THE IMPACT OF HFSS

RETAILERS often report that they are not affected by HFSS regulations due to being too small to be subject to them. However, it is undeniable that the tightening on high fat, sugar and salt products is having a knock-on effect across the industry.

Big brands are working hard to ensure that a number of their lines are non-HFSS, and, by default, this is leading to more snacking brands in the health category.

For example, KP Snacks has already rolled out non-HFSS products across Tyrells, Pop- chips, Hula Hoops Puft and Penn State.

Other brands are following suit, which means retailers now have a bigger choice of healthy snacks than ever before.

The government legislation could lead to losses in HFSS categories, with biscuit snacks predicted to be hit badly, said Alex Brassill, founder of Jnck Bakery, which makes low-sugar and low-fat baked goods.

“This will have an impact on merchandising and store positioning of products – with