STORM BERT SHOP CHAOS
our say
Retailers stepped up during Storm Bert
LAST week, homes and businesses in many parts of the UK were le devastated by the high winds and flooding brought by deadly Storm Bert.
As this issue’s cover story shows, the terrifying scenes many of us saw reported on our TV screens were replicated for some shops. The nancial impact was considerable, as independent retailers in a ected areas lost several days’ worth of trade or had to throw away spoiled stock.
Further costs have been incurred through repairs and stock recovery. Overall, these issues amounted to several thousands of pounds’ worth of damages. With the recent Autumn Budget and a slower trading period during the summer, severe weather issues such as Storm Bert will have been the last thing businesses wanted.
However, like many catastrophes in the past, independent retailers proved how resilient they were in serving their communities.
Some stores, despite su ering major damage, remained open to ensure nearby residents could access vital food and drink.
YOU
PROVED
HOW RESILIENT YOU WERE
Deposit return scheme plans left in chaos after Wales exit
ALEX YAU
THE Welsh government’s decision to operate its own deposit return scheme (DRS) will lead to delays, fraud and reduced choice for retailers, trade bodies have warned.
In a shock announcement last month, Wales deputy
�irst minister Huw IrrancaDavies said it was forced to make the decision due to the UK government being unable to address issues inherited by the previous administration.
However, several trade bodies, such as the ACS and Fed, criticised the decision, warning it would derail plans to roll out a UK-wide DRS by a
planned 2027 date.
James Bielby, chief executive of the Federation of Wholesale Distributors, said:
“Having different material in different nations is totally unworkable for wholesalers, producers and retailers. It is confusing for consumers and is open to fraud.
will take a hit as fewer products are made available for sale in Wales.”
The criticism comes as Defra released its draft DRS legislation in parliament for England and Northern Ireland last week.
One independent retailer accepted cash for goods, as the extreme weather conditions disabled the internet and card services.
Although I would never wish for similar situations to happen in the future, I’m sure this won’t be the last time independent retailers will step up to aid their communities in times of need.
Just keep doing what you are doing, demonstrating why you are a vital lifeline.
@retailexpress betterretailing.com facebook.com/betterretailing
News editor Ciarán Donnelly
@CiaranDNewtrade 07743 936703
reporter
Brooker @alice_brooker 07597 588955
3354 Sub
7689 3373 Robin Jarossi Head of design
Pickard 020 7689 3391
Senior designer
Jody Cooke
020 7689 3380
Junior designer Lauren Jackson
Production coordinator Chris Gardner 020 7689 3368
Features editor Charles Whitting @CharlieWhittin1 020 7689 3350
and advertorial
Khaira 020 7689 3379
Head of marketing Kate Daw 020 7689 3363
Head of commercial Natalie Reeve 07856 475 788
Associate director Charlotte Jesson 07807 287 607
Commercial project manager I y Afzal 07538 299 205
Account director Lindsay Hudson 07749 416 544
writer
Hart @JasperAHHart 020 7689 3384
IN AN EMERGENCY Specialist reporter Dia Stronach 020 7689 3375
Account managers Megan Byrne 07530 834 009
Lisa Martin 07951 461 146
Finance manager (maternity cover) Isuri Abeykoon 020 7689 3383
Managing director Parin Gohil 020 7689 3388 Head of digital Luthfa Begum 07909 254 949
pledged to in-
more in its ATM and Retailer Rewards scheme, after admitting performance for both services had lagged behind expectation.
The company’s chief executive, Nick Wiles, made the
“Running a standalone DRS is totally unworkable for wholesalers, and retailers
Despite Wales’s decision, the draft legislation stressed a UK-wide DRS was still on track to be rolled out on 1 October 2027.
pledges during its annual results for the six months ending 30 September 2024.
Support will include increased site visits, more frequent retailer communication and improved maintenance with NoteMachine.
Post O ce pay
THEPost Of�ice (PO) has promised to increase branch pay by £22,000 annually by 2030.
THETobacco and Vapes Bill has cleared its �irst hurdle in the House of Commons, receiving a backing of 415 to 47 from MPs.
The bill must still go through several amendments before receiving �inal approval to become law. A total ban on vape advertising and sponsorship has been put forward in the bill alongside a vape licensing scheme and restrictions on vape �lavours, packaging and displays.
In a call with branch owners last month, PO interim chairman Nigel Railton stressed the �ive-year plan would be reliant on new products, marketing and technology, alongside improved in-branch banking services.
Plans also included a rise in the number of banking hubs to 500. Railton said an extra £250m of remuneration would be provided by 2030.
NEARLY80% of retailers have noticed customers switching to dodgy sellers for tobacco and vapes, according to a recent Fed survey.
Nearly 400 retailers took part in the survey last month, with 80% of store owners criticising
ards for failing to help tackle the issue.
More than half of those surveyed said they could also name a place near there store where illicit traders were doing business.
Alex Yau, editor
Storm Bert wreaks havoc on independent retailers
RETAILERS were forced to stop trading as the lifethreatening Storm Bert battered stores and left some under water.
The storm wreaked havoc on parts of England and Wales last month, resulting in more than 150 �lood warnings. One warning included a ‘danger to life’ alert in Northamptonshire.
At least �ive people were reported to have died, as Retail Express went to print.
Many businesses were forced to shut or operate with restricted services.
Mitesh Patel, of Premier Billing Service Station in Little Billing, Northampshire, was located in one of the worst-hit areas.
He told Retail Express he was able to get to the store in his van, but customers were unable to access the shop on foot and from vehicles. “There’s basically no trade at all,” he said. “The last time it was this bad, I was really young.
“We didn’t have any defences out, because we don’t usually get [�looding] this high. Only our fuel pumps are visible – the rest is under water.
“We’ve told all our staff to stay away – there’s no point in coming here. I don’t think many can even get here, as it’s pretty deep.
“Hopefully, we’ll only lose one day of trade. It hurts, but there’s not much we can do about it. The
environment agency is making sure no one comes this way.
“My dad and I own this place, so it’s more personal for us than just working here. It all happened suddenly, overnight. It’ll get worse if it rains any more. ”
One Nisa retailer in Pontypridd, South Wales, added they had lost £1,000-worth of stock, but said the cost of the damage to their premises could be worse. “My store has seen damage – mainly to the stockroom, but I haven’t calculated the full extent,” they said.
“At one point, the water was knee-high. It was a shock, but we’ve stayed open and I haven’t really mentioned the damage to the storeroom to custom-
ers. I’ve just had to sort it myself. I’ve called the council because they should help me, but I spent more than an hour on the phone to them with no luck.
“The reason the store �looded was because of issues with the drains, which the council should have sorted. It’s also the reason the store �looded two years ago. We lost loads of stock then, too.”
Similarly, Megan Necrews, who operates a One Stop in Newport, was trading with a limited service. She said: “The streets started �looding and it hit the front and back of the store. We shut the shop at 2pm, and that massively affected sales.
“Customers were coming into the shop wearing wellies. The staff were all wor-
“WE lost £26,000 last year, and we made a really large investment in our AI technology. It has worked on a number of levels. If someone comes into our shop and they are acting in a suspicious way, it automatically pings on our headsets that all our team are wearing and tells them that there is suspicious activity or stealing happening.” Fiona Malone, Tenby Village Stores & Post O ce, Pembrokeshire
Rav
Garcha, Nisa Hockley, Birmingham
ried about their own houses. It’s the worst �looding we’ve had since the 1970s.
“We knew it was coming, but nothing was prepared. The council didn’t do much to help.
“We’re trading as normal now, but we’re still �looded out the front, so it’s up to customers if they want to risk it.”
