Core Values Vision? Testimonial
Mission
To Invest In People’s Lives As They Invest In Real Estate Thank you for considering the Nellis Group as you look to begin the exciting journey of selling your home. We understand that when it comes to Real Estate in this area there seem to be endless options. We are confident that once you look over the services we provide, understand the experience and results that we have achieved and see our company’s vision and core values you will see that we are the best option to protect your equity and get you the best terms and conditions when selling your home in the DC Metro area. We tackle the 4 reasons that a home won’t sell with proven strategies and our Multi-Point Proactive Marketing Plan and negotiation skills make us stand out above all the rest. We are proud that 80% of our business comes from referrals and we are look forward to providing you with the same great customer service that has our past clients spreading our success stories to friends, family and co-workers throughout the area. As you look through this brief guide, give us a call any time at 703-348-6442 with any questions that you have about any of the services that we provide or about the process in general and we can provide you with more information or examples. We look forward to meeting with you to discuss how we can help you get the best terms and conditions on your home and we are excited to become your trusted Real Estate resource for years to come.
Growth For The Next Generation Vicki Nellis started the Nellis Group in 1983 with a focus on customer service and a strong set of core values. From its beginnings as a small individual Realtor to the next generation team that is led by Vicki’s son James today, the Nellis Group will continue to grow as the needs and expectations of our clients increase. When you sign a preferred seller agreement with the Nellis Group you are getting the power and that comes from an experienced team. Our team concept and proven and streamlined set of processes will keep you informed along every step of the way. Through hard work and negotiation we will get you the best terms and conditions that are possible for the sale of your home. The home selling process can be a lengthy and complicated affair. Your first step on the journey to selling your home is signing a preferred seller agreement with the Nellis Group, a Real Estate team that will be on your side every step of the way and on top of every contingency. T
Team Concept The Nellis Group team includes individuals who are not just experts in their specializations, but community ambassadors who believe in our core values. Feeding off of the tenants of customer service and Real Estate excellence, our team is able to help our clients in a positive way as we strive to impact the next generation through service & charity. You will see the benefits throughout the different aspects of the process as you will always be in the hands of a specialist who are focused on your needs and providing you with the best Real Estate service possible.
The Nellis Group Team
Realtor Specialists
Licensed Appraisers
Negotiation Specialists
Marketing Director
Marketing Specialists
Interior Designer
Contracts Coordinator
Local Lenders
Client Care Representative
Feedback Coordinator
Advantage Partners
Online Support Services
Phone Consultation
Seller Survey
4 REASONS A HOME WON’T SELL
Become A Preferred Seller
In Home Meeting
PRE-MARKETING PHASE
Review Photos & Marketing
Photography & Video
Pricing Strategy & Selection Top Producer Blast
HOME LAUNCHED
Social Fusion Launch
Select Showing Times
Reject Offer
Interior Designer Consultation
Yard Sign
Brochure Delivery
Neighborhood Directionals
LAUNCH PHASE
Bi-Weekly
Weekly
Weekly
6 Step Market Review
Ongoing
Syndication Report
Courtesy Call
Negotiate Offers & Counteroffers
Social Fusion Marketing
MARKETING PHASE SHOWINGS PHASE
Open House
Competition Comparison
Showing Feedback Reports
Home Showings
Strategically
Weekly
Per Showing
Avg 2-3 Per Week
Inspection Stage Review Period
Accept An Offer
Ultimate Syndication
Stage Your Home For Showings
Inspection Stage Review Period
Negotiate Inspections
Inspection Stage Review Period
Buyer Removes Contingencies
Buyer Conducts Final Walkthrough
Settlement Day
Negotiate Appraisal CLOSING PHASE
NEGOTIATION PHASE Buyer Can Exit
Buyer Can Exit
Buyer Can Exit
Record Your Nellis Group Success Story
Becoming A Preferred Seller & Starting The Process The Nellis Group will help simplify the home selling process and make the experience as smooth as possible. Your first step before we begin to tackle the 4 reasons that a home won’t sell is to sign our preferred seller agreement, a two-way promise that we will work together throughout the process to achieve the goal of getting the best terms and conditions that fit your needs.
Four Reasons A Home Won’t Sell While the home selling process may appear complicated, there are actually only 4 reasons that a home will not sell in today’s market. The first 2, Price & Condition, are controlled by you with the aide of the Nellis Group team of specialists. The next 2, Marketing & Negotiation, are why you select the Nellis Group to protect your equity and get you the best terms & conditions for your home sale.
Price The Nellis Group will help you find the most accurate estimated value of your home in the current market, and guide you in determining the best pricing strategy to fit your needs.
