TENNIS HEADLINES
HEAD Becomes Official Tennis Ball, Racquet and String of the Laver Cup Laver Cup organizers announced recently that HEAD has signed a multiyear deal to become a global sponsor of the event, starting with this year’s edition to be held at the TD Garden in Boston from Sept. 24-26, 2021. HEAD Tennis will become the Official Tennis Ball, Racquet, String, Stringer and Racquet Bag of the Laver Cup. In one of a number of new initiatives, HEAD will work closely with the Laver Cup team to design a special edition Laver Cup branded racquet and bag that will be sold in the lead up to and during the Laver Cup. “We are delighted to welcome HEAD as an official supplier,” said Laver Cup CEO Steve Zacks. “As one of the world’s leading racquet manufacturers with such a rich history in the sport, they are a perfect fit for the Laver Cup and we look forward to a long and successful collaboration.”
Named in honor of Australian tennis legend Rod Laver, the Laver Cup is played over three days, with a fast-paced scoring system on a dramatic black court. The competition pits six of the best players from Europe against six of their counterparts from the rest of the World with tennis legends and great rivals Bjorn Borg and John McEnroe current captains for Team Europe and Team World respectively. “Since its inception in 2017, the Laver Cup has become a fan and player favorite, exciting new audiences with its captivating, unique team format,” said Ottmar Barbian, EVP Racquet Sports at HEAD. “We very much look forward to supporting this fantastic event as it At Georgia Power, we believe fans have the power to impact matches and change communities. For over 100 years, we’ve been proud to power continues to fascinate now and into the our community with low cost, reliable energy. Share how you power your future.” community forward using #PowerForward Many players from HEAD’s high-performance roster have participated in previous editions of the Laver Cup, including current World No.1 Novak Djokovic, Taylor Fritz, Diego Schwartzman, and Alexander Zverev. “Our players have had wonderful things to say about the organization, team spirit, and positive energy from fans,” continued Barbian. “The Laver Cup really is the perfect advertisement for the sport that we all love.” The fourth edition of the Laver Cup will take place at TD Garden, Boston, from Sept. 24-26, 2021. Team Europe hoisted the trophy at the inaugural event in Prague in 2017, Chicago in 2018, and Geneva in 2019.
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NETNEWS MAY/JUNE 2021
