Hatch by Kavvya Krishnan

Page 1


Kavvya Krishnan I

Can the process of nourishing plants get much more exciting?

1. Made with post consumer waste

2. Non- toxic for garden organisms when consumed

3. Creates and uplifts local communities

Schulzie/Getty Images
Grow healthier plants for a livelier garden with eggshell nutrients!!

Home gardening - United States

American households gardening

Homeowners with veggie garden

Inflation was the major reason to venture into gardening 80% 86% 69%

Source: National Gardening Association - Gardening survey 2023

Tomatoes
Sweet peppers
Cucumber

Reference: https://www.tfi.org/sites/default/files/tfi-calcium.pdf

Blossom end rot
Tomato plant in picture
Leaf curling Pepper plant in picture
Tip burn of leaves
Cucumber plant in picture
@Ribeiroantonio/Shutterstock
@Tham Kee Chuan//Gettyimages

Eggshell composting Benefits

- Organic calcium supplement

-Better absorption by plants (due to presence of other nutrients like magnesium, phosphorous along with calcium)

- Strengthens plant cell walls

- Neutralizes extremely acidic soil

- Availability: egg processors/at home

Eggshell composting Opportunity areas

Eggshells take 3+ years to breakdown if not processed

Unclean shells with residue may spread salmonella The residue could also attract rats and pests

Reference: Regmi, P, DR Jones, RK Gast, J Guard, and DM Karcher. 2021. “Egg Carton and Eggshell: Is There a Possibility of Salmonella Cross-Contamination. Journal of Applied Poultry Research, May, 100185.

@Ribeiroantonio/Shutterstock
@Sisacorn/Shutterstock
@Rhotpeppers/Reddit

Ideation

by Craig Wei

Shot

Signs of a healthy garden

Ways Hatch facilitates them

Eggshell nutrients improve soil quality and helps neutralize soil PH levels

Eggshell nutrients improve harvest rates and quality of produce

Beeswax and birdseed incorporated to attract pollinators into garden to break down product

@Bluedogroom
@Yanadjana
@Dan Wyns

Birds are hungry but messy eaters!

Harnessing behavioral traits for product breakdown

@Dmytrii Nadutyi/ Istock
@Dreghorn photography

by Craig Wei

Shot

Breakdown by birds

Kavvya Krishnan

Form inspiration Nutripods-

seed pods

Lotus pod
Poppy pod
Garlic bulb
Shot by Navyanidhie Bhatia
Shot by Navyanidhie Bhatia
Shot by Craig Wei

Ceramic structure

@belchonok
@Theartistwoman
Ways of serving food
Garden decor
mushrooms

The Waiter

Product components

Shot by Navyanidhie Bhatia

The Waiter

Head

- Concave surface serving as a water dish for thirsty bees and butterflies.

- Removable to enable easy washing and replacing

The Waiter

Nutripods

- Three position placement enables optimum distribution for three different plants and all areas of a planter box.

- Layer of beeswax to waterproof and also attract bees into the garden to help with pollination.

- The Nutripod disintegrates over time for plants that need a larger, more concentrated calcium supplement.

Shot by Navyanidhie Bhatia

The Waiter Arm

- Stake to hold the Nutripod in place

- Cutouts on the plate to facilitate the disintegrated eggshell material fall to the soil

Shot by Navyanidhie Bhatia

The Waiter Structure

- Hollow structure, enables slow watering system using the permeating properties of fired unglazed ceramics.

Shot by Navyanidhie Bhatia
Shot by Navyanidhie Bhatia

The Pie Stand

Product components

Nutripod2
Shot by Navyanidhie Bhatia

The Pie Stand Dome

- Prevents feed from getting wet- some wet birdseeds may be toxic

- Secluded space for birds to feed from - Colour draws eyes and attracts birds

Shot by Craig Wei

The Pie Stand

Nutripod2

- Bird seed + eggshell composite to get birds to break down the product while they feed on it

- Tapered form to enable falling of broken pieces

- Whimsical form to create interest and also resemble a pie- feast for birds

Shot by Navyanidhie Bhatia

The Pie Stand Stand

- Safe space for birds to perch amidst the plant branches and hide

- Cut outs enable the residue composite to fall down into the soil

- Spike to insert the nutripod into place onto feeder plate

Shot by Navyanidhie Bhatia
Shot by Navyanidhie Bhatia

How does the system work?

Making, selling and the gardening community

Eggshell material from egg processing units

Local community setup to make products

Product sold through farmers markets to (urban sub-urban landscapes)

Bring people to farms creating a community

Connecting with farmers

"The eggs taste great! We love Gail and how she treats her animals! We are a regular here" said Ben, a customer at Union Square Greenmarket

Gail Reichman, Gail’s Farm since 1956

Local Farms + Hens

"Our animals are free, eat the freshest produce, listen to music and live like us humans. We are a family" said Gail Reichman
@Gails farm
@Gails farm
@Shannonbrooksfarm
@Shannonbrooksfarm

Packaging

Conveying value and the story

Vision

Community creation- Local Farming

Shot by Navyanidhie Bhatia

Form Ideation

Structure

Pods

Turn static files into dynamic content formats.

Create a flipbook
Issuu converts static files into: digital portfolios, online yearbooks, online catalogs, digital photo albums and more. Sign up and create your flipbook.