An Exeter-based retailer was able to open, but could only take cash transactions after the severe weather disabled their card services.
Meanwhile, Andy Bowman, of One Stop in Monnow Street, Monmouth, Monmouthshire, said he closed early on 24 November. He said: “The River Wye has �looded out onto the road. We shut at 4pm.
it’s not an easy decision to make, but lots of other shops around us were shutting early.
“Locals on the road couldn’t access basic essentials. We hoped we wouldn’t get more �looding in the following days.”
Providing advice to help retailers cover themselves for future issues, Monopoly Insurance managing director Daniel Hodges said: “Nine times out of 10, an insurer will cover [�looding], but unfortunately a lot of small retailers are driven by bottom lines rather than what they’re getting, so you sacri�ice cover for price.
“Some want the cheapest price, which may mean an insurer that excludes �lood cover.”
“TECHNOLOGY is all about where I can make my store more e cient. One example is a service where I can request a security guard to come to the shop. I can request them for certain times of the day, such as in the evenings when sta require more safety. I can also use it to request security after an incident, so an expert can be on hand to help and support employees who have been a ected.”
“ALTHOUGH we’re based in a very safe area, we do have issues with shoplifting from some people who live nearby. I’ve recently invested in headsets for sta . Not only do these make managing my employees and deliveries much easier, they can also help us crack down on thefts much quicker. If a sta member spots a proli c shoplifter, they can easily radio to other employees to make them aware who’s in the shop.”
DELIVERIES: Nisa and Booker retailers who had deliveries disrupted following a cyberattack are receiving a full service again. In October, Microlise, which provides delivery-tracking tools for Booker and Nisa, fell victim to a hack. However, an update last month from the company con rmed “the vast majority of customer systems are back online”.
For the full story, go to betterretailing.com and search ‘Microlise’
INPOST: The locker rm is expanding its Locker Shop network following a successful pilot in London. New locations, set to open before the end of 2024, include London’s Liverpool Street and London Bridge, followed by a further rollout in Manchester.
For the full story, go to betterretailing.com and search ‘InPost’ 3-16
SHELL: The forecourt operator is to axe newspapers from at least 200 sites. The decision was con rmed by a senior source at a UK publisher, coming just six months after magazines were removed from 350 Shell petrol stations. Retail Express understands the removal of newspapers will be from a large number of Shell Select stores.
For the full story, go to betterretailing.com and search ‘Shell’
LABOUR: Stores will be forced to close due to tax rises announced in the Budget, a group of retailers have written a letter to the chancellor. The letter, spearheaded by the British Retail Consortium, has signatures from 79 businesses including Spar, Midcounties Co-op, Scottish Grocers’ Federation, CJ Lang, and major grocers such as Tesco, Sainsbury’s and Lidl.
Kaual Patel, Nisa Torridon Convenience, London
ALICE BROOKER
Kaual Patel
NEWS
Allwyn promises ‘best decade yet’
ALEX YAU
THE National Lottery is to have its “best decade yet”, as Allwyn UK chief executive Andria Vidler has pledged to stop rival lottery operators from “getting on top of us”.
Speaking at the National Lottery’s 30th birthday celebration in London last month, Vidler admitted that, despite annual sales being high, mon-
ey for National Lottery Good Causes peaked in 2013.
She told attendees the company would be making major developments into retail and online services, as part of a strategy to stop rival operators such as the Health Lottery from “getting on top of us”.
Vidler added: “Everything we are doing at Allwyn is to modernise the National Lottery. We will stay faithful to the original vision and I am confi-
dent this can be our very best decade yet.
“In the UK, we have a job to do. Annual sales are still high, but money for Good Causes peaked in 2013. We’ve been standing still on old technology for a decade.
“Players are getting older and they are being tempted to play elsewhere.
“We’re investing heavily in the integration of retail and digital. It’s not just about
increasing sales. It’s about really getting to know our players and our potential players, and really getting the games that innovate, engage and entertain.
“We want to get people talking about the National Lottery again with a positive energy and real pride, fulfilling that ambition to double the money for Good Causes that will make many, many more dreams come true.”
Best-one stabbing
A MAN has been arrested following a stabbing at a Best-one in Hammersmith, London.
Police were called at 6.10am on 18 November to an 18-year-old man suffering stab wounds at the store on Fulham Palace Road.
According to police, the victim left the shop before being pushed back in and stabbed. They added he had been “chased by a group of males” and was taken to hospital where his injuries were assessed as non-life-threatening and non-life-changing.
RETAILERS can now order from Booker with a smaller risk of out-of-stocks, due to a new ‘real-time stock update’ feature.
Confirming the new feature to Retail Express, a Booker spokesperson explained: “Following a successful trial, we’re delighted to offer our customers realtime stock updates for all Booker branches via our website. Customers can see
Korona expansion
A SPECIALIST Eastern European alcohol wholesaler is expanding from the Midlands into London.
The opening of Korona Wholesale’s second site in London follows an existing depot in West Bromwich.
The company said: “With over 20 years of experience in spirits, snacks, drinks and homemade products from Eastern Europe, we guarantee the highest quality at incredibly low prices.
“[We have] unique products featuring top Eastern European brands.”
To all the retailers who entered and for your support throughout the last 200 years.
Retailers have been sharing their Great Retailing Ideas with Cadbury to help celebrate the brand’s landmark 200th year, with winning ideas receiving prizes.
THE TOP WINNING IDEA
RON AND ARUNA PATEL, RON’S NEWS DROITWICH
“After over 35 years as a self-employed retailer, I’ve found that learning customers’ names and greeting them personally creates bonds that foster loyalty and respect. Our motto is, ‘We don’t have customers; everyone who enters is a friend because we’re always pleased to see them.”
To read all the great retailing ideas, visit SnackDisplay.co.uk or scan the QR code
PRODUCTS
Captain Morgan RTD campaign
PRIYA KHAIRA
DIAGEO has introduced a tailored support plan for convenience retailers to celebrate the launch of its ready-to-drink (RTD) beverage featuring Captain Morgan Original Spiced Gold mixed with Pepsi Max.
The initiative aims to help retailers bene�it from the growing RTD market, which is experiencing 25% growth.
The brand began with a teaser campaign, providing retailers with an exclusive �irst taste of the product, alongside bespoke pointof-sale materials and gifted stock to create engaging in-store displays. Retailers
who share standout social media imagery can enter a prize draw to win six months of free stock.
A consumer launch event, ‘The Mixer’, at Kachette in Shoreditch, brought together retailers, in�luencers and industry �igures.
Atul Sodha, owner of Londis Hare�ield in Uxbridge, west London, said: “The support structure in place and The Mixer event gave us insight into how the team is working directly with convenience retailers for this launch. It’s also great that they have recognised our role in delivering a good launch.”
David Mills, commercial sales manager at Diageo, said
Penn State Pretzels get a makeover
KP Snacks has unveiled a refreshed packaging design for its Penn State pretzels, showcasing bold images of the pretzels and emphasising their Baked status as a lighter snack option.
This update aligns with the growing demand for ‘big night in’ snacking occasions, as the pretzel segment is experiencing a 15.8% growth, outpacing the overall crisps, snacks and nuts category, which is growing by 5.4%.
The revamped Penn State range includes 175g sharing bags, £1.25 pricemarked packs and six-pack multipacks, available in two �lavours: Original Sea Salted and non-HFSS Sour Cream & Chive.
Hershey powers up with Super Mario
HERSHEY has partnered with Nintendo of America to release limited-edition KitKat bars and Jolly Rancher gummies, featuring characters from Super Mario Bros.
