• Seven-year Retail Express investigation helps in push for government action on rates scammers
• Whistleblowers reveal pattern of deceit costing small businesses thousands of pounds
Murtada ‘Jack’ Khalil Abady
Ali Khalil Abadi
Being ethical doesn’t have to be complicated
LAST week, I went to the Destination 2026 event, an industry conference attended by leading gures across the wholesale and convenience sectors.
Some of the speakers addressed challenges facing convenience stores this year, such as squeezed customer income and changing demand.
They also mentioned how the general public was taking more ethical considerations in their purchases, with easy examples for retailers to follow.
Booker technical director Angela Hughes told attendees about how the wholesaler was becoming more inclusive, addressing underrepresentation among women and sta of di erent sexualities and ethnic backgrounds. It was looking within its own organisation to resolve this.
Meanwhile, Central Co-op chief executive Debbie Robinson highlighted a few initiatives the convenience chain was taking within its own stores.
She referred to how Cook frozen-ready-meal freezers were providing easier options for elderly customers unable to make food for themselves.
THE PUBLIC ARE TAKING MORE ETHICAL CONSIDERATIONS
Robinson also told attendees about the many ethical suppliers partnered with Central Co-op. One example that stood out was charity Oxfam, which was selling products such as bags, rugs and gi sets on branded displays within stores. Any money made from sales of these products are, of course, donated to Oxfam.
These examples highlight that showing customers you’re an ethical retailer needn’t be complicated. The answer might simply be already in your store.
@retailexpress betterretailing.com
Editor Alex Yau @AlexYau_ 020 7689 3358 Editor – news Jack Courtez @JackCourtez 020 7689 3371
Features editor Charles Whitting @CharlieWhittin1 020 7689 3350
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Head of design
Anne-Claire Pickard
020 7689 3391
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020 7689 3380
Designer Lauren Jackson
Production coordinator
Chris Gardner
020 7689 3368
Head of marketing
Kate Daw 020 7689 3363
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Latest disposable-vapes ban guidance released by gov’t
ALEX YAU
THE government has released new guidance on the upcoming disposable vapes ban, clarifying penalties and sell-through procedures for retailers.
Released last week, the guidance con�irms retailers in England and Scotland could face �ixed a penalty notice of £200 if caught selling disposable vapes from 1 June.
In Scotland and Northern Ireland, the �ine could escalate to £5,000. The worst offenders in England, Scotland and Northern Ireland could also face two-year prison sentences.
Single-use vapes were also de�ined in the guidance as “a product that’s neither designed nor intended to be reused”, adding that “a vape is not considered reusable, if it is either re�illable but not re-
in chief Louise Banham @LouiseBanham
Features writer Jasper Hart @JasperAHHart 020 7689 3384
CUSTOMERS could be using digital driving licences for agerestricted purchases in shops later this year.
The government said it is set to introduce the licences, which will be available through an of�icial app, this year.
Physical licences will still be issued, while the digital versions will not be mandatory.
A government spokesperson said: “This government is committed to using technology to make people’s lives easier.”
PO Horizon claims
A FURTHER 2,000 victims of the Post Of�ice (PO) Horizon scandal have made claims through the government’s compensation scheme this month.
Speaking on BBC Newsnight this month, post of�ice minis-
ter Gareth Thomas said the former sub-postmasters are yet to apply for compensation. He added the process through the PO Horizon Shortfall scheme was getting faster and being made “less legalistic, less adversarial”.
chargeable, or rechargeable but not re�illable”.
The government said any retailer selling vapes must offer a “take-back” service, allowing customers to return vapes or vape parts for recycling. This includes any single-use vapes returned after the ban.
It said: “The Of�ice for Product Safety and Standards may take action against you if you do not have a way to safely
recycle vapes and vape parts.”
Retailers were also advised to separate any leftover stock from other goods, “label them as unsellable” and “remove them from your shop�loor or online store until they’ve been collected by a registered vape-recycling service”.
ALLWYNhas launched a ‘Set For 5 Years’ scratchcard, offering players the chance to win a top prize of £5,000 every month for �ive years.
Allwyn head of retail channels James Dunbar said: “[The new scratchcard is] designed with the same look and feel as the Set For Life draw game, which offers retailers lots of cross-selling opportunities.”
The launch of the scratchcard is being accompanied by in-store support.
MENZIESis to introduce realtime delivery tracking for retailers following delays. As an update to the wholesaler’s i-Menzies tool, Track My Delivery will provide a daily delivery time window to stores. It claimed the tool is a �irst for the newstrade, adding the ability “to get a better idea of the precise delivery time and receive real-time updates” will “reduce the uncertainty and frustration associated with waiting for deliveries”.
Alex Yau, editor
GOOD WEEK
Gov’t nally takes action against rates scammers
BUSINESS-rates-scam companies run by convicted criminal Murtada Khalil Abady, also known as ‘Jack’, have been exposed by the BBC and suspended by the Valuation Of�ice Agency (VOA) following years of investigations by Retail Express.
Jack’s Overratted [sic] Rates – trading as Re-Rates UK, and Rateable Value Experts – were suspended by the VOA this month while the government body investigates “a potential breach of its standards”.
The 35-year-old fraudster from Bury was also convicted of abusing his former partner of 10 years in October 2022.
Despite a bankruptcy order against him shortly afterwards, he continued to act as a company director –a potential criminal offence.
According to more than �ive whistleblowers close to Abady, during this time, staff at his Bolton of�ice continued to cold-call small businesses, including local shops, promising them a reduction in their business rates and booking in surveyor appointments.
Jack’s similarly named relative and fellow scammer, Ali Khalil Abadi, would then turn up as the surveyor, operating under a different name.
He would take measurements and suggest a rates rebate could be achieved if
the business paid the fraudsters a deposit and signed a contract entitling them to 30% of any savings.
Describing the tactics used when calling businesses, several sources at the companies told Retail Express: “We’d say we were working on behalf of the VOA.”
However, as many businesses later found out, the contracts actually entitled the scam companies to 30% of any reduction in rates, even if the reduction had nothing to do with the scam company’s actions, such as new relief schemes.
There were also admin fees and cancellation fees that often added up to thousands of pounds.
The whistleblowers claimed in many cases the scam companies did not take any steps to pursue a reduction in rates, and in others, rates expert John Webber suggested their submissions to the VOA were incorrect, putting the clients at risk of themselves being �ined by the VOA.
Many victims discovered it was a scam after �inding Retail Express’s previous reporting on the fraudsters, dating as far back as 2017.
Retail Express’s work was referenced by reporting on the same issue by The Mill in June and was passed to the BBC by victims later that year, resulting in the company’s being named and shamed on BBC’s Rip Off Britain on 15 January.
“IMPROMPTU meetings away from the desk or events have always been a great way of getting to know someone beyond the industry and strengthen our working relationships. My advice to anyone when out in the wild is to pick up the phone and message or call someone who’s local to see if they’re free for a short period of time. That visit will bene t all parties and, if not, at least it’s an opportunity to see a familiar face.”
Aman Uppal, One Stop Mount Nod, Coventry
After discovering the con, many refused to pay. An audio recording captured by one victim records someone claiming to be a highcourt enforcement of�icer acting on behalf of the rates fraudsters.
Experts raised serious doubts that the voice in the call is a high-court enforcement of�icer, and searches by Retail Express uncovered no of�icers acting for the court in question with the same name given.
Another recording that was passed to Retail Express, this time from inside the fraudster’s of�ice, captures a similar moment.
