HAIR CARE
Clean beauty ingredients to moisturise, repair and care for curls
Sabrina Mizael, Seppic’s emollients product manager for beauty care, and Anna Momméja, the company’s hair care active ingredients manager, discuss the proven benefits of using a biodegradable oil and sugar-based active ingredient to address the moisturisation, shine, curl definition and anti-frizz needs of African hair.
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HE IMPORTANCE OF hair care is greater for African women than it is for any other consumer
group. African hair is known to be the most fragile, dry and brittle hair type and requires great care and attention. Paradoxically, it is also the hair type most exposed to stressful processes like mechanical forces, combing and chemical treatments. The intense ellipticity
Figure 1: Emosmart V21 hair shine measurement data vs phenyl trimethicone
of the follicle growing parallel to the scalp provides a high degree of curliness. The hairs wrap around each other, resulting in serious tangles that make combing a challenge. Detangling African hair often results in mechanical stress of the hair follicle and weakening of the hair fibre. In order to make it more manageable,
Figure 2: Emosmart V21 visually improves hair shine compared to phenyl trimethicone
African consumers often straighten or relax their hair. Yet these chemical or mechanical processes are not considered healthy and invariably lead to damage. Styling habits also cause damage. Since the hair fibre is a non-living structure, it cannot repair the damage caused by external stress. Therefore, good grooming habits are vital to keep African hair healthy.
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QUARTER 1 2021 // P&C AFRICA
Figure 3: The anti-frizz effect of Emosmart V21 on curly hair at 80% hygroscopic conditions
