FEATURE E-COMMERCE
Adding an e-commerce extension is a must! Businesses cannot survive without a digital sales component or a customer interaction component.
The hardware industry has seen an update in the e-commerce space in the
CONSUMER BEHAVIOUR
consumers use e-commerce primarily to do
Many consumers have changed their
online research, compare products, prices
last few years, with a growing number
behaviour already, and the trend is set to
from the convenience of their own homes.
of e-commerce platforms appearing
continue. In South Africa consumers are
from various franchise groups and
becoming more and more comfortable with
direct competitors moving online, but indirect
suppliers/wholesalers.
buying online, but we also know that many
competitors are also growing and eating market
The competitor field is changing, not only are
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tel: 0861RUWAGT, email: sales@ruwag.co.za, www.ruwag.co.za DIY & INDUSTRIAL TRADE NEWS MARCH 2022 | 13
