More In Intro Core Values Vision Statistics Testimonials Realtor Comparison
We have helped over 3,300 families move and by 2018 we hope to have helped over 4,300.
Mission
To Invest In People’s Lives As They Invest In Real Estate Thank you for considering the Nellis Group as you look to begin the exciting journey of selling your home. We understand that when it comes to Real Estate in this area there seem to be endless options. We are confident that once you look over the services we provide, understand the experience and results that we have achieved and see our company’s vision and core values you will see that we are the best option to protect your equity and get you the best terms and conditions when selling your home in the DC Metro area. We tackle the 4 reasons that a home won’t sell with proven strategies and our Multi-Point Proactive Marketing Plan and negotiation skills make us stand out above all the rest. We are proud that 80% of our business comes from referrals and we are look forward to providing you with the same great customer service that has our past clients spreading our success stories to friends, family and coworkers throughout the area. As you look through this brief guide, give us a call any time at 703-348-6442 with any questions that you have about any of the services that we provide or about the process in general and we can provide you with more information or examples. We look forward to meeting with you to discuss how we can help you get the best terms and conditions on your home and we are excited to become your trusted Real Estate resource for years to come.
Put Home In MLS Only
Put Home In MLS Lock Box
Discount Broker
Yard Sign Wait For Phone To Ring Sell 7 Homes/ Year <2 Years Experience
Basic Licensee
7 POINT SELLER ADVANTAGE
STRATEGIC BLOGGIN & SOCIAL FUSION
Yard Sign
Reputable Real Estate Experience
Home Launch
AcJve CommunicaJon & Client Care
Customized Client Care
Put Home In MLS
Put Home In MLS
Lock Box
Lock Box
Yard Sign Make a Few Calls Sell 12-20 Homes/Year 4-7 Years Experience Corporate AffiliaJon RecepJonist Occasional Newspaper Ads and Direct Mailings Free MLS SyndicaJon
Moderate Licensee
Sell 100+ Homes/Year 30 Years Experience
Dynamic Team Support AdapJve MarkeJng Analysis & Feedback
Keller Williams AffiliaJon
Home Staging ExperJse
Premier MarkeJng SoluJons
DYNAMIC TEAM
Proficient NegoJaJon Strategy
Realtor Specialists Community Experts NegoJaJon Specialists MarkeJng Coordinator
50 DAY MARKETING PLAN
Community Features Video Blog Local Restaurant Lifestyle MARKETING REPORTS & ANALYSIS SyndicaJon Analysis Feedback Reports CompeJJon Comparison Six Step Market Review
Client Care Rep
HOME & NEIGHBORHOOD MARKETING
MarkeJng/Digital Media Specialist
Custom Blast Pages
Over 400 Paid Sites
Community Gateways
Top 20 Producer Email Blasts
Licensed Appraiser Contracts Coordinator Feedback Coordinator Interior Designer Advantage Partners
ULTIMATE SYNDICATION
Seller ConnecJon Video
In-Home Brochures
SPECIALTY PROGRAMS
Neighborhood Flyers
Lender Advantage Program
Strategic Open Houses
Secret Homes Program VIP Program
Showing Service
The Nellis Group
7 Questions To Ask A Potential Realtor Before choosing an agent, makes sure you do your due diligence and ask them the following questions. We are excited to meet with you and answer all of these questions and more.
1. How many homes do you sell each year? 2. What systems & partners do you have to help with the process? 3. How will you determine the value/pricing of my home? 4. How much will you charge me to sell my home and what free services are included? 5. How do you leverage technology and the web to sell my home? 6. What are 3 things that distinguish you from other Realtors in the local market? 7. What else should I ask you or other agents about, prior to selecting my top Agent?
You can read all of our answers to these questions at www.NellisGroup.com/ListingAgent
New Pics
Team Concept The Nellis Group team includes individuals who are not just experts in their specializations, but community ambassadors who believe in our core values. Feeding off of the tenants of customer service and Real Estate excellence, our team is able to help our clients in a positive way as we strive to impact the next generation through service & charity. You will see the benefits throughout the different aspects of the process as you will always be in the hands of a specialist who are focused on your needs and providing you with the best Real Estate service possible.
