, and digital transformation becomes crucial for every professional, including chimney sweeps.

Tom Edwards, Opening Keynote Speaker Citrus Ballroom

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10:30 AM – 11:00 AM

Coffee Break

11:00 AM – 12:30 PM

NFPA Code Updates for 2024 Learn about the latest changes to Chimney Inspection Standards NFPA 211 and NFPA 54.

Jim Brewer, Owner, Rooftop Safety USA Clementine/Mandarin/Tangerine Room

11:00 AM – 12:30 PM

Chimney Sweep: The Hardest Business in the World To Operate When times are tough, think outside the box. Learn some chimney sweep business tips from a 26 year chimney veteran.

Chad Murray, CEO/Founder, Masters Services Citron Room

11:00 AM – 12:30 PM

Artificial Intelligence Workshop Tom Edwards, Opening Keynote Speaker Orange/Lemon/Lime Room

11:00 AM – 12:30 PM

Customer Service Representative (CSR) Best Practices Panel Join a panel of customer service representatives to discuss best practices within chimney and venting service companies.

Jerry Isenhour, Moderator Largo/Longboat Room

12:30 PM – 2:00 PM

Lunch Break

2:00 PM – 3:30 PM

NCSG Annual Membership Meeting Don’t miss the largest gathering of chimney sweeps of the year! Review the NCSG’s accomplishments from 2023 and discuss its outlook for 2024.

Citrus Ballroom

3:30 PM – 3:45 PM

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3:45 PM – 4:00 PM

Soda Break—Sponsored by Rush Profits

4:00 PM – 5:30 PM

The Next Frontier of Chimney Sweeping From the Future Citron Room

4:00 PM – 5:30 PM

Customer Service Representative (CSR): Understanding the Basics and Beyond Learn the art of effective customer service skills, strategies for customer retention, handling difficult customers, managerial training tips, and understanding the impact of personality types on your performance.

Shawna Worley Largo/Longboat Room

4:00 PM – 5:30 PM

The Revival of the American Chimney Sweep Trade Learn about the history of the revival of the chimney sweep trade in the United States after the 1973-74 Organization of Petroleum Exporting Countries (OPEC) oil embargo.

Jim Gillam Orange/Lemon/Lime Room

Thursday, March 21 7:30 AM – 5:00 PM

Attendee and Exhibitor Registration

8:00 AM – 9:30 AM

Clarity, Organization, and Growth (COG): You’ll Be Sadder on a Ladder Panel Discussion Orange/Lemon/Lime Room

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8:00 AM – 9:30 AM

Using Artificial Intelligence (AI) in Your Business and Marketing— Sponsored by Spark Marketer Gain insights into using AI as an assistant for efficient task completion, leverage its power for social media management, and optimize your business with chatbots that pre-qualify customers, saving you valuable time.

Taylor Hill and Carter Harkins, Spark Marketer Clementine/Mandarin/Tangerine Room

8:00 AM – 9:30 AM

Navigating Family and Relationships Within the Company Learn tips for communicating and making life easier when running a business with your spouse, parent, or child.

Sheryl Isenhour, Coach/Trainer, CVC Success Group Largo/Longboat Room

8:00 AM – 9:30 AM

Respiratory Protection for Chimney Sweeps Learn about current respiratory standards and the types of protection options available to stay safe from silica dust as well as other irritants.

Peter Cooper, President, Peke Safety Citron Room

9:30 AM – 9:45 AM

Coffee Break—Sponsored by Insurance Canopy, LLC

9:45 AM – 11:15 AM

UL 1390 and UL 1391 Insert Update—Sponsored by Inspection Fire Understand the newly proposed UL 1390 Masonry Fireplace Insert Standard and UL 1391 Factory Built Fireplace Insert Standard.

Daniel Freeman, Lead Inspector, Freeman Fire Inspectors/Inspection Fire Citron Room

9:45 AM – 11:15 AM

Playing the Long Game: How To Get Realtors and Home Inspectors on Your Side Discuss outreach opportunities with realtors and home inspectors, focusing on how to set up educational opportunities that can show them the risks they may be ignoring, prove your value, and show them how you can best partner together for everyone’s safety and well being.

Micah Ables, Owner, Ables Top Hat Home Services Clementine/Mandarin/Tangerine Room

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9:45 AM – 11:15 AM

Fall Protection Is Fast and Easy!

Join us for a comprehensive discussion about the NCSG-OSHA Fall Protection Rules agreement and the new amendments to fall protection rules.