The special-edition snacks aim to tap into at-home family time occasions and feature designs showcasing fan favourite characters such as Mario, Luigi, Princess Peach, Bowser and Yoshi.
Hershey is also hosting a no-purchasenecessary sweepstakes, giving fans a chance to win prizes by entering at hersheyland. com/gaming before 31 December.
the strategy underscores the importance of the impulse channel for launching RTD innovation.
Wall’s introduces pizza pie fusion
WALL’S has introduced Deep Dish Pizza Pies, combining the elements of traditional pies and pizzas to appeal to younger consumers and families.
The new range is available now in Three Cheese and Pepperoni �lavours, both with an RRP of £2.
The Deep Dish Pizza Pies feature classic pizza toppings in a pie format.
The Three Cheese option blends extra mature cheddar, mozzarella and red Leicester, while the Pepperoni version includes tomato, cheddar and pepperoni.
Designed as a quick meal solution, the pies can be oven-baked or air-fried.
LYLE’S Golden Syrup has launched its £500,000 ‘Make Snack Time Golden’ campaign to promote its expanded �lapjack product range.
Following its June 2024 entry into the ambient snack market with multipacks, the brand has now introduced a single ready-to-eat �lapjack.
The campaign features a mix of out-of-home advertis-
ing, social media activations and eCommerce support.
Data shows that UK snack habits are on the rise with 82% of consumers prioritising taste. The cakes and sweet bakery category is projected to reach £2.8bn by 2026.
Yoplait’s Yop pops into Booker depots
YOPLAIT has introduced its 500g Yop Strawberry yoghurt drink to Booker.
Yop offers a yoghurt-based alternative to traditional �lavoured milk.
Jam Shed Shiraz adds mini boxed format
The �lavoured milk category, valued at £262m in the convenience sector and expected to grow to £671m by 2028, is seeing strong demand among consumers.
Suitable for adults and children, Yop 500g provides protein, calcium and vitamin D to support bone health. Its convenient format is designed for on-the-go consumption.
ACCOLADE Wines has introduced Jam Shed Shiraz in a mini boxed wine format, following the release of its Mud House Sauvignon Blanc.
The packaging offers up to six weeks of freshness after opening and aligns with growing demand for sustainable wine options, data suggests.
The compact design reduces size by 26% and cardboard use by 13.6%, while increasing shelf ef�iciency by 12.7%.
Lucy Ramsay, of Accolade Wines, said the launch is timely for the festive season, addressing consumer interest in alternative packaging.
FOUR Loko has launched a limited-edition Black variety with a kiwi notes and 8.4% ABV, targeting Gen Z shoppers for the festive season.
Available in 440ml cans at an RRP of £3.49, the release is supported by an in-store and online campaign called ‘Party in a Can’. The campaign encourages user-generated content through #FourLokoMoments, with participants receiving exclusive merchandise.
Partnering with Snappy Shopper in Scotland, Four Loko offered Black Friday promotions to boost excitement. Four
PRODUCTS
Value is Paramount to retailers
PRIYA KHAIRA
IMPERIAL Brands has launched Paramount, a new cigarette brand positioned for those seeking a value-focused option.
Paramount features full�lavour Virginia tobacco, aligning with the preferences of UK smokers. Virginia blends dominate tobacco, making up over 90% of sales, 83% of which are full-�lavour varieties.
The brand is available in kingsize and superking formats. The kingsize format has an RRP of £11.50 per pack.
The value cigarette sector has grown by 5% in the past year and now represents 30%
of the UK cigarette market.
Nishi Patel, owner of Londis Bexley Park in Dartford, Kent, emphasised the importance of valuefocused products in the tobacco category. “The cost of cigarettes is impacting tobacco customers, so
budget-friendly options are important to retailers,” Patel stated.
The launch addresses the growing demand for value options in the cigarette sector, the subcategory has expanded by 5% in the past year and now represents
30% of the UK cigarette market.
Following its growth in Germany, where it became the fastest-growing cigarette product since its introduction, Paramount has also gained traction in other European markets.
Bubbleology lands at One Stop stores
BUBBLEOLOGY has partnered with One Stop to bring its Single Serve Passionfruit Bubble Tea with Strawberry Popping Boba to stores across the UK.
bubble tea. Each kit includes all necessary ingredients and a jumbo straw, simplifying the experience for consumers.
Fox’s Chocolatey Rounds roll out PMPs
FOX’S Fabulous Chocolatey Milk Chocolate Shortcake Rounds have been launched in a £2.29 price-marked pack (PMP).
Available through wholesalers, the format responds to growing sales of PMPs across the convenience sector, helping retailers tap into the £5m opportunity.
The premium-treat segment, worth £383m and growing by 10.8% year on year, highlights the potential for products such as Fox’s Chocolatey Rounds to drive sales. With shoppers increasingly treating themselves to lift their mood, the biscuit category presents a £13.8m opportunity.
Horlicks gets sweet with Chocoland
HORLICKS has launched Horlicks Kids Chocoland, its �irst product aimed at young families.
The new chocolate�lavoured malted drink is HFSS-compliant, dairy-free, and suitable for vegan diets.
To coincide with the launch, Horlicks has partnered with Star Wars: Skeleton Crew for its threemonth ‘Moments out of this world’ campaign, featuring in-store, digital and social media activations.
The 270g jars have an RRP of £3.
The product is designed for quick and easy preparation at home in two-to-three minutes, offering customers a convenient way to enjoy
Pernod Ricard pushes a premium Christmas
PERNOD Ricard UK is boosting its marketing efforts with the Christmas sales period upon us.
Premium spirits have consistently outperformed standard offerings in 2024.
The campaign encourages retailers to prioritise topperforming brands such as Altos Tequila, Kahlúa, Bumbu Rum and champagnes GH Mumm and Perrier-Jouët.
Jameson Black Barrel also takes centre stage with a global campaign, while Havana Club Añejo 7 Años introduces a limited-edition bottle designed by goldsmith Jonathan Raksha.
The campaign is being supported by social media activations targeting retailers.
For retailers, this listing provides an opportunity to attract younger shoppers and bubble-tea enthusiasts, strengthening Bubbleology’s presence in convenience.
Beaphar’s pawfect joint supplement
AS the global pet supplement market grows by 5.9% annually, convenience retailers have an opportunity to tap into the demand for affordable and effective petcare solutions.
Beaphar’s new Flexi�it range offers joint supplements for dogs and cats, catering to pets of all ages.
store to highlight the new range available via their website.
BOOKER has introduced Simply Doughnuts, a range offering retailers individually wrapped doughnuts with a shelf life of 150 days.
The products are designed to provide convenience and reduce waste, making them an ideal choice for busy stores.
The range includes �ive �lavours: Banana Glaze with Cocoa Sprinkles, Cocoa Cream Filling, Cocoa Glaze,
Data suggests the petcare and accessories category is growing, with customers on the lookout for new, innovative petcare products.
Beaphar is offering retailers PoS materials to use in
Simply Doughnuts hit Booker shelves
Strawberry Glaze and Strawberry Jam Filling.
Each doughnut is individually packaged to maintain freshness and comes in shelf-ready trays containing 12 packets.
The doughnuts have an RRP of £3.50 to £6 and are available now.
Schweppes ready to launch pre-mix cans
SCHWEPPES is preparing to introduce a range of pre-mix canned beverages in 2025.
The lineup, named Schweppes Mix, is expected to include three �lavours: Paloma Bliss, Passionfruit Mule and Gin Twist.
While of�icial con�irmation is yet to be announced, the trademark �ilings suggest Schweppes is positioning these pre-mix cans to expand its offerings and tap into the growing ready-to-drink market.
