EMBRAER ADVANTAGE 04/2018 by NG MEDIA

Live Unconventionally

EMBRAER QUARTERLY

VOL 4

Spectacular Iceland Embarking on an expedition in the North with Lindblad

2018

Embraer Keeps Soaring High Celebrating the launch of the Praetor 500 and Praetor 600

The Two Faces of Korea South Korea brings together tradition and modernity

DIFFERENT BY DESIGN. DISRUPTIVE BY CHOICE. Unprecedented performance. Industry-leading technology. Exceptional comfort. Introducing the new midsize Praetor 500 and the super-midsize Praetor 600 – the world’s most disruptive and technologically advanced business jets. A record-breaking best-in-class range. Enviable performance in challenging airports. Full fly-by-wire with active turbulence reduction. Unparalleled comfort in a six-foot-tall, flat-floor cabin. Ka-band home-like connectivity. Power the future. Take command. Lead the way. Learn more at executive.embraer.com.

I NT RO D U C I NG T HE NE W

CONTENTS EMBRAER 4 Perspective 6 News 36 Company Profile 60 Making A Difference 68 Fleet 70 Global Presence 72 Events

/ Embraer

2 Â· Advantage Vol4 2018

@ Embraer

/ Embraer

@EmbraerExecutiveJets

PEOPLE & INNOVATION 30 Innovation Sustainable Is the New Luxury Wood is the next design revolution

32 Progress The Food Revolution The evolution of the food system

TRAVEL 12

IMAGES (right page) Courtesy of NOGO Gallery, © Plenty, Courtesy of Art Basel

Uncharted A Land of Balance Discovering South Korea

Technology Reality Check VR & AR for businesses

LIFESTYLE

42 Philanthropy Transcending Borders Interview with Robin Tauk from the TRIP Foundation

46 Culture Cultural Impact Miami Art Week

Expeditions Travel Gems Exciting new experiences

Style Fast–Forward Fashion Transitioning to a circular economy

Future of Travel Travel for Mind and Body The latest trends in wellness travel

Pursuit Swing Like the Pros Tips to improve your golf game

Escape Disconnect to Reconnect Weekend getaway in Big Sur

Photography Andrés Gallardo Albajar “Urban Geometry”

26 City Guide Luxurious Berlin Urban tips for your next trip

COVER

Jökulsárlón, Iceland – Small icebergs drift from this icy lagoon out to the Atlantic, though some smaller bergs get pushed back to the volcanic sand beaches nearby. An extension of the Vatnajökull ice cap, one of the largest glaciers in Europe, ice breaks off into the lagoon and drifts out to sea. The lagoon has more than quadrupled in size since the 1970s as the result of rising temperatures, attesting to the fragility of the Arctic. Lindblad Expeditions takes guests on an epic journey to discover the wonders of the Far North. Read more on page 19. © Trevor Cole / Unsplash.

Embraer Quarterly · 3

PERSPECTIVE

Hello friends, What an exciting year it has been! Since the last issue of ADVANTAGE, we have had some of the biggest and most exciting news in the recent history of Embraer. At NBAA-BACE 2018, we introduced the most disruptive and technologically advanced midsize and super-midsize business jets in existence—the Praetor 500 and the Praetor 600. We named these two jets “Praetor” to connect with the root of the word and its meaning: one who leads the way. Different by design and disruptive by choice, the Praetor jets are aircraft for the entrepreneurs, for the pioneers and for the innovators. The Praetor 500 and the Praetor 600 offer unprecedented performance, industry-leading technology and exceptional comfort. With best-in-class range, enviable performance in challenging airports, full flyby-wire with active turbulence reduction, a six-foot-tall, flat-floor cabin and home-like connectivity, the Praetor jets power the future. The market has reacted to them with wild enthusiasm. When we unveiled the Praetor 500 and Praetor 600 at NBAA Orlando there was an audible gasp from the crowd when we announced their range and performance capabilities. They were the talk of the show and with a flurry of initial orders coming in, the Praetor jets are destined to lead the midsize and super-midsize markets. These industry-leading products exist because of our approach to putting the customer at the center of everything we do. The aircraft are the result, breaking boundaries, delivering more destinations and providing supreme value. But our customer-centric approach goes beyond the aircraft themselves. With a top-ranked global support team, we work diligently each and every day to elevate the customers’ experience on their journey. This is our ultimate measure of success. As the winter holidays bestow a festive spirit upon us, I can’t help but reflect with deep gratitude on everyone’s contributions to the magic of flying and to business aviation in particular—from the hardworking men and women at Embraer who passionately propel our industry forward in a continuously challenging market environment to our customers who have supported us with confidence and loyalty over the years. Forging ahead, count on us to bring the most disruptive products into existence. We continually strive to provide the highest value and the ultimate customer experience. So as we reflect on the past year, taking stock of our milestones and embracing our challenges as moments of opportunity, I would like to say a special “thank you” for being part of our Embraer journey. Blue skies ahead! Sincerely, Michael Amalfitano President & CEO, Embraer Executive Jets

EMBRAER EXECUTIVE JETS Luciano Froes | Senior Vice President Marketing Felipe Alfaia | Marketing Director Aliona Groh | Content Strategy Manager

NG.MEDIA Nathalie Grolimund | Publisher Margaux Daubry | Managing Editor Nicholas Thompson | Deputy Editor Betti Fiegle | Photography Editor

www.executive.embraer.com/advantage www.ng.media | contact@ng.media advertising: advertising@ng.media

Unless otherwise credited in each feature, all images are property of ©EMBRAER. Every effort has been made to identify the copyright holders of material used and accuracy of the information in this publication. The publisher cannot accept responsibility for any errors, and you can contact us at contact@ng.media for any enquiries. Reproduction in whole or in part without written permission is strictly prohibited. All information is correct as of press time but is subject to change.

4 · Advantage Vol4 2018

LEGACY 500: EMBRAER MADE IT GOLD “We believe in business aviation. We believe in meeting with our customers and bringing our employees to the places they need to be, when they need to be there. From the pilot’s perspective, I love the capability of this aircraft, the avionics and systems, the redundant backup systems. I love the comfort of this aircraft. I love the flat floor. I love that we can design this aircraft to be what we want it to be. I love the ability that my ground people can maintain this aircraft quite easily. The entry into service for this plane was excellent. I mean, we had nominal squawks - I think we had one AOG, and it got handled right away. We didn’t know the price we would pay for entry into service, and Embraer made that gold. There is a definite cost to business aviation, and you have to equate what that cost is versus the value it provides for the solutions you are trying to provide to your customers and your employees. And in the end, we win. We think it’s worth every dollar that we spend in business aviation for the benefit of our customers and our operations.”

- Brian Johnson, Senior Executive Advisor, Michels Corporation Watch Brian’s story and request more information at executive.embraer.com/brian

The game-changing Legacy 500, with its exclusive full fly-by-wire controls – previously available only in modern airliners and much larger business jets – is the benchmark for the future in performance, comfort and passenger experience. On the flight deck, the advanced Rockwell Collins Pro Line Fusion™ platform puts pilots in complete control in a cockpit environment that provides superior ergonomics. With seating for up to 12 passengers, the Legacy 500 features a spacious stand-up cabin with a flat floor, fully equipped galley, state-of-the-art in-flight entertainment system, elegant seating that converts into fully flat berths and the lowest cabin altitude of any medium-cabin aircraft. Its extensive main baggage compartment is complemented by a generous in-flight-accessible cabin stowage space. Boasting enviable speed, the clean-sheet design Legacy 500 delivers a high-speed cruise of Mach 0.82 and excellent runway performance.

NEWS

IN CASE YOU MISSED IT The latest Embraer news from around the globe to keep you soaring to new heights

At NBAA-BACE, the Praetor 600 featured Embraer’s latest in interior cabin design: the new Bossa Nova interiors

EMBRAER INTRODUCES THE MOST DISRUPTIVE AND TECHNOLOGICALLY ADVANCED AIRCRAFT INTO THE MIDSIZE AND SUPER-MIDSIZE CATEGORIES: THE PRAETOR 500 AND PRAETOR 600 BUSINESS JETS On October 14, 2018, Embraer introduced the new Praetor 500 midsize and Praetor 600 super-midsize business jets during a company event at Orlando Executive Airport, where the 2018 National Business Aviation Association’s Business Aviation Convention and Exhibition (NBAA-BACE) was held from October 16-18. The new Praetor 500 and Praetor 600 were on static display during NBAA-BACE.

& CEO, Embraer Executive Jets. “The Praetors are aircraft certainly in keeping with their name, leading the way in redefining the characteristics of what a midsize and super-midsize aircraft deliver to the market. The introduction of these aircraft support our vision of fascinating our customers and providing them with superior value and the best experience in the industry.”

