Fairways of Life Magazine - Media Kit

A N e w S t an d a r d o f E x c e l l e n c e The latest in lifestyles, fashion, travel and golf course communities

2012 - 2013 Media Kit

Mission Statement Fairways of Life engages the affluent golf community through a multi-media platform, which includes radio, print, online, email, social and rich media. We bring the vision of golf course living to our listeners, readers and subscribers by engaging their senses with a taste of lifestyles and living in a place where one can play the lifelong game of golf. FOL reaches a captive and affluent audience through a new standard of excellence featuring the latest in lifestyle, fashion, travel and golf course communities.

Fairways of Life 2012 - 2013 Multi-Media Kit

Audience Profile • Average Household Income.......................$195,000+ • Male / Female..............................................71% / 29% • Net Worth Average.....................................$1,000,000+ • Primary Residence Value...........................$525,000+ • More Than One Home...............................31% • Married........................................................83% • Average Age.................................................53 • College Educated........................................71% • Private Club Member.................................70% • USGA Handicap..........................................67% • Average Rounds Yearly...............................43 • Golf Vacations yearly..................................1.7

Platform Exposure • Monthly reach of 20,000,000+ affluent golfers worldwide • 1,000,000+ readers per issue in print and digital formats • 1 ,000,000+ listeners per day on Fairways of Life Sirus XM PGA Tour Radio • P rint Distribution to private/semi-private country clubs, college alumni clubs, resorts, hotels, airports, luxury car dealers, health clubs, spas etc. Airport Newsstand & Conceirge, Retail, Fed Ex Bulk Drops and Direct Mail Subscription as well.

Fairways of Life 2012 - 2013 Multi-Media Kit

FOL Magazine, Website and ENews Support Base For the last 30 years, New England Publishing Group has been a Northeast market leader in the publishing and distribution of consumer and business publications. We have successfully engaged readers across a multitude of print and electronic mediums. Our award-winning New England Golf Monthly magazine has established itself as the number one regional golf magazine in the country with over 7 million readers annually across our multi-media platform. This foundation allows FOL to reach an established demographic of affluent readers throughout New England and the world of golf.

The Fairways of Life Radio Show is the #1 golf radio show in the world today, most notably known as the most listened to show in golf. With highly affluent listeners, a website with rich content that is growing rapidly on a daily basis, a database of loyal email subscribers and thousands of social media followers, the FOL Platform reaches over a million golfers daily...both nationally and internationally.

The FOL Platform also includes the “celebrity� of Matt Adams, a New York Times Best Selling Author and Golf Channel personality who actively promotes the FOL brand to the golf world.

Fairways of Life 2012 - 2013 Multi-Media Kit

The FOL Platform Print & Digital Magazines: New England Golf Monthly & Fairways of Life Magazine both feature a strong circulation/distribution model and are designed using the highest possible levels of editorial, photography and video. This has enabled lucrative brand positioning in virtually every private/semiprivate golf course community nationally and internationally, over 65 airports up and down the east coast of the United States and at luxury hotels in the major metropolitan markets of the Northeast.

Each issue is re-published into an interactive digital version with over 100,000 subscribers as well as an infinite online shelf life.

Online, Email & Social Media: The Fairways of Life electronic platform is powered by myNEGM. com (New England Golf Monthly), FairwaysOfLife.com and by the Fairways of Life Radio Show, which will produce high levels of traffic as the site grows. The combination of the New England Golf Monthly and Fairways of Life email subscription bases totals well over 100,000 golfers with open and click rates that surpass today’s industry standards with flying colors. Fairways Of Life already has thousands of loyal social media followers as well as a team of SEO Bloggers dedicated to posting on social bookmarking sites along with popular blogs and forums to generate inbound links and a higher search engine ranking for the all new FOLMagazine.com.

