How can Influencers help Brands in Marketing?
Where the audience is, there we are. Influencer marketing has been considered among one of the top strategy that brands consider for online marketing. According to a study, nearly 81% of brands use influencer marketing and considerably invest in Influencer marketing campaigns. Social media influencers with a follower base of up to 10,000 are known as MicroInfluencers and according to statistics about 87% of people tend to follow the recommendations made by them. Influencers have huge follower bases in different segments with no age bar and that is a kind of dedicated audience which brands need to tap in for a better reach. The followers seem to be largely influenced by their favourite influencer’s lifestyle choices and opinions. One of the reasons that why they have such a huge fan base is that; most influencers are content creators coming from backgrounds similar to most segments of their audience and that is why they are better able to relate with their audience and influence their decisions. What can influencers do for your brand? Partnering with influencers will help boost brand awareness in the following ways:
Influencers have the ability to reach out to wide segments of the audience. They will give you access to their audience besides your existing audience.
Influencers have many followers and every new thing or brand they support is likely to generate conversations.
Due to the credibility of the content they make, any brand they will support will automatically gain credibility.