“The Praetor 500 and Praetor 600 are the disruptive aircraft for the entrepreneur, for the pioneer, for the innovator,” said Michael Amalfitano, President

The Praetor jets introduced unprecedented range into their categories. The Praetor 600 will be the farthestflying super-midsize business jet, which consistently

6 · Advantage Vol4 2018

From top The new Praetor 500 and Praetor 600 are the world’s most disruptive and technologically advanced midsize and super-midsize business jets | The Praetor 600 and Embraer team during NBAA-BACE in Orlando, FL

delivers nonstop flights between London and New York. The Praetor 500 is the fastest midsize aircraft, capable of reaching Europe from the west coast of the U.S. with a single stop. With four passengers and NBAA IFR Reserves, the Praetor 600 will have a best-in-class intercontinental range of 3,900 nautical miles (7,223 km) and the Praetor 500 will lead the midsize class with a continental range of 3,250 nautical miles (6,019 km). “The new Praetor 500 and Praetor 600 will be the most disruptive and technologically advanced aircraft to enter the midsize and super-midsize categories,” said Luciano Froes, Senior Vice President, Marketing, Embraer Executive Jets. “Different by design and disruptive by choice, these new aircraft will deliver the ultimate customer experience with an unparalleled combination of performance, comfort and technology.”

Advanced technology also abounds throughout the cabin beginning with the industry-exclusive upper tech panel that displays flight information and offers cabin management features also available on personal devices through Honeywell Ovation Select. High-capacity high-speed connectivity for all aboard is available through Viasat’s Ka-band with speeds of up to 16Mbps and IPTV, another industry-exclusive in midsize and super-midsize business jets. Being the only midsize and super-midsize business jets with full fly-by-wire technology with active turbulence reduction, passengers will enjoy the smoothest possible flight, complemented by a best-inclass 5,800-foot cabin altitude for ultimate passenger comfort. The Praetor jets feature the state-of-the-art Rockwell Collins ProLine Fusion flight deck with the industryfirst vertical weather display, air-traffic-control-like situational awareness with ADSB-IN, and predictive wind shear radar capability. The Praetor cockpits also offer options that include the Embraer Enhanced Vision System (E2VS) with a Head-up Display (HUD) and an Enhanced Video System (EVS), an Inertial Reference System (IRS) and a Synthetic Vision Guidance System (SVGS). The Praetor 600 is expected to be certified and enter service in the second quarter of 2019, followed by the Praetor 500 in the third quarter of 2019.

Scan for more information

Embraer Quarterly · 7

NEWS

A CELEBRATION OF STYLE AND INNOVATION: EMBRAER INTRODUCES NEW BOSSA NOVA INTERIOR To celebrate the launch of the new Praetor 500 and Praetor 600 aircraft, Embraer introduced the new premium style Bossa Nova edition interior at this year’s NBAA-BACE in Orlando. The elegant new interior theme features carbon fiber materials, sophisticated stitching and piano-black coloring. A reinterpretation of jazz, bossa nova is a musical genre that was created in Rio de Janeiro in the 1950s. Embodying the cool, stylish elegance of the smooth tunes of the famous Brazilian bossa nova music, the new interiors seamlessly blend style with groundbreaking engineering. The meaning of bossa nova is “new trend.” In keeping with its name, the Bossa Nova edition is Embraer’s latest and most advanced interior or the “newest trend” in stylish cabin composition. The custom Ipanema quilted-style design on the seats is inspired by the famous sidewalks of Ipanema Beach in Rio de Janeiro, complemented by the tuxedo stitching and color accent details on the divan, delivering superior craftsmanship and a higher level of comfort.

“

Inspired by our Brazilian heritage, the Bossa Nova interior will delight Praetor customers with its distinctively elegant ambience. Jay Beever, Vice President, Interior Design, Embraer Executive Jets

8 · Advantage Vol4 2018

“Inspired by our Brazilian heritage, the Bossa Nova interior will delight Praetor customers with its distinctively elegant ambience,” said Jay Beever, Vice President, Interior Design, Embraer Executive Jets. “With personal comfort as the key design driver, the Embraer DNA Design will render an unparalleled passenger experience. Upon the foundation of ergonomics and superior craftsmanship, each customer’s personal design style will be reflected throughout the cabin.”

”

FULL SPEED AHEAD: EMBRAER SETS NEW SPEED RECORDS Embraer is pleased to announce that the Phenom 300 light business jet and the medium cabin Legacy 450 and Legacy 500 business jets were awarded certificates by the National Aeronautic Association (NAA) for speed records at NBAA-BACE in Orlando, Florida. The Phenom 300 flew from Melbourne, Florida to Boston, Massachusetts in 2:38, covering a distance of 964 nautical miles with an average speed of 421.40 mph. The medium cabin Legacy 450 set a new speed record for a transatlantic crossing from Portland, Main to Farnborough, United Kingdom, lasting 6:05 at an average speed of 521.89 mph and covering 2,752 nautical miles. The Legacy 500 set four new speed records over the United States: from Melbourne, Florida to Seattle, Washington in 5:44 at an average speed of 452.20 mph covering a distance of 2,257 nautical miles; Seattle, Washington to Anchorage, Alaska in 3:03 flying at 471.03 mph covering a distance of 1,252 nautical miles; Aspen, Colorado to Orlando, Florida in 3:16, for a distance of 1,423 nautical miles at an average speed of 503.74 mph; Melbourne, Florida to Youngstown, Ohio in 1:52 with an average speed of 488.77 mph and covering 790 nautical miles. The NAA and the Fédération Aéronautique Internationale both confirmed each of the flights as U.S. and world records respectively.

passenger onboarding, deplaning and baggage handling independent of external power sources. “The Phenom 300E continues to deliver value to our customers and represents the ideal balance of performance, comfort, efficiency and reliability,” said Luciano Castro, Vice President Programs, Embraer Executive Jets. “With the Phenom 300E’s power independence through its new Ground Power Mode capability, our customers will be able to fully enjoy the cabin during ground operations with extreme weather at remote destinations with limited power sources.”

AUTO THROTTLE AND SYNTHETIC VISION SYSTEM SOLUTION DEVELOPED FOR LEGACY 650 AND LEGACY 650E BUSINESS JETS Customers of the Legacy 650 and 650E business jets now have access to an auto throttle and synthetic vision system solution, adding to the jets’ already impressive range of features. “We are thrilled to make this solution available to our Legacy 650 and Legacy 650E customers,” said Johann Bordais, President and CEO of Embraer Services & Support. “Delivering value to our customers through our stateof-the-art global support network allows us to fulfil our mission of serving our customers and elevating their ownership experience.”

CONNECTED ON THE GO: PHENOM 300 AND PHENOM 300E GAIN A NEW LEVEL OF IN-FLIGHT CONNECTIVITY

COLORFUL YUNNAN GA GAINS HIGHER HIGH-ELEVATION OPERATION CAPABILITY IN CHINA

The world’s most advanced technology for 4G inflight internet, Gogo Avance L5, has been added to the Phenom 300 and Phenom 300E after a development phase of a new Supplemental Type Certificate (STC) for installation, as Embraer announced at the NBAABACE in Orlando, Florida. The STC was developed by Embraer Engineering and Technology Center (EETC) in Melbourne, Florida, and can be installed by any Embraer Service Center worldwide. The latest Gogo technology may either be a new installation or replace an existing ATG system. It operates over the Gogo Biz 4G network and delivers a home-like experience for passengers, who now can stream audio and video in addition to the traditional moving maps and flight information.

This September, Colorful Yunnan GA’s Phenom 300 successfully landed at Kunming Changshui International Airport, marking the completion of its higher high-elevation test flight mission from Kunming- Lijiang-Lugu Lake-Lijiang-Kunming. Lugu Lake Airport, at an elevation of 10,804 ft (3,293 m), is among the top 20 highest airports in the world. Colorful Yunnan General Aviation became the first small aircraft commercial transportation operators in China with higher high-elevation operation capability. With strong support from Embraer Field Support Representative and Flight Operation support team, the company made a detailed plan for the higher high-elevation operation in accordance with the demanding conditions and standards of the airports. The successful completion of the mission proved that Colorful Yunnan GA has made great improvement in its operational capacity and also laid a solid foundation for its further development.

GROUND POWER MODE ADDED TO PHENOM 300E Embraer has introduced Ground Power Mode (GPM) capability to the Phenom 300E light business jet for power independence in ground operations. The GPM preserves ideal cabin conditions in inclement and extreme weather as well as lighting to facilitate

Embraer Quarterly · 9

Â© COMO Hotels & Resorts. Refer to p. 20.

Finding Balance in South Korea Travel Gems Worldwide Wellness Travel Weekend in Big Sur Berlin City Guide

TRAVEL

UNCHARTED

WORDS Aliena Haig. IMAGES (right page) © Sunyu Kim on Unsplash, (left page) © Korea Tourism Organization

n Korea, it is believed that a house built on an ideal site will have great happiness and prosperity. Earth, as the producer of all things, holds a decisive influence over those who make use of the land. The ideal location is determined by geomantic principles, according to its surrounding geography and the lay of the land. Encircled by mountains and intersected by the Han River, King Taejo, founder of the Joseon Dynasty, chose Seoul as the logical choice on which to build his capital city. And rightly so; the Joseon Dynasty would go on to flourish for over 500 years (1392-1897).

