THE BUSINESS OF DAIRY LOCAL OPTIMIZATION
Search engine optimization is a long-term investment. It is all the support given to a website to help it rank higher in the search engines. This comes from a combination of ongoing efforts including keyword research, metadata writing, content creation, coding improvements, external and internal linking, and more. It takes a lot of time and effort to be successful with SEO, so it’s certainly not a cheap option. However, local SEO often contains low-hanging fruit and can help businesses be found more often for local search terms. Start with keyword research, build out a local page on your website and ensure that name, address, and phone are accurate and consistent on your website, as well as across all local listing sites (like Facebook, Apple Maps, Yelp and more). Create and optimize your free Google My Business profile and make sure there are high-quality photos, details, and descriptions included.
SUM IT UP!
The old adage is true. You need to spend money to make money. But that doesn’t mean that, as a business leader, you should spend your money frivolously without attempting to make the greatest impact possible. Every marketing dollar is valuable. You’ll want to make sure every budgeted line item is helping your organization be more efficient or helping generate more leads. Though it would be impossible to operate a zero-budget marketing program, there are ways to maximize time and cut costs. Follow these tips and continuously shift your focus towards the most rewarding activities. A sales executive at Site-Seeker, Inc., Thomas J. Armitage has over a decade of digital marketing experience. He speaks on the national stage, contributes to dozens of industries, has been featured in podcasts and regularly discusses marketing and advertising on LinkedIn.
The Business of Dairy Means Thinking Outside of the Box (or the Bottle)
V
elveeta, a Kraft Heinz Company brand, recently unveiled a new dairy product, but it’s not the edible kind! The brand announced the launch of its first-ever nail polish collection in partnership with Nails, Inc., the Velveeta Pinkies Out Polish, which includes a nail polish duo and nail stickers. Yes, you heard that right – a cheese product you really do want to get stuck to your hands. The collaboration furthers the brand’s latest creative platform, “La Dolce Velveeta,” which is all about stepping out in a confident, unapologetic way to show the world that you’re living a life filled with outrageous pleasure. Created for pleasure seekers who love to live their best lives, this new, limited-edition nail polish is even cheese scented and comes in two colors: red and yellow
– representative of the classic Velveeta packaging. “Velveeta is known for it rich, creamy texture and cheesy, melty goodness, so what better way to bring this to life for our fans than with something equally as rich and creamy – nail polish,” said Kelsey Rice, senior brand communications
manager at The Kraft Heinz Company. “Our Velveeta Pinkies Out Polish gives pleasure seekers everywhere an irresistible new way to show the world they are living “La Dolce Velveeta.” The new product is available exclusively on Amazon.com and at NailsInc. com while supplies last.
NED Magazine | Third Quarter 2022 • 45