More details are anticipated in the coming months.
’Tis the season for Seabrook snacks
SEABROOK has introduced two limited-edition festive �lavours to its crisps and snacks lineup.
The Turkey & Stuf�ing �lavour ridge-cut crisps come in 6 x 25g multipacks and a 120g sharing bag, providing a seasonal option for at-home gatherings. Also available are Pigs in Blankets �lavour maize puffs, offered in 5 x 16g multipacks and a 100g sharing bag, catering to everyday snacking and sharing occasions.
The limited-edition �lavours will be available until mid-December.
Purina unleashes petcare campaign
Smirno partners with Troye Sivan
PETCARE brand Purina has teamed up with professional footballer Lucy Bronze for a new campaign recognising the vital support pets provide to their owners.
Fire Eaters gets a
SEABROOK Crisps has introduced a new price-marked pack (PMP) format across its Loaded Sharing range.
The launch includes the Fire Eaters �lavours, Smokehouse Cayenne and Trinidad Scorpion Chilli, now available in 65g bags with a £1.25 price-mark banner.
This PMP launch caters
to the rising popularity of spicy snacks as well as the growing importance of PMP formats across the convenience sector.
Claire Hooper, marketing director for Calbee UK, said:
“Spicy notes are a key trend, especially from brands that consumers know.”
The initiative highlights how pets positively affect mental and physical wellbeing, inspired by research commissioned by Purina.
A survey of 2,000 cat and dog owners found 73% believe their pets can sense their emotions, while 54% said spending time with animals feels like therapy.
The campaign aims to enhance the brand’s pro�ile among consumers.
SMIRNOFF has announced a global partnership with singer and songwriter
Troye Sivan, naming him its �irst-ever ‘chief vibes of�icer’ (CVO).
Sivan’s upcoming Australia and New Zealand tour, hosting exclusive after-parties in Sydney and Melbourne.
The campaign will feature social media, digital, instore, and event activations across 20 countries, including the UK.
NUISANCE Drinks, known for its range of low-calorie botanical soft drinks, is set to expand its lineup with the introduction of Damson & Dandelion Tonic.
The new �lavour will launch early next year, joining a portfolio that includes Bramble & Rosemary, Nettle & Elder�lower, Pink Grapefruit & Basil, Rhubarb & Ginger and Mint, Chilli & Cucumber.
The brand focuses on blending familiar �lavours with lesser-used, countryside-inspired ingredients.
LUXURY chocolate maker Cox & Co has launched a Blood Orange Crunch dark chocolate bar, made with 60% single-origin Colombian cacao. According to the supplier, the new addition caters to the rising popularity of orange-�lavoured chocolate.
It combines blood orange oil, raw cacao nibs and subtle vanilla notes, joining Cox & Co’s range of dark chocolate bars, including �lavours such as Mint Crunch and Bee Pollen & Honey.
The new 75g bars, avail-
The collaboration is part of the brand’s ‘Go Off’ campaign, encouraging people to embrace fun and connection.
Smirnoff will also sponsor
CAT food brand Felix has been named the headline sponsor for Robbie Williams’ 2025 European Tour, marking the �irst time a cat-food brand has partnered with a major music event.
The tour will visit 18 countries, with the UK leg starting in Edinburgh on 31 May and �inding London on 6 June. This collaboration continues Felix’s partnership with Williams, who previously worked with the brand on a campaign last year.
The sponsorship is part of
Cox & Co chocolate bars get citrus twist Felix
able in cases of three (priced from £13.50), are now available to independent retailers nationwide.
ongoing campaign to connect with fans in a fun and unexpected way, combining the worlds of music and pet care.
GNAW has launched a range of dessert-inspired chocolate products.
The collection includes ‘Hug in a Mug’ Chocolate Spoons in �lavours such as Crème Brûlée, Bakewell Tart and Sticky Toffee Pudding, alongside a new lineup of dessert-�lavoured chocolate bars, such as New York Cheesecake, Christmas Pudding, Banoffee Pie and Sticky Toffee Pudding.
These treats tap into a growing trend of revisiting classic comfort foods with a contemporary twist.
The Gnaw chocolate bars have an RRP of £3.50 per bar, while each individual chocolate spoon is priced at £2.95.
MAXI Babybel, the 200g version of the Babybel cheese, has made a festive return for Christmas.
The supersized version is 10 times larger than the classic Mini Babybel and was last year’s top Christmas cheese launch.
The product is wrapped in
Gnaw-some dessert range revealed
Maxi Babybel returns for Christmas
red wax and festive snow�lake packaging to promote Christmas sales.
Maxi Babybel has an RRP of £3.50 and is available now. Similar to the original, it is made with four ingredients and is high in calcium.
The relaunch is being supported by a ‘Go big’ social media campaign.
Felix’s
PRODUCTS
Arla whips up new additions
PRIYA KHAIRA
ARLA Foods has introduced several new yoghurt products to its portfolio, aiming to cater to a range of consumer needs.
The new Arla Lactofree Natural Yogurt (RRP £1.85) provides the same taste as classic dairy yoghurt but without lactose. Available in a 400g tub, it is marketed as a protein-rich option with added vitamin D, appealing to consumers who need certain free-from alternatives.
In addition, Arla has expanded its Skyr range with Arla Skyr Whipped (RRP £1.25) available in three �lavours – Strawberries & Cream, Caramelised Orange
and Coconut & White Chocolate. This new product features Icelandic-style skyr whipped and layered over fruit compote.
Arla has also added a larger 450g size for its Arla Protein Yogurt (RRP £2.25). This
variety is available in Vanilla and Strawberry varieties, with each pot containing 45g of protein, catering to a growing consumer demand for high-protein snacks.
Catriona Mantle, associate category director at Arla,
highlighted that yoghurt shoppers are on the lookout for speci�ic dietary needs, functional needs or indulgence.
Pick up Thorntons for Christmas
THORNTONS has launched its Christmas range, featuring a mix of festive chocolates, from stocking �illers to gift boxes.
The Best of Thorntons Advent Calendar (258g, £15.33) offers 12 �lavours, while the Personalised Santa Advent Calendar (83g, £8) can be customised with a name.
The range also includes a Cheeky Reindeer and Cheeky
Elf (90g, £2.99 each) to be used as stocking �illers. Thorntons also offers Classic (262g, £8.23), Continental (264g, £10.95) and Classic Christmas Boxes (435g, £11.72), with traditional and seasonal �lavours for holiday gifting.
Nirvana’s Best behaviour
NIRVANA has introduced Nirvana Best, a 0.5% ABV Amber Ale, which is the company’s take on a British-style best bitter.
Available in 500ml bottles, the beer combines Maris Otter and Amber malts with earthy, �loral and spicy notes from English Goldings hops, as well as caramel undertones.
This launch marks Nirvana’s fourth release of 2024 and introduces a new look for its eight-strong range. Nirvana Best is priced at £2.80 per 500ml bottle.
Prepare for winter with Olbas
OLBAS has launched a campaign aimed at helping families manage the challenges of winter colds and �lu.
The brand is focusing on the impact seasonal illness has on working parents.
To support parents, Olbas is promoting early symptom recognition and rest, particularly for children, to prevent illness from worsening.
Olbas products are available through wholesalers including Booker and Harrisons Direct.
This campaign is part of an on-
going series by Olbas to raise awareness of the challenges families typically face during the cold-and-�lu season.
Booker goes nutty for Itac
ITAC, a supplier of premium nuts and dried fruits, is offering convenience retailers an opportunity to tap into a growing demand for natural, healthier ingredients as suggested by Kantar data.
