Social media marketing trends

By: Shannon Correia

INSTANTANEITY1

When customers interact with you online, they expect speedy responses to their questions and comments

2VIDEO

Video content continues to boom and must be incorporate this into your content plans, both in ‘live’ and edited formats to drive engagement

3COMMUNITY

Building a community of loyal followers and being part of community-based initiatives

4SOCIAL LISTENING

Be highly attuned to your audiences online so you are receptive to their behaviours, attitudes and values

5STORIES

Content that disappears every 24 hours continues to gain popularity, as audiences want to see what is happening in real time

6TRUST

Be transparent and communicate your shared values, including your business's policies during times of untrustworthiness and fake news

COMMERCE7

Commerce via social media is being introduced as a new avenue for sales at the click of a finger

8INFLUENCERS

Ensure that the influencers are authentic and able to show a return on investment, from the famous influencers down to the micro influencers

9USER GENERATED CONTENT

Encourage customer posts and show appreciation for your followers by re-sharing their content

10 ARTIFICIAL INTELLIGENCE

Augmented reality and interactivity is developing to enhance virtual in-store experiences and higher levels of interactivity

11 TIKTOK

The TikTok boom continues to grow exponentially and is primarily the home to Gen Z, a youthful, creative audience who will become the future buyers

12 MESSAGING APPS

Customers interactions with a brand on a more personal level through direct, personalised and possibly automated communication