“I’ve been instructed by the courts, we’re high-court enforcement of�icers, we’re allowed to come in and remove goods.
“If it’s not paid, we’re at-
MEVALCO: The specialist Spanish-produce wholesaler is launching a frozen range to help retailers cater to tighter customer spend. Managing director David Menendez said: “If you look at some supermarkets, they’ve been adding more products, like frozen prawns. We’re in a number of conversations with various retailers to boost their ranges.”
Vince Malone, Tenby Stores & Post O ce, Pembrokeshire
For the full story, go to betterretailing.com and search ‘Mevalco’
SUPERMARKETS: Independent retailers have an opportunity to take on stores with an average weekly turnover of £30,000, as cost pressures have forced some multiples to dispose of sites.
Christie & Co retail managing director Steve Rodell said property sales across convenience had risen by 20% annually.
For the full story, go to betterretailing.com and search ‘Christie’
tending the property tomorrow,” said a voice in the recording.
Despite two companies being shut down, Abady has already allegedly set up more companies in other people’s names – a common strategy, according to the whistleblowers.
are you
“THE real highlight of my day is whenever I’m able to assist another retailer. I de nitely don’t know everything and I’ve got a monster list of ways to mess up. Yet, I’ve got a few decades’ worth of experience, and I’m more than willing to share my retail wisdom. I’m gearing up to meet with fellow postmasters. I will no doubt walk away with a new idea that will help us shine here.”
BAD WEEK
These new companies include Rateable Value Experts (Manchester) and Rate Masters Ltd, trading as My Rates. Company documents show Rate Masters
Ltd was registered at the same address as Rateable Value Experts. As Retail Express went to press, the VOA reported that Rate Masters Ltd had also been suspended.
When Retail Express contacted My Rates, the company director refused to con�irm or deny that Jack Abady was involved in the business.
Jack Abady failed to respond when approached by Retail Express.
“I’M gearing up for a big re t in my store and I recently had fellow Premier retailer Mandeep Singh Khaira and members of the Booker team visit. We all had a discussion around the forthcoming re t, and they provided useful advice and support. We’re potentially looking to add more elements around food to go, and the quieter period just after the new year will give us some time to focus on it.”
NEWSPAPERS: Retailers claimed they have lost “signi cant” amounts of money on newspaper sales after news publishers recycled “very old” barcodes following price rises at the start of 2024. Retail Express understands some barcodes used were more than a decade old, less than the current cost price of newspapers.
For the full story, go to betterretailing.com and search ‘newspapers’
EVRI: Many retailers are unable to sell the courier’s labels, with Post O ce given exclusive access. An Evri spokesperson said: “Labels can be purchased via the Evri app or website to print at home or in any Evri ParcelShop.”
For the full story, go to betterretailing.com and search ‘Evri’
Julie Duhra, Jule’s Premier, Telford, Shropshire
JACK COURTEZ
Julie Duhra
RETAILERS helped provide a lifeline to communities who had vital services cut off by severe �looding caused by Storm Henk.
This month, more than 600 �lood warnings and alerts were issued across the UK following heavy rainfall.
Despite the severe weather affecting his business, Sarj Patel, of Pasture Lane Stores
NEWS
Flooded areas helped by retailers Shop milk conspiracy
in Loughborough, ensured he was on hand to help nearby residents.
He told Retail Express: “The �looding was up to the door and it had affected availability. We had to close temporarily at �irst. I’ve only got basic essentials, such as milk, water and bread. Other suppliers were unable to get to the shop due to �loods on the road.
“I’m operating on regular hours to ensure residents can
get essentials. I’ve also told the local village hall they can take any essentials they need, no questions asked.”
Kuldeep Dhillon, of Nisa Locking Stumps Post Of�ice, in Birchwood, Warrington, worked with his nearby Sikh gurdwara to prepare hot meals for the community.
He said: “A local youth charity provides affordable meals, alongside teaching children useful like skills such
as �inance management and sports. My wife has been assisting there to ensure their services can continue.”
Meanwhile, confectionery wholesaler Hancocks reopened its Loughborough depot after the site was submerged by �looding
Fifty members of the Hancocks team across the company worked to remove the water and get the depot suitable for retailers.
CONSPIRACIES over a new additive being trialled in cow feed had no “signi�icant” impact on Arla’s sales, the company has said.
This month, shops reported milk sales had been affected by incorrect medical concerns linked to misinformation around Bovaer. Rival Freshways attempted to capitalise on the misinformation by adding ‘100% additive free’ to its labels. However, Arla Foods stated sales were not affected. It told the Farmer’s Journal: “Sales are in line with our forecasts.”
SYMBOL group Select & Save has switched its supply partnership from Bestway to rival Booker. Speaking to Retail Express, Select & Save managing director Kam Sanghera said: “We have been in discussions with various supply partners and found Booker to have the most competitive and retail-focused o er. At Select & Save, we’re
Frozen-meal expansion
FROZEN-READY-MEAL supplier Praveen Kumar is to supply regional Co-ops and Morrisons Daily stores, as part of plans to double the number of partnered stores to 1,000 this year.
Alongside the expansion, Kumar is launching a new meal range that retailers can heat on site with a microwave to provide customers with hot food to go. Kumar told Retail Express the new products offer retailers 40% margin per meal sold, with more than 20 options available.
ALEX YAU
How to
How to find profitable products
How to buy a convenience store
How to list your business on Google
How to attract customers to your store
How to write a stand-out job advert x
PRODUCTS
McVitie’s golden opportunity
PRIYA KHAIRA
MCVITIE’S has introduced a Chocolate & Hazelnut wafer bar to its Gold Billions range, which is available exclusively to the impulse channel for six months.
The launch aims to help retailers cater to shoppers seeking indulgent, on-the-go treats.
The bar, which has an RRP of 89p, or 79p for a price-marked pack, features layers of crisp wafer with a chocolate-and-hazelnut cream �illing, all coated in caramel and chocolate.
“This launch builds on the phenomenal success of the Gold Billions range, now a
£5m brand,” said Olivia Haley, brand manager for chocolate biscuit bars at Pladis UK&I
“We know consumers are increasingly looking for indulgent treats in on-the-go snacking.
“In testing, consumers absolutely loved this bar, which scored an 88%
intended repurchase rate.
“The single-bar format lends itself to the on-thego nature of the impulse channel, and retailers have been hugely supportive.”
The range will receive the backing of a social media and PR campaign commencing in February
and running through March, complemented by in-store point-of-sale materials. They are available now via Bestway, Dhamecha, Booker and Parfetts.
Mars rolls out Crispy wafer trio launch
MARS Wrigley is bringing back its Milky Way Crispy Rolls, and is also introducing Twix and Bounty varieties.
The range targets the impulse snacking category, appealing to on-the-go shoppers.
to 20%. The launch aims to tap into consumer nostalgia and the growing demand for portable treats. The convenience channel is responsible for 40% of value sales in the category.
Feel the vibes with Celsius energy range
CELSIUS is introducing its new Essential Energy Vibe range, featuring Peach Vibe, Sunset Vibe and Cosmic Vibe �lavours, each with an RRP of £1.79.
The zero-sugar drinks are crafted with natural �lavours and vitamins, targeting health-conscious consumers.
The range will be available exclusively to Nisa-supplied retailers during the launch period.
Orders can be placed from now until 28 February, with deliveries scheduled until 3 March.
This exclusive launch offers Nisa retailers a chance to tap into the growing demand for functional, on-trend energy drinks.