The Nellis Group Team
Realtor Specialists
Licensed Appraisers
Negotiation Specialists
Marketing Director
Marketing Specialists
Interior Designer
Contracts Coordinator
Local Lenders
Client Care Representative
Feedback Coordinator
Advantage Partners
Online Support Services
Phone Consultation
Seller Survey
4 REASONS A HOME WONâ&#x20AC;&#x2122;T SELL
Become A Preferred Seller
In Home Meeting
PRE-MARKETING PHASE
Review Photos & Marketing
Photography & Video
Pricing Strategy & Selection Top Producer Blast
HOME LAUNCHED
Social Fusion Launch
Select Showing Times
Reject Offer
Interior Designer Consultation
Yard Sign
Brochure Delivery
Neighborhood Directionals
LAUNCH PHASE
Bi-Weekly
Weekly
Weekly
6 Step Market Review
Ongoing
Syndication Report
Courtesy Call
Negotiate Offers & Counteroffers
Social Fusion Marketing
MARKETING PHASE SHOWINGS PHASE
Open House
Competition Comparison
Showing Feedback Reports
Home Showings
Strategically
Weekly
Per Showing
Avg 2-3 Per Week
Inspection Stage Review Period
Accept An Offer
Ultimate Syndication
Stage Your Home For Showings
Inspection Stage Review Period
Negotiate Inspections
Inspection Stage Review Period
Buyer Removes Contingencies
Buyer Conducts Final Walkthrough
Settlement Day
Negotiate Appraisal CLOSING PHASE
NEGOTIATION PHASE Buyer Can Exit
Buyer Can Exit
Buyer Can Exit
Record Your Nellis Group Success Story
Becoming A Preferred Seller & Starting The Process The Nellis Group will help simplify the home selling process and make the experience as smooth as possible. Your first step before we begin to tackle the 4 reasons that a home wonâ&#x20AC;&#x2122;t sell is to sign our preferred seller agreement, a two-way promise that we will work together throughout the process to achieve the goal of getting the best terms and conditions that fit your needs.
Remove & Replace
Four Reasons A Home Wonâ&#x20AC;&#x2122;t Sell While the home selling process may appear complicated, there are actually only 4 reasons that a home will not sell in todayâ&#x20AC;&#x2122;s market. The first 2, Price & Condition, are controlled by you with the aide of the Nellis Group team of specialists. The next 2, Marketing & Negotiation, are why you select the Nellis Group to protect your equity and get you the best terms & conditions for your home sale.
Wiggle Market New days
Price The Nellis Group will help you find the most accurate estimated value of your home in the current market, and guide you in determining the best pricing strategy to fit your needs.
Market Specialists/Appraisers
Pricing Strategy
Our market specialist will perform a Mini
We will help you elect a pricing strategy to meet your goals & time frames. If
Market Analysis (MMA) on your home
you are looking to push the price you might opt for a Wiggle Strategy. Or, you
to determine the best estimated value. Our
may opt for a Worry Strategy and leverage Low Offer Engagement (LOE) to try to
specialists are licensed appraisers, so they will
sell your home more quickly.
be able to look at your home with a more accurate eye. This makes the MMA a more precise compared to a traditional Realtor CMA or the often inaccurate, online estimate.
Optional Secret Homes allows you to take advantage of Price Friction and test the market without accruing any actual days on the market.
Condition The Nellis Group will show you how the clean ups, fix ups, and possible renovations will impact the value and appeal of your home and connect you with a network of Advantage Partners that can help drive your home above the competition.
Selling As-Is Gets your home on the market quickly and without spending additional money.
Lipstick Renovation Cost-effective fix-ups that won’t dramatically increase the home’s value but will get your home looking “shiny”.
