NEW PRODUCT COMPETITION
Battle of the beauty
brands
Local beauty and personal care brands are going head-to-head in the 2020/21 P&C Review + Symrise New Product Competition. The submission window closed on 1 June and we’ve received record number of 36 entries, which will be assessed on 19 August by our esteemed panel of judges.
M
ore than a battle of the brands, the New Product Competition is a peer review programme that gives entrants access to constructive feedback, expert advice and extensive exposure across the print, digital and social platforms produced and managed by Pharmaceutical & Cosmetic Review. The New Product Competition is now in its 13th year. Since its inception, P&C Review and Symrise – the sponsor of the competition – have been encouraging innovation in the
cosmetics industry. However, due to the COVID-19 pandemic, we did have to postpone the 2020 event, which gave us time to re-strategise the competition. When entries opened in October 2020, we introduced a freshly focused and re-energised event of 100% relevance to all players in the cosmetics and personal care industry, from mass market brands to prestige cosmetics and private label products. One of the biggest changes was the introduction of categories based on market segments, which include:
• Mass • Masstige • Prestige • Privé Label. The entries scoring the highest in each of the four segments will all be named winners of the 2020/21 P&C Review + Symrise New Product Competition. This was important in ensuring a level playing field and that products entered of the same price point/market segment are judged together.
Introducing the
2020/21 entrants World-leading probiotic skin care brand, Esse launched its Resurrect Serum in September 2020. Created for sensitive and sensitised skin, Esse Resurrect Serum harnesses the power of probiotics and biotechnology to provide high-level hydration and antiwrinkle effects. The serum is formulated Myrothamnus flabellifolia extract, bakuchiol, gamma aminobutyric acid, hyaluronic acid and probiotic lysates that contain anti-microbial peptides.
Taahirah Night Repair moisturiser is a restorative and rejuvenating night treatment cream with a multifunctional approach to combating signs of ageing and environmental damage. A synergistic combination of ingredients including vitamins E, C, A, and B3, sodium hyaluronate, amino acids, and alpha hydroxy acids work together to repair oxidative damage caused by daily pollutants and UV exposure. They also stimulate collagen and elastin production, hydrate the skin and support lipid barrier function to prevent TEWL.
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Classic Barrier Repair by optiphi targets the restoration of skin’s protective barrier. It regulates oil production encouraging a blemish-free complexion and boosts skin vitality by increasing the water content which in turn enhances the water retaining ability for long-term hydration. Vitamin B5 (D-Panthenol) in the formulation calms and soothes while encouraging skin reparation, Syringa vulgaris (lilac extract) aims to reduce oil production and stimulates an additional calming and anti-microbial effect. The colour correcting pods improve the appearance of breakouts and redness for an even tone.
Skin Creamery’s Wildflower Water-Cream is a lightweight emulsion that will leave skin feeling soothed and refreshed. This multipurpose beauty elixir deeply hydrates the skin, while botanical extracts work to smooth and refine the skin’s surface, creating a primed finish with a youthful glow. According to Skin Creamery, 100% of the total ingredients in the Wildflower Water-Cream are of natural origin. These include Spilanthes acmella and aloe leaf extracts. Levulinic acid and squalene are also included in the formulation.
With the introduction of Bio-Oil Skincare Oil (Natural), Bio-Oil has harnessed the power of science and nature to match the efficacy of its original Skincare Oil – with a product made entirely from natural ingredients. Bio-Oil Skincare Oil (Natural) is formulated with a powerful combination of three base oils, four specialist oils, two vitamin oils and five plant extracts. Each ingredient was selected for its ability to deliver the same results as the original Skincare Oil – to be effective in treating scars, stretch marks uneven skin tone, ageing and dehydrated skin.