Itac’s range is available exclusively in Booker Wholesale’s fresh-produce section and includes a mix of pistachios, walnuts and almonds. The range is available in 350g and 900g formats.
With sales of nuts up 5% and dried fruits rising by 3.4%, consumers are increasingly seeking alternatives to ultra-processed foods.
The range aims to cater to holiday baking needs and consumers adopting healthier, plant-based diets in the new year.
Wallace & Gromit cheese revealed
Yorkshire Wensleydale and Yorkshire Wensleydale & Cranberries feature Wallace and Gromit on the packaging.
WENSLEYDALE Creamery has launched a limitededition range of Wallace & Gromit-themed cheese truckles to coincide with the release of Wallace & Gromit: Vengeance Most Fowl, set to be released on Christmas Day.
The collection includes 150g and 200g truckles in Yorkshire Wensleydale, Yorkshire Wensleydale & Cranberries and Mature Cheddar.
The 150g truckles feature Wallace on the Yorkshire Wensleydale, Gromit on the Yorkshire Wensleydale & Cranberries and Feathers McGraw on the Mature Cheddar.
The 200g versions of
Topps teams up with Manchester City
TOPPS has launched the Blue Moon Manchester City 2024/25 trading card set, celebrating the club’s history, iconic moments and star players.
The collectable set is available via Sports Cards Direct and Sports Trading Cards UK.
Each box contains 45 cards with exclusive items, including autographs and numbered parallels, all with an RRP of £90.
The limited-edition stock is positioned to tap into gift sales ahead of the holidays.
It features current stars such as Erling Haaland, Phil Foden, Vivianne Miedema, Chloe Kelly and fan-favourites like Sergio Aguero.
POD Salt has launched the Pod Salt x Pyne Pod 2 In One device, a new vaping product that delivers up to 1,500 puffs with a 600mAh rechargeable battery.
The device features a dual pod system, with each starter kit containing 20mg nic salts in two �lavours.
With 20 �lavours available in twin-pod packs, this device is designed as a versatile option for retailers ahead of the disposable-vape ban.
Starter editions are priced at £4.99, with pod packs available for £3.99.
Pod Salt x Pyne Pod now available
How to
How to find profitable products
How to buy a convenience store
How to list your business on Google
How to attract customers to your store
How to write a stand-out job advert x
RETAILER
OPINION
OPINION ON THIS FORTNIGHT’S HOT TOPICS
What do you think? Call Retail Express on 020 7689 3357 for the chance to be featured
INHERITANCE TAX: How are you supporting farmers?
“AS well as operating convenience stores, I’m also a farmer. I’ve never protested, but taking part in a march into parliament on 19 November was different. Behind every family farm is a family, and the government were reminded of that. I have been very proud to take part.”
Jonathan James, multi-site retailer, Derbyshire
“I SHOWED my support through a window display. I am from a farming family. Both my parents and all my uncles, aunties and cousins are in the farming environment. So it’s very close to the heart of our daily life and community. Our store sells produce from local farmers.”
It’s very close to the heart of our daily lives
NATIONAL LOTTERY: Is raising money for good causes important?
We’ve always strived to serve our local community
ACS INNOVATION SHOWCASE: Was the event useful?
“I SAW cutting-edge products, innovations and fresh ideas. I signed up with several suppliers who will not only help develop our product range, but bring unique experiences to our customers. The hosted one-to-one sessions were a highlight.”
Priyesh Vekeria, One Stop Carlton Convenience, Salford
“THE event provided a broad spectrum of valuable information showcasing product innovation. Not only did we have the opportunity to listen to presentations of some amazing products and ideas, but we gained 10 minutes with suppliers of our choice.”
Natalie Lightfoot, Londis Solo Convenience, Glasgow
The atmosphere buzzed with Christmas cheer
“MY store has helped raised over £700,000 for good causes since 1994, when the National Lottery was launched. Whenever I hear that over £30m is raised every week for good causes, it makes me happy that by selling tickets and scratchcards in my store, I’m helping in some way.”
Raj Patel, News Bit, Hertfordshire
“WE’VE always strived to serve our local community and to help wherever we can. It’s great to be able to see the bene�it of National Lottery funding in your area. Our local museum has been completely regenerated thanks to the funding they’ve received.”
Brian McLister, McLister’s Store, Ballycastle
I signed up with several new suppliers
CHRISTMAS: How are you getting the community excited?
“WE held an event for the launch of a snack product. The atmosphere was buzzing with a touch of Christmas cheer. I want to give a huge thank you to former boxer Johnny Nelson for joining on the day. The Pontefract community knows how to create unforgettable moments.”
Bobby Singh, BB Nevison Superstore, Pontefract
“AS we inch closer to the big day, I’ll transfer into a fullblown Christmas elf, buzzing with holiday spirit and possibly sugar cookies. Picture me clad in a Santa hat, juggling ornaments and cheering ‘Ho, ho, ho!’ louder than an elf on a sugar high. There’s plenty of Christmas cheer in Tenby.”
Vince Malone, Tenby Stores & Post Of�ice, Pembrokeshire
Trudy Davies, Woosnam & Davies News, Powys
Letters may be edited
‘Tobacco and Vapes Bill has signi cant risk to my business’
AS a specialist tobacconist, I feel the government should not include cigars in its upcoming Tobacco and Vapes Bill. Businesses like mine are part of a small industry, but one that contributes a huge amount to the economy.
Any restrictions have a signi�icant risk on our business as we don’t have alternatives
to offset the impact. It would kill off the cigar trade that the UK is renowned for. Importers would look to import elsewhere when they see their trade in the UK signi�icantly reduced. I’m already looking at disinvesting because I may be unable to sell cigars in the future. I want an exemption in the way that cigars are
Sam and Mark Coldbeck, Wharfedale Premier, Hull COMMUNITY RETAILER
“AS our time at Wharfedale Premier comes to a close, we’d like to share some special memories of the past 47 years. We have loved our time at the shop and will carry many happy memories in our hearts. Huge thanks to our customers, suppliers and sta who have helped to make Wharfedale Premier such a great place to work. We handed over to the new owners in November and will look forward to seeing Wharfedale and its fantastic team enter a new chapter. Lots of love, Mark, Sam, Dan and Tom.”
already exempt from plain packaging. I’m not saying cigars aren’t harmful, but there are varying degrees of harm.
Cigars aren’t being consumed in the same volumes as cigarettes. These are often high-value products that are smoked once a month, usually in a celebratory setting. As vice-chairman of the
Association of Independent Tobacco Specialists, I’ve been involved in setting up a campaign. The ‘Use Your Voice or Lose Your Choice’ campaign will give those in the cigar industry a chance to raise their concerns to government.
David Worsfold, Farrants, Cobham, Surrey
Other retailers are in the same boat as you
LAST year on World Mental Health Day, the Fed put out a video supporting retailers. It got a few retailers and myself thinking and having a conversation about what we could do to help. Because it’s all well and good having these videos, but if people don’t reach out or don’t feel they can reach out, then it’s not going to help them.
Each issue, one of seven top retailers shares advice to make your store magni cent
We’ve launched a not-for-pro t enterprise that we’ve been setting up for the past year. It’s called Retailers for Retailers and it’s basically a mentor programme, a place where people who don’t have a network can reach out and get help. It’s a safe space where no question is the wrong question. It’s for people who maybe don’t know any other retailers or have been afraid to speak up or reach out before. And at its heart it’s about protecting the mental health of retailers.
We’ll signpost people to GroceryAid, of course, but the main aim of this is to give people that peer-to-peer support. There’ll be a contact form on the website where people can report that they’re struggling with something and then we’ll assign someone to them.
