ANTI-AGEING
Skin care trends to watch Queen Cleopatra famously bathed in sour donkey milk to improve the appearance of her skin. Throughout the ages, cosmetics businesses have used new ingredients and methods to improve their products and stay on top of trends. While sour milk may be out of fashion, other trends are on the rise. Ramya Sriram, digital content manager at Kolabtree, explores some of the biggest trends in skin care.
C
onsumer interest in premium
to help keep their skin calm
brands is propelling an
― research indicates
increase in the size of the
that CBD’s soothing
global skin care market,
properties can help
which is projected to increase by
diminish breakouts
$45bn by 2023. To remain competitive,
and reduce redness.
businesses should pay attention to the
Another reason for
latest trends and adapt their product
its popularity is its
ranges accordingly.
antioxidant properties, linked with reducing
DID YOU KNOW?
ingredients such as vitamin C are unstable and may change if exposed to air.
Cosmetics businesses need a good understanding of the regulatory landscape when launching a CBD-infused product. For example, CBD products must have a tetrahydrocannabinol (THC) level of less than 0.3% to be sold in the US. You will also need a good understanding of CBD extraction and how to formulate it into your product.
Cannabidiol
signs of ageing skin, such as
With preliminary studies looking at the
wrinkles.
The capsules can be made from many materials, such as sugars or synthetic polymers. Cosmetics companies
are developing new
encapsulation methods, such as the addition of amino acid-based markers that aid attachment, to help
benefits of cannabidiol (CBD) oil in treating conditions like anxiety, pain and
Encapsulation
the active ingredient reach the correct
insomnia, and even assisting with acne
Another skin care trend is micro-
part of the skin. Encapsulation can be
and wrinkles, this active ingredient has
encapsulation, which involves
a complex chemical process, so to tap
gained widespread exposure. CBD is
formulating ingredients into tiny
into this trend, businesses will require
a naturally occurring plant compound
capsules to make sure that the
the skills of a formulation chemist, either
derived from the cannabis plant, which
encased ingredient is protected and
in-house or freelance.
is non-psychoactive and legal to buy.
delivered properly into the skin.
CBD is more richly concentrated in
The skin acts as a physical
Dry versions
cannabidiol than hemp seed oil, which
barrier and can prevent ingredients
While most beauty products have historically
only contains trace amounts.
such as antioxidants and vitamins
taken the form of a cream, lotion or solid,
from being absorbed. The active
brands are now creating dry, just-add-water
properties, which have helped fuel its
ingredient must have a small enough
versions of their formulas, which do not
popularity in the skin care market. For
molecular structure to cross the skin
require preservatives or emulsifiers to the
example, people with acne may use it
barrier effectively. In addition, some
extent of water-based formulations.
CBD oil has anti-inflammatory
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| MAY 2020 | P C Review
