[AECI Specialty Chemicals]
MADE BY NATURE, STYLED BY YOU Styling polymers are products which, when applied, form a thin film over the surface of the hair, causing adjacent strands to be attracted to one another through capillary forces. These forces hold the hair together until they are broken by washing or combing. Styling polymers are used in hair sprays, setting or styling gels, waxes and other styling aids.
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rends in the global hair styling market include the customisation of products and the use of natural ingredients in on-the-go hair styling products. Globally, the hair fixative market is showing a clear trend towards natural alternatives over the commonly used styling polymers, such as polyvinylpyrrolidone (PVP). This trend is expected to continue to grow exponentially over the next few years, as consumers become more aware of the ingredients incorporated in the products they buy, and the origin thereof. Concerns associated MaizeCare’s benefits in hair styling applications: • improved curl retention • frizz control • style durability • maintains humidity resistance • enhances volume • provides sebum absorption. Creating MaizeCare polymers TM
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with PVP include flaking in dry conditions and tackiness in hot, humid conditions, leading to a dull appearance of the hair.
Bio-based styling polymer With a proven portfolio in hair styling ingredients, AECI Specialty Chemicals is introducing a biobased styling polymer called MaizeCare. This styling polymer is derived from corn and provides numerous benefits in hair care formulations. It also has an attractive INCI of hydrolysed corn starch. MaizeCare acts as a versatile film former and styling aid, which can range from exceptional stiffness to soft-touch styling. It is supplied in an easy-to-use powder format and is dispersible both in cold and hot water. It is best used with rheology modifiers to improve the particle size suspension. MaizeCare is compatible with a range of rheology modifiers and has the added benefit of being hygroscopic. It allows flexibility in hair care styling from a stiff hold to subtle definition, and textures from waxes to sprays.
