BECOME A PART OF THE NEW FREDERIKSBERGGADE
– one of Copenhagen’s most central and popular shopping streets is re-emerging with new design, new shops and new life
FREDERIKSBERGGADE is buzzing shops
FREDERIKSBERGGADE is delicious eateries
FREDERIKSBERGGADE is unexpected experiences
FREDERIKSBERGGADE is the place to meet your friends
FREDERIKSBERGGADE is art in the street
FREDERIKSBERGGADE is colours
FREDERIKSBERGGADE is sounds
FREDERIKSBERGGADE is people
FREDERIKSBERGGADE is life
FREDERIKSBERGGADE is eternally young
FREDERIKSBERGGADE is situated right in the center of Copenhagen. The 235-meterlong shopping street is part of Strøget – Copenhagen’s famous pedestrian street. Here we are creating a new urban downtown: A vibrant street, where people shop, eat and meet – morning, noon and evening.
FREDERIKSBERGGGADE runs right through the heart of Copenhagen as the city’s innovative vein: It was here the hippies met. Here the punks hung out. And here Danish hip hop originated. And now we are reviving the important and playful FREDERIKSBERGGADE with beautiful new paving, new inviting break areas, new lighting, new shop and restaurant concepts and new art installations. In short: A new and vibrant version of FREDERIKSBERGGADE is re-emerging.
Become a part of the street. Become a part of life. Become a part of the new FREDERIKSBERGGADE.
SHORT FACTS
• FREDERIKSBERGGADE is 235 metres long
• 30 properties with 48 individual shop leases on the ground floor
• The shops vary from m² 30 to m² 2,400
• FREDERIKSBERGGADE is ideal for showrooms with presentation of brands
• FREDERIKSBERGGADE is part of Strøget – Copenhagen’s central pedestrian street, which is one of Europe’s most visited shopping streets
OUR GUESTS
FREDERIKSBERGGADE has always attracted two target groups in particular: Young people and tourists (foreign and Danish). And they continue to love our street. They are outgoing, optimistic and self-aware world citizens who – especially the young – are constantly online and sharing their lives on social media. Both groups perceive FREDERIKSBERGGADE as a free space – a part of the real Copenhagen, where experiences, shopping and life are enjoyed and shared.
LOCATION
FREDERIKSBERGGADE is located in the heart of Copenhagen – recently proclaimed as Europe’s ’Capital of Cool’ by CNN.
FREDERIKSBERGGADE begins at the City Hall Square – one of Copenhagen’s largest squares and an absolute traffic hub. Just a few metres away is the world-famous attraction Tivoli Gardens, City Hall Metro Station and Copenhagen Central Station. And FREDERIKSBERGGADE is surrounded by medieval cobbled streets full of small boutiques, vintage shops and lots of delicious restaurants and cafés.
OUR BRANDS
FREDERIKSBERGGADE abounds with attractive shops that, like pearls on a string, create the street’s sparkling identity: High-street brands such as Vero Moda, New Yorker, Jack & Jones, Skechers, JD Sports, Flying Tiger, NEYE, Glitter. Iconic shops such as Rhanders Handsker – one of the world’s oldest and finest glove makers – and the amber shop Rav-specialisten. And Lagkagehuset, Burger King, Hereford Village, Sunset Blvd., Buka, Museum of Illusions and 7-Eleven.
COPENHAGEN MUNICIPALITY MODERNIZES FREDERIKSBERGGADE
The City of Copenhagen has allocated DKK 8 million for an upgrade of Frederiksberggade’s paving, etc. The association has partnered with Creator Projects to create a permanent artwork that is expected to be integrated into the upgrade. The current classic “Copenhagen pavement” will be transformed to create a holistic change that permeates the entire stretch and brings new meaning to the experience of Frederiksberggade. Construction work is expected to begin in 2025.
BID – BUSINESS IMPROVEMENT DISTRICT
The association BID Frederiksberggade (Business Improvement District) was founded in 2019 and is an association of the street’s property owners. The purpose of the association is to develop and improve FREDERIKSBERGGADE. The association has defined a vision and strategy for the street’s development, which includes initiatives such as art, events and new exciting concepts in the street in the coming years. An upgrade of the street is at the top of the priority list, and since 2023 the association has been working hard on this project, which will transform and bring new life to the attractive shopping street. In December 2021, the association installed people counters that clearly show that FREDERIKSBERGGADE is still one of the busiest streets in Copenhagen.
FOOTFALL
13,055,440 people/total in 2023
Source: BID
