4 KEY PERFORMING INDICATORS TO MEASURE BRAND AWARENESS Newton Consulting
Conduct Targeted Surveys Go straight to the source - the potential customers in your target market and ask them about your brand through a well-constructed survey. It is effective in terms of understanding how good your brand awareness campaigns are performing in the market.
Tracking Website Traffic Tracking the website traffic is the easiest way to measure the effectiveness of your brand awareness campaigns. If your website traffic numbers are going up, it means people know about your brand and your brand awareness is rising.
Social Media Monitoring Tools Social media tools help you to track and manage your different social media profiles. They also enable you to monitor what people are saying about your brand and further help you in gauging the effectiveness of your brand awareness campaigns.
Monitoring Media Coverage It is another effective medium to track your organization’s brand awareness. You can track feature articles, media stories, podcasts, etc. to measure the amount of traction your brand is getting.
Looking for the best branding company in India? Call us at: 011-40045910 or visit us at http://www.newton.co.in/