THE SALES OPPORTUNITY

WITH Nielsen data finding that 99% of the population tries at times to eat healthily, there is a considerable opportunity for independent convenience retailers when it comes to healthy snacking.

Retailers have reported that customer eating habits are healthier post-pandemic, with more looking for food that emphasises nutritional value.

Matt Collins, trading director at KP Snacks, can back this up with data, saying the health segment is growing at 33.6% year on year with increased demand for protein, fibre, portion control and calorie reduction.

“More than six in 10 shop- pers want to see healthy snacking options at their local convenience store,” adds Neil Stewart, head of marketing for Cathedral City at Saputo Dairy UK.

“Snacking products typically see a seasonal summer uplift as consumers hunt out products that can be quickly packed into an impromptu picnic.”

Planning ahead for the summer, Bart Dalla Mura, from Tysoe Village Stores in Warwickshire, says he will shortly be putting out a social media campaign to highlight his summer snacking range as more tourists, cyclists and campers come through his area.