Nørreport Station
KØB
MAG
Ørstedsparken
19,800
Footfall (pedestrians over the day)
POPULATION (million)
Day of count: 18.09.2021
From Mass Market to Up Market Mixed (Mass Market to Luxury) Luxury
City 0.6
0
100
200 m
D
K ERI
Metropolitan region 2.1
FRE
Rådhuspladsen Metro
DE
GA
RG SBE
T)
ØGE
(STR
24,300
ILLUM Department Store
E
RGAD
ØSTE
Nyhavn Canal Kongens Nytorv Metro
V
TOR AMAGER
30,900
MAGASIN DU NORD Department Store
19,400
Slotsholmen Island, Museum District
©BNPPRE Research
National Museum TIVOLI Gardens and Outdoor Leisure Park
9,485
Central Railway Station
Østergade and Amagertorv
DISPOSAL INCOME (€/inhabitant)
160
185
€
€
€
Frederiksberggade
Købmagergade
Østergade
FOOTFALL ANALYSES • 2021
€
227
Amagertorv
MASS TO UP MARKET
Perpendicular to Strøget, Købmagergade benefits from the nearby Runde Tårn (Round Tower). The street has attracted retailers such as H&M, Vans, Benneton, Sandro, Sephora, Superdry and Asics. Very close to Rådhuspladsen/City Hall square, Frederiksberggade benefits from tourist flows and features a purely mass-market offer, including Vero Moda and Sportsmaster. It is also home to a number of souvenir shops, restaurants and cafés. Frederiksberggade has been designated a business improvement district (BID) and will be subject to revitalisation initiatives financed by the City of Copenhagen and local property owners in the years to come.
FOOTFALL DECREASE IN ØSTERGADE
24,300
19,800 19,400 *Pedestrians per day – day of count: 18 September 2021
PRIME RENT (€/sqm/month)
Købmagergade and Frederiksberggade
-14%
30,900
New developments in the main highstreets downtown are providing opportunities for retailers to open units in prime locations, combining high-quality brands, residential and leisure facilities, such as “The Oasis”, recently completed on Ny Østergade. In Købmagergade, the “Trinity Quarter” is in development and will also become a new hotspot.
Level 2021 compared to pre-Covid level**
Day footfall by street* Østergade Amagertorv Købmagergade Frederiksberggade
Taking advantage of its strategic position as the central crossing point of all inner-city pedestrian flows, Amagertorv has strengthened its appeal to luxury names. The presence of Louis Vuitton, Prada, Saint Laurent (all located at the crossing with Købmagergade), the Hermès shop near Højbro Plads and well-known cafes like Café Norden and Café Europa around the famous Illums Bolighus Scandinavian Design showcase, attract shoppers looking for high quality design and goods.
Ongoing mixed-use projects will extend the retail precinct
FOOTFALL BY STREET
MIXED STREET
Home to two famous department stores (Illum and Magasin du Nord), Østergade boasts the best-known fashion brands, ranging from highend to mass-market, with Hugo Boss and Cartier at the beginning of the street, and Mango and COS close to Illum. The metro hub of the city, Kongens Nytorv Station, makes this street accessible to everyone in Copenhagen.
29,395
48
DE
Gammel Strand Metro
RETAIL SALES (€/inhabitant)
132
ERGA
** Pre-Covid level is an average of 2016 / 2018 / 2019 footfall figures
Footfall analysis and street profiles
Highlight
Two new metro lines recently opened: Metro-ring M3 in 2019 and M4 in 2020. These make inner city retail even more accessible with two extra stations: Gammel Strand closed to Amagertorv and Rådhuspladsen located at the Western end of Frederiksberggade. STREET PROFILE INDICATORS
Østergade has proved resilient with a moderate decrease in footfall (-14%) compared to the preCovid average. Its central position is certainly an advantage, as well as a diverse mix of shops, cafes and restaurants that make it attractive to tourists. The opening of the “Gammel Strand” metro station nearby has made the area more accessible, perhaps at the expense of other locations such as Købmagergade and Amagertorv, as instead of walking along the latter, pedestrians may choose to take the metro. Finally, the Frederiksberggade district currently has a relatively high number of vacancies and ongoing refurbishments, detracting from its appeal.
Share of retail activity (% of number of units) Food
Fashion / Beauty
Home / Garden
Recreational Goods
Bars / Restaurants / Hotels
Services
ØSTERGADE AMAGERTORV KØBMAGERGADE FREDERIKSBERGGADE 0%
20%
40%
60%
80%
BNP PARIBAS REAL ESTATE
100%
49
CITY OVERVIEW
COPENHAGEN