You have 8 seconds for a compelling headline and landing page. After 8 seconds, majority of the visitors leave. Visitors should get a clear message on your homepage or landing page as in why they should do business with you and in what way it will benefit them.
If visitors are not comfortable purchasing from you then overcome their inhibitions by building a sense of trust in them. This can be done by including your company video or by including your customer testimonials into your website.
Did you know that a 1-second delay in loading your website can result in a 7% reduction in conversions? Remember, successful websites are for their readers, not their owners. Your website should be clean, well-organized and in sync with your unique value proposition.
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