From left A thriving metropolis steeped in history, Seoul is one of Asia’s most dynamic cities | Interlaced with technology and modernity, Seoul remains attached to its Korean tradition

A LAND OF BALANCE Setting trends in business and technology, South Korea offers a visionary example of a future that combines a strong sense of history and tradition with modernity

As one of the world’s longest running monarchies and the longest lasting Confucian dynasty in history, the Joseon passed on a powerful legacy and solidified the foundation on which modern-day Korean culture is based. Thought to have fostered the golden age of Korean culture, trade, science, literature and technology, the Joseon promoted Confucian ideals and developed the etiquette, cultural norms and societal attitudes that Koreans continue to have today. King Taejo’s great-grandson King Sejong is considered one of the greatest rulers in the history of Korea. Wise from a young age, King Sejong was a passionate scholar and revolutionary ruler who strongly believed in the importance of developing a national identity and cultural independence from China. Committed to the welfare of the people, King Sejong wanted to help them read and write by creating a language that was easy to learn and accessible to all. He is credited with developing the Korean alphabet, known as Hangul, which became the pillar of Korean culture and today is considered one of the most efficient alphabets in the world. Springboarding from the alphabet, efficiency is now an element found woven into society. South Korea is among the world’s most digitally connected and technologically advanced countries, with Seoul being recognized as one of the world’s tech capitals. South Korea has become a manufacturing powerhouse and has almost eliminated poverty, malnutrition and illiteracy—thanks in part to the ease of the language.

Embraer Quarterly · 13

UNCHARTED

SEOUL

Interlaced within the technology and modernity, however, are vivid markers of Korean tradition and history. In the center of the capital itself, the statue of King Sejong stands on Gwanghwamun Plaza, leading to Gyeongbokgung Palace through Gwanghwamun Gate, which marked the historic entrance to the city of Seoul. Many architectural wonders built during King Taejoâ&#x20AC;&#x2122;s rule still exist today, including Changdeokgung Palace, which was completed in 1405 and stands as an exceptional example of East Asian palatial architecture. Circling the two palaces is Bukchon Hanok Village, the site of 900 hanoks, or traditional Korean houses, that also date back to the Joseon Dynasty. The hanoks that line the small alleys of this village were designed in harmony with the surroundings, according to geomantic principles and constructed with long, curved roofs and ondol flooring, an ancient Korean heating method to keep warm in the winter. Due to strict legislation and conservation efforts, the village remains protected and many families continue to live in the hanoks today. Dongdaemun, in eastern Seoul, offers an insight into the modern Korean life, which springs to life after dark. It is Koreaâ&#x20AC;&#x2122;s largest wholesale and retail shopping district. Designed by Zaha Hadid, the Dongdaemun Design Plaza sits as a cultural hub in the center of the historic district and is the newest and most iconic landmark of the Korean design industry.

14 Âˇ Advantage Vol4 2018

Clockwise from below The traditional dress known as hanbok has been worn since ancient times | The Dongdaemun is the most iconic landmark of the Korean design industry | The Lotte World Tower is currently the tallest building in South Korea

TEMPLES & CULTURE

IMAGES © Korea Tourism Organization, (top of page) © Sunyu Kim on Unsplash

Visitors are able to not only come in close contact with ancestral Korean lifestyles, but also experience spiritual and religious traditions firsthand. South Korea is home to over 900 temples, the most prominent of which being the world-famous UNESCO World Heritage Site Bulguksa Temple, set amongst towering pines and idyllic iris gardens. The temple is now open to foreigners, allowing them to reconnect with nature and to heal their mind, an experience that offers an opportunity to learn about Buddhism and the encompassing Silla culture. For those looking to venture outside of Seoul, there is also the option of spending time at Naksansa Temple, in the eastern region of Korea. With a 1,300-year-long history, the Buddhist temple stands on the slopes of Obong Mountain and is one of the few that overlooks the East Sea. As one of the most holy and scenic places in the country, Naksansa Temple is filled with sacred treasures and cultural artifacts and is home to some of Korea’s most historical landmarks. Alternatively, for a Templestay experience focused on nature, Woljeongsa Temple and the surrounding thousand-year-old fir tree forest can help to release you from all kinds of pressure. Enjoy a dialogue with the local monks over a cup of tea and let them teach you about the history of the spiritual site. With treks, tours, trails, monastic meals and meditations, experiential or recuperation options are available either for a day or an entire weekend, offering a true taste of Buddhist culture and the ideal escape from the city.

From top The beauty of the Bulguksa temple and the artistic touch of the stone relics are known throughout the world | Gyeongbokgung was the main royal palace of the Joseon Dynasty

Embraer Quarterly · 15

UNCHARTED

Clockwise from Below Considered the “alchemist of the flame,” Kim Syyoung has perfected the art of black ceramic | He focuses on the transformation that occurs when combining fire with matter | In Korea, each meal is created to suit a specific occasion | Kimchi is the most traditional side dish made from salted and fermented napa cabbage and Korean radishes

“

To visit Korea is to know the past and to see the future

16 · Advantage Vol4 2018

”

EMBRAER TIP Travel from Hong Kong to Gimpo International Airport in Seoul in less than 3 hours with a Legacy 500 flying up to 12 passengers. From there, a 30 min drive will take you to the Four Seasons.

IMAGES (clockwise from left page) Courtesy of NOGO Gallery, © Korea Tourism Organization, © Charles Deluvio / Unsplash

MASTERY

FOOD

Food is one of the most important, if not the most important, aspects of Korean culture. Each meal is created to suit a specific occasion and usually divided by ceremonial or ritual foods. Careful consideration is given to the temperature, spiciness, color, texture and overall presentation of each dish. The colors and ingredients of the recipes are combined according to yin and yang in an attempt to keep everything balanced. For a taste of Korea’s noble food in a peaceful and tranquil setting, try Seokparang just outside of Seoul, which specializes in royal court cuisine and offers elegant tasting menus. For a very immersive and truly Korean experience that is not for the faint-hearted, head to the fish alleys tucked away in Namdaemun Market. In the narrow passages you will find elderly Korean ladies, known as ajummas, cooking the freshly arrived fish from the Southern port city of Busan, much in the same way it was done over a hundred years ago. Far from the pristine white table clothes and fragile china that decorate award-winning restaurants, it is an experience that requires leaving one’s comfort zone, but undoubtedly, it is the place to go for the best fish in Seoul.

As with century-old cooking traditions, most Koreans still rely on local craftsmen and show much respect for those who are the most skilled in their art. Those held in the highest regard are referred to as masters. Park Jae-Seo is one such master, the 25th grandchild of the most famous Soju family in Korea. Soju is a traditional drink that complements the many dishes of the Korean cuisine, and Park Jae-Seo, based in Andong, is a master of distilling the ever-more-popular liquor, following a recipe that has been passed through generations for over 500 years. Another master of a different art form is Kim Syyoung. Considered the “alchemist of the flame,” he has perfected the art of black ceramics and created a shaping technique that conveys an entirely different sense of beauty. His portfolio is made up of a variety of table decorations and kitchen accessories, each unique in its design, style and shape. Located 1.5 hours away from Seoul in the woods of Hongcheon County, Kim Syyoung’s studio can be visited by appointment and offers a special program to experience the ceramic masterpieces to their fullest. The Kim Syyoung’s Masterpiece Dawan experience includes a tea ceremony specific for each occasion using the delicate ceramic artworks. Similar to the works of Kim Syyoung, South Korea has something for everyone. From delectable dishes to therapeutic temples, it is a feast for all the senses. The country walks a line between old and new, modern and historical, innovative and traditional, but like all things truly Korean, there is balance at every border. To visit Korea is to know the past and to see the future.