Full Renovation Costly upgrades & remodels that raise your home into a higher price bracket.
Showing Condition
Keeping the home in a good showing state is essential to the condition. We provide a free 1 hour interior
designer consultation to help stage & improve your home’s appeal in the eyes of potential buyers.
Marketing
Multi Point Proactive Marketing System Our team of marketing experts will make your home look great, create effective marketing materials and make sure that your home is syndicated to every possible potential buyer out there. We have an in depth Proactive Marketing System that features 70+ points
and procedures to market your home and tackle the 5 Keys To Marketing Your Home.
Multi Point Proactive Marketing System
Dome Style Home, Fairfax, Fairfax County, Virginia
Staging & Showings
G
ETIN
MARK
1 Key #
The goal of staging your home is to make buyers feel welcome when they walk in your front door at a showing and generate an offer. Our free Interior Designer consultation will help you highlight the homeâ&#x20AC;&#x2122;s assets so your home outshines the competition.
Showing Frequency According to MRIS, on average, when priced at market price you should expect to see around 2-3 showings per week. All of our agents who sell in your area will also be doing agent
previews of the home.
Professional Showing Service We make sure that a buyer never misses a chance to view your home on our end by utilizing a professional showing scheduling service. Not only can we streamline showings based on your needs, but we also can provide you with feedback reports to let you know what buyers are thinking.
From Shift By Gary Keller
Clubhouse Swimming Pool, Stone Ridge, Aldie, Loudoun County, Virginia
Photography & Video
G
TIN ARKE
2 Key #
M
We use wide angle photography to capture the spaciousness of each room, High Dynamic Range
(HDR) enhancement to bring vivid photos to life, aerial photography/video* to capture the community highlights, and HD Video to bring your home alive.
Nellis Group photos stand out compared to other Realtor photos that you will find online. The techniques we use make sure that buyers are not scared away before they step inside the home. Realtor Photo
Nellis Group Photo
Star In Your Seller Connection Story Nobody knows your home better than you do. That is why we recommend that all our sellers participate in a Seller Connection video. The video will showcase your home and your community through visually stimulating media combined with your own story. Seller Connection develops an emotional connection with potential buyers and adds a level to marketing for your home that cannot be replicated. * Aerial Photography Where Available
Townhouse, Cameron Station, Alexandria, Virginia
Home & Neighborhood Marketing
TING
E MARK
3 Key #
The first thing that a buyer buys is the neighborhood so we also make sure that we create print and online marketing materials that showcase both the home and the community. We will make the buyer feel like they have been in the home and toured the area even if they haven’t visited yet.
In Home & Online Brochures Portrays all the essentials about the home & community through vibrant writing, vivid photos and technical information mixed
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91
VA 221 odbridge,
together with an emotional connection via a Seller Connection
Letter written by you. The goal is to give buyers something to take with them that showcases your home and makes it stand out and be remembered after a day of seeing multiple homes. w w w.
Nellis
Group
.com/
Hayes
Brochures are also available to be viewed & shared interactively online. Message from the owners
...
Blast Pages & Community Gateways An online gateway to your home and community featuring colorfully written descriptions, photos & video, and information that potential buyers and agents can view and share in an easier and more effective way than the technical MRIS setup.
This is a spacious home for all stages to Quantico, Belvior of family life. We were drawn to grocery is a favorite and DC. There are excellent schools, wonderf the location close and plenty of state ul shoppin parkland with water activity access. g, Wegman’s The home itself is fantastic for entertaining with with a study and its open floor plan guest suite. We yet offers privacy especially enjoyed friends and family the many festive at occasions with custom made wine the custom, full service bar with kegerator cellar. and ice maker and The lot offers the best curb appeal in the neighbo perfect for those rhood. The wrap lazy around front porch been professionals Sunday mornings reading the newspaper and is maintained. We the beautiful yard a home full of hope that you will memories…just that has fall in love with like us. the house and make it Sincerely, Joseph & Bettye
Marie
High Rise Condos, Ballston, Arlington, Virginia
Social Fusion Marketing
G
ETIN
MARK
4 Key #
In todayâ&#x20AC;&#x2122;s world, it is essential to take advantage of the amount of buyers who are online and using social media to find and share homes. We use Social Fusion to increase the Search Engine Optimization (SEO) of your home, and saturate the internet with information about your home and the surrounding community.