Jim Brewer, Owner, Rooftop Safety USA Bob Ferrari, Director of Education, National Chimney Sweep Guild Orange/Lemon/Lime Room

9:45 AM – 11:15 AM

From Humble Beginnings: Recognizing Strengths and Building Your Team Lauren Turnock, Head of Business Operations, Rooftop Chimney Sweeps Largo/Longboat Room

11:15 AM – 1:00 PM

Lunch Break

1:00 PM – 6:00 PM

Trade Show Opening Session Hit the trade show floor with over 60 exhibitors to learn from the experts!

Palms Ballroom

3:00 PM – 3:30 PM

Exhibitor Booth Map on Page 16

Soda Break—Sponsored by Chimney Monkey

Friday, March 22 8:00 PM – 11:00 AM

NCSG Proctored Certification Exam TBD

8:00 AM – 12:00 PM

Attendee and Exhibitor Registration

9:00 AM – 12:00 PM

Trade Show Closing Session Hit the trade show floor with over 60 exhibitors to learn from the experts!

Palms Ballroom

Exhibitor Booth Map on Page 16

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10:30 AM – 11:00 AM

Coffee Break

12:00 PM – 1:30 PM

Lunch Break

1:30 PM – 3:00 PM

Unleash Hidden Giants: Elevating Frontline Staff To Drive Sales and Customer Loyalty Transform your perspective on frontline staff in this empowering course, turning customer service representatives into strategic assets that drive sales and enhance your organization’s public face.

April DeRossett, President, Direct Connect Solutions Clementine/Mandarin/Tangerine Room

1:30 PM – 3:00 PM

Looking at Real Losses: Protecting Yourself and Your Business— Sponsored by Inspection Fire Dale Feb, Fire Investigator and Educator, Fire Associates/F.I.R.E. Service Orange/Lemon/Lime Room

1:30 PM – 3:00 PM

How To Attract and Retain Rockstar Employees for Your Business Create a company culture to attract the right talent and retain them.

Richard Tattershall, Owner and Operator, C&C Chimney and Air Services Citron Room

1:30 PM – 3:00 PM

Goal Setting and Tracking for Customer Service Representatives (CSR) TBD Largo/Longboat Room

3:15 PM – ­­ 4:45 PM

How Chimney Sweep Business Owners Can Become Invincible to Lawsuits and Save Thousands in Taxes Discover the tools chimney sweep business owners can use to become invincible to lawsuits, save thousands in taxes, and achieve financial peace of mind.

Larry Oxenham, Senior Advisor, American Society for Asset Protection Citron Room

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3:15 PM ­­ – 4:45 PM

Introduction to House Pressure for the Service Tech This course is designed to teach the principles of air movement through a home and the way, primarily, natural draft appliances are affected within it.

Part of this course will use the HAM House (Heat and Moisture) model to demonstrate these principles.

Bob Ferrari, Director of Education, National Chimney Sweep Guild Orange/Lemon/Lime Room

3:15 PM ­­ – 4:45 PM

Building a Framework of Sales Management Most companies manage their team by emotion and reaction—but that’s not the way to grow a sales force that moves the needle for your company longterm.

Tim Reed, President, WhyFire Clementine/Mandarin/Tangerine Room

3:15 PM ­­ – 4:45 PM

Skillful Doesn’t Only Mean ‘Tech’nical: Chimney Customer Service Mastery Tailored for non-field/non-technical team members in the chimney industry, uncover key scalable skills essential for delivering exceptional customer service.

Felicity Monsees, Operations Coordinator/JR CSR, Holy Smoke Inc. Largo/Longboat Room

6:00 PM – 10:00 PM

Honors and Auction Event—Sponsored by Lindemann Chimney Supply Join the NCSG to celebrate the achievements of its new members, long-term members, certification holders, and suppliers!

Floral Ballroom

Saturday, March 23 9:00 AM ­­ – 10:30 AM

Beyond Perceived Success: A Deep Dive into Sales Micro Analytics to Revolutionize Your Profit Game Unlock sales excellence in this transformative course, decoding KPIs to empower sales technicians, HR leaders, business owners, and general managers in setting ambitious goals and overcoming the ‘contentment barrier.’