Mogu Mogu’s new Dhamecha exclusive
MOGU Mogu has introduced a 1l multipack format featuring its top-selling Lychee, Mango, Strawberry and Blackcurrant �lavours.
The Mogu Mogu 1l sixpacks (RRP £3.49 per bottle) are available exclusively to retailers via Dhamecha in its Wembley, Croydon, Barking and Leicester depots.
The launch follows consumer research revealing that 36% of shoppers want
multipacks in stores, while 29% desire larger bottles formats of these �lavours.
This new format caters to the growing trend for athome consumption.
Nielsen data shows the brand became one of the fastest-growing soft drinks brands in the UK last year.
Available in 24-packs at £8.49 or a promotional price of £7.38, retailers can sell the rolls at an RRP of 45p each, delivering a margin of up
Oat-of-this-world RTD Starbucks launch
STARBUCKS has broadened its ready-to-drink (RTD) range with two additions that cater to plant-based preferences.
The Chilled Classics range now includes Oat Based Cappuccino and Oat Based Caramel Macchiato.
Both have a £2 RRP, which is designed to match Starbucks’ dairy range.
Rowntree’s Jelly Tots goes tangy
ROWNTREE’S has launched Jelly Tots Tangy, marking its debut in the sour-sweet category.
Also debuting is the limited-edition Starbucks Frappuccino Sip On Sunshine (RRP £2.10), blending toffee and honey �lavours, and Blissful Retreat, a mocha blend containing sea salt (RRP £2).
Made with real fruit juice and suitable for vegans, the new �lavour celebrates the 60th anniversary of the Jelly Tots range.
Haribo Nostalgix
blasts to the past
HARIBO has launched Nostalgix, a soft-jelly range inspired by classic sweetshop �lavours.
The line-up includes Rhubarb & Custard, Pear Drop, Pineapple Cube and Cola Cube �lavours, which are designed to attract nostalgic adults and introduce younger generations to retro favourites.
With an RRP of £1.25, Nostalgix is available through Rayburn Trading, Blakemore Wholesale, BB Foodservice, Parfetts and SoSweet Wholesale.
This range provides retailers with a chance to tap into the growing trend for nostalgic �lavours and sharingconfectionery formats.
Available in a 140g sharing bag (RRP £1.50), the variety is designed for sharing and at-home occasions. This launch provides an opportunity for retailers to attract consumers seeking confectionery-�lavour innovations.
MRS Elswood has launched Pickle Bites, a snack range available in 50g pouches.
Designed for on-the-go snacking, picnics and lunchboxes, the range features �iery Peri Peri and Classic �lavours.
The portable snacks are gluten-free, vegan and kosher.
With gherkins experiencing 10.6% value growth in the UK, Mrs Elswood Pickle Bites (RRP £1.79) tap into trends for healthy, portable snacks. The Bites are available now through Empire Bespoke Foods.
According to Kantar, Mrs Elswood is the UK’s numberone gherkin brand.
PRODUCTS
Mondelez gets ready for Easter
PRIYA KHAIRA
MONDELEZ International has announced its 2025 Easter range, featuring a range of new and redesigned products, and sustainable packaging.
The highlight is the Easter Favourites Pouch, the company’s �irst paper confectionery pouch, which is designed for home recycling.
It includes Mini Cadbury Dairy Milk Eggs, treat-size Cadbury Mini Eggs and Cadbury Creme Eggs, with the aim of catering to egg hunts and sharing occasions.
Another addition includes Cadbury Dairy Milk & White Half & Half Ultimate Egg, blending Dairy Milk and
white-chocolate chunks in a gift-friendly format.
Cadbury Caramilk Egg joins the shell-egg line-up. It offers caramel-�lavoured chocolate in a shell format.
The Toblerone Edgy Egg returns, now featuring diamond-shaped truf�les made with honey & almond nougat.
Meanwhile, the redesigned Cadbury Dairy Milk Hollow Bunny debuts with refreshed purple packaging to enhance shelf appeal.
Consumers can also participate in the ‘Admit it – how do you eat yours?’ campaign for a chance to win cash prizes with Cadbury Creme Egg.
Mondelez aims to build on
Wrigley’s new Extra Refreshers PMPs
MARS Wrigley has introduced two new price-marked packs (PMPs) of Extra Refreshers gum in Tropical and Bubblemint �lavours.
Available exclusively through the convenience channel, the 30-piece bottles are priced at £2.50.
The PMPs aim to offer value to shoppers while boosting incremental sales for retailers.
Gum is growing annually at 4.9%, with fruit gum leading the way at 8.9% value growth.
Backed by a multimillionpound media campaign, the launch is designed to capture impulse shoppers and drive growth in the expanding fruit-gum category.
its strong 2024 performance. Data suggests that limitededition seasonal launches are growing by up to 16% year on year.
Coca-Cola Limes up zesty new flavour
COCA-COLA has introduced a new Lime �lavour across its Original Taste and Zero Sugar ranges, available in various formats, including 330ml cans, 500ml bottles and larger multi-serve bottles.
This launch follows the success of Coca-Cola Lemon, which generated nearly £20m in value sales since its debut.
Coca-Cola Europaci�ic Partners is supporting the launch with a multimillionpound campaign featuring in�luencer partnerships, social media, out-of-home marketing and live experiences to drive consumer interest.
Wave hello to the new Rubicon flavours
RUBICON Raw is introducing two new Wave Editions �lavours, Berry & Grape and Peach & Apricot, which will be available for 12 months from February.
Flavoured colas currently account for 60% of growth in the cola segment, outpacing overall category growth.
Ben & Jerry’s adds icy duo to its range
BEN & Jerry’s has unveiled two new products for 2025: Non-Dairy Bohemian Raspberry and Brookies & Cream Sundae, both priced at £5.75.
The 500ml cans, available in PMPs at £1.19, are supported by a £1.5m marketing campaign, including in�luencer activity, social media and mass sampling.
The campaign aims to reach two-thirds of ‘big-can’ energy-drink consumers.
Rubicon Raw is the fourthlargest big-can energy brand and offers a 20% real fruit
McCoy’s brings heat with Hot ‘n’ Spicy
KP SNACKS has added a Hot ’n’ Spicy variety to its McCoy’s range.
The new �lavour comes in a £1.25 PMP and is designed to appeal to value-conscious shoppers and also to meet the rising demand for spicy snacks.
Spicy �lavours are the third-largest segment in crisps, snacks and nuts, and the fastestgrowing within PMPs, making this launch a strategic addition for retailers.
Hell Energy launches 500ml can range
Bohemian Raspberry, an oat-based ice cream featuring fudgy brownies and raspberry swirls, celebrates the 50th anniversary of rock band Queen’s song, Bohemian Rhapsody. Proceeds from its sales will support the Mercury Phoenix Trust, which funds AIDS treatment.
The Brookies & Cream Sundae combines Cookie Dough and Chocolate Fudge Brownie in a vanilla ice cream base, building on the brand’s Sundaes range, which grew by 32% last year.
HELL Energy has introduced a new 500ml can range featuring three varieties: Black Cherry, which is an extension of a 250ml �lavour, and two new options – Strawberry-Banana and Green Apple.
McCoy’s Hot ’n’ Spicy aims to drive sales by capitalising on the popularity of bold, spicy �lavours among consumers.
Priced at £1 per can, the range is available through wholesalers such as Dhamecha, Bestway Wholesale and United Wholesale Grocers.
