EXPERIENTIAL MARKETING & ITS BENEFITS Newton Consulting India
There was a time when a message was created about a product and the same was distributed as effectively as possible. That was traditional marketing. The entire scope of marketing and advertising over the time has evolved and with time, experiential advertising has proved to be very effective. It approaches the consumers from a personal angle in a very interactive manner.
PROMOTES DIRECT INTERACTION Gone are the days when a consumer would buy a certain product based merely on what they heard or seen. Today, customers want to feel and experience a brand or a product. The gap that existed between the consumer and the manufacturer earlier has now been bridged. It is beneficial from both the ends as a brand gets an opportunity to showcase their brand personality and it becomes easier for a consumer to make choices after a firsthand experience.
ENHANCES BRAND AWARENESS Traditional marketing never allowed the brands to come in contact with their customers. But with experiential marketing, brands can position themselves in the best possible manner where customer is at the heart of all their offerings. This gives them an opportunity to directly communicate with each of their customer and establish a connect. The outcome is positive word of mouth!
HELPS TARGETING CUSTOMER GROUP Experiential marketing is an inexpensive form of advertising.  But it assures great return on investment as a brand can target a particular customer group directly. Experiential marketing, if executed correctly, can win the game and make proper analysis on their target consumers and have a complete idea on their product positioning. Newton Consulting India is the best branding company in India which offers best branding services including brand strategy, and brand consultancy services to create brands of the future. So if you are looking for branding solutions then call us at 011-40045910 or visit http://www.newton.co.in/