April DeRossett, President, Direct Connect Solutions Citron Room

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9:00 AM ­­ – 10:30 AM

Fireblocking: Why It Matters and What To Do About It Dale Feb, Fire Investigator and Educator, Fire Associates/F.I.R.E. Service Clementine/Mandarin/Tangerine Room

9:00 AM ­­ – 10:30 AM

Clarity, Organization, and Growth (COG): Go, Go, Gadget This panel discussion will clearly identify many specialty tools that speed up work, reduce job hazards, and increase efficiency.

Panel Discussion, Moderated by David Steward Orange/Lemon/Lime Room

9:00 AM ­­ – 10:30 AM

Chimney 101 for Customer Service Representatives (CSR) Receive an introduction to basic chimney knowledge, including types of systems, levels of inspections, codes and standards, and safety.

Marshall Peters, Former Education Coordinator, NCSG Largo/Longboat Room

10:30 AM – 10:45 AM

Coffee Break

11:00 AM – ­­ 12:30 PM

Strategic Planning Made Simple Everyone deserves a dream. Every dream needs a plan. Learn how to build a compelling vision for your future through a simple strategic planning process.

John Meredith, Founder, SaverSystems Orange/Lemon/Lime Room

11:00 AM – ­­ 12:30 PM

“Uh, Oh, That’s Not Good”—Stop the Bleed Build the skills needed to perform major life-saving first aid with confidence on the job site in case of a major trauma event.

Johnnie Mastin, Owner/Sweep, JH Chimney Service Clementine/Mandarin/Tangerine Room

11:00 AM – ­­ 12:30 PM

Listings and Product Safety Review how chimney products are tested and listed for safety.

Steven Penatzer, COO, Olympia Chimney and Venting Citron Room

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11:00 AM – ­­ 12:30 PM

Empowering Customer Service Representatives (CSR) Felicity Monsees, Operations Coordinator/JR CSR, Holy Smoke Inc. Largo/Longboat Room

12:30 PM – 2:00 PM

Lunch Break

2:00 PM – 3:30 PM

Closing Keynote: Running a Chimney Business From 40,000 Feet Enjoy a 40,000 foot view of All American Chimney Service’s journey from one truck to $4 million in revenue. This session will include the story and opportunities that led to pivotal moments in the company’s journey.

Doug Hetsch, Visionary and CEO, All American Chimney Service Citrus Ballroom

Wyndham Orlando Resort International Drive 8001 International Drive, Orlando, FL 32819 (407) 351-2420 wyndhamorlandoresort.com

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InOvate Technologies Raymond Bucket Guys (RBG) Sweeper Peeper Imperial Manufacturing Group New England Chimney Supply Approved Industries Copperfield Chimney Supply Owens Chimney Systems Good Marketing Group RPG Brands Inspection Fire Cross Break Sheet Metal SEHPBA Hearth Brandtastic Duct Cleaners’ Supply Estoban Corporation Chim-Scan® Valor Gas Fireplaces/Blaze King Stoves National Fireplace Institute KW USA—RM Manifold Group CVC Success Group Chimney Products Z-Flex Regency Fireplace Products USA National Chimney Sweep Guild SaverSystems National Chimney A.W. Perkins Co. MF Fire Veracity Insurance Solutions Enervex Lindemann Chimney Supply Sand Hill Wholesale Improved Consumer Products Wohler USA Safety Hoist Company CustomerMatic Spark Marketer ChimSpect Software CUI Estimate Rocket Rooftop Safety USA The New Flat Rate Jeremias Chimney SureFire Training Academy ERTC.Expert ServicePal WhyFire Lexington Hearth United Infrared SMG Hearth and Home National Chimney Sweep Guild Chimney Safety Institute of America Stûv America Rodstation USA CHAR Training Regions—EnerBankUSA Rillavoice ChimneySweeps.com

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Scan the QR code to learn more about NCSG certifications

Accredited.

National Chimney Sweep Guild Achieves American National Standards Institute (ANSI) Accreditation for Certifications

A

fter a thorough, year-long evaluation, the National Chimney Sweep Guild (NCSG) was granted accreditation by the ANSI National Accreditation Board (ANAB) in January for its certifications.

Specifically, these three NCSG certifications have achieved the most respected and internationally accepted standards for personnel certification bodies:

• Certified Chimney Professional (CCP) • Certified Chimney Reliner (CCR) • Certified Chimney Journeyman (CCJ) This achievement marks a significant milestone for the NCSG and the industry as a whole, solidifying the NCSG as the only ANAB-accredited certifications in the chimney and venting industry.

