Content
Lüncky Taiwanese Food Design Lüncky Taiwanese Food Design
1 2
Product design Taste Up Sound seasoning can
Branding, Marketing, Management Lüncky Taiwanese Food Design
3 4
Digital rendering Mouse Calculator
Furniture Vinyl Player
Short project Interior design workshop for Porsche
Watch Light Porsche Project
Product Design
Taste Up Sound seasoning can A speaker system that improves dining experience and enhances food taste
Taste Up
Speaker sy ste m for D ining
“using sound to season your food�
Theme: Design about Dining
Material: Plastic, Spray paint
Inspiration
Study shows : “sound affect the way we taste”
For example
more bitter
low Low frequency sound make food taste more bitter
sweeter
high High frequency sound make food taste sweeter
Concept
Sense Intent
Know Conte
These days, food company using big data and precision calculation to make people buy more food.
They add more the food to mak better. Those se more than peop need which is n people get add seasoning
oil
sa
ext
Know People
Seasoning into ke them taste easoning are ple actually not healthy and dicted to the
Despite knowing that too much seasoning is bad for their health. Sometimes people just couldn't resist it.
alt
sugar
What if there’s other way we can reduce the seasoning and still have same kind of eating experience?
Ideation A speaker designed for dining which plays sound according to different kind of tastes, in order to enhance food flavor.
initial Sketch and 3D modeling
Functions
Modularized sound for different favor 4 basic taste 1 customizable taste
salty
sour
sweet
bitter
customize
e
top volume indicator
side volume indicator
How it works 2.
1.
1. Choose the flavor module you want, attach it to the main speaker body 2. Turn the speaker head to adjust the volume (strength). 3. Turn the whole speaker upside down and shake it, just like using normal seasoning can. Sound start playing.
4. Enjoy your "sound seasoned" food
3.
With the app You can customize other sounds that make food taste better, like crunchy sound which make your chips tastier. Users can share their own “sound seasoning recipe� on the app.
NFC connected
Please tap to send the customized sound
Branding
Lüncky Taiwanese Food Design
LĂźncky Interior design for Porsche A two days workshop before the semester lead by Porsche
Lün
Food d abo Taiwanese
cky
design out e Festivals
About th
he brand
Our Intention
Spray G o Luck every
No matter when everyone better future, besides har you need is a bit of good l
ying o d to yone
e all wishes themselves a rd work sometimes what luck to achieve your goal.
Idea
To pro tradit Taiwa festi
Most Taiwanese festival the good luck and keep a troducing four of mos Every festival represents
omote tional anese vals
ls are about praying for away the bad fortune. Inst interesting festivals.
a dierent kind of luck.
Burning King Boat Ceremony mysterious, serious
The King Boat Ceremony is a popular religion in Taiwan's s South Taiwan.Taoism separat is ruled bye the emperor, the is ruled by the Jade Emperor. over the three worlds. In orde adjudication in human world, read as Wangyeh, to exercise The inspection last for a few d from the sea at the ďŹ rst day, People build a delicate boat to When delegate king exercise guards the town.
Recognizing good fortune
Chance presents only a faint be overlooked except by that visualize it conceptually, and
a common religion rite of Taoism, the most society. The ceremony is particular prevail in te the universe into three worlds. Human world underworld is ruled by Yama, and the heaven The Jade Emperor has the supreme power er to inspect merit, poverty, disease, unfair , the Jade Emperor will appoint a delegate king, the power on behalf of him every three years. days. The delegate king arrives human world and also leave for heaven from the sea as well. o worship the delegate king and see him o. his duty, he lives in the temple of the king who
clue, the potential opportunity exists, but it will one person uniquely equipped to observe it, fully grasp its signiďŹ cance.
The Grappling with Ghosts Comp intense, lively
The Qianggu, or Ghost Grappl tradition which began in the Q deep religious and cultural m to the competition are conduc competition itself reects the past, the Qianggu competition to get a portion of food from evolved into a friendly sports symbolic religious folk custom competition is a great demon ipation in the competition als
Directed motion luck
The kind of luck that develop which has a distinctive person
petition
ling Competition, in Hengchun is an age-old Qing dynasty centuries ago, and the event holds meaning for the local residents. The rituals prior cted to drive away wandering ghosts, while the e difficult life that people led long ago. In the n was a violent affair where people scrambled the top of the offering tower. Today, it has competition for people to enjoy. As the most m in the Hengchun peninsula, the Qianggu nstration of the area s lively local culture. Particso strengthens community social bonds.
ps during a probing action nal flavor.