Market Specialists/Appraisers
Pricing Strategy
Our market specialist will perform a Mini
We will help you elect a pricing strategy to meet your goals & time frames. If
Market Analysis (MMA) on your home
you are looking to push the price you might opt for a Wiggle Strategy. Or, you
to determine the best estimated value. Our
may opt for a Worry Strategy and leverage Low Offer Engagement (LOE) to try to
specialists are licensed appraisers, so they will
sell your home more quickly.
be able to look at your home with a more accurate eye. This makes the MMA a more precise compared to a traditional Realtor CMA or the often inaccurate, online estimate.
Optional Secret Homes allows you to take advantage of Price Friction and test the market without accruing any actual days on the market.
Condition The Nellis Group will show you how the clean ups, fix ups, and possible renovations will impact the value and appeal of your home and connect you with a network of Advantage Partners that can help drive your home above the competition.
Selling As-Is Gets your home on the market quickly and without spending additional money.
Lipstick Renovation Cost-effective fix-ups that won’t dramatically increase the home’s value but will get your home looking “shiny”.
Full Renovation Costly upgrades & remodels that raise your home into a higher price bracket.
Showing Condition
Keeping the home in a good showing state is essential to the condition. We provide a free 1 hour interior
designer consultation to help stage & improve your home’s appeal in the eyes of potential buyers.
Marketing
Multi Point Proactive Marketing System Our team of marketing experts will make your home look great, create effective marketing materials and make sure that your home is syndicated to every possible potential buyer out there. We have an in depth Proactive Marketing System that features 70+ points
and procedures to market your home consistently through every aspect of the process with attention to detail.
Stay Connected
Marketing Reports
Weekly courtesy
Keeping you up to
calls to discuss any
date with information
questions or concerns
and analysis on what
and bi-weekly market
is going on in the
reposition reviews.
constantly changing market.
6 Step Market Review Weekly Courtesy Call
Syndication Analysis Feedback Reports Competition Compare
Multi Point Proactive Marketing System
Dome Style Home, Fairfax, Fairfax County, Virginia
Staging & Showings
G
ETIN
MARK
1 Key #
The goal of staging your home is to make buyers feel welcome when they walk in your front door at a showing and generate an offer. Our free Interior Designer consultation will help you highlight the home’s assets so your home outshines the competition.
Showing Frequency According to MRIS, on average, when priced at market price you should expect to see around 2-3 showings per week. All of our agents who sell in your area will also be doing agent
previews of the home.
Professional Showing Service We make sure that a buyer never misses a chance to view your home on our end by utilizing a professional showing scheduling service. Not only can we streamline showings based on your needs, but we also can provide you with feedback reports to let you know what buyers are thinking.
Clubhouse Swimming Pool, Stone Ridge, Aldie, Loudoun County, Virginia
Photography & Video
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TIN ARKE
2 Key #
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We use wide angle photography to capture the spaciousness of each room, High Dynamic Range
(HDR) enhancement to bring vivid photos to life, aerial photography/video* to capture the community highlights, and HD Video to bring your home alive.
Nellis Group photos stand out compared to other Realtor photos that you will find online. The techniques we use make sure that buyers are not scared away before they step inside the home. Realtor Photo
Nellis Group Photo
Star In Your Seller Connection Story Nobody knows your home better than you do. That is why we recommend that all our sellers participate in a Seller Connection video. The video will showcase your home and your community through visually stimulating media combined with your own story. Seller Connection develops an emotional connection with potential buyers and adds a level to marketing for your home that cannot be replicated.
Townhouse, Cameron Station, Alexandria, Virginia
Home & Neighborhood Marketing
TING
E MARK
3 Key #
The first thing that a buyer buys is the neighborhood so we also make sure that we create print and online marketing materials that showcase both the home and the community. We will make the buyer feel like they have been in the home and toured the area even if they haven’t visited yet.
In Home & Online Brochures Portrays all the essentials about the home & community through vibrant writing, vivid photos and technical information mixed
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together with an emotional connection via a Seller Connection
Letter written by you. The goal is to give buyers something to take with them that showcases your home and makes it stand out and be remembered after a day of seeing multiple homes. w w w.
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Brochures are also available to be viewed & shared interactively online. Message from the owners
...
Blast Pages & Community Gateways An online gateway to your home and community featuring colorfully written descriptions, photos & video, and information that potential buyers and agents can view and share in an easier and more effective way than the technical MRIS setup.
This is a spacious home for all stages to Quantico, Belvior of family life. We were drawn to grocery is a favorite and DC. There are excellent schools, wonderf the location close and plenty of state ul shoppin parkland with water activity access. g, Wegman’s The home itself is fantastic for entertaining with with a study and its open floor plan guest suite. We yet offers privacy especially enjoyed friends and family the many festive at occasions with custom made wine the custom, full service bar with kegerator cellar. and ice maker and The lot offers the best curb appeal in the neighbo perfect for those rhood. The wrap lazy around front porch been professionals Sunday mornings reading the newspaper and is maintained. We the beautiful yard a home full of hope that you will memories…just that has fall in love with like us. the house and make it Sincerely, Joseph & Bettye
Marie
High Rise Condos, Ballston, Arlington, Virginia
Social Fusion Marketing
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ETIN
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4 Key #
In today’s world, it is essential to take advantage of the amount of buyers who are online and using social media to find and share homes. We use Social Fusion to increase the Search Engine Optimization (SEO) of your home, and saturate the internet with information about your home and the surrounding community.