Embraer Quarterly · 17

EXPEDITIONS

TRAVEL GEMS From the worldâ&#x20AC;&#x2122;s most exclusive hotels to Arctic expeditions, we present a round up of our top suggestions around the world to inspire your inner traveler

OETKER COLLECTION LAUNCHES MASTERPIECE ESTATES Building on their already impressive portfolio of hotels, Oetker Collection has now launched its most exclusive offering yet. Masterpiece Estates now presents an array of grand historical houses and unique estates in outstanding locations in the UK available for completely private use with plans to eventually expand around the world. Each Masterpiece Estate was specifically chosen to ensure it meets the standards of privacy, location and individual history set by Oetker Collection. A highly trained team is on site from the moment of arrival and equipped to handle every need, while delivering tailor-made dining options, a vast range of activities and faultless service. The Masterpiece Estate host perfectly characterizes the heritage of the property and ensures an utterly bespoke experience as the personal guide for those who stay. The estates offer the ultimate setting for a family or a group of friends to get together, whether to celebrate a special occasion or to simply relax and unwind. oetkercollection.com

18 Âˇ Advantage Vol4 2018

SAILING UNCHARTERED WATERS Lindblad Expeditions and National Geographic have unveiled the latest designs and voyages for the brand new National Geographic Endurance expedition ship. The distinctive profile from the patented X-Bow, coupled with the highest ice class of any purposebuilt passenger vessel, provides unprecedented access to polar environments and affords the smoothest, most comfortable ride, no matter the weather. The ship opens up the opportunity to discover previously unexplored polar regions and significantly increases the joy of observing wildlife, with optimal viewpoints from the deck and more than 10,000 square feet of glass keeping guests connected to the views. Elegantly imagined interiors make the journey all the more comfortable, with a sense of limitless space incorporated into the design. Eight inaugural itineraries have been announced for 2020, including voyages to Svalbard in the spring, from Norway to Alaska through the Northeast Passage and an exploration of East Greenland and the High Arctic. expeditions.com

WORDS Aliena Haig. IMAGES (right page) © Oetker Collection, (left page) © Sven-Olof/Lindblad, © Chateau de Coudreceau

THE WORLD’S MOST EXCLUSIVE TRAVEL EXPERIENCES

REVISITING PERSONALIZED SERVICE

Exclusive lifestyle brand Niquesa, curator of signature travel Actor turned luxury travel expert Thierry Teyssier experiences and services, has launched a series of new destinations is redefining hospitality for the modern explorer. and itineraries to add to their collection. With their impressive list of In creating the wandering hotel, travelers are meant contacts, Niquesa provides guests with insider access to people and to settle for nothing less than the extraordinary and places around the world to evoke emotive feelings and experiences the truly unique. The concept is to discover a new that create lasting impact. Choose from culinary discoveries of destination every six months by staying in private homes Peru, with private cooking classes, open-air feasts, picnics and normally inaccessible to the public, and guests decide horse shows; a road trip through California along its stunning everything for themselves. Offering a hotel with no limits, beaches, iconic cities and hidden gems, while stopping to ecoeach aspect of your stay creates exceptional moments raft in Monterey Bay, sail an America’s Cup yacht and hike Big exclusively for you to enjoy, tailored to your desires and Sur; or take a spiritual journey through India to see the sun preferences. We each live an average of 700,000 hours and rise over the Taj Mahal, replenish the body and feed the soul. Thierry intends to help his guests enjoy every one of them. niquesatravel.com 700000heures.com

LIVE LIKE A PRINCE IN THE FRENCH COUNTRYSIDE Located in the beautiful Loire Valley, the Château du Coudreceau is now available for exclusive hire. First built in 1775 and newly renovated in 2013, the Château retains the original historical features, blending luxurious modern amenities with classic French 18th–century design. Seven beautiful suites reflect the countryside and heritage of the estate, together with a gym, spa and bar that provide ultimate relaxation. Nestled within the grounds of the estate is a championship quality 14-hole golf course that takes no tee times and has no restrictions or members, offering guests complete privacy and a world-class golfing experience. The Château is a short drive away from the city of Orléans and lies close to the SaintDenis-de-l’Hôtel private airfield. Helicopter transfers from Paris can also be arranged. cducestates.com

Embraer Quarterly · 19

FUTURE OF TRAVEL

From left Water garden at COMO Shambhala Estate near Ubud, Bali | Wellness tourism is the industry’s fastest growing sector with a 10 percent rise in 2018

TRAVEL FOR MIND AND BODY

WORDS Nicholas Thompson. IMAGES © COMO Hotels & Resorts

The wellness travel industry is one of the fastest growing segments, with consumers looking for a more holistic approach to their well-being

t’s no secret that the wellness industry is on the rise. The Global Wellness Institute values it at USD 3.7 trillion, with global wellness tourism revenues making up USD 563.2 billion of the share. The segment is growing so quickly that some experts expect it to be valued at over USD 800 billion by 2020, making it the fastest segment growing within the travel industry. But what is it that has caused this shift, and how can global brands react to it? Consumer demand for wellness-focused experiences is rising, and with it, luxury hotels and tour operators are reacting. Long gone are the days in which guests simply expect a Swedish massage or a pedicure— they now expect holistic concepts that go far beyond simple treatments, resulting in a shift in the industry. The focus is no longer on short-term fixes to acute problems, but in bettering the overall well-being of the individual. From sleep quality and stress management

to digestive health and fertility, the approach is becoming more comprehensive. Learning to reconnect with your true self and empower your body to live a better life and ultimately live in the present moment consciously is perhaps the most essential component of wellness travel today. We’ve grown beyond narrow approaches focused on shortterm fitness goals and crash diets, realizing that true wellness comes from within and can be achieved through the connections we make with our inner selves and with those around us. When luxury gym chain Equinox equinox.com opened the first E by Equinox location in New York City, it sought to establish a new level of exclusivity for its guests. With focus on movement, nutrition and regeneration, trainers are concerned with members’

Embraer Quarterly · 21

FUTURE OF TRAVEL

From top Set on a historic working ranch, The Ranch Malibu is rustic yet refined | The Ranch Malibu’s program follows a strict fitness regimen and plant-based diet plan | Nestled in nature with no distractions, The Ranch Malibu spans 200 acres in the Santa Monica Mountains

overall quality of life and well-being as opposed to traditional performance indicators. In an age in which consumers are looking for intelligent solutions to controlling their own health, the demand for venues like E by Equinox is rising. Some have created extensive wellness programs to cater to the rising trend. The Ranch Malibu theranchmalibu.com, a popular retreat amongst the Hollywood scene, offers its guests an intensive endurance, wellness and nutrition program that claims to help guests “gain physical endurance, shed unwanted pounds, boost metabolism, tone up and detoxify in an active, healthy and sustainable way.” Founded by Alex and Sue Glasscock, this boot camp approach provides an environment meant to help their clientele unplug from their chronically busy lives and reset their body and mind. The week-long retreat is limited to 18 guests who have to adhere to a “no-options” approach, meaning the program follows a strict fitness regimen and plant-based diet plan to maximize results. There is also an increasing demand for true adventure and exploration experiences. Luxury travel planner Black Tomato’s Get Lost experience blacktomato. com/get-lost builds upon the well-known adage “sometimes you need to get lost to find yourself” and claims to be the “ultimate experience for helping people disconnect, engage in the moment and push themselves to achieve a truly wonderful sense of satisfaction.” Travelers are taken to off-the-chart destinations; the only input they can provide is the type of environment they wish to explore, giving them the feeling of being genuinely lost. A dedicated support team is never far away, but travelers are very much left to their own devices and forced to utilize their own wits and inner strength to make their way through a series of checkpoints. The journeys are strenuous, a true test of body and mind, but they bring us to a new level of self-connection that few experiences can achieve. Transformative wellness preaches that wellness is a lifelong physical, mental and spiritual seeking. New concepts are being created to cast guests in an

22 · Advantage Vol4 2018

EMBRAER TIP To reach SHA Wellness Clinic, fly into Alicante, Spain from Hamburg, Germany in a Legacy 650E flying up to 14 passengers in 1 hour 43 min.

immersive wellness story that transcends superficial, short-term treatments. The COMO Shambhala Estate comohotels.com puts cultural experiences at the center of its holistic programs, with immersive retreats ranging from Ayurvedic cleanses to active fitness retreats. Hidden in a spiritual enclave of jungle just north of Ubud in Bali, guests can focus on yoga, meditation and outdoor circuit training. Six Senses Bhutan sixsenses.com has also created a multiproperty wellness circuit that gives guests access to five lodges with different focus areas centered on topics from food to spa treatments.

There is a genuine progression within the wellness travel industry that is taking us away from preconceived notions of the past that wellness is limited to our physical health. In times when more and more people struggle with mental health and societal pressure, the importance of connecting mind and body is more essential than ever before. The industry has started developing solutions to these challenges and it is becoming the norm to search for genuine experiences that inspire connection with ourselves.

IMAGES (right page) © The Ranch, (left page) © SHA Wellness Clinic

More people are also seeking experiences that combine medical treatments with their retreats. SHA Wellness Clinic shawellnessclinic.com is a pioneering medical spa sitting on a beautiful mountainside overlooking the Mediterranean Sea in Spain. It is renowned for being a leading wellness center that combines effective natural therapies and highly therapeutic nutrition with the latest advances in Western medicine, most prominently in preventive medicine, genetics and anti-aging. They create bespoke programs for individual guests so they are able to achieve their personal well-being goals and continue maintaining healthy habits long after they have left SHA. The clinic employs distinguished professors and doctors to lead specialist units including: cognitive stimulation, preventive medicine

and genetics, derma-aesthetic medicine, bioenergetics and regenerative medicine and stem cells, as well as stress management and natural therapies.