The launch coincides with the growing popularity of big-can energy drinks in the convenience sector.
Hell Energy’s Classic variety will join the 500ml format in February, further expanding the brand’s presence in the energydrink category.
PEPSICO has launched an on-pack promotion on Walkers Max, giving shoppers the chance to win tickets to the 2025 UEFA Champions League �inal in Munich, Germany.
Shoppers can enter by purchasing promotional packs and following the on-pack instructions. The campaign aims to boost sales and engage football fans.
Running until 23 March, the promotion is available on 140g, 70g and 50g Walkers Max packs. Alongside two grand prizes, including tickets, travel, accommodation and £500 spending money for the �inal, there are 1,610 instantwin prizes, such as branded hoodies and footballs.
juice content with natural caffeine and B-vitamins.
Cadbury FC kicks o 2025 football prizes
CADBURY FC is back for 2025 with its latest promotion, The Winning Pass, offering football fans a chance to win exclusive experiences
and prizes.
Urban Eat’s limitededition global trio
URBAN Eat has launched its Urban Street range of limited-edition food-to-go products inspired by global �lavours.
Six winners will receive a personalised match-day experience for themselves and three guests at a participating football club, including travel and a luxury-hotel stay.
Hundreds of additional prizes include match tickets from partner clubs and £20 or £10 lifestyle vouchers.
The line-up includes three new items: Thai Green Chicken Sandwich, Korean Chicken Wrap and Chicken Shawarma Flatbread.
pickled slaw, gochujang ketchup and coriander mayo in a tortilla.
The Chicken Shawarma Flatbread includes marinated chicken, pickled slaw and garlic chilli sauce, and can be served hot or cold.
The promotion runs until 21 March across a wide range of products, including Cadbury, Sour Patch Kids, Trebor and Maynard Bassetts. of products, including Cad-
The Thai Green Chicken Sandwich features chicken in a Thai-inspired sauce on Kalonji seeded bread, while the Korean Chicken Wrap combines chicken goujons,
TRUDY DAVIES
YOPLAIT has reformulated its kids’ yoghurt brands, Petits Filous and Frubes, reducing sugar content by 25%. The updated recipes retain their taste without using sweeteners or processed �ibres, aligning with Public Health England’s call for sugar reduction.
Petits Filous will debut a new design highlighting bone health bene�it, while
Yoplait cuts sugar from kids’ yoghurts
Frubes launches an on-pack promotion offering a family trip to Japan.
Yoplait aims to re-engage consumers, citing a potential £150m sales opportunity for retailers over the next �ive years.
The company continues to raise awareness about the nutritional value of forti�ied kids’ yoghurts, which provide essential nutrients such as vitamin D, calcium and iodine.
Get gains with U t’s Loaded protein bars
UFIT has expanded its range with the launch of Loaded Protein Bars. Each bar contains 15g of protein, is low in sugar and is HFSS-compliant.
Available in Caramelised Biscuit and White Chocolate Cookie �lavours, they are priced at £1.29.
Richard Northridge, sales director at U�it, said the launch aligns with the brand’s mission to make protein accessible. U�it Loaded Protein Bars will be supported by a £10,000 digital marketing campaign, including in�luencer collaborations and social media activations.
SOREEN has added an Apple & Mango variety to its nonHFSS Lift Bar range.
The launch responds to consumer research showing that 72% of shoppers prefer fruit-�lavoured Lift Bars for mid-morning snacks.
Joining Blueberry and Raspberry & Vanilla options, the new bar offers vitamin B12 to reduce tiredness, �ibre for gut health, and a HFSS-
Soreen adds Apple & Mango variety
& Davies News, Llanidloes, Powys, and Women in convenience ambassador
Focus on… flexible working
compliant pro�ile, appealing to health-conscious and younger audiences.
The �lavour will be supported by a marketing campaign across TV, social media and in-store promotions.
RRP: £2.25 (4 x 42g)
Mocha cubes launch to melt into co ee
CHOCOLATE producer Gnaw has introduced Mocha Melts cubes, which are designed to bridge the gap between coffee and hot chocolate.
The cubes, which use ethically sourced ingredients, are available in Salted Caramel, Hazelnut and Double Chocolate �lavours, and can
be added to a coffee to turn it into a mocha.
Priced at £12 for a pack of 12x20g cubes, Mocha Melts represent Gnaw’s expansion into the hot-beverage aisle.
I’M very used to being flexible in my work, with various jobs to juggle. There’s only so much you can do in your working hours, and you need to prioritise. It’s a case of planning in your head, but also getting something structural on paper. I have my routine in the morning to set me up for the day – checking my post, social media and messages. I’m a rm believer in taking notes as it helps me remember what I need to do. It allows you to be more flexible. When accommodating employees who’d like flexible working, I’m as flexible with them as they are with me. One employee doesn’t work any Thursdays because he volunteers at the local food bank. We’ve come to an agreement where if I need him for an extra day, he’ll step in. Allowing him to do that improves his well-being, and it’s nice to have happy souls working for you. Another member of sta looks a er her mother two days a week, but has also agreed to step in any other time when we need cover. It means they’ll step in for me when I need help because I need to look a er my dad sometimes. It shows the give and take in this business, and how that can really support flexibility in the workplace.
Woosnam
OPINION
RETAILER OPINION ON THIS FORTNIGHT’S HOT TOPICS What do you think? Call Retail Express on 020 7689 3357 for the chance to be featured
Rising costs is one of the main
issues
EFFICIENCY: How are you simplifying store management?
“WE’VE begun working with a company called Chase & Co to outsource a lot of everyday store tasks, such as monitoring Smiths News updates, range amendments and invoicing. This frees up lots of time for shopfloor tasks and makes things more efficient.”
Chaz Chahal, multi-site retailer, Worcestershire
“THERE are online tools that help. We use humanresources software to help us manage staff, and online calendars to keep track of rotas. It keeps us more organised and reduces clutter from traditional paper-based methods.”
Simon Grewal, Premier Crabbs Cross, Redditch, Worcestershire
The quality of own brand has increased
RETAIL ISSUES: How have you engaged with authorities?
“MY local inspector, Gavin Brewster, and sergeant Caroline Ralph held an online call to discuss crime with local retailers. I feel more positive about the future of retail crime. Although no quick fixes can be made, developing a close relationship will certainly help.”
Susan Connolly, Spar Tidworth, Wiltshire
“I WAS recently invited to a roundtable to discuss challenges faced by small businesses with MPs and fellow retailers. We discussed topics like economic challenges, government support for small retailers, workforce issues and the future of high streets.”
Developing a close relationship will help
VAPING: Have you had issues finding a vape recycler?
“I’M speaking to several potential partners, but don’t have anything in place yet. When I hit a certain threshold, I take any used vapes to the nearest supermarket and use their facilities. I also want to judge what demand for recycling will be following the disposable-vapes ban in June.”
Anonymous retailer
“OUR vape-recycling partner recently stopped working with us, but gave no reason why. We’re trying to find a new one, but cost is the main factor. Rising costs is one of the main issues, so we want to keep overheads down, although I’m aware of the wider implications if we don’t follow recycling legislation.”
Anonymous retailer
It keeps us more organised
VALUE: Do customers prefer own label or branded goods?
“I’VE seen customers purchase more value items. There is definitely less stigma around it. The quality of own-brand goods has increased in recent years. Brands like Jack’s might have been seen as a value-led item 10 years ago, but it’s more of a middle ground now.”