“In an ever-increasing competitive market, customers are often unaware of misrepresentation of ‘certification’ versus a ‘certificate,’” said NCSG Associate Director and Certifications Coordinator Jessica Thornton. “Having a reputable third-party accreditation is necessary for credibility, protects the customer’s investment, and offers reassurance that there is independent oversight.”

ANAB accreditation is a testament to the NCSG’s unwavering commitment to excellence and dedication to upholding the highest levels of professionalism, quality, and safety. The NCSG’s accreditation signifies that it has not only met but exceeded the benchmarks set by ANSI and ANAB, distinguishing itself as a leader in the chimney and venting industry.

“Accreditation is not just an award to the NCSG—it is an important step in evaluating the professional standards in the chimney and venting industry,” said NCSG Certification Committee Chair Steve Sobczak.

“This accreditation means that you can have the upmost confidence in the globally recognized credentials you receive from NCSG.” Customers, regulators, and stakeholders can now place even greater trust in NCSG-certified professionals, knowing that they are backed by an organization that has achieved the highest level of accreditation in the industry.

To learn more about the NCSG’s accredited certifications and get started on your journey to Journeyman, scan the QR code or visit certifiedchimneyprofessionals.com.

🧱

Being ANAB-accredited means that the NCSG has been evaluated and deemed compliant with specific standards set by ANSI and ANAB. ANSI is a private, non-profit organization that develops and publishes voluntary consensus standards, while ANAB is the accrediting body that assesses conformity to these standards.

“This achievement signals to the employer and customer that the credential holder has undergone a reliable, valid, and fair assessment to verify that they have the necessary competencies in their trade,” Thornton said.

M A R C H/A P R I L 2024

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Meet

DINO XTD/XT II Reach high. Travel light.

TRAILER-MOUNTED LIFTS IN STOCK AVAILABLE IN 69’ AND 85’ HEIGHT

• 68’10” vertical reach • 38’5” side reach • 25% gradeability • Continuous boom rotation • Auto-leveling • 5,456 lbs.

603.303.8364 devonp@raymondbucketguys.com raymondbucketguys.com 317 Rte 27 · Raymond, NH

• 85’5” vertical reach • 43’ side reach • 25% gradeability • Continuous boom rotation • Auto-leveling • 7,705 lbs.

Financing available: M A R C H/A P R I L 2024 Philip J McClurkin 215.421.4008

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Advocacy IN MEMBERSHIP

W

e are so excited to explore “The Next Frontier” of chimney sweeping with you at the 2024 National Chimney Sweep Guild (NCSG) Convention and Trade Show in Orlando this month!

Through strong international relations, involvement with codes and standards, and close monitoring of state and federal policies, the NCSG Advocacy Committee is committed to protecting your interests as members. Many of these efforts will be highlighted at this year’s convention.

International Relations We hope you will join our international friends on Tuesday, March 19 at 4:00 pm for “Chimney Sweeping Around the World,” moderated by Victor Imgarten, where we will discuss changes happening in the chimney sweep profession in Europe and around the world. Notably, international chimney professionals are expanding their scope of services to include safety and energy consultation.

There are also ongoing preparations for the United States to host the 2025 European Federation of Chimney Sweeps (ESCHFOE) conference.

Codes and Standards Hot off the press! The 2024 National Fire Protection Association (NFPA) recently released the NFPA 211 Standard for Chimney, Fireplaces, Vents, and Solid Fuel Burning Appliances, along with NFPA 54 National Fuel Gas Code. Plan to attend Jim Brewer’s session on Wednesday, March 20 at 11:00 am if you would like to learn more about these updated standards. Steven Scally will also be available for discussions on the NFPA 31 Standard for the Installation of Oil-Burning Equipment.

A new frontier unfolds for fireplace inserts as United Laboratories (UL) works toward establishing the first standards for their installation. Join Daniel Freeman on Thursday, March 21 at 9:45 am and Steve Panatzer on Saturday, March 23 at 11:00 am as they discuss these new standards.

It’s worth noting that your feedback is welcomed for each of these standards. Plan to share your comments and suggestions with NFPA and UL after each of these sessions.

Government Relations My discussion during the membership meeting on Wednesday, March 20 at 2:00 pm will be centered around fuel choice and forced electrification. This initiative aims to educate homeowners about the impact of government regulations on their home heating options. We encourage NCSG members to get involved with the Government Affairs Committee to participate in these grassroots efforts. For realtime updates on government actions, the NCSG Facebook discussion page is a valuable resource.

I look forward to exploring “The Next Frontier” with you!