From top SHA Wellness Clinic is a pioneering medical spa overlooking the Mediterranean Sea | SHA Wellness Clinic is a leading well–being centre that combines the most effective natural therapies

Embraer Quarterly · 23

ESCAPE

DISCONNECT TO RECONNECT Mike Freed, managing partner of Post Ranch Inn, gives us an inside look into the pull, the grandeur and the magic of Big Sur

ell before and long after the Beat Generation, Big Sur has been offering inspiration for decades. Stretching along the Pacific Coast Highway that traces the edge of the North American continent, the unique region’s remote location boasts a natural beauty, full of majestic redwood forests, beaches, rivers, valleys, wildflowers and wildlife, that is truly incomparable to any other place in the world. As explained by Mike Freed, you are immediately drawn in, “in a way that instantly feels like home, even if you’ve never visited before.” The name Big Sur derives from the unexplored and unmapped wilderness south of Monterey, known as El Sur Grande, the Big South. Nowadays, it is a region that has become a go-to destination for unwinding and reconnecting with nature. The Post Ranch Inn postranchinn.com overlooks the Pacific Ocean, lying atop the cliffs of Big Sur at 1,200 feet above sea level. Opened in 1992 as the first ecohotel in the United States, the hotel embraces luxury, sustainability and the natural beauty of the site itself. The 39 rooms and suites blend rustic elegance, comfort and privacy with ocean or mountain views. 24 · Advantage Vol4 2018

The oceanside rooms soar, cantilevered off the mountain, the mountain-side houses curve around old-growth trees and the unique tree house style accommodations are built on nine-foot stilts to protect the delicate root balls below. Spellbinding sunsets can be viewed by all through floor-to-ceiling windows or on the patio of the hotel’s renowned Sierra Mar restaurant, accompanied by Executive Chef Elizabeth Murray’s locally-sourced dishes that embody the flavor profiles found along the Big Sur coast. Sierra Mar also boasts one of the largest wine selections in North America, with over 14,000 bottles, winning the Wine Spectator’s Grand Award for the last six years. Away from the cliffs, Ventana Big Sur ventanabigsur. com offers an equally luxurious option in the heart of the Californian Coast’s rugged landscape. With 59 spacious guest rooms, suites and villas tucked away in 160 acres of meadows and redwoods, each space features a private balcony or patio with views of the Santa Lucia mountains or the ocean. For the more adventurous guests, Ventana also offers 15 safari-style canvas tents within a 20-acre canyon, where glampers

EMBRAER TIP Travel from New York to San Francisco in less than six hours with a Praetor 500 flying up to 9 passengers. From there, a helicopter transfer will take you to Post Ranch Inn in 45 min.

WORDS Aliena Haig. IMAGES © Kodiak Greenwood / Post Ranch Inn

Clockwise from left The Post Ranch Inn boasts inspiring landscapes with cliffs, mountains and panoramic ocean views | The pool at Post Ranch Inn is perched 1,200 feet above the Pacific | The 39 rooms and suites blend rustic elegance and comfort

can experience the splendor of the outdoors while still relishing all the amenities and services of a worldclass resort. Undisputedly, the best views in the region are found at Nepenthe nepenthe.com. Mike Freed recommends stopping for lunch at this well-known Big Sur destination, dating back to 1949. The restaurant was built as a sanctuary for artists, writers and adventure seekers and remains a legacy from the Beat Generation. Nepenthe appropriately means “no sorrow,” which comes as an easy feat, since this dining experience is sure to wash away any worry upon arrival. Also worth a visit is the Big Sur Bakery bigsurbakery.com for a breakfast of local eggs and homemade sourdough toast or for a gourmet wood-fire pizza dinner. To truly experience Big Sur, Mike Freed says exploring the surrounding nature is a must and there are plenty of ways to do so: hike nature trails immersed in a variety of flora or spot whales, sea lions, seals and otters from the many coastal paths with endless breathtaking views over the Pacific. Some of Mike’s favorites include the Partington Cove Trail and the Point Lobos State Reserve, as well as the Garrapata and Andrew Molera State Parks. Not to be missed are Pfeiffer Beach and the Julia Pfeiffer Burns State Park, where the McWay Creek waterfall plummets 80 feet directly into the ocean. Of all the many features the Golden State has to offer, Big Sur is undoubtedly unique not only for California, but among the top getaway destinations worldwide. It is a place to relax the mind and to ease the soul, and to reconnect with the beauty and grandeur that our planet has to offer.

Embraer Quarterly · 25

CITY GUIDE

BERLIN Berlin is undoubtedly one of Europe’s most dynamic cities. It blends history and modernity in surprising ways, showcasing its ability to adapt to change. The city has evolved past division into a hot spot for culture, fine dining and unparalleled nightlife, making it a premier destination for something genuinely unique.

Clockwise from above Orania Berlin is a luxury retreat located in the heart of Kreuzberg | As the former Royal Danish Embassy, Das Stue was built at the end of the 1930s | Frau Tonis Parfum creates custom–made scents in a minimalist packaging | Museum Island is home to five of the city’s world–famous museums | Housed in the former headquarters of a bank, Hotel de Rome boasts a colorful past

26 · Advantage Vol4 2018

HOTELS Berlin is bursting with history, and its hotels are no exception, with beautiful buildings offering luxurious accommodation and a glimpse into the city’s rich past. Hotel de Rome roccofortehotels.com, housed in the building of a former East German bank, marries historical importance with modern living. It also doesn’t hurt that the hotel overlooks the stunning Bebelplatz and has a spa inside a former jewel vault. As far as trendy Berlin neighborhoods go, Prenzlauer Berg is definitely the winner. In this part of town, you’ll find Hotel Oderberger hotel-oderberger.berlin. Originally opened as a public bathing house in the early 1900s, it recently reopened as a boutique hotel with the swimming pool restored to its former glory. Any serious fan of cabaret would have read about the café Oranienpalast at least once. The former site of these infamous shows went through several owners and transformations—from a clothing store to nightclub—before it became Orania.Berlin orania. berlin. Located in Kreuzberg, the city’s center of cool, it proves that a luxury hotel doesn’t have to be stuffy. Tucked away in a corner of the Tiergarten is the former Royal Danish Embassy, now hotel Das Stue das-stue.com. While its imposing brutalist façade can be somewhat intimidating, its modern interior and art pieces will be the envy of modern collectors, making your stay even more memorable.

WORDS Carol R.H. Malasig. IMAGES (clockwise from left page) © Rocco Forte Hotel de Rome, © Orania Berlin, Steve Herud / Das Stue, © Trouva & Frau Tonis Parfum, © Staatliche Museen zu Berlin / David von Becker

EAT & DRINK A slightly hidden entrance, a trek through a long corridor and a blue-tiled kitchen will bring you to Crackers crackersberlin.com. Watch Head Chef Daniel Lengsfeld and his team prepare your food or simply enjoy the ambiance. Whatever you do, make sure you don’t leave without trying the drinks at the bar. Sustainability is definitely in fashion in Berlin and Katz Orange katzorange.com is an advocate’s dream. Their seasonal menu offers food and drinks that focus on humanity and respect for nature. For a seasonal twist to German classics, head to Volt Kreuzberg restaurant-volt.de, which serves up fine dining, Berlin style. Also in Kreuzberg is Restaurant Tim Raue tim-raue.com, home to the Michelinstarred chef from whom it got its name. Germany’s most well-known chef offers an Asian-inspired menu that challenges the norm of fine dining. Book a spot at the “Krug Table” if you’d like a front row seat in seeing the master himself make edible magic. As far as institutions go, you can never go wrong with a Wiener Schnitzel at Borchardt borchardt-restaurant. de. The restaurant has been around since 1853 and has been perfecting its stand as the capital’s go-to for the classics since then.

ART SCENE Berlin has always been a city of and for artists and missing out on the city’s art scene would be quite iniquitous. Pop by the Museum Island, home to the city’s world-famous museums: Pergamon, Bode, Neues, Altes and Alte Nationalgalerie. Marvel at Nefertiti’s beauty, be impressed by the Ishtar Gate, see a spectacular collection of Egyptian, Greek, Roman and even Byzantine artifacts and enjoy an afternoon with the masters of Romanticism and Impressionism all in one area. For a more modern selection and even some great art purchases, check out the galleries in Mitte and Kreuzberg. The Berlinische Galerie berlinischegalerie.de, housed in a former glass warehouse, is a crowd favorite for its great selection of artworks since the 1870s that also serve as a walk down Germany’s tumultuous memory lane. The Sammlung Boros Collection sammlung-boros. de, fondly called Boros Bunker by the locals, contains a private collection of contemporary art—all inside a converted bunker. The collection can only be viewed by appointment and with a guide.

EMBRAER TIP Fly from London to Berlin Tegel Airport aboard the Phenom 100EV in 1 hour 30 min. From there, a driver takes you to Hotel de Rome in 30 min.