Catherine Johnson, Premier St Dogmael, Pembrokshire
“IN the summer, we’ll keep 50p own-brand energy drinks out because that’s when customers are really looking for value options, but otherwise I stick to mainstream brands. If there’s an option, I go for the pricemarked pack every time, across all categories.”
Umang Shah, Tudor Library, Croydon, south London
Bobby Singh, BB Nevison Superstore, Pontefract, West Yorkshire
‘I have reached the nal straw
PHILIP Morris (PML) is treating independents unfairly by allowing supermarkets and vape shops to sell Iqos devices and Heets sticks at lower prices than us.
Independents started stocking Iqos six or seven years ago.
Without us pushing it to start with, it would never
with Iqos pricing’
have got to the point where major supermarkets would have been interested.
The �inal straw came last week when I found out it was doing a deal with Co-op, Morrisons and Tesco to sell them at £6 per pack, rather than £7 per pack for us.
I was selling a minimum of 10 per week, and now a maximum of four or �ive.
‘I raised major retail issues with MPs’ Mo Razzaq, Premier Mo’s, Blantyre
The perception then is that everything in my store is expensive, not just the sticks. I’ve had customers walk out.
Andrew Cruden, Market Square News, Northampton
A PML spokesperson said: “PML values its relationships with its customers in the convenience sector. Clearly, all
consumer pricing is determined by the retailer. Like all major suppliers, we regularly run promotions in support of our trade customers. For example, our next promotion – which goes live imminently – offers competitive margin exclusively for general trade and vape retailers on our latest Terea bundle deal, until the end of February.”
A healthy start to 2025
IT may be a cliche, but people really do go for the ‘new year, new me’ theme, so we always try to highlight healthy choices in the store in January.
A er weeks of overindulgence and promoting categories like chocolate and alcohol, we like to try to get back to basics, encouraging home cooking with recipe cards and highlighting our fresh and healthy options in our hotfood deli.
One of two leading retailers shares her thoughts on the challenges in retail
Something that goes down really well with our younger customers is The Welby Club. This is a scheme sponsored by the Scottish government Healthy Living Programme that encourages children to eat more fresh fruit.
We run this with our local primary school, issuing each child with a loyalty card that is stamped every time they buy a piece of fruit in the store. To make it more fun, we add a competitive element, and the class that collects the most fully stamped cards at the end of the term wins the infamous Welby trophy, which is a big plastic banana. One of our strongest categories in the store is so drinks, and to maximise our sales, as well as save energy – because a lot of he y cost increases are coming up in 2025 – we have decided to install a ‘so drinks cave’. This should cut our energy consumption substantially while making the store a destination for cold refreshment. We plan to speak to suppliers about branding and sponsorship within the cave, and will be looking at innovative lighting and use of space to create real impact and in-store theatre.
This is a hugely important category for us in terms of sales volume and pro t, and we are very excited about the potential. It really is ‘new year, new Premier Broadway’.
“I RECENTLY went to London with fellow retailers to speak to MPs about issues in retailing. I highlighted the worries about crime, the cost of doing business, the amount of legislation retailers face and the concerns about the generational ban on smoking. We face an overwhelming burden of regulations with inadequate support, compounded by numerous challenges. To address these issues e ectively, we require a comprehensive approach that incorporates input from retailers who will bear the brunt of the negative impact on their customers. The most rewarding part of my Fed presidency is the opportunity to empower members.” C
“WE’RE thrilled to partner with suppliers such as Danone for the Healthier Communities Initiative. In Pontefract, we’re o ering healthier choices to our customers, which include yoghurts and drinks. It’s making it easier for our community to prioritise health in 2025 and beyond. During a launch event to celebrate the initiative, our community embraced the opportunity to try new and established nutritious options and learn about better health choices. It’s all about empowering healthier habits and fostering strength. Promoting health to our community is such a privilege. Looking forward to supporting this initiative with great passion.”
Bobby Singh, BB Nevison Superstore, Pontefract
COFFEE TO GO
CAPITALISE ON COFFEE TO GO
TAMARA BIRCH talks to retailers on what’s working well for them in hot and cold co ee
CONSUMER TRENDS AND HABITS IN COFFEE TO GO
COFFEE is a household staple, and many consumers will consume multiple cups throughout the day.
With the category now worth £1.6bn, there’s a clear opportunity for retailers.
Value plays a strong role in hot and cold co ee to go, as shown by Justin Whittaker, owner of MJ’s Premier in Royston, Greater Manchester.
“Customers buy whatever we have on promotion, it’s not brand-led as it once was,”
he says.
Although price is a factor, if customers are saving money compared to buying in a co ee shop, they may trade up or buy additional items.
For Whittaker, these are pastries, rolls and general breakfast items. “Customers never go out empty-handed – it’s never just a co ee,” he says.
“Co ee, and hot co ee in particular, has become a complete pick-me-up.”
Typically, hot co ee is bought in the morning, as customers travel to o ces or need to kickstart their day, while lunch and afternoon pick-meups are opportunities, too.
This is also evidenced by Sasi Patel, owner of multiple stores in Greater Manchester.
“We sell a lot of flapjacks and carb-heavy products with our co ees. We sell a lot in the mornings, but we also sell plenty of them at other times,” he says.
THE COFFEE-MACHINE PHENOMENON
COFFEE machines not only offer consumers warm drinks from well-known brands, but they are also among the best investments made by many retailers.
“Hot co ee to go is a nobrainer – if you have the space, get it in,” says Whittaker. “We installed one with the help of Booker around ve years ago, and it cost us £10,000.”
While co ee-machine technology has advanced since then, at the time, Whittaker
researched di erent companies and decided which ones were suitably straightforward.
“Maintenance was huge for us, and we based our choice on that, even if we had to spend a little more,” he says.
Patel, on the other hand, has a Rijo42 co ee machine, which he got nine years ago.
“We invested around £7,000 on the machine, and got our return on investment within a couple of years,” he says. “We looked at pro t,
as that’s important to us, followed by maintenance and the free stock bundles that were being o ered at the time.”
If you’re struggling to drive sales of hot co ee with your machine, consider a loyalty scheme.
Whittaker created one through Booker, which used a company called Superior. It is completely bespoke to his store and enables anyone to buy a hot drink for £1 instead of the usual £1.75.
BIGGER SALES CANSBIGGER
top tips
O er shoppers good range and availability
Where possible, stock a diverse range of products from di erent co ee sub-categories to appeal to a wider range of shoppers and the variety of their co ee-consumption occasions. Ensure you have good availability so they don’t have to shop around.
Keep the category relevant by stocking new products
Where possible, encourage purchases by stock innovations and new products to keep the category in line with trends.
O er shoppers good value
Fifty-three per cent of consumers say they are cutting down on their co ee-shop visits to save money, and 79% of in-home co ee cups are made using instant products, so stock a good range of products from brands that consumers know and trust.
Use PoS to your advantage
Eye-catching signage and PoS creates intrigue, with 60% of co ee shoppers making their purchase decision once they are in store.
Edward Watts, UK&I sales director, Jacobs Douwe Egberts
CATEGORY ADVICE COFFEE TO GO
RTD COLD COFFEE TO GO
THE ready-to-drink (RTD) category is worth more than £300m and is dominated by the likes of Starbucks and Costa. However, other brands are entering the market and proving popular.
“The Hell Skinny range has sold really well, but it’s not all about brands,” Patel says.
“RTD isn’t a massive market for us, but we need to stock the basics. This includes decaf, lattes, black co ee and macchiato.”
