International Multi-disciplinary Presentations Workshop
Milan Side-Events 27 June 2015
Side-Event #3 - June 27, 17:30 Milan / Rotterdam: Urban Strategies, Brand, Architecture Ideally conclusing the complex glance on urban metabolism and regeneration offered by the first two symposia, the third side-event is complementary to the second: whereas in the second mostly professionals present different self-initiated, grass-roots realized process of “pimping the city�, the third event will shift his focus on the analysis of public
Poli-
cies urban and territorial regeneration, with special attention to the relation between Brand and Architecture strategies. Following a global trend, different cities, regions and governments have been developing different tools and strategies to lead urban renewal and urban promotion: these will be presented in their approach, philosophy and structure, furthermore focusing on branding and architecture thanks to the contribution of professionals involved in these fields. For this event, New Farms for EXPO has invited some of the most interesting expert from Rotterdam and Milan municipalities, local architects and brand manager. The night will be introduced by David
P.M. de Waal
(General Consul of the Netherlands in Milan) and the panel of discussant will be composed of
Ada Lucia De Cesaris (Vice Mayor Milan), Caterina Sarfatti (Direzione Relazioni Internazionali Milan Municipality), Paolo Mazzoleni (BEMaa /
Organized by
Tools for Urban Re-Activation
Presidente Commissione Paesaggio Comune di Milano),
Location
Info
Kees van Oorschot (Rotterdam Municipality), Robbert Nesselaar (Rotterdam Partners) and Jeroen Zuidgeest (MVRDV)
Seat of the Board of Architects Milan, Via Solferino 17 MM 2 - Moscova
events@newgenerationsweb.com
With the support of
With the patronage of
Main sponsor
Content Partner
Logistic Support