Everything you love about Meadow Vale but Vegan You won’t believe it’s not chicken… Introducing Meadow Vale’s Original Vegan Chicken Strips ade from pea protein to deliver a succulent
The secret
and meaty bite, Meadow Vale’s Original Vegan
The aim here is not to influence choice, but to offer an
Chick’n Strip give you a meat-free alternative
alternative runs parallel with our chicken for high quality
to add to your menu.
taste, texture and appeal. We figured out what makes
We created the Vegan Chick’n Strip to meet the current surge in demand for high quality meat and dairy
Meadow Vale chicken so delicious, and recreated it using pea protein.
alternatives in the foodservice industry. A whopping
High in protein and a great source of Iron, pea protein
92% of plant-based meals consumed in the UK were
is a great fit for any diet, as it is naturally vegan and
eaten by non-vegans last year, so we made sure that no
hypoallergenic. Like many of our tender chicken strips, the
matter of dietary requirements, your customers won’t be
protein is hand cut then coated in our signature Meadow
disappointed.
Vale batter, making it extremely difficult to separate the meat-free from the meat. Trust us, we’ve tried!
Why strips? Why now? Simple, versatility. Chicken strips have proven to be best
Meat free and stress free!
sellers for fast food chicken products in the last year. A strip
If you’re looking for convenience, you’re in the right place.
can be used across a menu from a juicy chicken burger to
The Chick’n Strips will help the caterer save time, waste
a tasty Thai fusion dish, meaning the need to buy varying
and money by offering quick cook times in a variety of
vegan products is eliminated and costs are kept low.
methods, straight from the freezer. The quality is all in
It has taken our Product Development team sometime to
the strip, simply heat and serve! What’s more, the product
create a Vegan product that meets the demanding quality
performs great when hot held; the coating will stay
standards of Meadow Vale Foods, but it has definitely
crunchy for longer while the core stays succulent for up to
been worth the wait. Nigel O’Donnell, Meadow Vale Foods’
two hours… perfect for takeaway and delivery.
Managing Director added ‘Feedback from our wholesalers and end-users has been fantastic. Our product analysis
You can find more about the product and how you
and customer testing has shown the quality of the Original
can try on your menu by visiting our website www.
Vegan Chick’n Strip is unrivalled’,
meadowvalefoods.co.uk
32
Fastfood Professional • April and May 2022
April and May 2022 • Fastfood Professional
32