Stuart Wilson, founder of Lost Sheep Co ee, says the key to driving RTD co ee sales is stocking high-quality products. “As the RTD-co ee market evolves, so do consumer expectations,” he says.
“Shoppers are not prepared to compromise on co ee-shop quality just because they’re drinking on the go, so it’s important to invest in challenger brands that o er premium onthe-go products at competitive prices.”
While quality resonates, price is also important, according to Patel and Whittaker, who nd customers tend to choose varieties that are on promotion.
Whittaker adds: “There’s no brand loyalty as such, people have their preferences, but if it’s on promotion, then they’ll happily switch.
“Costa drinks do well as a brand, but they will buy Starbucks if it’s on promotion.”
top tips
Abigail Kelly, head of marketing and insight, Arctic Co ee
Embrace younger shoppers
top products
Starbucks RTD launches
Starbucks has unveiled a slew of new additions to its RTD co ee range, including non-dairy and limited-edition varieties. Oat Based Cappuccino and Oat Based Caramel Macchiato are the new flavours, available now, RRP £2. They are joined by the Blissful Retreat Limited Edition, RRP £2, and Frappuccino Sip on Sunshine Limited Edition, which features to ee-and-honey flavours and has a £2.10 RRP.
Available now
Lost Sheep Co ee cans
Lost Sheep Co ee’s RTD range is available in Iced Latte and Iced Mocha flavours. Each can aims to deliver rich, caramel chocolate notes, with a commitment to quality. Each can is made with skimmed milk and contains fewer than 85 calories. The manufacturer says it plans to add an Iced Co ee flavour to its range in the next few months. Visit shop.lostsheepco ee.com
More than half (53%) of Gen Z shoppers enjoy a RTD chilled co ee at least once a week and it’s a twice-weekly treat for 43% of that generation. This is a great audience to tap into and upsell to other products in store.
Cross-category merchandising opportunities
The flexibility of chilled co ee makes it an ideal addition to meal deals, whether for breakfast or lunch, enhancing its appeal to a broader range of consumers.
Flavour versatility
Ensure a diverse range of flavours and brands, including category leaders such as Starbucks alongside independent brands like Arctic Co ee. Providing a range of options caters to di erent consumer preferences and prices.
MERCHANDISING ADVICE
WHEN it comes to merchandising, no one size ts all, and what will work best for you depends on your own store and demographics.
Suppliers, including Lost Sheep Co ee’s Stuart Wilson, say they are best merchandised near the dairy section of the chiller.
“Alternatively, a strong secondary location is having them form part of your meal deal
o ering, as shoppers mostly enjoy them within 30 minutes of leaving the store,” he says.
Maria Kabalyk, head of category & shopper at Jacobs Douwe Egberts, says to follow some key principles for your RTD and co ee range.
“Allow good shelf space for your co ee display to help maximise visibility and attract more customers to your range and o er a breadth of brand
choice to meet evolving shopper needs with two facings per line,” she says.
With merchandising, it’s often about trial and error, and catering for the space you have in store.
Patel dedicates four facings in his soft drinks chiller for RTD co ee, which helps drive sales. “It isn’t a huge deal, but it’s enough to cater to demand and the sales we’re
receiving. It means we can stay on trend without going overboard,” he says.
Whittaker adds: “We only have a one-metre bay for RTD co ee. If a new product enters the market and we want to try it, we’ll switch things as needed.”
To do this, use your EPoS data to determine any slow sellers that can be delisted or temporarily removed to make way for new products.
HEADING FOR HEALTH
Healthier options are growing in importance as suppliers improve the taste of sugar-free varieties, while customers are increasingly turning to what’s better for them, TIM MURRAY reports
EVERYONE’S ON BOARD FOR HEALTHIER OPTIONS
CONSUMERS, retailers, suppliers and government health chiefs are joined in a concerted e ort to eat and drink more healthily.
Customers are more healthconscious than ever, while retailers are increasingly stocking better-for-you options.
On top of this, suppliers are getting better at improving their healthier options and more varieties are entering the market all the time – look at the growth of no-alcohol and sugar-free drinks.
“Over the past few years, we
have seen consumers becoming increasingly interested in health and wellness, a trend that has transferred into the types of soft drinks they are buying,” says Ben Parker, GB retail commercial director at Britvic. “This has been ampli ed by the introduction of regulations on the type of high fat, salt and sugar (HFSS) products retailers stock.”
The move towards healthier options is increasing. “Research is pointing towards growing demand for healthier options,” says Rebecca Taylor-
Bell, from World of Sweets.
highlights
“Data highlights 49% of shoppers reporting they were eating more healthy food compared with last year, and 32% saying they were feeling healthy.”
The cost-of-living crisis, however, has made it more di cult for some to make healthier choices.
As Jennie Bosson, head of marketing at BakeAway, notes: “Ongoing economic challenges have made it harder for some to maintain these healthier habits.”
RETAILER VIEW
Peter Patel, Costcutter, Brockley, London
“FRUIT and veg is massive for us. It’s one of the top categories in several of our stores. We’ve now gone to single pick, which helps people with healthier options, giving them the chance to pick up an apple instead of a chocolate bar. We’re now looking at the margins to see if we can add it to our meal-deal o ering. We want to give customers value, and make it healthy for them. We also need to make money.
“We stock Bob Snail, which is a healthy range for toddlers to 12-year-olds, and it’s done really well.
We’ve got a stand in a few stores and we have have a few repeat orders.”
CATEGORY ADVICE
HEALTHY EATING & DRINKING
SUGAR-FREE, NOT TASTE-FREE
HFSS regulations are now an accepted part of life. Although independent stores haven’t been as directly a ected as was at rst feared, many suppliers have still altered their approaches and demand is changing accordingly.
“The general direction is moving towards sugar-free,” says Peter Patel, who has Costcutter stores in southeast England and London.
“In one of our stores, Coca-Cola Zero Sugar outsold Coca-Cola Original Taste for the rst time.”
While there are new trends – the likes of Kombucha, shots and CBD drinks – tradi-
tional soft and energy drinks are seeing the greatest shifts when it comes to health.
“Several health needs among young UK consumers – including digestive issues, mental well-being and stress –are contributing to the growth of products such as Kombucha and CBD enhanced drinks,” says a Red Bull spokesperson.
“That said, these are still very much emerging categories, with traditional claims still at the forefront of shopper needs, like a good source of vitamins, hydration and energy boosts.
“The need for energy is still driving shopper choice.”
Cheerios
RETAILER VIEW
Daniall Nadeem, Spar Motherwell Road, Belshill, North Lanarkshire
launches
The latest products
Cheerios has launched a packaging design “to show the cereal’s nutritional bene ts” as part of a campaign to boost awareness of the cereal as a nutritious breakfast option.
KP Snacks
KP Snacks has reformulated many of its products, and now o ers more than 100 non-HFSS lines, including Tyrrells Lightly Sea Salted in sharing, multipack and singles, Popchips, Hula Hoops, Puft and Penn State.
Sneak Energy
Sneak Energy has launched into the mainstream through World Of Sweets. It has no added preservatives, no re ned sugars and no arti cial colour or arti cial flavours, instead o ering “natural ca eine, zero sugar, taurine, ginseng, choline and carnitine, plus added B vitamins”.
BakeAway
MyProtein Pancakes is the most recent launch from BakeAway, which the company says is “a highprotein option designed to support nutrition and tness goals without compromising on taste”. It has fewer than 100 calories and less than 3g of fat.