Satellite Radio: The Fairways of Life Show w/ Matt Adams is live on PGA Tour Radio Sirus XM from 7 – 9am, Monday through Friday year round including multiple repeats on a daily basis that reach different time zones around the globe. The show reaches an average of one million affluent listeners per day in the core golf markets of the United States and Internationally with frequent branding for Fairways of Life Magazine.

Fairways of Life 2012 - 2013 Multi-Media Kit

Annual Client Programs 1. Display advertisement in two issues 2. One editorial review per two issues 3. A Company Profile page on FOLMagazine.com Basic Client: Ÿ page - $2500 per two issues Preview Client: ½ page - $3500.00 per two issues Showcase Client: 1 Page - $4500.00 per two issues Premier Client: 2 Page Spread - $6500.00 per two issues

FOL Per Issue Display Rates Insertion Rates Per Issue 2 Page:

1x $5500.00

1 Page:

1x $3500.00

1/2 Page: 1x $2500.00 1/4 Page: 1x $1500.00

Prime Positions All of the below includes a web banner on FOLMagazine.com and a banner in FOL Monthly Enews for 3 months

Cover: $6500.00 1x | Add a cover to an Annual Client Program $4000 1x Rear Cover: 1x $5500.00 | 2x $4500.00 Center Spread: 1x $7500.00 | 2x $6500.00 Inside Front 2 Page Spread: 1x $7500.00 | 2x $$6500.00 Inside Rear 2 Page Spread: 1x $7500.00 | 2x $6500.00 Inside Front Left or Right: 1x 4500.00 | 2x $4000.00 Inside Rear Right or Left: 1x $ 4500.00 | 2x $4000.00

Fairways of Life 2012 - 2013 Multi-Media Kit

Production Schedule 2012 / 2013 Premier Issue Summer - Fall & Winter 2012 Editorial Deadline October 15, 2012 Materials Deadline November 1, 2012

Spring / Summer 2013 Editorial Deadline April, 15 2013 Materials Deadline May, 1 2013

Production Specs Print Magazine All camera ready artwork must be submitted in the following format: Adobe Acrobat PDF All fonts embedded/outlines, CMYK images and colors, 300dpi images, flatten all transparency. Please supply all PDFs at 100% of final advertising size. Please include .125” bleed for all full page PDFs.

Online

Full Spread Sizes Full Spread Trim Size Width: 18” Height: 10.875” Full Spread Bleed Size Width: 18.25” Height: 11.125” Full Spread Live Area Width: 17.35” Height: 10.05” (with .66” gutter / margin in middle)

Please provide JPG, SWF, GIF or PNG files, 72dpi and RGB color space.

Web ad sizes are: 300x250px | 728x90px | 115x295px

eNews Column Banner: 115 x 295 Top Banner: 650 x 90 Bottom Banner: 650 x 250

Full Page Sizes Full Page Trim Size Width: 9” Height: 10.875” Full Page Bleed Size Width: 9.25” Height: 11.125” Full Page Live Area Width: 8.34” Height: 10.04”

Half Page Horizontal Width: 8.34” Height: 4.96” Half Page Vertical Width: 4.07” Height: 10.04” Quarter Page Width: 4.07” Height: 4.96”

Fairways of Life

2012 - 2013 Multi-Media Kit

Contact Information NE Publishing Group | www.NEPubInc.com Mailing: PO Box 357 Swansea, MA 02777 Shipping: 1610 GAR Hwy. Swansea, MA 02777 Toll Free: (800) 736-9020 International: (508) 675-8883 Tim Branco | Editor / Publisher | tim@nepubinc.com Greg Sampson | MultiMedia Marketing Manager | greg@nepubinc.com Laura Ebrecht | Sales & Marketing | laurafairways@gmail.com Ron Perrott | Sales & Marketing | perrottron@yahoo.com Betsy Griffin | Sales & Marketing | betsy@nepubinc.com Chris Hunter | Creative Director | chunter@collectivethoughtmedia.com

Fairways of Life 2012 - 2013 Multi-Media Kit