We’ll be looking for people in the industry who’d like to become mentors next.
We’ve got the policies all written and we’re setting up the nancials to get the website up and running.
Next year, we’ll be holding a webinar so people can state that they’re su ering with something and understand the bene ts and what we’re trying to achieve. Even if they don’t need help, maybe they can o er it.
There’s a lot of pride in our industry and people o en worry that they’ll be judged on how they’re running their business if they ask for help. But wouldn’t it be great to nd someone who knows exactly what you’re going through and has some advice? Imagine running a store in a remote part of the UK and having no contact with other retailers, and then feeling that no one knows what you’re going through, when in fact there are around 35,000 independent retailers out there. There are lots of famous names in our industry, but there are so many other retailers out there who need to be heard.
“TREES are the ultimate carbon capture and storage machines. To complement the community mosaic that we installed at the front of the store, the community we serve and the store itself, three bay leaf trees and two olive trees have recently been planted outside. They are now permanent xtures. The trees will help bring a wonderful aroma of the Mediterranean, greenery, fresher air and a touch of class, while also helping to contribute positively to the environment.”
Kaual Patel, Nisa Torridon Convenience, south London
INNOVATE YOUR STORE
Retailers can improve store e ciency and drive sales through integrating in-store technology and services, PRIYA KHAIRA reports
TECHNOLOGY AND INNOVATION
RETAILERS are leveraging cutting-edge in-store technologies to boost e ciency, enhance customer experience and drive sales.
From electronic shelf labels (ESLs) and AI-powered systems to social media app integration and home delivery innovations, technology is reshaping how stores operate.
According to an in-session survey conducted at Newtrade Media’s Better Retailing Awards Festival this year, social media, new products and store services were retailers’ most important innovations.
For Natalie Lightfoot, owner
of Londis Solo Convenience in Glasgow, innovation has been pivotal in de ning her store’s strategy. “I need to nd a reason to drive customers to my store, and our strategy has always centered around new products and home delivery,” she explains.
Home delivery now accounts for a staggering 40% of her sales, with an average basket spend of £10 – much of which is driven by new products. To maximise this, Lightfoot uses her EPoS system to analyse sales data and ensure new products are introduced at the right time, while utilising
downloadable assets from her EPoS-linked app.
Social media plays a critical role in bridging the gap between in-store and online shoppers. Lightfoot uses a simple, innovative approach: an in-store poster with a QR code that directs customers to her store’s Facebook page.
“This means we can market directly to our customers, and the number of followers goes up in real time as they subscribe,” she said. Her social media strategy not only promotes new products, but also strengthens customer loyalty and engagement.
CATEGORY ADVICE TECHNOLOGY
BOOSTING EFFICIENCY
FOR many retailers, reducing checkout queues has been a game-changer. Self-checkout systems, once associated with supermarkets, are increasingly being adopted in convenience stores. These systems free up sta to focus on restocking shelves and assisting customers, creating a more productive and flexible environment.
Priyesh Vekaria, of One Stop Carlton Convenience in Salford, underscores the impor-
tance of integrating technology into store operations. His adoption of AI-powered tools like MyCheckr for age veri cation ensures compliance while enhancing customer safety.
“AI helps tighten margins and track the rate of sale, making our business more efcient,” he says. By using EPoS data for stock management and collaborating with suppliers on tasks like stock takes, Vekaria has created a more streamlined and
responsive store environment.
Vekaria says that integrations like self-checkout kiosks allow sta to dedicate more time to assisting customers and focus on other aspects of the store.
For stores managing frequent promotions and price changes, ESLs are becoming an indispensable, though often pricey, tool. These digital price tags update automatically, eliminating the need for sta to manually change paper
labels and reducing the risk of pricing errors.
David Wyatt, of CostcutterBargain Booze in Gatwick, West Sussex, has implemented 2,200 ESLs in his store. “We save more than the cost of sta hours,” he notes, adding that the technology ensures pricing accuracy and peace of mind for both customers and sta . These tools provide the means to manage tasks faster, with fewer errors, and with a greater focus on customers.
STRATEGIES FOR SUCCESS
Investing in in-store technology and services can transform your store, but to see the best results, a thoughtful approach is essential
Start small and scale
Introducing new technology can be daunting, so start with a single solution – such as a digital signage screen or a loyalty app – and evaluate its impact before rolling out more changes.
Use data to make informed decisions EPoS systems are a goldmine of information. Analyse sales patterns, customer preferences and peak shopping times to guide investments in new products, in-store displays or stock optimisation.
Engage customers online and in store
Leverage social media and QR codes to bridge the gap between physical and digital interactions. For example, use QR codes on posters to direct customers to your online loyalty program or social media channels.
Prioritise sta training
Even the best technology won’t succeed without knowledgeable sta . Ensure your team understands how to use new systems and communicate their bene ts to customers.
Focus on ROI
Every tech investment should deliver measurable results. Track metrics such as increased footfall, improved basket spend or time savings to assess value and adjust your strategy.
DRIVING SALES USING IN-STORE TECHNOLOGY
BY leveraging EPoS data and customer insights, retailers can predict which products will resonate with their audience. This data-driven approach ensures that shelf space is optimised for high-performing items. For Lightfoot, timing is also critical: “Knowing when to get products out is vital, and that timing can make or break how well new lines perform.”
E ective in-store marketing is crucial for building on this, with many retailers opting for interactive displays and digi-
tal advertising screens. Digital screens, in particular, o er flexibility that traditional displays can’t match.
Retailers can connect any digital screen, tablet or smart TV to platforms such as ScreenCloud or Signagelive to help manage content remotely. They can then schedule updates that will appear on screen, displaying real-time o ers and rotate content to keep the displays fresh. Free tools online such as Canva can be used to design
content that can then be uploaded onto a retailer’s chosen digital signage software, making the process easy from creation to display. They allow stores to quickly adjust content to reflect current promotions, seasonal trends or local events. For example, a display might highlight snacks during the school run or advertise meal deals at lunchtime.
A range of easy-to-use apps and services is making it simpler for retailers to design,
manage and implement their marketing strategies.
Retailers might even want to utilise the help of online tools such as Hootsuite and Bu er to easily schedule social media posts and monitor performance, using these tools to plan posts, promote products or share real-time updates. For helping to build customer loyalty, apps such as Loyalzoo can integrate with EPoS systems to reward repeat customers digitally, removing the hassle of physical cards.
GETTING YOUR TOBACCO RANGE RIGHT
While the UK tobacco category is in decline, it remains a key category for retailers. SIMON KING nds out what can be done to keep sales strong
KEEP TOBACCO SALES FIRING
THE UK tobacco category is worth around £14bn each year (before tax). Within this, cigarettes account for 70% of all sales, and remain an important sales and footfall driver for many stores.
The demand for value products continues to grow this year as the cost-of-living crisis deepens. Products in the lowest pricing tiers (economy and value) are now worth 69% of all cigarette sales and 54% of all rolling tobacco sales. For many convenience operators, however, the tobacco category is being squeezed as consumers turn to next-gen products.
Jon Rons, business development director at Navarra Retail Systems, says: “From the EPoS data shared to us by retailers, we see tobacco volume has declined anywhere around 15% year on year.
“Margins on cigarettes have improved over the previous year. As duty rises are passed, though, it seems retailers have taken the opportunity to ensure a better margin is returned, therefore the category plays an integral role in a shop’s sales mix and performance.”
Avtar Sidhu, owner of St John’s Budgens in Kenilworth,
Warwickshire, says he’s seen a 10% decline in tobacco sales in the past 12 months.