Beehive Firework Festival exciting, dangerous
Legend has it that the firewor during the Qing Dynasty. Back of knowledge concerning med every day. The terrified locals Guan, and asked him for help Festival Day, the deity will par ers must set off firecrackers/fi sedan chair. The procession la So the later generations carrie Ruler Deity Guan to make his Festival Day. Every Lantern Fe parades through the streets o tors. When the sedan chair pa racks of fireworks will be lit, s believe that after running thro bad luck and have a prospero
Motion luck
The good luck that occurs is It is pure blind luck that come
rks originated near the end of the 19th century k then there was a plague, and due to the lack dicine and treatment, the death toll increased s prayed to Guan Yu, or the Holy Ruler Deity p. The deity replied that on the night of Lantern rade through the streets of Yanshui, and followfireworks as they trailed behind the deity s holy asted until dawn, and the plague was no more. ed on this custom and would welcome the Holy rounds every year on the night of Lantern estival night, the holy sedan chair slowly of Yanshui, surrounded by followers and visiasses the doorways of stores and residences, sending firecrackers flying everywhere! People ough the flying fireworks, you can get rid of ous and wonderful new year.
completely accidental. es with no effort on our part.
Lantern Festival warm, charming
Sky lanterns were ďŹ rst invent 220-265) in ancient China by information and are considere Sky lanterns were ďŹ rst introd originally released at the begi as prayers for the coming yea
The lanterns are lit, hopes sl the air as the lanterns magica turning the night sky of this m inable beauty.
Blind luck
A certain [basic] level of actio that will collide and stick toge
ted during the Three Kingdoms period (AD y military strategist Zhuge Liang to transmit ed the earliest precursor to the hot air balloon. duced in Taiwan in the 19th century and were inning of the spring planting season to be used ar.
lowly rise, and the ames of prayer dance in ally transform into wings of hope and desire, mountain town into an expanse of unimag-
on stirs up the pot , brings in random ideas ether in fresh combinations, lets chance operate.
Common things All happen in the night All use light/ďŹ re of the Worship with the Food before or after the Ceremony Catering, Religious Carnival
Emblem
Innovation
Pop F o Des s h
Using Food Design to intro four Taiwanese tradition Through the show and dish
p-up o d ign o w
oduce and represent those nal festivals and culture. hes to spray the good luck.
LĂźncky
Appetizer
Main course
mysterious, serious
intense, lively
Beverage
Dessert
exciting, dangerous
warm, charming
Light show
Interaction
B e i blesse a Tai ese
Many common Taiwanes colors will be involved i show itself in order to hi tional culture and also as e.g.
form of the objects commonly used co
i n g ed in iwanway.
se daily life objects and in the food servers and ighly represent the tradis indicators of operating.
s olors
aordance signiďŹ ers
Brand S
Steering
who are we?
the Taiw
Food Designer/
the Inn
innovative food/service design k
wanese
/ Experimenter
novator
kickstarter in European market
what do we oer?
Positive an experie Taiwanese fo
nd hopeful ence of ood/ culture
how are we?
Exo Wa Charm Upw Inspi Innov Nov
otic arm ming ward iring vative vel
which properties do we ha
Cultural In and Expe
- Interesting, innovativ
- Charming, hopeful, bl
ave?
nnovations eriments
ve and tasty food design
lessed dining experience
how do we appear?
Inspiring, Taiwanese dini Impressions visual
haptic
olfact
Charming ing experience
tory
acoustic
Public space recording blend with music
gustatory
Logo 幸
運氣
lucky in ün-chi
ün-chi + luc
Lüncky Taiwanese Food Design
n Chinese luck in Chinese
cky = Lüncky
Lüncky
Business card
Lüncky Taiwanese Food Design
Lüncky Taiwanese Food Design
015257185600 Holzgartenstraße 36, 75175 Pforzheim info@luncky.com lunckyfooddesign.com
All about good luck
015257185600 Holzgartenstraße 36, 75175 Pforzheim info@luncky.com lunckyfooddesign.com
Market lunch
When people
Friday
Bear m
Economic d
e feel unlucky
y 13th
market
depression
Digital rendering
Sketch Photoshop rendering pen sketch and photoshop rendering
1 Mouse
2 Furniture
3 Light
4 Watch
5 Calculator
6 Vinyl player
6 Porsche project
Short project
Workshop Interior design for Porsche A two days workshop before the semester lead by Porsche