SOCIAL MEDIA MARKETING TRENDS By: Shannon Correia
1
INSTANTANEITY
When customers interact with you online, they expect speedy responses to their questions and comments
COMMERCE
Commerce via social media is being introduced as a new avenue for sales at the click of a finger
2
VIDEO
8
INFLUENCERS
3
COMMUNITY
9
USER GENERATED CONTENT
4
SOCIAL LISTENING
5 6
Video content continues to boom and must be incorporate this into your content plans, both in ‘live’ and edited formats to drive engagement
Building a community of loyal followers and being part of community-based initiatives
Ensure that the influencers are authentic and able to show a return on investment, from the famous influencers down to the micro influencers
Encourage customer posts and show appreciation for your followers by re-sharing their content
10
ARTIFICIAL INTELLIGENCE
STORIES
11
TIKTOK
TRUST
12
MESSAGING APPS
Be highly attuned to your audiences online so you are receptive to their behaviours, attitudes and values
Content that disappears every 24 hours continues to gain popularity, as audiences want to see what is happening in real time
Be transparent and communicate your shared values, including your business's policies during times of untrustworthiness and fake news
5
7
Augmented reality and interactivity is developing to enhance virtual in-store experiences and higher levels of interactivity
The TikTok boom continues to grow exponentially and is primarily the home to Gen Z, a youthful, creative audience who will become the future buyers
Customers interactions with a brand on a more personal level through direct, personalised and possibly automated communication
