THE 3 MOST SUCCESSFUL BRAND POSITIONING STRATEGIES NEWTON CONSULTING
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By Competitor
By Quality & Price
Market today is no more
Market today is no more
monopolistic. One has to
monopolistic. One has to
be ready to match up
be ready to match up
with its existing
with its existing
competitors who are
competitors who are
already ahead in the race.
already ahead in the race.
There are umpteen
There are umpteen
examples of brands which
examples of brands which
have positioned
have positioned
themselves by simply
themselves by simply
focusing on their
focusing on their
competitors, their growth
competitors, their growth
strategies and there are
strategies and there are
records of such strategies
records of such strategies
doing exceptionally well.
doing exceptionally well.
By Cultural Symbols In countries like India, cultural symbol has a significant role to play in product positioning. Today, companies apply this strategy as it helps in differentiating its product from its competitors in a very unique manner. It succeeds in hitting the emotions of the target
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consumers.