🧱

Debbie Wiedwald, Advocacy Chair National Chimney Sweep Guild

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MARSHALL’S

Musings

D

o you like change? Do you like to try new things in your business? If not—why? The number one answer for most people is—they are afraid.

It’s a fact—most people are afraid of trying something new! And it makes no sense. You have nothing to lose and everything to gain. Choose action over fear. Inaction gets you nowhere.

We all hate discomfort. Stepping outside our comfort zone is downright painful for most of us. But this is the area that tends to produce the most fruit in our lives and business!

So, how do we learn to embrace the discomfort? How do we learn to let it teach and reward us in exchange?

Let me ask you another question. Did you learn how to ride a bike growing up? Of course you did! Here are some things for you to consider.

When you first tried to ride a bike, did it feel natural? Did it feel normal?

Were you good at it right away? Heck no, you weren’t! Did it require practice? A lot!

Of course it didn’t feel natural the first time you tried riding a bike. But you pushed through the uncomfortable feelings and learned. It became natural—with a lot of practice.

Very soon, hundreds of chimney sweep professionals will convene at the 2024 National Chimney Sweep Guild (NCSG) Convention and Trade Show in Orlando, FL. If you are attending, here is my advice.

Learn how to ride a new bike!

Pay attention and take notes in the classes that you attend. Then speak to the instructors afterward.

Ask questions to the vendors at the trade show. I promise—they will all be happy to talk to you, answer questions, and offer guidance.

Asking questions can be outside of your comfort zone, but just like learning how to ride a bike, it will become natural and comfortable with practice.

Now step out of your comfort zone and learn how to ride a new bike! And say “hello” in Orlando!

Marshall Peters National Chimney Sweep Guild

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National Ladder Safety Month Advocates for Safe Ladder Practices and Injury Prevention

L

Joe Zgrabik, Account Executive, American Ladder Institute

adders are a common household tool, used in all seasons for everything from spring cleaning to holiday decorating. They are also vital to jobsites for many industries­— especially the chimney and venting industry.

Each March, the American Ladder Institute (ALI) promotes awareness of ladder safety through a month-long National Ladder Safety Month campaign. This annual initiative works to lessen ladder accidents fatalities at work and in the home. The ALI believes ladder accidents are largely preventable through proper training and education.

Choosing the proper ladder for the job is the first step to ensuring you have a safe climb. Most jobsites use extension and articulated ladders.

Extension ladders must be long enough to provide at least 3 feet of ladder extension above the upper contact point when climbing onto an elevated surface. When inspecting articulated ladders, ensure each hinge is working properly.

Improper handling of ladders can damage their hinges and rungs, making them unsafe to climb.

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NCSG SWEEPING MAGAZINE

When transporting ladders, firmly secure them to the vehicle to prohibit excessive movement/jolting. This will reduce the likelihood that hinges become loose or rungs get dented or damaged. When carrying larger ladders, always involve at least two people— one carrying the front of the ladder and one carrying the back. This will prevent the ladder from getting dropped, which also increases the risk of damage and deterioration.

When it comes time to set up the ladder, ensure the ground is firm, level, and non-slippery. Since it is nearly impossible to guarantee every jobsite is completely dry, use ladders with non-slip feet.

Climbing too high on all ladders can be dangerous.

Never climb to the top rung of the ladder. On extension ladders, don’t climb any higher than the third rung from the top.

The last tip for safer jobsites is to maintain a center of gravity—or in other words, do not overreach. Keep the center of your belt buckle in the center of the side rails of the ladder at all times. Overreaching, like climbing too high, leads to instability and a lack

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of balance on the ladder. If you need something outside of your reach, climb down the ladder, reposition it, and climb back up. Taking the extra time to do this will help prevent accidents.

Want more tips on ladder safety at work?

Utilize ALI’s free Ladder Safety Training! This resource is perfect for employees who want more information on safe ladder practices. Upon completion of the training, participants receive a certificate of completion to demonstrate their commitment to ladder safety. Also, access free safety materials on the National Ladder Safety Month website. Choose from checklists, videos, infographics, and flyers to use in the office or on the jobsite and share on social media. ALI also has an official marketing guide to help you spread the word on safe ladder use.

For more ladder safety tips, visit American Ladder Institute’s website. Safe climbing!

🧱

5 Common Ladder Safety Mistakes 1 Using the wrong type of ladder for the project Ensure safety by selecting the appropriate ladder for the task at hand to prevent accidents.