Strategic Blogging Consistently adding content online about your home through blogging helps to keep your home fresh even after the initial market saturation. We cover topics like special features of your home,
community information, local restaurant stories, area attractions and more using social fusion to spread the information.
Social Media Boost Sharing your home to our wide array of social media fans through various social media outlets is a great first step. One key thing we do is utilize the world’s number 1 social network, Facebook, to get your home shared most effectively to a targeted market of people online via paid advertising. This acquires viewers who will not just view your home, but share with their own networks.
Townhome, Woodlynne, Fairfax City, Virginia
Ultimate Syndication
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ETIN
MARK
5 Key #
The Nellis Group uses a strategic syndication strategy that gets your home in front of the most possible potential buyers. We use a combination of paid features on big name web sites, to mass syndication, to our own personal Realtor to Realtor syndication.
Key Syndication
Top 20 Producer Blast
Mass Syndication & More
Sold For Full Price As Secret Home, Woodbridge, Prince William County, Virginia
Secret Homes Weekly Plan - Monthly Plan - Half A Year Plan Secret Homes brings serious buyers into your home and allows the Nellis Group to leverage price friction and a lack of days on
market to negotiate full price offers on your behalf. Your home will still be have the full power of Nellis Group Marketing behind you, with the exception of officially being listed in MRIS, which ensures you accrue 0 days on market while you test the waters. Sellers looking to aggressively test the market, or with less urgency to sell should consider this program.
Negotiation Leverage: Zero Days On Market
Negotiation Leverage: Price Friction
Serious Buyers Only Showings of your home will
Increased days on market can be a stigma
When a buyer comes into a Secret
be controlled by you and the
when selling a home. Without officially
Home, they are given the opportunity
Nellis Group through private
being on the market, sellers are more
to make a full price offer before the
channels. This ensures that
free to test the limits of price without
home is mass syndicated to thousands
anyone who is going to see
accruing any negative days on the market
of other buyers. It gives them a chance
your home is a serious and
while gaining leverage against buyers who
to “snatch up� the home and gives us
pre-approved buyer. There
want to use days on market against them.
a chance to leverage full price offers.
will be no sign in the yard, no visible lock box, and no surprise showings. On average you can expect 1 showing every 10 days.
Gourmet Cook’s Kitchen, Clifton, Fairfax County, Virginia
Strategic Open Houses Real Estate companies love to use open houses. They don’t love them because it sells your home, but because they can interact with new buyers who they will most likely sell a different home. The Nellis Group’s open house focus is to showcase your home. That is why we hold open houses at three strategically placed time periods in the selling process.
Secret Home Open House
Introduction Open House
Price Shift Open House
If you have opted to be part of our
The first weekend the home is on the
If your home shifts into a different price
Secret Homes program this is a great
market is a great time to get a large
range then there are a new group of
opportunity to get buyers in the door
number of potential buyers in the door.
buyers who are now in your price range
and create urgency & leverage while
These buyers who have already seen all
who would love to see a new home that
remaining officially off the market.
the other homes on the market.
fits their needs.
Syndication, Circle Prospecting and Feedback To generate buzz for an open house the Nellis Group will advertise through social media and paid syndication channels. To prepare for the event, we will place directionals around the neighborhood and canvas the neighborhood with flyers. At times neighbors are a good source for buyers because they want friends/family to move into the area. Once the open house is complete you will receive a feedback report to see what buyers are thinking about your home.
Negotiation The negotiation experts at the Nellis Group will fight for your equity, utilizing negotiation tactics & strategies based on research, analysis and experience to generate the best terms and conditions from the contract for your home.
Buyer Agent Research
Low Offer Engagement (LOE)
We never go into negotiations blind.
A low first offer is not a bad thing. Our
Any time we are going to consider an
negotiation specialists leverage these
offer our negotiation specialists vet the
low offers to drive up the seriousness of
buyer agent to find out if the offer is
any other offers
Multiple Offer Strategy or Advanced Title Search ????
credible. We have a proven set of 10 questions that we ask every buyer agent to gain important information that will help us negotiate against them.
In certain situations the Nellis Group can leverage their special Lender Advantage Program (LAP) to better negotiate the terms of the offer. This program allows our lender to cover the buyers requested closing costs, saving you money.. This is the only program like this in the area and on average our sellers save $X when this program is utilized.