Developing scent, care and taste solutions for Nigeria

Fruit –a challenge in perfumery:

Rudy McLean, managing director at Symrise South Africa, says the new application labs will strengthen the company’s presence and underpin our growth goals in the region.

In the labs, Symrise experts from subSaharan Africa will work on developing applications using Symrise’s fragrances and cosmetics ingredients. Flavours for various application areas, in particular for beverages, sweet applications and savoury foods, will also be developed. The company wants to meet the preferences of regional customers as closely as possible with this local expansion.

‘With these application labs, we can create products in the market for the market,’ McLean adds. ‘We can deepen our understanding of the preferences and needs of the region’s people and – where possible – use raw materials from the region.’ COMMITTED TO THE REGION The history of Symrise is closely connected with Nigeria. With its Scent & Care and Flavour & Nutrition segments, the company has been active in the African country for more than 30 years. During this time, Symrise has worked intensively to familiarise itself with the local markets. Beyond this, the team has built close and lasting relationships with customers.

The goal of the new application labs is to incorporate customer preferences and market requirements in regional product development and with speed. To achieve this, Symrise will employ three new lab specialists in Nigeria.

With more than 190 million inhabitants, Nigeria is by far the most populous African nation and a key regional economy.

‘With this new investment, we are enhancing our footprint in the region and intensifying our long-term commitment to Nigeria and west Africa,’ McLean concludes.• Developing scent, care and taste solutions for Nigeria Symrise is setting up application labs in Nigeria for the first time in its corporate history. On 4 September, the global fragrance and flavours manufacturer, with its head office in Germany, opened the new facilities in Lagos, the largest city in the west African country. Symrise – www.symrise.com A symbol of pleasure, softness and gourmet delight, fruits are one of perfumery’s most frequently used raw materials. Despite their volatile side, their olfactory richness makes them an ingredient of choice paired with floral, floriental or chypre notes in fragrances for women and accompanying fougère or woody notes to appeal to men.

While perfume compositions have long highlighted the appetising and confectionery side of fruits, the search for authenticity is leading perfumers to fashion them in a much more natural way. As a result, sickly sweet and artificial strawberry flavoured candies have given way to the fresh and sparkling, juicy pulp and flesh.

Fruits are aqueous bases from which essential oils cannot be obtained. This gap in the perfumer’s organ can now be partly filled thanks to Symtrap technology, which is unique to Symrise and implemented in Amazonia. It makes it possible to capture the essence of the finest natural ingredients of the Amazon region, where wild nature of an exceptional, one of a kind character still prevails today. The process captures

fragrance molecules found in aqueous solutions such as the rinsing water or residual juice from the extraction, distillation or lyophilisation of plants and fruit. It is thanks to this technology that Symrise is now able to offer, for example, a juicy, fruity and authentic passion fruit with a temptingly delicious effect.• DID YOU KNOW? it’s all happening on Instagram, where the Fine Fragrance entity shares its fragrance stories, offering users a chance to find out about Symrise perfumers, their creations, inspirations and vision of tomorrow’s perfumery. Follow @finefragrancestories_ bysymrise on Instagram. Rudy McLean, pictured second from the left, with Symrise executives and special guests, who attend the launch of the new labs in Nigeria