Social media advertising

By: Shannon Correia

Advertising is an imperative part of your social media marketing strategy as trust is often fostered with a solid presence online. It is a great way to optimise your marketing efforts and to boost your exposure. Here are the top platforms to use and key elements for your strategy.

TOP 6 PLATFORMS

FACEBOOK

There are a myriad of options when it comes to the format of your ad, from carousel imagery to video content. Facebook assists you in deciding the goal of your advertising, whether you’re looking to create awareness, consideration or conversion from your target audience.

DEVELOP A STRATEGY

Campaign: The budget and advertising plan needs to be derived from your marketing campaign

INSTAGRAM

There are various ad forms, all of which are highly visual. This includes Story content, ads on the ‘Explore’ section and IGTV for longer form videos.

LINKEDIN

This career networking platform continues to grow and become more social. Ads on LinkedIn can be in the form of text, sponsored content, sponsored messaging or dynamic ads. Target Audience:

Set clear goals when it comes to your intentions for reaching your target audience and develop specific targeted audience profiles

TWITTER

behind it. Carefully

Twitter users will primarily be following links or retweeting the content. Your ads on Twitter can be in the form of cards, videos and promo tweets.

SNAPCHAT

A messaging app with high engagements rates. Ephemeral content is shared publicly or privately by users, partners and publishers. Campaigns are easy to create and provide businesses with

TIKTOK

The new kid on the block, where marketers can find Gen Z. Here, you can have brand takeovers, in feed videos, branded lenses and branded hashtag challenges. Content Creation: Ensure that it is worthy of the budget you’re putting

great advertising potential. consider the text and visuals to produce high quality, unique content

Metrics: Follow through and analyse relevant metrics. There is a lot of data which can show your return on investment and ways to improve in future