2 Awkward/improper handling of the ladder Master proper handling techniques to maintain stability and reduce the risk of falls.

Scan the QR code for additional ladder safety tips

3 Setting up the ladder improperly Safeguard against instability by correctly positioning and securing the ladder before use.

4 Climbing too high Mitigate hazards by adhering to safe climbing practices and avoiding excessive heights.

5 Overreaching Minimize the chance of injury by refraining from overreaching while on the ladder.

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The Problem With Free

I

Bill Ryan, Ryan Consultants Group t’s complicated, I know.

I will start by recognizing that there are plenty of companies running a free estimate business model that do so with success, as reported and defined by those companies.

That being said, I would love to address this from the idea of changing that perspective based on our industry and its value.

Issue 1: Value The first issue is value. When free is involved in the conversation, where is the value? Does the client perceive value? Some do (more on this shortly), but the more educated or wiser experienced consumer may actually see it as a non-starter due to their position as “buyers in need.”

I have always taken the position that if you are looking for free, I am not your company. This company policy of more than 20 years has served me well.

The main perspective change I needed when I first started 20 years ago was the position that I am not seeking, nor could I ever possibly serve, 100 percent of the market. I was also very confident in my knowledge, skills, and approach. I drilled down on that concept, trying to define my ideal client. What I found was this­— I was seeking the client who KNEW they had an issue, were willing to address the issue, and were willing to bring in a professional. The math here is that those potential clients were the ones willing to seek value in the experience, knowledge,

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and professionalism we were selling. In other words, we offered a professional approach to solving the problem and we did it all using the chimney industry standard of care.

But what about the aforementioned consumers that perceive the value of free? Sure they have a problem—that is why they called us—however, in considering what they are really shopping for and examining all the factors of that particular potential client, they are indeed the price shoppers.

So as a professional company offering professional services, it is imperative to be familiar with the phrase “the winner of the price war is the loser.”

Think about it from a business perspective for a second. If you are the winner of a bid war—why?

Are you the cheapest bid for the solution? If so, are you making any profit? Do you know?

if it’s free, how good can it really be? And if a company is using this business model, how many free jobs do you need to balance out all the jobs you do not get?

Issue 3: Scope of Work

Issue 2: Quality

Hand in hand with this issue is the more serious question: “What was the original call?”

When we examine the majority of calls received by chimney companies for “estimates,” the actual reality is, the customer has just described the need for an inspection. Water leaks, improperly performing appliances, reports of cracks or damage to structures, rust on caps or chase covers, and on and on are all beyond the scope of simply an estimate.

The second issue with free is quality. What service can we really perform for free? Typically, we think of an estimate, or as some very dangerously call it, an inspection, sales call, or assessment. Whatever you call it,

If we look into the NFPA 211 standard of care, it prescribes a very specific course of action when there is damage present to a chimneys system—a Level 2 inspection as per chapter 15.

That’s right—when a customer

These are common problems for the chimney industry, and I hear it frequently as a consultant: “We get a lot of business, but no money.”

I was there once, 21 years ago, and though I sold my share of jobs off the free model, I was working entirely too hard for free!

NCSG SWEEPING MAGAZINE

calls and says, “I need an estimate to repair XYZ,” they have just asked you, the professional, for an inspection. This is where the word “free” needs to be removed from our vocabulary. Sell that inspection! It’s really easy when a customer is dealing with an issue, wants answers, and seeks a professional.

Issue 4: Financials Now along the same lines, I am familiar with an alternative business model where the trip is free, and the onus to sell the inspection and further work is on the technician. This highlytrained chimney, venting, and solid fuel-burning appliances technician becomes the lifeline of the operations. Is this really a technician, or is this a sales call?

Inside one of these models, instant repairs may also be offered with no mention of inspection or addressing any other situation other than the symptom as reported by the initial call. The issue here is 1) the company has just left a TON of money on the table, and 2) the company may have just left a TON of liability as well. Neither are good for the company, the client, or the industry.

And what about the cost of acquisition per client? Do you know your math? What is it costing your company to make that phone ring?

professional option—a proper inspection? Those things come with price tags without the “cross your fingers” approach to the free trip and hope for a sale.

None of this matters, though, if you are not in touch with your numbers. It is just as important for a one man business to know the Chart of Accounts (COA) as it is a 30 man operation. Without knowing your numbers, you are flying in the fog.

As an industry, we have to realize we are small and specialized.