Strategic Blogging Consistently adding content online about your home through blogging helps to keep your home fresh even after the initial market saturation. We cover topics like special features of your home,
community information, local restaurant stories, area attractions and more using social fusion to spread the information.
Social Media Boost Sharing your home to our wide array of social media fans through various social media outlets is a great first step. One key thing we do is utilize the worldâ&#x20AC;&#x2122;s number 1 social network, Facebook, to get your home shared most effectively to a targeted market of people online via paid advertising. This acquires viewers who will not just view your home, but share with their own networks.
Townhome, Woodlynne, Fairfax City, Virginia
Ultimate Syndication
G
ETIN
MARK
5 Key #
The Nellis Group uses a strategic syndication strategy that gets your home in front of the most possible potential buyers. We use a combination of paid features on big name web sites, to mass syndication, to our own personal Realtor to Realtor syndication.
Key Syndication
Top 20 Producer Blast
Mass Syndication & More
Sold For Full Price As Secret Home, Woodbridge, Prince William County, Virginia
Secret Homes Weekly Plan - Monthly Plan - Half A Year Plan Secret Homes brings serious buyers into your home and allows the Nellis Group to leverage price friction and a lack of days on
market to negotiate full price offers on your behalf. Your home will still be have the full power of Nellis Group Marketing behind you, with the exception of officially being listed in MRIS, which ensures you accrue 0 days on market while you test the waters. Sellers looking to aggressively test the market, or with less urgency to sell should consider this program.
Negotiation Leverage: Zero Days On Market
Negotiation Leverage: Price Friction
Serious Buyers Only Showings of your home will
Increased days on market can be a stigma
When a buyer comes into a Secret
be controlled by you and the
when selling a home. Without officially
Home, they are given the opportunity
Nellis Group through private
being on the market, sellers are more
to make a full price offer before the
channels. This ensures that
free to test the limits of price without
home is mass syndicated to thousands
anyone who is going to see
accruing any negative days on the market
of other buyers. It gives them a chance
your home is a serious and
while gaining leverage against buyers who
to â&#x20AC;&#x153;snatch upâ&#x20AC;? the home and gives us
pre-approved buyer. There
want to use days on market against them.
a chance to leverage full price offers.
will be no sign in the yard, no visible lock box, and no surprise showings. On
Example of A Secret Home Sale
average you can expect 1 showing every 10 days.
Gourmet Cookâ&#x20AC;&#x2122;s Kitchen, Clifton, Fairfax County, Virginia
Strategic Open Houses Real Estate companies love to use open houses. They donâ&#x20AC;&#x2122;t love them because it sells your home, but because they can interact with new buyers who they will most likely sell a different home. The Nellis Groupâ&#x20AC;&#x2122;s open house focus is to showcase your home. That is why we hold open houses at three strategically placed time periods in the selling process.
Secret Home Open House
Introduction Open House
Price Shift Open House
If you have opted to be part of our
The first weekend the home is on the
If your home shifts into a different price
Secret Homes program this is a great
market is a great time to get a large
range then there are a new group of
opportunity to get buyers in the door
number of potential buyers in the door.
buyers who are now in your price range
and create urgency & leverage while
These buyers who have already seen all
who would love to see a new home that
remaining officially off the market.
the other homes on the market.
fits their needs.
Syndication, Circle Prospecting and Feedback To generate buzz for an open house the Nellis Group will advertise through social media and paid syndication channels. To prepare for the event, we will place directionals around the neighborhood and canvas the neighborhood with flyers. At times neighbors are a good source for buyers because they want friends/family to move into the area. Once the open house is complete you will receive a feedback report to see what buyers are thinking about your home.
