WELL-AGEING/PRO-AGEING
Shifting the needle from
anti-ageing to pro-ageing
These days, most people can expect to live well into their 60s and beyond, with countries worldwide experiencing growth in both the size and proportion of an ageing population. By 2030, one in six people globally will be 60 years or older. With this in mind, Toni Carroll, founder of My Beauty Luv, outlines top pro-ageing ingredients.
T
he global anti-ageing market was recorded at $63.9bn in 2021 and is forecast to rise to $126.2bn by 2030, registering a CAGR of 6.9%.1 Historically, this industry has been driven by fear, with brands touting products that promise to reverse ageing but which often don’t deliver results. Research has shown that through a pro-ageing and health-conscious attitude, which is largely linked to the self-care trend, people can indeed age well and slow down the ageing process. 2 But with this, the stigma of ageing needs to be broken.
"It’s best to start with an inside-out approach for overall health and longevity" Ageing is a privilege. It is important for us to embrace it by adopting a pro-ageing approach. This doesn’t mean the rejection of beauty products, but rather making more targeted choices towards those that are designed to enhance the appearance at any age, instead of concealing and combatting signs of ageing. Luckily, there are various products on the market that can help with this. But it’s
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Tremella fuciformis , the “beauty mushroom”
best to start with an insideout approach for overall health and longevity. A new trend in ingestible beauty is medicinal mushrooms and there are a few that have been proven particularly beneficial to mature skin.
FABULOUS FUNGI FOR THE SKIN Regarded as the “beauty mushroom” in Asia, Tremella fuciformis or the tremella mushroom is packed with vitamin D in its most bioavailable form. Tremella extract has been scientifically proven to improve skin hydration, protect against collagen loss after UV exposure and to reduce inflammation. Auricularia auricula-judae, wood or jew’s ear mushroom, is highly sought-after for its numerous health and longevitypromoting properties. Scientifically, it has been found to stimulate pro-collagen biosynthesis in skin cells and to increase hyaluronic acid synthesis, helping to hydrate skin and protect against loss of elasticity. Sparassis crispa, the cauliflower mushroom, contains veratric acid which is renowned for its antimicrobial, anti-irritant
Did you know? According to nutritioninsight.com, most consumers view beauty from within as an important strategy to support healthy ageing and healthy skin.
and antioxidant properties. An extract of this mushroom has been found to protect skin cells by inhibiting UVB-induced DNA damage while promoting collagen synthesis and increasing healthy fibroblast cell activity.