Red Bull
Red Bull is broadening its range, with the launch of Red Bull Zero, which has no calories. It will be available in 250ml plain and price-marked cans, 355ml can, 473ml can, 4 x 250ml and 8 x 250ml can multipack.
“WE’RE more cautious in terms of healthy foods, but we’re seeing a massive increase in customers looking for things like low- and zero-alcohol drinks. That’s more of a lifestyle choice, but price is still a ecting sales when it comes to food. Healthier options always work on promotion, but sometimes struggle going back to full price.
“We’re currently reviewing our ranges and looking at trends, but we’ve experienced success with things like Corona Cero. Customers are trying healthier options – we’re seeing that in the mornings with protein and cereal-bar sales.”
Sarah Fordy, head of marketing, Cereal Partners UK “Retailers can create cross-promotional opportunities. For example, pairing cereals with fruits or yoghurt can encourage consumers to purchase additional items as part of balanced breakfasts. Highlighting recipes or meal ideas that incorporate other products can also stimulate interest and increase overall sales.”
Bill Randles, managing director, SuperNutrio “Dairy is a particularly critical category for retailers to focus on, as it o ers key nutrients such as protein and calcium that are essential for overall health. A well-rounded dairy section that caters to the evolving needs of today’s health-conscious consumers is key.”
Shaun Whelan, convenience/wholesale and OOH controller, Jack Link’s
“Cross-merchandising enables retailers to bene t from the healthier-snacking opportunity. When Jack Link’s is merchandised where shoppers are looking for snacks, it o ers them opportunities to choose healthier alternatives.”
Gareth Roberts, UK country sales manager, Dole Sunshine Company
“Shoppers now expect snack ranges to include some healthier options and no longer simply wish to consume ‘traditional’ items. Within healthier snacking, however, consumers still desire things that feel indulgent and taste delicious, so brands that tick all those boxes are well placed to do well.”
ZERO CALORIES 100% WIIINGS.
HOW TO SEE SALES SPRING
With spring approaching, retailers can spruce up confectionery xtures to drive seasonal sales, PRIYA KHAIRA reports
CATEGORY OVERVIEW
CONFECTIONERY, particularly Easter-themed products, accounts for a substantial share of sales in stores before and during Easter.
In spring, chocolate eggs, novelty items and sharing packs are customer favourites.
According to Andy Mutton, managing director of Storck:
“For independent retailers, confectionery remains a strong category, particularly in impulse buying, which has seen value growth of 12.8%
and is worth £2.2bn.”
Spring confectionery sales consistently account for a signi cant portion of the annual confectionery market, with Mother’s Day and Easter being the most lucrative trading periods.
The category’s growth is supported by the demand for premium products, novelty items and gift options.
Recent data highlights a 7% year-on-year increase in seasonal sales, driven by the pop-
ularity of larger gift products and dietary-inclusive treats.
Jonathan Cobb, of Miserden Stores & Post O ce in Stroud, Gloucestershire, notes that customers tend to show interest in small impulse confectionery items like Creme Eggs in the run-up to Easter.
“I like to have Easter lines from core brands like Cadbury available earlier in the year, and then introduce more premium brands as we approach Easter,” he says.
Cra
We know that the smallest things can make the biggest difference.That’s why,we are only satisfied when we achieve the best quality of our unique products, and this is at the heart of everything we do.
THE lead-up to Easter sets the tone for seasonal confectionery sales.
While Easter Sunday may be the focal point, sales often start building as early as January, or even December.
Customers begin by buying small treats and gifts early, taking advantage of initial promotions and limited-edition products.
Timing your seasonal stock is crucial to capitalising on these behaviours.
Retailers recommend introducing spring confectionery ranges in late January, starting with smaller items such as sharing packs and single-serve chocolates.
As March approaches, stores can increase their o erings with medium and large chocolate eggs, novelty items and premium gifts.
Promotions such as multibuy deals or discounts on bundled products can sustain interest and drive repeat visits
throughout the season.
Unsurprisingly, chocolate eggs remain the cornerstone of Easter confectionery. Affordable staples and luxury options play a role in meeting customer demand.
Serge Khunkhun, of One Stop Woodcross Convenience in Wolverhampton, West Midlands, makes sure to preorder Easter stock in December.
He notes that keeping small Easter-themed confectionery on display early in the year is
key to driving anticipation.
He recommends running as many promotions as possible on larger gift items throughout April to promote sales ahead of Easter Sunday.
Popular impulse choices include Cadbury Creme Eggs, Kinder Surprise Eggs, Maltesers Bunnies and Mini Egg Chocolate Bar, catering to those seeking value.
For gifts, products such as Ferrero Rocher Eggs and Lindt Gold Bunnies continue to resonate.
Product news
Mars Wrigley has launched 10 Easter products, including M&M’s Crispy Bunny and Maltesers Popcorn Bunny as self-eat treats, and M&M’s Choco Mini Eggs and Galaxy Minstrels Mini Eggs for sharing. New medium eggs, such as the M&M’s Minis Medium Egg, target early-season sales, while large additions include the Snickers Extra Large Egg. The Maltesers Tru les Giant Egg and Galaxy Ripple Giant Egg complete the line-up. Additionally, 18 returning lines feature refreshed packaging and artwork.
Mondelez International has launched its Easter line-up. New for this year is the Cadbury Easter Favourites pouch, containing Mini Cadbury Dairy Milk Eggs, treat-size bags of Cadbury Mini Eggs and Cadbury Creme Eggs in one sharing pack. It’s the brand’s rst confectionery pouch made from paper. Also new is the Cadbury Dairy Milk & White Half & Half Ultimate Egg and the Cadbury Caramilk Egg. Cadbury is also relaunching its Dairy Milk Hollow Bunny. Returning lines include the Toblerone Edgy Egg, which now features Toblerone’s Tru les inside, made with honey and almond nougat.
Hancocks is expanding its Bonds Pun Boxes range this spring, o ering Hearts & Kisses and Love you More than Pizza boxes. It is also introducing Bonds Pick ’n’ Mix Set, a mix of sweet confectionery items including Watermelon slices and Mini Jelly Babies. It is also introducing premium and vegan chocolate options including Booja-Booja (RRP £14.99) and Anthon Berg Chocolates (RRP £12.99).
Key category facts
Spring confectionery sales contribute up to 10% of annual confectionery revenue for some retailers.
MAXIMUM IMPACT
ORGANISING products into clear, well-de ned categories
is a highly e ective strategy for guiding customers through your seasonal confectionery o ering and maximising sales.
Grouping products by purpose – such as gifts, sharing and self-treats – makes it easier for shoppers to nd what they’re looking for while also displaying the full range of their o ering.
For gifts, create a dedicated section that highlights premium chocolate eggs, luxury gift boxes and novelty items.
This section can be enhanced with themed decorations, such as Easter baskets or ribbons, to reinforce the gift theme and encourage custom-
ers to trade up to more indulgent options.
In the sharing category, allocate space for family-sized sharing packs or multipacks.
These products are particularly popular for Easter gatherings and celebrations, where families and friends come together to share treats.
Items such as Kinder Chocolate sharing bags and Dairy Milk Tray work well here and can be positioned in prominent locations to catch the attention of shoppers interested in a ordable sharing options. For self-treats, focus on smaller, a ordable items that are perfect for impulse purchases.
Single-serve chocolates,
novelty sweets and individual eggs can be placed in hightra c areas, such as near the checkout or on small countertop displays.
