Letter from the Editor

The world is more connected than ever before and the instant communication and instant gratification offered by the world wide web has turned us all into digital natives. We spend most of our time online, whether it be speaking to our friends and loved ones through apps such as Whatsapp, having serious business meetings via Zoom, or sharing inconsequential images of our meals on Instagram - Essentially, our smartphones have evolved into a new appendage for the modern age. Information is also available at the click of a button and the consumer has become more savvy when it comes to making purchase decisions. As consumers, we are now able to perform in-depth research regarding business, service and product and we have more options than ever before when making a purchase decision. As the internet becomes entwined in everything we do, the importance of digital marketing for business has become crystal clear.

ABOUT THE EDITOR

Businesses have had to become more strategic in their marketing efforts, from quality content creation and social media marketing to highly targeted lead generation campaigns and Search Engine Optimisation. And as the internet of things evolves, so too does digital technology, from AI based technology to Customer Relationship Management tools, businesses are investing in digital systems that are designed to propel productivity, efficiency and growth. But with so many choices for marketing available, it is difficult for anyone to know where to start. In this magazine, we outline the different elements of digital marketing and digital technology, helping you discover which marketing efforts and tech advancements will work well for your business. From social media marketing and lead generation to Customer Relationship Management platforms, we take you on a digital journey designed to help you improve your bottom line.

Amit Vyas

CEO, NEXA www.digitalnexa.com

Amit Vyas is the Co-Founder and CEO of Nexa, a digital marketing agency that was launched in Dubai in 2005. With close to a decade of experience within Digital Marketing, Amit has seen first hand, the dynamic environment with which businesses now have to operate in order to achieve growth and to succeed.

Amit has worked with hundreds of businesses in the Middle East from startups to large multinational clients during his time at Nexa and previously, in the UK. He can be found at international conferences and has spoken at marketing events in the USA (SXSW and Content Marketing Conference), Australia (ANZMAC), India (Content Marketing Summit at the world Marketing Congress) as well as countless others in Europe and the UAE.

ABOUT NEXA

As one of the largest fully-independent Digital Marketing Agencies in the UAE, Nexa has provided a vast array of services to over 1,000 clients in the region since 2005. Nexa is HubSpot's only Diamond Partner Agency for the GCC region.