Therefore, our knowledge, skills, and willingness to work at heights are ALL valuable. The perspective change comes in the idea that if we all choose to follow the minimum standard, we couldn’t possibly do it for free, and with that comes an advancement of the trade, its image, its perceived value by consumers, and its respectability. I would venture to guess that with that would also come better financial results for all of the companies in the same service area.

Oh, and by the way, when you inspect for factual situations based on that customer’s original complaint call, you will likely find safety and performance-based issues that you can then sell. Good inspections, good reports, industry standards recommendations, and off we go!

🧱

As reported on the Professional Chimney Sweep Forum on Facebook a short while ago, some companies are charging as high as $60 per client! Even at just $15, why in the world would you not want to be compensated for your trip to that home? Why would you not want to present the most

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VISIT US AT THE 2024 NCSG CONVENTION AND TRADE SHOW IN ORLANDO!

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Our customers love that we can provide them with the industry’s best protection available for their chimney that has a lifetime warranty as well as an abundance of style options to fit any budget.”

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“

"I can't say enough about our friends at Owens Chimney Covers. I believe the quality and craftsmanship of their products is unmatched in our industry. Their attention to detail is critical, and as often as possible, I point out these details to my customers.

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Spark YOUR MARKETING How Artificial Intelligence and Artificial Technology Are Changing Marketing in 2024 and Beyond

I

Carter Harkins and Taylor Hill, Spark Marketer f you’re not planning to attend the 2024 National Chimney Sweep Guild (NCSG) Convention and Trade Show this year, you may want to reconsider. It’s going to be a game changer, at least in marketing and sales.

The reason is artificial intelligence (AI). There are so many applications for this technology if you take the time to understand and learn something new—to you, since AI has actually been around for over 12 years! We’re just now joining the party and applying this technology in a business setting.

It’s very similar to the industrial revolution in the fact that there were early adopters and there were those who were slow to get on board with machines. The difference today is AI innovation is moving at such a fast speed that by the time you get on board, you may already be behind. And AI is not the only technology on the way!

While the following isn’t a comprehensive list of all AI technologies, each of these digital tools could very well impact the future of your business.

Augmented Reality Augmented reality (AR) is the real-time use of information in the form of text, graphics, audio, and other virtual enhancements integrated with realworld objects. It is this “real world” element that differentiates AR from virtual reality (VR).

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Mixed Reality Blending physical and digital worlds even more seamlessly, mixed reality (MR) overlays digital objects onto the real world while allowing physical interaction with them. Think of furniture placement in your actual living room or manipulating virtual objects with your hands. MR headsets like Microsoft HoloLens and Magic Leap are prime examples.

Extended Reality This umbrella term encompasses AR, MR, and VR, highlighting the interconnectedness of these immersive technologies. Exploring the different extended reality (XR) modalities and their potential for specific applications can be fruitful.

Spatial Computing This broader field focuses on computing in the context of physical space. Technologies like LiDAR and spatial mapping enable devices to understand and interact with their surroundings, laying the groundwork for AR and other location-based experiences.

Multimodal Interfaces These interfaces go beyond traditional touchscreens, incorporating voice, gesture, eye tracking, and other modalities. This can lead to more intuitive and natural interactions with AR and other XR systems, making them more accessible and engaging.

Haptic Technologies Adding the sense of touch to AR and VR experiences can significantly enhance immersion and realism.

Imagine feeling the texture of a virtual object in your hand or the wind on your face in a VR simulation.

Embodied AI This emerging field explores creating AI systems that interact with the physical world through robots or other physical avatars. Blending embodied AI with AR or VR could lead to fascinating applications in areas like education, healthcare, business, and entertainment.

Now that we’ve explored the technologies being worked on today for the future, let’s pivot to what’s happening in marketing right now. The marketing landscape is on the cusp of a major transformation being driven by AI. This year, AI’s influence is expected to seep into virtually every aspect of marketing, from strategy and creative content generation to campaign execution and measurement. Here are some predictions for what marketing might look like in 2024 with the adoption of AI technology.

Hyper-Personalization The days of one-size-fits-all marketing are quickly fading. AI will enable marketers to personalize experiences to an unprecedented degree, taking into account individual preferences, purchase history, and even real-time context. Imagine a world where AI can help you pre-sell a service or product to a customer right on your website, ads adapt to your mood based on your facial expressions, or product recommendations change based on what you’re browsing online in real-time. While AI-powered marketing personalization seems to be out of reach, it’s here and it’s increasingly affordable.