“The whole category is under huge pressure and has been for a while,” Sidhu says.
“More people are leaving the category than entering, from a younger audience perspective. Tobacco is still a valuable footfall driver, but the closer we get to 2030 – when a packet of cigarettes will be priced over £20 – conversations will be happening up and down the country with convenience store operators wondering if they really need to bother stocking this category anymore.”
CATEGORY ADVICE TOBACCO
FOCUS ON VALUE
NISHI Patel, owner of Londis Bexley Park, Dartford, Kent, says the cost of cigarettes is pricing people out of the category.
He says many people are most interested in getting the least expensive option rather than relying on any brand loyalty. This means that retailers might need to tighten their range considerably.
“For the majority of customers, it’s more about the price, than the brand,” Patel says. “We’ve actually got rid of a lot of our slower lines, and we only keep a core range, based on our customer base.”
Fiona Malone, owner of Tenby Stores & Post O ce in Tenby, Pembrokeshire, says 70% of customers know exactly want they want to buy
in the tobacco category, while “the other 30% just want the cheapest”.
Rons recommends retailers focus on availability of the top sellers.
“The 80/20 rule de nitely applies in this category, which means retailers need to range rationalise, which in turn will reduce their stock holding,” he says.
Latest launches
New 40g pouch for Golden Virginia Original Imperial Brands has announced a new pouch size for its bestselling premium Golden Virginia Original hand-rolling tobacco. As well as the established 30g and 50g sizes, Golden Virginia Original will now for the rst time also be available in a 40g pouch, on sale with an RRP of £33.70.
Paramount debuts in the UK
Paramount is a new cigarette brand launched by Imperial Brands, aimed at smokers that are seeking value without compromising on quality. Already successfully launched in Germany, Paramount has a RRP of £11.50 and is available in both kingsize and superking formats.
Two new limited-edition packs from Scandinavian Tobacco Group
Scandinavian Tobacco Group has recently introduced two limited-edition designs for its 10-pack tins of both Signature Blue and Signature Original miniature cigars. The new ‘Signature 1963 Edition’ tins o er standout on-shelf, thanks to the eyecatching designs.
SUPPLIER VIEW
Mark McGuiness, marketing director, JTI UK
“WITH the cost-of-living crisis continuing to put pressure on consumer spending, the demand for ultravalue products continues to dominate. With existing adult smokers increasingly looking for products that o er premium quality at an ultra-value or value price point, we have continued to innovate our value product o ering, launching products from our existing core brands to meet demand and help wholesalers make the most of this category.
“We are responding to existing adult smokers’ increased demand towards value for money by o ering well-known brands, such as Benson & Hedges and Mayfair, at ultra value price points.”
LOOKING AFTER MARGINS
MALONE estimates that tobacco sales are up 5% year on year, but she still says they are of greater value to her store as a footfall driver than anything else.
She adds: “We’re in Premier’s Tobacco Club, yet the margins are still poor. Some margins are as low as 3%, but some are up to 7%. We sell tobacco products as it brings people into store, not because it’s a huge seller.”
Patel makes an 8% margin on tobacco products, but still stocks tobacco because it brings customers in, allowing him to make up his margins with additional spend.
“Customers don’t just buy a packet of cigarettes, but they’ll buy a drink, a packet of crisps and a sandwich – it’s not just about the margin, it’s about what it brings to the business,” he says.
Retailers looking to safe-
guard margins should talk to suppliers and hunt out promotions, as there are often deals to be made. Ken Singh, owner of BB Superstore in Pontefract, West Yorkshire, won’t accept less than 10% margins on tobacco products.
“I sometimes get a good deal when suppliers run a promotion, and if I keep it at a promotion price, they give me a perk elsewhere,” Singh says.
“If there’s absolutely no sup-
port from the supplier, I take a line that it has to be 10% margin. If you do need to reduce down the range, know your community, and don’t keep a brand that doesn’t sell.”
Patel agrees that support is available from suppliers – you just need to make the call.
“Talk to your reps and see what o ers they’re running on certain tobacco lines and push the better-margin tobacco,” he says.
THE IMPENDING DISPOSABLE-VAPE BAN
INDEPENDENT retailers are convinced that the ban on disposable vapes, now due to come into force on 1 June 2025, will not impact the sale of tobacco products. But Patel warns that threats to the tobacco sector could be coming from another area.
“The planned Generational Ban will impact the tobacco market more than the ban on
disposable vapes,” Patel says.
The Generational Ban is back on the table after the new government reintroduced The Tobacco and Vapes Bill in the King’s Speech. The legislation would dramatically impact how tobacco can be sold and will a ect all retailers that sell tobacco products in the UK.
Ian Howell, public a airs manager at JTI UK, says: “The
SUPPLIER VIEW
Andrew Malm, UK market manager, Imperial Brands
proposed legislation would see the minimum age at which a person can be sold tobacco products – including cigarettes, cigars and heated tobacco – increase each year by one year, starting in 2027.
“Therefore, anyone born on or after 1 January 2009 will never legally be allowed to be sold tobacco products,” he adds.
“WHEN it comes to roll-your-own tobacco (RYO), data shows that 30g packs are now by far the most popular, making up 69% of all RYO sales. With this in mind, it’s clear that value-focused customers are increasingly opting for budget-friendly RYO products that o er the lowest out-of-pocket spend.
“Although 30g formats may be proving the most popular for shoppers, larger formats still account for 31% of RYO sales, so ensuring a range of 50g formats is available should also be a focus.
“Impulse purchases are very much on the rise –these present incremental sales opportunities for retailers, meaning many are opting to stock a broader range of accessories to take advantage of this.
“Imperial’s Ignite app is designed to help retailers ensure their store runs to its fullest potential. It features a range of helpful tools and advice – for example, incentive articles, downloadable POS, product information and key tips on how to maximise pro ts.”
THE ILLICIT TRADE
THE Anti-Illicit Trade Survey 2024, commissioned by the Tobacco Manufacturers’ Association, found that 74% of respondents claimed to buy cheap tobacco – not subject to UK tax – from ‘under the counter’ sources at least once per month. Andrew Malm, UK market manager for Imperial Brands, says the illicit trade remains a huge challenge.
“Rising tobacco taxes, along with the cost-of-living challenge, are driving illicit trade in the UK, with many consumers seeking cheaper products – which can mean purchasing from illegal sources,” Malm says.
Patel adds: “Responsible retailers don’t get caught up in selling illicit products. Stay away from them; you could lose your licence and your business, it’s just not worth it. If you know that a
retailer is doing this, as a responsible retailer, you have to report them.”
Malone recalls a street trader who pitched up outside her store selling cigarettes and tobacco from a bag.
“A customer came in and told us,” Malone says, “and we reported the seller to the police.”
Sidhu says retailers need to be on the front foot when faced with illicit products or being aware of retailers handling illicit products.
“You need to be proactive with this,” Sidhu says. “At the end of the day, your legitimate business may have been a ected by people operating under the radar. Suppliers are actively doing something about it now. They need to protect their business as much as you need to protect your business.”
The ultimate stocking guide for independent news and convenience retailers!
What to Stock takes an in-depth look at the sales and profit opportunities for stores like yours, alongside category data and trends across convenience retail’s 35 core categories
On sale now! Only £4.99
INCLUDING:
Distribution and profit opportunities
The rapidly climbing products in ‘Ones to Watch’
Weekly sales and profit data
The top profit drivers in each category
Get your digital copy today at bit.ly/WhatToStock24 or by scanning the QR code
EPoS data from 3,918 independent retailers analysed
VEGETARIAN, VEGAN &
MAKING VEGAN AND VEGGIE VISIBLE
Vegetarian, vegan and allergy-free foods o er local independent retailers a growing opportunity to stand out and win customers, writes CHARLES SMITH
WHY STOCK VEGGIE OPTIONS?
