31 March 2020 | www.moneymarketing.co.za
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How financial advice is changing Henry van Deventer, Head of Advice at Liberty Group, believes that in an industry facing several challenges, financial advisers can adjust their sails and move towards value.
B
usinessman and entertainer Jimmy Dean once said, “I can’t change the direction of the wind, but I can adjust my sails.” It is no secret that financial advice is at a crossroads, with the industry facing several challenges. At the centre of these changes are financial advisers and their understanding of their evolving roles in the new consumer landscape. With challenge comes opportunity. If advisers take a step back, adjust their thinking and change their sails, they will be able to achieve, and in many cases, exceed their goals. Central to this change in
Henry van Deventer, Head: Advice, Liberty Group
thinking is for advisers to remember the humanity in what they do. Good financial advice enables clients to leave a living legacy, understand what that means, and plan well in advance. This means that financial advice is as much about who you are as it is about what you do. Shifting winds The world of financial advice has changed over the past five years. While some of the trends that have been driving the industry forward over the past five years are still relevant today, and will be for the
FINANCIAL ADVISERS NEED TO BE FOCUSED ON HIGHLIGHTING AND DELIVERING ON THEIR VALUE PROPOSITION
immediate future, there is still a significant shift towards lifestyle planning and goal-based advice. With this, there is an increased focus on outcomes-based implementation that is both impactful and meaningful. Clients today want different things, and individualisation is having a massive impact on the industry. Added to this, there is regulatory pressure – the Retail Distribution Review is forcing advisers to reassess their fee models, helping the industry develop a new compensation model for the advice offered. As commissions on risk products will reduce and be banished on investments altogether, advisers will need to increase the advice fees they charge their clients significantly. Continued on page 3
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