CAMA
Adapting to the changing needs of the bakery industry Paola Fraschini marketing manager at Cama spoke to Tennille Aron about the ever-changing needs of the bakery industry when it comes to packaging. Q: What bakery categories do you see growing the fastest? The largest growth in bakery has been the ‘free
Q: What role does packaging equipment have in helping meet the need for longer shelf-life for bakery products?
from’ sector with ‘no-gluten’ being a reason for
Cama’s range of equipment is around paper-based
new market entrants and start-up producers
packaging, which is less about barrier properties
looking to gain share in the bakery sector. In
and more about the structural side for sleeves,
general, the bakery industry is promoting healthy
cartons and cases that are designed to protect the
products with low-sugar and low-fat content.
product in transit so that it arrives at the consumer
Q: What is the most challenging request that you have received from a bakery customer to help them package their bakery products?
in good condition. This is a pre-requisite even before shelf-life concerns are addressed. Cama’s solutions are helping manufacturers to achieve plastic reduction targets and make efficiency gains. In addition, the wide range of shelf-ready
We receive many requests to automate innovative
packaging covered by the Cama machine is able to
packaging designs, which are normally hand-
provide all the solutions for a shelf-ready pack.
packed first. In every project, Cama supported the
Furthermore, the capability of Cama to have
customer with their knowledge and experience.
developed their own robotic system allows them
Targets can be different, and we can summarise
to cover the requirements coming from the bakery
them into different macro categories, namely:
industry, which now requires a flexible production
• Handle a high number of products per minutes
able to supply different packing configurations
• Deliver a custom and innovative packing
or flavours in a short time. With their fast and
solution developed by the customer’s marketing
automatic change over systems, Cama machines
departments
can easily meet these requests.
• Fit the packaging machine in an existing
of the projects
Q5: What has been the contributing factor to the continued success of the Cama Group?
For all these needs, Cama is able to support
Through the years, the Cama Group staff has
building with limited space • Support the customer in the engineering phase
their customers and deliver the best solution.
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grown up to 350 employees, including highly-