Products such as Cadbury Creme Eggs and Kinder Chocolate single bars are excellent choices for this and can drive add-on purchases with minimal e ort.
By strategically grouping products in this way, retailers not only streamline the shopping experience, but also encourage multiple purchases.
For example, a customer picking up a large premium egg as a gift might also be tempted to grab a family sharing pack for a gathering or a few singleserve items as a personal treat.
Chocolate eggs are the top-selling format, followed by novelty chocolates and sharing packs.
Shoppers are increasingly looking for smaller, a ordable treats alongside premium gift options.
CATEGORY ADVICE
SPRING CONFECTIONERY
January: Early preparation
Stocking focus
Begin introducing small sharing packs, singleserve chocolates and novelty items.
Key actions
• Create a small, themed display near the checkout to drive initial awareness.
• Highlight a ordable self-treats and early gift options to attract shoppers planning ahead.
• Start promoting on social media with teasers about your seasonal confectionery range.
February: Expanding the range
Stocking focus
Add medium-sized chocolate eggs, premium gift options (Lindt Gold Bunnies and Ferrero Rocher Eggs, for example) and a broader selection of novelty products.
Key actions
• Build dedicated Easter displays with bright, seasonal colours and signage. Launch mid-tier promotions, such as ‘buy two, save £1’ deals on eggs or bundles of family-sharing packs.
• Place gift products prominently, appealing to early shoppers buying for friends and family.
March: Full seasonal launch
Stocking focus
Introduce large and extra-large eggs, gift boxes and speciality products (ie vegan, sugar-free or gluten-free options). Ensure you’re stocked up on high-demand lines and core brands.
Key actions
• Refresh displays regularly to keep them looking vibrant and fully stocked.
• Launch high-impact promotions to encourage bulk buying.
• Start planning in-store events, such as Easter egg hunts or sampling days, to build excitement. Continue promoting your stock on social media to boost anticipation.
April: Countdown to Easter
Stocking focus
Maintain stock of bestselling lines, but scale back on novelty items that may have shorter shelf lives. Focus on last-minute gift products and impulse buys.
Key actions
• Create smaller displays near the checkout for single-serve items and novelty products.
• O er discounts on remaining stock closer to Easter Sunday to clear inventory.
• Use social media to highlight last-minute deals and remind customers of your range.
Post-Easter: Clearance and transition
Stocking focus
O er deep discounts on remaining Easter products to clear stock quickly.
Key actions
• Use end-of-season promotions to encourage impulse buys, such as ‘50% o Easter lines’.
• Transition displays to the next seasonal theme or core confectionery products.
CATEGORY ADVICE SPRING CONFECTIONERY
OTHER SPRING OPPORTUNITIES
WHILE Easter confectionery typically dominates sales over this time of year, the rise in customer interest in the category makes spring the perfect time to revamp other parts of your confectionery xture.
With sales of medicated confectionery rising in winter, retailers can run promotions on products such as Jakemans lozenges, vitamin gummies and functional sweets to cater for customers looking for
post-winter pick-me-ups, positioning them strategically next to Easter items.
Spring-themed flavours, such as lemon, strawberry and mint, resonate with customers seeking fresh, seasonal tastes.
Stocking limited-edition products such as Cadbury Mini Egg Cakes, Ferrero Rocher Golden Eggs or Kinder Joy Easter Eggs can also create excitement and urgency to buy.
Start early
tips and tricks
Stock seasonal confectionery by late January to capture early shoppers and build excitement. Gradually expand the range with more gift and sharing options as Easter approaches.
Create eye-catching displays
Use bright, seasonal colours such as yellows, greens and pastels to create themed displays. Incorporate props, such as Easter baskets, faux grass and bunnies, to grab attention and enhance the festive atmosphere.
Group by occasion
Organise products into clear categories. Gifts: highlight premium chocolates and novelty items. Sharing: feature multipacks and family-sized options. Impulse Buys: position smaller, singleserve items near the checkout.
Use cross-merchandising
Pair confectionery with related items – such as Easter cards, small toys or gift wrap – to encourage larger basket spends.
Promote online and in store
Run social media campaigns featuring your spring confectionery range. Highlight promotions, post attractive photos of displays and engage shoppers with contests like egg hunts.
O er seasonal promotions
Boost sales with multibuy deals, discounts on bundles or limited-time o ers on bestsellers. Promotions like three-for-two or ‘buy an egg, get a gift box half price’ can drive repeat purchases.
Cater to all preferences
Stock a mix of traditional favourites alongside vegan, sugar-free and premium options to cater to diverse customer needs.
Use supplier support
Make use of point-of-sale (PoS) materials and merchandising tips provided by suppliers to enhance visibility and drive impulse purchases.
Simple steps to sweeten spring sales
ADVICE
CUTTING COSTS IN STORE
The RETAIL EXPRESS team nds out how retailers are reducing outgoings in their stores
Lewis Woodward, Nisa Colley Gate, Halesowen, West Midlands
2
Malik Hayat, Nisa Yoker Mill Road, Glasgow
“ANY business is looking at how it can cut costs, especially now as we’re expecting post-Christmas sales to be down.
“We’ve been cutting staff hours and trying to keep bills to a minimum. Staff wages are our biggest outgoing, so we’re reducing the hours. We don’t overlap shifts anyway; it’s two in, two out. I’ve cut out a member of staff on Monday mornings and now I’m doing what they’d be doing. It’s busy and there’s lots to do, but I’d rather the business had the money.
“We got rid of our Tango Ice Blast machine because we weren’t doing the sales we wanted and it costs a lot electricitywise to keep them on. We put all our fridges on timers as well and that’s helped. They switch off when we close and then they come on again an hour before we open. We looked at getting solar panels to reduce energy bills, but we’ve got too much on at the moment. That’s something for a later date.”
Dee Patel, Bon Bons Newsagents, Canterbury, Kent 3
“THE best way to cut costs is to look after your back of�ice. The worst thing in any storage situation is that staff don’t rotate stock and things go out of date. We’ll have 20-30 cases of CocaCola in our shop all the time, and if you just keep replenishing them from the top cases, then you’ll never get to the bottom ones and they’ll never move because people are ordering them without realising. It means that even with a bestselling brand like Coca-Cola, you could end up with huge amounts of stock going out of date. And these products have got 12-to-18-month expiry dates, so it’s ridiculous.
“What we have done now in the store is have half the storeroom empty, so when new deliveries come in, they go to the left side for one month and the right side next month. One side of the storeroom has to be empty before staff can touch the other side.”
“IT’S a dif�icult one because everything is going up at the moment. You have to look at your energy usage and see what you can do to reduce it. We did think about solar, but because it’s a leased building, I’m not going to be able to do that.
“One thing we have done is invest in energy-saving technology elsewhere to claw back some cash. We have invested in energysaving LED bulbs for the lights and we are looking at getting a new fridge because ours is more than 15 years old now. It is surely using a lot more energy than the newer, more ef�icient ones.
“Just with the LED lights, which we have had for about eight months now, we have saved £150-180 a month on our energy bills and we are not a very big shop. So, it has been quite a big saving we have made. We have made our money back quickly on that initial layout.”
In the next issue, the Retail Express team nds out how retailers are preparing for this year’s big legislation changes. If you have any problems you’d like us to explore, please email
I’m the worst for cost cutting, so what tips can retailers o er me for reducing costs? – Amit Patel, Premier Sandiacre, Nottinghamshire
