SPONSORED CONTENT
Redefining the formulator’s creative palate with
revolutionary molecules The personal care emollient market is mature and defined by legacy technologies such as esters, petroleum-based hydrocarbons and silicones as core chemistries. Changing consumer behaviour and the regulatory landscape have forced some innovation, but very little directional change has occurred over the last 40 years. Stemming from a ground-breaking renewable emollient technology, Naatium OleamRenew emollients are a complete departure from legacy chemistries. These plant-based, naturallyderived emollients are aligned with consumer demands and perfectly balance form, function and experience.
T
HE PERSONAL CARE and beauty industry has seen a seismic shift towards clean beauty, where
INNOVATIVE HIGHPERFORMANCE EMOLLIENTS
sustainability, naturalness, simplicity and
Supporting socially-
transparency in formulation are key. An
responsible chemistry, Naatium
increasingly aware and informed consumer
Oleam-Renew emollients are
is challenging traditional formulating by
pure, non-polar molecules that
demanding ‘less-is-more’ beauty formulas,
are biodegradable, 100% bio-based
which do not compromise on results. Key
and score >0.995 on the ISO 16128
requirements include fewer ingredients as well
naturally derived Index.
as transparency in sourcing, with maximum
In collaboration with an international
benefits and optimal results. This puts
technology partner, Unichem has developed
formulators under pressure to continuously
a unique platform to leverage a ground-
redefine their products and innovate; whatever
breaking renewable base oil technology and
those chosen few ingredients are, they need to
integrate it into personal care applications. These
be the most effective in delivering the required
are ultra-high-purity natural emollients that
results, while delivering the sensorial efficacy
have been exclusively produced from sustainably
expected of their brand.
sourced plant-based feedstocks using an
16
QUARTER 1 2021 // P&C AFRICA
• Fast abso • Excellen • Non grea • Light & d • Short pla • Soft & si • Cashmere, cushion feel • No oily residue • Good spreadablity • Deep moisturising for intense hydration • Long playtime
• Rich skin feel with nourishing effect • Luxurious texture • Easy spreadability • Long playtime