SHOPS Berlin’s shopping scene is focused on in-the-know boutiques rather than biglabel mainstays. The Corner Berlin thecornerberlin.de carries a carefully curated selection of designer brands—from clothing, to furniture, down to what you should be reading right now. For modern, Germanengineered eyewear, head over to MYKITA shop mykita.com. Founder and creative director Moritz Krueger has brought together technology and craftsmanship to set higher standards in manufacturing these specs that always come out with a distinct, unmistakable Berlin aesthetic. Locally brewed tea with global roots is what you’ll find at Manu Tee Faktur manuteefaktur.com. From his travels to distant lands, Manu Kumar brought back to Berlin secrets to great tea—just so he won’t have to miss it. Recipes handed from one generation to the next have found a home in the city’s local tea brewery. From something familiar like Indian Masala Chai to a trendier Kombucha Gunpowder Mint, there’s a little something for any kind of tea lover in your life. Rounding up the shopping list is Frau Tonis Parfum frau-tonis-parfum.com—Berlin’s most beautiful perfumery. Embark on an olfactory journey by joining their perfume workshop and leaving with a custom scent contained in a Bauhaus-style packaging that would make any minimalist ecstatic.

Embraer Quarterly · 27

Woodoo CleanTech Startup The Food Revolution Air Hamburg VR & AR Technologies The TRIP Foundation

PEOPLE & INNOVATION

INNOVATION

IS SUSTAINABILITY THE NEW LUXURY? How Woodoo Founder Timothée Boitouzet seeks to revolutionize the way we use an age-old material

Woodoo materials are translucent and touch sensitive, which enables innovative controls and screen displays 30 · Advantage Vol4 2018

“

By 2030, there will be six billion people living in cities. We will have to find new materials and new building technologies to build denser, higher cities, yet with more consideration for the environment.

WORDS Nicholas Thompson. IMAGE © Paul & Henriette. woodoo.com

hat if the cities we live in could be built of a material available in abundance, in a cost-effective manner with a low carbon footprint? Though it sounds like something out of science fiction, that’s exactly what Timothée Boitouzet, an architect turned chemist who went on to found Woodoo, an award-winning CleanTech startup based out of Paris, is aiming to achieve. “After training as an architect in Kyoto, I was lucky enough to work for some of the greatest architects of our time,” explains Boitouzet. “One day, I realized that we cannot build the buildings of tomorrow with the materials of yesterday while trying to cope with the environmental and demographic challenges of our era.” So, Boitouzet continued his studies at Harvard and MIT, focusing his research on wood engineering. “This material is available everywhere and doesn’t require energy to grow. It’s exciting to think that today we can rediscover a 420 million-yearold material through technology and transform it into the material of the 21st century.”

Boitouzet’s reasoning is backed by some alarming statistics: The price of sand, the key ingredient in concrete production, has increased by more than 600 percent in the past 20 years, and steel is becoming more scarce. China has used more of the

Timothée Boitouzet, Founder & CEO, Woodoo

former between 2011 and 2013 than the United States did during the 20th century. Wood, on the other hand, is widely available. More than 30 percent of wood’s annual growth in Europe is unexploited, presenting both an interesting industrial opportunity and a chance to replace less sustainable material. “Woodoo needs 50 percent less energy than concrete, 1,700 percent less than glass and 13,000 percent less than steel to produce,” claims Boitouzet. Woodoo uses a patented process to remove lignin from wood, which acts as the cement between fibers, replacing it with a natural resin that provides the material with remarkable physical and optical properties. The company claims that this biochemical process can transform any type of wood, making the material translucent, weatherproof, fireresistant and substantially stronger than in its original state. “I founded Woodoo at the end of 2016 to bring this augmented wood material to the market. It is transformed at the molecular level to overcome the inherent limitations of wood.” Boitouzet’s efforts have not gone unnoticed. In the two years since Woodoo’s founding, the company has won over 30 international awards, including the MIT European Innovator of the Year 2016, the Global Shaper

”

2017 award from the World Economic Forum and the Solar Impulse Foundation Award 2018. His goal is to expand enough to have a tremendous impact on the material industry. “Speeding up towards mass-market applications is our primary goal,” he explains. “Our strategy is to target luxury applications first to gain a quick presence on the market, then gradually to move towards larger market applications.” The LVMH Group has already begun working with Woodoo within various brands to create cosmetic packaging and applications in the watchmaking industry. “More flagship products are in discussion,” he says. “Sustainable is the new luxury.” Woodoo has also set its sights on the automotive industry, working closely with several luxury manufacturers to explore interior options using their innovative material. Woodoo plans on releasing its first pilot applications to the public in 2019, focusing on the luxury and automotive industries. They are also investigating use cases for yachts and jet interiors. “Ultimately, we plan to bring this material to the construction industry by 2022, first for façade system elements and then for primary loadbearing applications.”

Embraer Quarterly · 31

PROGRESS

THE FOOD REVOLUTION With the world’s population soon approaching 10 billion, major changes to the food system are required to avert environmental devastation

y the year 2050, the world will be a very different place. Selfdriving cars and computers linked directly to our brains may be commonplace, but the most important change may be the ways in which we produce food. According to current projections, the world will be home to close to 10 billion people by 2050, almost double the planet’s population in the 1990s. These people will need shelter, medicine, schools and clean water, and they will need to eat. Feeding a world of 10 billion will require a staggering 70 percent increase in food production, making this one of the biggest challenges humanity has ever faced. 2050 may seem like a long way off, but innovative companies are working hard to solve the problems of tomorrow today. Armed with new technology and revolutionary ideas, these pioneers are finding new ways to grow food, empower farmers and feed an increasingly populous world. Today, food production accounts for 70 percent of all freshwater use,

32 · Advantage Vol4 2018

consuming 30 percent of the world’s available energy, much of it in fossil fuels. As a result, food systems account for over 20 percent of global greenhouse emissions, even as climate change threatens to reduce crop yields by 25 percent or more. Among the biggest offenders is livestock, which alone accounts for 15 percent of greenhouse gas emissions, consumes 10 percent of the world’s fresh water and uses more than one-quarter of the planet’s ice-free surface. Persuading people to reduce their dependence on meat will go a long way to feeding a world of 10 billion, but new and sustainable sources of protein are key to that shift. Creating a better hamburger is a great place to start. “Our use of animals as a foodproduction technology has brought us to the verge of environmental catastrophe,” says the mission statement at Impossible Foods, a startup dedicated to creating delicious and sustainable alternatives to animal protein. “The greenhouse gas footprint of animal agriculture rivals that of

every car, truck, bus, ship, airplane and rocket ship combined,” it continues. A hybrid tech-food company based in Silicon Valley, Impossible Foods aims to eliminate animals from our food chain, thereby solving the problems created by their excessive use of land, water and fossil fuels. The company’s marquee invention, the Impossible Burger, does exactly this. Made from wheat, potatoes and soy, plus flavorsome molecules called “hemes,” it not only looks like a hamburger but more importantly tastes like one too. For every Impossible Burger you eat, the company claims you’ll be saving the equivalent of seven square feet of land, half a bathtub full of water and 18 miles of emissions in a car. The Impossible Burger is currently available in over 500 American restaurants, but it’s only the beginning of this company’s ambitious plans. Impossible Foods is currently developing similarly convincing and sustainable alternatives to pork, chicken, eggs, fish and cheese, laying the groundwork for a meatless and sustainable future.

Embraer Quarterly · 33

WORDS Jeremy Freed. IMAGE © Impossible Foods

PROGRESS

“

Food today generates a heavy environmental footprint. A shift to sustainable food systems is essential and includes: sustainable production and harvest on land and at sea, integrated land-use planning, land and marine restoration, reducing food loss and waste and shifting to low footprint diets.

”

Marco Lambertini, Director General, WWF International

A shift away from traditional livestock doesn’t necessarily mean an end to eating animal protein, however. Some companies are working hard to utilize a rich source of nutrition that people have been enjoying for millennia: insects. According to EntoCube, a Finnish company developing technology for farming edible insects, two billion people alreaday eat insects around the globe, a number that they plan to increase with their network of cricket farmers and products like chili-flavored cricket nuts and cricket granola. To make their case, EntoCube argues that crickets contain comparable nutrition to beef while requiring a fraction of the feed, water and land. It’s a convincing argument, but it may or may not be enough to make these chirping insects into the next trendy superfood. Curbing global meat consumption—with or without the help of edible insects—is only part of the solution to feeding a population of 10 billion. Major improvements to the way we grow, harvest and transport our crops are also needed, and digital technology is driving this change. Among the innovators aiming to revolutionize this aspect of the food system is WeFarm, the world’s largest farmerto-farmer digital network. WeFarm aims to link more than 500 million small-hold farmers via SMS technology, allowing them to share information and expertise without the aid of an Internet connection. More than a million farmers are currently registered with the service, which helps them to easily pose questions and receive answers using mobile phones. This assists them to increase yields and better withstand unpredictable weather while providing a more reliable source of food to rural communities around the world. Feeding a growing population also means re-imagining what a farm can look like. Creating vertical farms in urban areas can drastically reduce consumption of water, cut the energy used to bring produce to market and allow farmers to focus on taste and nutrition instead of shelf life. Among the leaders in this field is Aerofarms, a certified B Corporation named among the world’s most innovative companies by Fast Company. Operating out of a former steel mill in New Jersey, Aerofarms can produce up to two million pounds of leafy greens per year in its vertical stacks.

