FRAGRANCES
Fruit –
a challenge in perfumery:
A
symbol of pleasure, softness and gourmet delight, fruits
are one of perfumery’s most frequently used raw materials.
Rudy McLean, pictured second from the left, with Symrise executives and special guests, who attend the launch of the new labs in Nigeria
Developing scent,
Despite their volatile side, their olfactory richness makes them an ingredient of choice paired with floral, floriental or chypre notes
care and taste solutions for Nigeria Symrise is setting up application labs in Nigeria for the first time in its corporate history. On 4 September, the global fragrance and flavours manufacturer, with its head office in Germany, opened the new facilities in Lagos, the largest city in the west African country.
in fragrances for women and accompanying fougère or woody notes to appeal to men. While perfume compositions have long highlighted the appetising and confectionery side of fruits, the search for authenticity is leading perfumers to fashion them in a much more natural way. As a result, sickly sweet and artificial strawberry
R
flavoured candies have given way udy McLean, managing director at
itself with the local markets. Beyond this,
to the fresh and sparkling, juicy
Symrise South Africa, says the new
the team has built close and lasting
pulp and flesh.
application labs will strengthen the
relationships with customers.
company’s presence and underpin
Fruits are aqueous bases
The goal of the new application labs is
from which essential oils cannot
to incorporate customer preferences and
be obtained. This gap in the
market requirements in regional product
perfumer’s organ can now be
Saharan Africa will work on developing
development and with speed. To achieve
partly filled thanks to Symtrap
applications using Symrise’s fragrances and
this, Symrise will employ three new lab
technology, which is unique to
cosmetics ingredients. Flavours for various
specialists in Nigeria.
Symrise and implemented in
our growth goals in the region. In the labs, Symrise experts from sub-
application areas, in particular
Amazonia. It makes it possible
With more than 190 million
for beverages, sweet applications and
inhabitants, Nigeria is by far the most
to capture the essence of the
savoury foods, will also be developed.
populous African nation and a key
finest natural ingredients of the
regional economy.
Amazon region, where wild nature
The company wants to meet the preferences of regional customers as closely as possible with this
we are enhancing our
local expansion.
footprint in the region
‘With these application labs, we can
and intensifying
create products in the market for the
our long-term
market,’ McLean adds. ‘We can deepen our
commitment to
understanding of the preferences
Nigeria and west
and needs of the region’s people and –
Africa,’ McLean
where possible – use raw materials
concludes.•
from the region.’
COMMITTED TO THE REGION The history of Symrise is closely connected
of an exceptional, one of a kind
‘With this new investment,
character still prevails today.
DID YOU KNOW?
Symrise is now able to offer, authentic passion fruit with a
has been active in the African country
20
| QUARTER 3 2019 | P C Africa
found in aqueous
for example, a juicy, fruity and
Flavour & Nutrition segments, the company
Symrise has worked intensively to familiarise
fragrance molecules
it’s all happening on Instagram, solutions such as where the Fine Fragrance entity the rinsing water shares its fragrance stories, offering or residual juice users a chance to find out about from the extraction, Symrise perfumers, their creations, distillation or inspirations and vision of tomorrow’s perfumery. Follow lyophilisation of plants @finefragrancestories_ and fruit. It is thanks bysymrise on Instagram. to this technology that
with Nigeria. With its Scent & Care and
for more than 30 years. During this time,
The process captures
Symrise – www.symrise.com
temptingly delicious effect.•