Predictive Marketing AI will go beyond simply understanding customer behavior; it will predict it. It will analyze vast amounts of data and anticipate customer needs and wants before they even arise. This will allow marketers to proactively engage customers with relevant content and offers, boosting engagement and conversion rates.

Content Creation on Steroids

need today to have a human edit before publishing.

That could certainly change shortly as AI becomes more and more intelligent. In the future, AI will be able to generate personalized copy and craft social media posts to write blog articles and even design visuals. What it can’t do is create real-life stories from your business without input from you.

Dynamic, Data-Driven Campaigns One of the recent questions in the online community around data-driven ad campaigns is, “Who does this benefit?” While AI can take the guesswork out of campaign optimization, it seems there are players in this space who control the algorithms that may have trained the AI to their benefit. So be cautious if someone insists that you allow AI to take over everything—at least for now.

In theory, by analyzing data in real-time, AI can identify what’s working and what’s not, and make adjustments on the fly to maximize campaign performance. Wouldn’t it be great if ad budgets automatically shifted to platforms and campaigns that are performing best, or email campaigns able to adapt their content based on individual recipient engagement? This is where it’s headed very soon.

The AI-Powered Marketer AI won’t replace human marketers. But human marketers who use AI will replace those who don’t.

Successful marketers in 2024 and beyond will be those who can harness the power of AI to gain deeper customer insights, create more impactful campaigns, and achieve better results with human oversight.

Overall, the integration of AI with marketing promises to be a game-changer. While challenges around data privacy and ethics need to be addressed and solved, there are great potential benefits for both brands and consumers alike. 2024 is shaping up to be an exciting year for marketing, and AI will be at the forefront of this evolution.

Because this technology is so new and changing, no one really knows the actual future of AI, and it could unfold completely different than we think. Yet, regardless of whether you do your own marketing or work with an agency, AI is here to stay, and its impact on marketing will only continue to grow and change in the years to come.

🧱

While AI-powered tools can automate and augment the content creation process, there still is a real

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2023-2024

Board of Directors

President | Region 1 Matt Mair matt@blackmoosechimney.com

Region 3 James Owens james@owenschimneysystems.com

Vice President | Region 2 Bill Thornton wissahickonvalleysweep@yahoo.com

Region 5 David Steward copperridgechimney@gmail.com

Treasurer | At-Large Steve Scally firesidesweeps@comcast.net

Region 6 Michaele Dempsey prochimneymichaele@gmail.com

Secretary | Region 4 Debbie Wiedwald debbie@blackburnschimney.com

At-Large Jake Cromwell jake@tophatchimneyandroofing.com

2023-2024

At-Large Robby Murphy rmurphy@hudsonvalleychimney.com At-Large Gary Smalling gary.smalling@smallingmasonry.com At-Large Supplier Rep Doug Rivas drivas@nesbestflex.com

Committee Chairs

Advocacy Debbie Wiedwald debbie@blackburnschimney.com

Ethics James Owens james@owenschimneysystems.com

Bylaws Matt Mair matt@blackmoosechimney.com

Governance David Steward copperridgechimney@gmail.com

Certification Steve Sobczak steve@totalchimneycare.com

International Relations Victor Imgarten stlswp@accessus.net

Events Doug Rivas drivas@nesbestflex.com

Marketing Jake Cromwell jake@tophatchimneyandroofing.com

Education David Steward copperridgechimney@gmail.com

Membership Michaele Dempsey prochimneymichaele@gmail.com

NFPA 211 Jim Brewer jim@rooftopsafetyusa.com NFPA 31 Steve Scally firesidesweeps@comcast.net NFPA 54 Jim Brewer jim@rooftopsafetyusa.com Technical Advisory Council Steve Scally firesidesweeps@comcast.net

JOIN A COMMITTEE: NCSG.ORG/COMMITTEEFORM The strength of the National Chimney Sweep Guild comes from you— members of the guild. Get more involved by joining one of our committees!

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National Chimney Sweep Guild 1255 SW Prairie Trail Parkway Ankeny, Iowa 50023-7068

PRESORT STD US POSTAGE PAID PONTIAC, IL PERMIT NO. 592

Take Your Certification Exam(s) at the 2024 NCSG Convention and Trade Show!

Demonstrate your expertise in the chimney and venting industry by seeking certification! Three certification exam opportunities are offered at convention this year. Visit certifiedchimneyprofessionals.com to apply.

Turn to page 20 to learn more about the NCSG’s recent ANAB accreditation.