34 · Advantage Vol4 2018

By using LED light instead of the sun and nutrientrich mist instead of soil, Aerofarms can grow its produce in half the time as a conventional farm, producing 390 times more yield per square foot. Plenty, a West Coast startup, utilizes a similarly hightech approach to indoor urban farming, growing their leafy greens on 20-foot-high vertical poles. While salad is relatively easy to grow indoors, the cost to produce larger vegetables and fruit hydroponically remains high. Plenty founder Matt Barnard, however, is convinced that new technology can bring down these costs and provide a full spectrum of food from such urban farms. With the help of more than USD 200 million in funding from the likes of Amazon’s Jeff Bezos and Alphabet’s Eric Schmidt, he’s currently hard at work figuring out how to do just that. While algorithms and machine learning are helping Plenty and Aerofarm to lower the costs of vertical farming, these are just two examples of how data science is being used to create more efficient food systems. The future of agriculture is all in the numbers at Farmer’s Edge, a Canadian company utilizing socalled “precision agriculture” to help farmers increase their yields. Using satellites, in-field telematics, soil sampling and on-farm weather stations, Farmer’s Edge collects a multitude of data which is then analyzed and relayed to farmers through an interactive app. According to a report by the World Economic Forum, precision agriculture companies like Farmer’s Edge could help 150 million farmers produce 300 million tons more crops by 2030 while emitting far less CO2 and using less water.

IMAGE © Plenty

As with the entrepreneurs connecting rural farmers in Kenya, scientists making convincing hamburgers out of vegetable protein and marketers dreaming up a way to make crickets the next kale, the work of these data companies is essential to ensuring the safety of humanity’s future food supply as our population grows. Technology is already shaping the future in a myriad of exciting ways, but the most important of these is the extraordinary potential it has for solving today’s food challenges. From previous page Impossible Foods makes meat from plants | San Francisco-based Plenty is on a mission to expand what hydroponic farms can grow

Embraer Quarterly · 35

COMPANY PROFILE

How did you start your career in business aviation?

A LOCAL BUSINESS WITH GLOBAL GOALS Air Hamburg is one of the fastest growing business aviation operators in Europe. ADVANTAGE sits down with Simon Ebert, one of the company’s owners, who gives us insights into the business and how he helped build it from the ground up.

I first got involved with business aviation about 12 years ago as a customer. My family started a hotel and golf course project on Sylt, a small island in the north of Germany, and getting there on short notice was always a bit of a challenge. We worked with a small local operator near our hometown to charter flights, but they only had a small and rather old jet available, and it was always a hassle to reach them for booking. Their crew wasn’t very organized and the catering came out of a plastic bag from the supermarket— needless to say, less than ideal. I felt that there was an easier way to handle this matter, so I reached out to Air Hamburg, which, at the time, operated three Citation jets that were on-call 24/7 and had a professional crew and friendly office staff. In 2009, I decided it was time to buy my first jet, and in 2011, I became a partner of Air Hamburg. With the help of Floris Helmers and Alexander Lipsky, the founders of the company, we grew Air Hamburg into one of the largest charter operators in Europe, with a fleet of 28 aircraft, 16 of which are Embraer jets. We currently have a total of 380 employees, 170 of them being pilots. We expect a turnover of around EUR 150 million in 2018.

What excites you the most about this industry? To be honest, everything! Everyone I have met in the industry throughout the past 12 years is so enthusiastic about aviation. It’s a very emotional and fun business, working with aircraft.

Can you tell us a bit about Air Hamburg and what sets it apart from other premium charter service companies? Our highly motivated and friendly crew offers passengers top-level service at the drop of a pin. Our fleet consists of some of the newest jets, and we’re able to provide the most generous luggage allowance in class for an unbeatable price. How? There are many reasons: our staff, our company culture, our business model, our investors and, of course, our aircraft.

From above Simon Ebert is the owner of charter service company Air Hamburg | Legacy 650E by Embraer Executive Jets

36 · Advantage Vol4 2018

Air Hamburg is very much a big family, and we all are passionate about our work because we truly love what we do. One of the most important things we look for in the recruitment process is social competence. Simply put, our service is personal.

Can you list some of the emerging customer expectations and how they influence Air Hamburg’s approach to providing a superior customer experience? It is remarkable that our clients increasingly expect an ultra-personalized experience on board the aircraft. Whether it be highly specialized catering, personal items or entertainment on board, we are constantly looking for new ways to set our service concept on board the aircraft apart through personal touches.

IMAGES (from left toright) © Mario Naegler, Air Hamburg

As an example, we had a client from the Middle East who was flying to Milan for a charity football match. He was both the chairman of the event and playing for his own charity team. We worked together with the flight broker to brand our Legacy 650 entirely in his charity football team colors, from decals on the aircraft to interior flourishes, catering and even the neck scarves of our flight attendants. We turned our Legacy into a flying embodyment of his charity team, and the client was delighted! It is this level of personalization that our customers have come to value from Air Hamburg. From a child’s birthday party complete with cake and games being held in the rear cabin on the Legacy to a full multicourse culinary experience, we want to ensure that every journey feels personal and special to our clients.

How did Embraer help advance your company’s growth strategy? At an early stage of our relationship, Embraer understood and believed in Air Hamburg and our idea of business aviation. Together with the team of Embraer, Air Hamburg was able to grow at the pace it did in the last years.

How do you see your fleet expanding in the following years? I believe in business aviation, and I believe in Air Hamburg’s approach towards it. We are ready to continue our growth with the Legacy 650E and the Phenom 300 and are also open to have a closer look at the Praetor 500 and Praetor 600 as well as the Lineage 1000E in the future.

About half of your charter fleet consists of Embraer business jets. What attracted you to Embraer?

When reflecting, what are some of the personal and professional achievements that you are most grateful for?

Before we bought our first Legacy 600 in 2013, we looked at the some other manufactures as well, and it became clear very quickly that, with Embraer, we found a passionate and supportive team that understood our business model and cared for our needs. Fortunately, this remains unchanged. With the Phenom 300, Embraer delivers the ideal jet for our intra-European flights.

I am most grateful for my family. With their support, I was able to build and form Air Hamburg in the last few years. Together with my two partners and the support of our great employees, I grew a small local operator into one of the major players in European business aviation—definitely my greatest professional achievement so far.

In 2017, you became the first customer to receive the new Embraer Legacy 650E, and have since purchased six more, making you the world's largest operator of the Legacy 600/650 aircraft models. What stands out about these aircraft?

Where do you see yourself and Air Hamburg in the future? With the team at Air Hamburg, I am confident that we will be able to strengthen our position in the business aviation market and continue our growth strategy to become a global player.

Our customers love the Legacy 600 and Legacy 650E. Three large cabin zones for up to 13 passengers and enough space for their luggage in the huge cabinaccessible baggage compartment—our clients really like the new cabin design of the Legacy 650E. Our pilots also boast about the aircrafts’ reliability.

Embraer Quarterly · 37

TECHNOLOGY

REALITY CHECK How new technology offers us a window into a new world—and promises to make the real world a better place

eality is not what it once was. With new technology, we’re redefining what real truly is: Something as simple as mixing camera footage with digital creations (known as augmented reality) can now create brand new realities mixed with our own; dedicated headsets (virtual reality) can immerse us in virtual environments or transport us to new locations in an instant. Devices like Microsoft's HoloLens even combine the two, in what’s been dubbed as mixed reality. The market for so-called immersive reality technologies is growing fast, with the International Data Corporation putting combined revenues for VR and AR at over USD 162 billion by 2020. Investors are understandably excited. AR/VR advisor Digi-Capital suggests over USD 3 billion was invested in the market in 2017 alone, not only in the hardware but in its practical applications. But what can be done with immersive reality? Let’s begin at home: It’s a powerful tool for interior design. Already retail giants such as Pottery Barn and IKEA offer anyone with a phone AR previews of their products in scenery, and tools like Hutch and Modsy offer a complete platform for custom designers to generate entire visualized rooms.

38 · Advantage Vol4 2018

“

In less than 10 years, people will routinely interact with digital graphics and holograms beamed onto the real world. Lorraine Bardeen, Microsoft General Manager Windows and HoloLens experiences

”

Fashion, too, is on board. Gucci’s Spring 2018 ad campaign, dubbed “The Gucci Hallucination,” featured AR ads, AR installations in the windows of 52 flagship stores and a VR tour of Spanish artist Ignasi Monreal’s unique vision of the company’s products. 2017’s New York Fashion Week introduced entire VR shows, with Samsung’s “Dreaming of Italy” transporting viewers to a front row seat at an exclusive Milan locale.