Negotiation The negotiation experts at the Nellis Group will fight for your equity, utilizing negotiation tactics & strategies based on research, analysis and experience to generate the best terms and conditions from the contract for your home.
Low Offer Engagement (LOE)
Multiple Offer Strategy
We never go into negotiations blind.
A low first offer is not a bad thing. Our
It only takes 2 offers for a bidding
Any time we are going to consider an
negotiation specialists leverage these
war on your home. With our
offer our negotiation specialists vet the
low offers to drive up the seriousness of
comprehensive marketing and unique
buyer agent to find out if the offer is
any other offers
marketing strategy we leverage interest
Buyer Agent Research
credible. We have a proven set of 10
into offers and offers into the right
questions that we ask every buyer agent
contract and buyer for your home.
to gain important information that will help us negotiate against them.
In certain situations the Nellis Group can leverage their special Lender Advantage Program (LAP) to better negotiate the terms of the offer. This program allows our lender to cover the buyers requested closing costs, saving you money.. This is the only program like this in the area and on average our sellers save $X when this program is utilized.
Row Townhouse, Cardinal Forest, Springfield, Virginia
Stress Free Settlement Our contracts coordinator and the entire Nellis Group team will take you from ratification to settlement by ensuring that every procedure and contingency is covered.
Free Advanced Title Search After your settlement is complete you will have a chance to be the focus of our Success Story series. We would love it if you record a brief review of your Nellis Group Experience. You can view some of our past Success
Our free Advanced Title Search makes sure you are protected against any
Stories at NellisGroup.com/Success.
Flexible Brokerage Fee We leverage a Flexible Brokerage Compensation model developed over the 30 years in business to give the greatest advantage to the seller in utilizing our extensive services.
Carlton Studios, Woodley Park/Adams Morgan Metro
Special Assistance Programs
Through our Anywhere Agent program we can connect you with a top agent in any area of the country. We do all the research to make sure that we are pairing you up with a Realtor that have the customer service & negotiation skills
Updates and information on buying & selling investment properties in one of our market researched â&#x20AC;&#x153;Top Investment Areasâ&#x20AC;?. We coach you in the IDEAL system, the cornerstone to making proper Real Estate Investment decisions.
required to help you buy your next home.
I D E A L
Income Depreciation Equity Appreciation Leverage
Ambassador Party Bus To Monday Night Football
The negotiation experts at the Nellis Group will fight for your equity, utilizing negotiation tactics & strategies based on research, analysis and experience to generate the best terms and conditions from the contract for your home.
Free Movie Days
Birthday Raffles
Moonbounce Rentals
Home Anniversary Gifts
Sports Ticket Giveaways
Chili Cookoff
Contests & Prizes
Charity Donation & Service Days
Holiday Pie Giveaways
& More
NG Ambassadors share the NG vision and speak about their NG experiences with friends, family, coworkers and many more. Their passion to see our company succeed drives NG to the next level. Our ambassadors help us provide our clients with the premier service that makes The Nellis Group one of the most trusted Real Estate companies in the DC Metro area.
Keller Williams Red Day, Playground Build For Family In Need
In an effort to continue the community outreach that is so dear to our hearts, the Nellis Group will donate a portion of our commission from the sale of your home to a local charity you select from the list below on your behalf.
Our company also donates additional money & time to various charities throughout the year. All of our agents commit to 1 day of charity per month as well.
Sweet Success Holiday Pie Giveaway
Thank You Thank you again for your consideration. We look forward to being the defenders of your equity. We hope you learned a lot from reading through this book and we look forward to answering any additional questions when we meet in person. As we have stated throughout we are confident that the customer care and services we provide will help to get you the best terms and conditions on your home .If you have already made your decision we can start this partnership right now (visit www.NellisGroup.com/ preferredSeller to sign our listing agreement). We look forward to working with you.