VEGAN, vegetarian and allergen-free products are becoming more mainstream, as more consumers seek to eat more healthily. Concern about food production’s environmental impact is also making people rethink their meat-and-dairy consumption.
As Christmas approaches, many shoppers are thinking about meat-, dairy- and allergen-free foods and treats for themselves, their friends and family.
Some will also be thinking about using these products to get healthier in the new year.
Highlighting vegan, vegetarian and free-from o erings
alongside mainstream products in di erent categories will catch planned, last-minute and top-up festive purchases.
It also con rms local stores
as destinations for these items in Veganuary, the peak meatfree awareness period just after Christmas, and in the year ahead.
Phillips, commercial director, Wanis SUPPLIER VIEW
George
“THE win for many independent retailers is to be able to stock a range with as broad an appeal as possible while not having to overly specialise – this brings issues with complexity and size of range, rates of sale on more niche items, and in many cases, simply, space.
“More could be done by some brands around the awareness of the suitability of their products. It is not easy as many might question that doing so may alienate other consumers, but the boundaries are blurring, and food is increasingly all things to all people, so the secret is to appeal to as broad a base as possible. From our perspective, catering to vegan consumers doesn’t require a rethink. It just requires the right product range.”
WHO’S BUYING VEGETARIAN OPTIONS?
AN estimated 2.5 million Brits are vegan, up 1.1 million from last year, according to Chris Owen, head of plant-based at Saputo Dairy UK.
On top of this, one in 10 Brits are vegan or vegetarian, and the numbers identifying as either are projected to continue rising, while one in 20 have food intolerances.
Sunny Patel, from Lutterworth News in Leicestershire, says: “The big vegan and vegetarian consumers are the new
generation and hipsters, but people of all ages buy them. You’d expect strong sales in London, city centres and university towns, but we’re an independent in a small town, and get steady sales.”
At Budgens St John’s in Kenilworth, Warwickshire, Avtar Sidhu has mums and dads buying these products for the household. “They shop across the store, so it’s best to stock a few options in each category, and make sure they’re vis-
ible,” he says.
Gen Z – the group least inclined to eat meat in the next year – also influence families and friends about positive environmental behaviours like recycling.
Owen says 45% of consumers are considering going vegetarian, and 25% are thinking about becoming vegan.
Poor taste expectations are the main barrier for 49% of consumers, making in-store sampling important.
HOW TO BUILD A VEGGIE OFFER
FOR retailers, the challenge is to stock a range that has strong retail appeal including for scratch cooking and barbecues, and in the case of chocolate, as treats for get-togethers and gifts.
Some food categories, like world foods, already have a naturally high proportion of vegetarian and vegan-friendly products, and there are opportunities for retailers that don’t
require wholesale changes in ranging.
World foods’ increasing popularity and vegan and vegetarian’s continued growth are not unrelated, according to George Phillips, commercial director at Wanis International Foods More-mainstream consumers are trying products until recently seen as niche. Foods like pulses, rices and nuts are naturally plant-based, so retailers
should flag them on xtures.
Finally, retailers can now to make their confectionery ranges inclusive, with plant-based options.
Brands such as Cadbury, KitKat and Swizzel’s tap into the growing demand for veganfriendly and dairy-free sweets.
Sidhu adds: “Smaller stores should look at the staples people shop most. In bread, have at least one gluten-free fresh
loaf, and in milk, lactose-free and other options. Bread-andmilk buyers also shop for other things in their visit.
“People buy biscuits and cakes for everyone, so make these ranges inclusive. In home baking, include long-life gluten free flour, as six-to-10 months’ shelf life gives it time to sell. Shoppers also expect to nd these options in meal deals and food to go.”
St Pierre
Graze
new products
St Pierre has given its Croissants and Pains au Chocolat eight-packs a new vegan-friendly recipe.
Graze has launched an on-the-go 28g punnet pack of its non-HFSS and vegan Marmite Crunch variety. It has an RRP of £1.20.
Pollen & Grace
Pollen & Grace’s vegetable-led ready meals include Rich Aubergine & Lentil Moussaka, Saag Aloo Potato Pie, Thai Red Vegetable Curry, Garden Vegetable Pie, Chickpea Tikka Masala and Thai Green Vegetable Curry.
Moo Free
Moo Free’s Christmas 2024 gift-and-treat range is dairy-, gluten- and soya-free, and suitable for vegans. The lineup includes ‘milk’ chocolate and white chocolate advent calendars, RRP £4.90; Yummy Tummy Santa, £5 RRP; Snowy Road Cracker, RRP £4; Chrimbo Pud, RRP £4.75; Jingle Chums, 80p RRP; ‘milk’ chocolate Santa Bar, RRP £1; and White Choccy Snowballs, RRP £1.40.
ADVICE
BOOSTING IMPULSE SALES
The RETAIL EXPRESS team nds out how retailers are increasing impulse sales in their stores
Judith Smitham, The Old Dairy – Pydar Stores, Truro, Cornwall
Vidur Pandya, Kislingbury Store & Post O ce, Northamptonshire 2
“WE did a store development in April this year. When the counter was designed, we put the standard-sized chocolate bars underneath it. It means that when customers are queuing up or coming up to the counter – whether they’ve made a confectionery purchase or not – they’re seeing them right there and just saying ‘go on then, I’ll get one’.
“They can talk themselves out of it when the products are in the aisle, but it’s much harder for them to do it when they are right there at the till. And because they’re the standard size and only cost 89p, rather than a big block of Dairy Milk for £1.50, they’re much happier adding it to their basket. You also get children begging their parents while they’re waiting at the till.
“You’ve still got to be careful not to put too much on the counter, though. You want a balance between open plan and having those trade-up options.”
3
Anila Ali, Ali’s Convenience Store, Tranent, East Lothian
“WE have an impulse counter near our till where we’ve started stocking Pokémon cards, football cards and other collectables. We get them on sale-or-return basis from Smiths News and they provide good margins. It’s a trending category and a great way to add to your impulse basket spend. A packet of sweets might be £2, but a trading card adds £4 to the basket spend.
“We’ve been trialling different products at the till every now and again, but we’ve had Pokémon and football cards there for a year and we’re now taking preorders for them, that’s how popular they’ve become.
“You need to strike the balance. The till is a clear area for selling, but you shouldn’t clutter it too much. The clearer and cleaner it is, the better. You can actually have less there and have it make a bigger impact. Look at it from the customers’ perspective.”
“ANY new products and any viral products that we get in, we we make sure to put at the counter and at the front of the shop. If they’re not there, they’ll be somewhere nearby. It means if someone’s in the queue, they can see it and, more often than not, they’ll think ‘that’s interesting, I’ll buy that’, or ‘oh, fantastic, you’re stocking this’.
“We’ve had no customers ask for Dubai Chocolate, but lots have bought it since we introduced it and said seeing it reminded them that they’d seen it on TikTok.
“It needs to be well displayed and we do take time playing around with the products around the store. We’ve tried products that weren’t selling and then given the layout a bit of a jiggle, moving them up a shelf or down a shelf and then they’ve started selling. Giving the right impulse product the right space can make a huge difference.”
In the next issue, the Retail Express team nds out about the early-spring occasions retailers need to prepare for. If you have any problems you’d like us to explore, please email
We’ve got a small counter with limited space. What are retailers doing to boost impulse spend? – Mukesh Patel, Capel News, Dorking, Surrey