ON:

BOOST DRINKS offers a huge portfolio of products and is proud to be a top-three brand in three functional drinks categories – energy stimulation, sports drinks and RTD iced coffee1. RETAIL EXPRESS finds out more

In action

What’s new from Boost?

BOOST Energy is the third-largestselling energy stimulation brand, whilst Boost Sport is the secondlargest-selling sports drinks brand, and Boost Iced Coffee is the fastestgrowing and second-largest-selling ready-to-drink (RTD) iced coffee brand2. Where stocked, Boost is the third-largest-selling functional drinks brand, proving the benefit of operating in these cross-category spaces.

At the end of 2022, Boost was acquired by AG Barr, a longestablished drinks company well known for acquiring attractive brands. This marked a milestone end to the year and an exciting start to 2023, with multiple new launches in the pipeline. This included a limitededition Raspberry & Mango Sport launch, a new 250ml energy line –Lemon & Lime – and an addition to the successful 500ml Juic’d range, Blood Orange & Raspberry Crush.

Three bestsellers

Boost Original 250ml RRP: 75p

Stock a broad range of price-marked packs and prioritise fridge space with impulse formats to ensure you’re meeting the needs of many shoppers.

customers.

Atul Sodha, Londis Harefield, Uxbridge, west London

Give products additional sitings to increase purchase intent and ensure that bestsellers are at eye level and well replenished on-shelf for a seamless shopping experience.

Boost Sugar Free Original 250ml RRP: 75p

“I MET Boost Drinks at The National Convenience Show and have been working with them ever since. We’ve sold a lot of Boost and find it to be very popular, it’s a well-known brand with a massive value perception – a high-quality drink with an affordable price on it. We’ve seen sales of 500ml cans boom recently, and Juic’d in particular has performed really well for us. Customers appreciate Boost compared to its competitors because it means not everyone has to pay a big price tag to get the same fix and a great flavour.”

For more information on how to give your business an energy boost, visit boostdrinks.com/boost-trade

Boost Sport Orange 500ml RRP: 79p