PROTEIN IS THE WORD

from Retail Express - 11 July 2023

THE IMPACT OF HFSS

ALTHOUGH cereal bars have been on the market for a while, there has been a boom in protein-related products more recently with protein bars, powders and drinks ﬂooding the market.

Ambient protein meal snacking is one of the fastestgrowing categories in convenience and up by 27%, says Shaun Whelan, Jack Link’s convenience/wholesale and out-of-home controller. prominent positions given to those that offer a healthier option,” says Brassill.

Customers are broadening their palate for healthy snacking with miniatures of cheese and meat often on the menu, a trend that has been boosted by the wide-ranging lunch meals deals offered in supermarkets and some convenience stores. When it comes to bite-sized treats, customers expect almost every form of food to be on offer.

“Retailers can still promote the indulgence, though, with healthier sweet and savoury options positioned alongside each other.”

Although many health products have chosen an artisanal and natural design, Jnck Bakery aims to shake that up with modern and bright packaging with Brassill saying they create products that taste, feel and look like indulgent treats, as opposed to high-protein, gym products.

Top TIPS

Dedicate shelf space to chilled options

Create a dedicated space for snacks carrying a healthier positioning to help shoppers make a rapid product choice. This could include grab-and-go cheese snacks, meat snacks, hardboiled eggs, olives and veggies and dip packs.

Capitalise on impulse purchasing

Seventy-ﬁve per cent of consumers buy snacks on impulse. An easy-to-locate and clearly labelled food-togo ﬁxture incorporating grab-and-go snack options will enable faster selection for shoppers.

Offer meal deals

A credible lunch solution might include prepacked sandwiches/wraps, salads, drinks and a range of sweet and savoury snacking solutions including traditional options as well as more nutritious choices such as fruit, nuts and dairy snacks.

Employ strong brand names

Stock household name brands that consumers know and love, to signpost the ﬁxture and instil consumer trust, and stock top-selling SKUs to maximise sales.

Prepare for after-school snack occasion

Single-serve cheese snacks targeting lunchtime and after-school snacking should be located with other chilled food-to-go products, helping retailers create a convenient one-stop shop.

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