“Great Clips” story continued from page 1 second general manager covering information technology, recruiting, and human resources. “We think a familyowned business is better for our customers,” said owner Lea Orchard. A longtime resident of Tampa, Lea got in on the ground floor when Great Clips first came to the Tampa Bay area in 2001. She was the first to bring the Great Clips franchise to her community. It wasn’t always easy. Over two decades ago, Great Clips did not yet have the renowned name or recognition in the Bay area. “At first, people thought we sold hair clips!” said Lea. Fast forward twenty years and Lea will be opening her thirteenth location at the end of May. There are now 85 Great Clips locations across the Tampa Bay area, and 4,700 total in the United States and Canada. You don’t need to ask the employees of Great Clips if they like what they do for a living; the proof is found on the faces of their satisfied customers. Friendly banter and customer relationships separate Great Clips from the rest of the wallet-friendly haircutting shops. This is one of the reasons that generations of customers keep coming back. The walls of the shops are lined with photos of all the little league baseball teams the shop has sponsored. Now, as adults,
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they remain loyal customers of their favorite shop. “It’s a wonderful feeling. You look at the wall of all the teams we’ve sponsored, and those kids are grownups now, and they keep coming back. We’re not a big conglomerate. It’s a family-owned business serving generations in the community. Every time I visit a shop, I know someone in the chair.” Lea is currently adding to her staff, looking for licensed cosmetologists and barbers. She offers competitive wages, benefits, and even a 401K. “I won’t keep anybody that I wouldn’t let cut my hair,” she explained the process of selecting the talented stylists that have become her second family in her many shops. The stylists stay up to date on the newest trends in hair. They are seeing the departure of the man bun, the return of the mullet for men, and a modified mullet called a Wolf cut for women. The 70s Farrah Fawcett layer cut is making a comeback in 2022. Lea explained that people are finally returning for real haircuts after two years of either letting hair grow out or unfortunate home haircuts during the pandemic. “Working from home, people didn’t care, but they are going back to the office or getting on Zoom, and they want to look good. During Covid, Walmart sold out of clippers,” she joked. “Now, they’re saying, ‘ok, I can’t cut my own hair
anymore. It’s time for a professional.’” The stylists at Great Clips keep detailed notes on the computer for every client. As soon as you sit in the chair and the cape is draped and snapped closed, the stylist can recap what was done before and ask what the customer had in mind for this visit. “We check the notes. Consultation is huge. We tell them, ‘this is what we did last time. What do you want to do today?’ ” Technology has also helped reduce any wait time at the shop. Guests can check-in online and join the waitlist, ensuring little to no wait time when they arrive. “Our online check-in is amazing,” she said. “You can look and see what the wait is at a particular store. If there’s a 20-minute wait, you sign in right then, and 20 minutes later, you come in. No matter who came in here after you signed in
online, you are in front of them. You get called first before the people who didn’t check in online.” Lea is a member of several networking groups including the Carrollwood Area Business Association (CABA), where she was the 2012 president. She says one of the best things about networking is that people talk to her about their experiences in her shops. She said that her shops are family-oriented. Seventy percent of her customers are men and families. The women tend to come after their husband or child has had a haircut. While they can spend hundreds of dollars on color elsewhere, more women have discovered the benefit of saving money by coming to Great Clips for a $17 haircut. Haircuts for seniors and children are $15. Lea’s Great Clips salons also proudly provide a $2 discount to military,
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