Famous Blogs and Book On branding Being a digital marketing company we know there is a bulk of information available about branding in both online and print domain. It gets a little tough to filter out the credible resources from the junk. But Newton has been turning businesses into brands for many years and can suggest you the resources that actually work. We will start with blogs first, where we have tried to enlist links that cover multiple aspects of branding and after that, we will move towards print publications. https://neilpatel.com/blog/personal-branding Niel Patel is Content God! That being said we don't exactly know the kind of branding you are looking for however if it is personal branding then this blog offers you multiple strategies that you can implement to promote yourself out there.
https://medium.com/@jaybaer/4-reasons-why-trying-too-hard-ruins-your-brand-b46ee702e0a4
Now, learning is not just about knowing what to do, you also need to learn what not do, right? The top marketer Jay Baer will enlighten you about the areas in branding where things often go wrong and also suggest the ways to rectify them.
https://blog.hubspot.com/marketing/branding
Resources on Hubspot are like the Bible to marketers. The one we have enlisted is a pretty new blog which has been published in 2019 and is the perfect resource for introducing branding to a fresher. It even indulges in defining the specific terms associated with branding and is beautifully crafted with real-life examples.
https://www.jonloomer.com/2016/03/24/the-death-of-brands/
If you already have a basic know-how about branding you will find it interesting to reflect on the concerns the world-renowned marketer Jon Loomer has raised about the lack of focus on user experience by brands. It is quite a well put-up analysis that will help you widen your intellectual horizons.
http://newton.co.in/blogs/moving-to-the-next-level/
This is one of our very own publication. Being among the top 10 brand consulting firms in India, we would like to share our personal insight that we have gained from our years of experience in this business. If you are opting for an agency for branding then this blog will prepare you with the right mindset when you go out hunting for one and the expectations you should set from them.
This was all about blogs. Moving on to the domain of books-
Do Good: Embracing by Anne Bahr Thompson
Brand
Citizenship
to
Fuel
Both
Purpose
and
Profit
The best thing about this book is that is filled with practical examples which are relatively an easier way to comprehend concepts. Marketing Management by Philip Kotler and Kevin Lane Keller Learning from the past is just as important as learning about the future. This book is a perfect blend of marketing theories from the past and future. Contagious: Why Things Catch On by Jonah Berger He has focussed on the role of 6 main elements i.e. social currency, triggers, emotion, public, practical value, and stories (STEPPS) to make your product go “Contagious�. Brand Thinking and Other Noble Pursuits by Debbie Millman This book really hits the psychological aspect of consumers. It shows what consumers buy is not just a purchase but also an expression of their own self. Consumer perception has been beautifully explained in this book which is the real essence of branding. Rise Of The YouPreneur by Chris Ducker The best book for personal branding. Check out the above-mentioned sources and let Newton know what you think about them. You can also check out http://newton.co.in/blogs/ for some interesting insights on marketing Happy exploring:)