WORDS Alex Cox. IMAGES (left page) © Yosart/Shutterstock Inc., (right page) © Microsoft

Major construction projects are now routinely visualized in VR, with great success. “The value of VR is undeniable,” says Demetrios Tourtouras, an associate from Dubai-based architecture firm BSBG. “By placing a VR headset in the hands of your client, you are providing an opportunity to see into the future—to see your vision, and to embrace it in the way you do, having designed it.” Augmented reality, too, has a powerful place in building design; tools like JBknowledge’s SmartReality can place to-be-built constructions in context, layering virtual concrete and steel directly into the skyline it will inhabit.

Transport is set to benefit hugely from immersive reality. The UK’s Transport Systems Catapult has built a laboratory incorporating VR headsets and omnidirectional treadmills to test the use of potential pedestrian walkways before they are designed; TSC and many others are applying VR technology to aid in the design of driverless cars. This both saves cost, ensuring the viability of systems and designs before they are built, and improves safety. Testing and training via virtual means is one of the critical benefits of immersive reality to society. Medical training in VR, for example, cuts down on the need for expensive simulation labs and can provide many more varied challenges for prospective surgeons and doctors at little additional expense. The transportive properties of VR introduce the potential for the most qualified professionals to lend their expertise from afar via telepresence; integrating VR with specialized controllers means surgeons are able to virtually place themselves inside their patients to perform complex keyhole procedures. Medicine with VR is safer, less invasive, and makes for better-shared knowledge. Aviation is also exploiting the benefits of immersive reality for training. Virtual simulators like FlyInside, which are far more accessible and, in many ways, more immersive than large-scale simulators, offer longer hours of training to more pilots and have recently integrated haptic feedback, giving virtual cockpit controls a sense of touch.

Right Microsoft HoloLens is the first self-contained, holographic computer, enabling users to experience mixed reality

Embraer Quarterly · 39

TECHNOLOGY

Even cabin crew training is embracing new technologies; Virgin Atlantic has been giving crew interactive AR tours of the Boeing 787 Dreamliner to familiarize them with its facilities before they ever step on board. Embraer Executive Jets’ Phenom 300E VR experience goes even further, taking users inside the cabin of a Phenom 300E jet, offering demonstrations of the aircraft’s cabin interior design, its advanced seat functionalities and class-exclusive technology. But more than just being a tour, it’s a tool, a way to get things right—using the VR experience, the lighting and sound ambiance can be completely customized, and the interior of the jet altered in real time to match the user’s specific taste, from color palette right down to the stitching of the seats.

IMMERSIVE REALITY BY THE NUMBERS Digi-Capital predicts an install base of 900 million AR-capable devices by the end of 2018. A Research & Markets survey suggests that the AR market alone will grow to USD 94.4 billion by 2023.

Even considering the ways in which it is exploited today, we are really only at the tipping point of the immersive reality revolution. The manufacturing industry is set to incorporate it more deeply, it will drive engineering development, it will boost creativity and consumer interest in countless fields. VR gaming, still in its infancy, is an important catalyst; increased consumer adoption of headsets will lead to an explosion of potential for home use.

40 · Advantage Vol4 2018

Two-thirds of respondents to Perkins Coie’s 2018 survey predict that revenue of the AR market will exceed that of VR within three years.

Above The Phenom 300E VR experience takes visitors inside the aircraft’s cabin for an interactive experience

According to Statista, the user base of VR has grown from under 1 million in 2014 to over 150 million today. IDC research predicts that over 1 billion users will regularly access immersive reality content by 2020.

IMAGE © Embraer Executive Jets

Today’s VR headsets and AR experiences demonstrate technology with high potential, but it is the quality of future hardware, and the experiences and practical applications that are created to support it, that will make immersive reality an absolute requirement in everyday life. VR and AR have already changed the world, and they could just carve the path to a brand new one.

The Statistic Brain Research Institute predicts 82 million dedicated VR headsets will be in use by 2020.

LUXEMBOURG • LONDON • MONACO LIECHTENSTEIN • DUBAI • GENEVA • ZURICH

PRIVATE BANKING WEALTH MANAGEMENT INSTITUTIONAL BANKING ASSET MANAGEMENT

www.banquehavilland.com

PHILANTHROPY

TRANSCENDING BORDERS FOR THE GREATER GOOD Understanding the impact travel has on culture and humanity, philanthropist and travel industry leader Robin Tauck founded a family foundation together with her daughter Colleen Ritzau Leth, an art historian, published author and specialist in global museums, cultural affairs and international relations. In the 10 years since TRIP Givingâ&#x20AC;&#x2122;s founding, they have impacted lives by cultural integration across the globe.

42 Âˇ Advantage Vol4 2018

Can you tell us about what led you to found TRIP? I founded TRIP in 2007. I’d been in the tourism and travel industry for 35 years and had the opportunity to travel extensively in North America and around the world. I have seen so much opportunity to leverage national and international giving, particularly from the US market. I could see the positive impact of cross-cultural activities, the expertise of other or similar family or corporate foundations, and I had more time to play a role in envisioning my own private family foundation.

WORDS Nicholas Thompson. IMAGE Courtesy of tripgiving.org

Since its founding over 10 years ago, what are some of the initiatives supported by TRIP that have really stood out for you? We highly value new endeavors, collaboration and learning from others, so our foundation could never take the credit solely for its achievements. Achieving the very first travel industry non-profit in Peru, “Turismo Cuida” took three years and is now a thriving entity throughout the country. TRIP staff collaborated with Ministers of Culture and World Heritage sites and communities to forge the ability to bring economic improvement, health and education to the Huilloc tribe near Machu Picchu. Secondly, my daughter created an endowed and first-of-its-kind international cultural research Fund at Barnard, a woman’s college in New York City, to fund in-depth research on topics of cultural importance by professors. Open dialogue, interest and passion invariably lead to actionable steps. To spawn an idea, witness change and see results is very rewarding.

In your eyes, how important is it for us to protect cultural heritage across the globe? What are some of the challenges we face today? When we support culture and heritage, we support humanity. By investing in the culture sector, we invest in our shared future by creating and enhancing a deeper understanding of

what makes our global societies unique and special. We fear disappearing traditions, rites and ceremonies, cultural arts, centuries-old architecture—these are the “draw” of curiosity that have intrigued mankind forever, and that interest and sharing passes from generation to generation. It’s the interwoven fabric of our global citizenry—one planet, one people.

purpose is now far beyond profit to wider goals of enhancing social good. Cities, parks and world treasures must be livable, healthy and enjoyable for their residents first and foremost; and the visitor must be educated to respect that reality. Through public and private partnerships, we are working to create new patterns of visitation, regulations and even enforcement.

How do the arts provide a platform for cultural preservation and how does TRIP support the arts?

Can you tell us a bit about Tourism Cares?

We think broadly and holistically about art and culture, as we don’t restrict ourselves to cultural preservation. The arts are crucial to a flourishing society, and we are inspired by contemporary artists and curators whose works reflect current issues. As one example, although Africa enjoys a thriving contemporary art scene, there is limited funding for residency programs for young and promising artists. Residencies are so important for artists to go abroad, and to grow their careers. We provided underwriting for the TRIP African Residency at The International Studio & Curatorial Program in Brooklyn, providing artists with a private furnished studio space, meetings with distinguished art professionals and opportunities to present their work to international artists, curators and the public.

Some believe that tourism can destroy heritage and culture, but sustainable tourism initiatives are steering against this perception. Do you believe that we can preserve the places we love through sustainable tourism? Absolutely. I have been part of the sustainable tourism movement since the year 2000. Today, every major association has a strategic plan towards sustainability and “doing the right thing.” Cultural places are seeing the highest visitation ever with a potential for overtourism. So,

Tourism Cares was started in 1998 by a group of tour companies in America to “protect the travel experience for future generations.” Today, Tourism Cares has a membership of over 170 companies, including airlines, cruise lines, tour operators, destinations, hotels, associations, travel agents, travel technology and new entrants and is working together to promote corporate social responsibility and social enterprises at home and abroad. It is the largest nonprofit of one of the largest industries in the world. In fact, one in ten people are related to tourism and hospitality. Together, we support the UN’s 2030 sustainability goals. I am honored to serve as the Global Chairperson for Tourism Cares and seeing this nonprofit galvanize our industry into a much higher purpose and conviction. tourismcares.org

Where do you hope to see TRIP in the future? I’d love to see this family foundation stay intimate, humble and fun; inspiring all who work with us to feel a part of new thinking and new projects. One of my greatest joys is working together with my daughter and seeing her interests and global networks. Frankly, I see great potential in the millennials. What a generation! In terms of initiatives, I feel more youth and cross-cultural solutions for peace in challenged regions within the Middle East, India and Africa, which have been under-represented historically in our field. The world is so rich in cultural and natural diversity, I can’t even imagine what experiences we might foster in the future. tripgiving.org

Embraer Quarterly · 43

Miami Art Week

Courtesy of Art Basel. Refer to p.46.

Sustainable Fashion Golf Swing Perfection A Brighter Future Urban Geometry Portfolio

LIFESTYLE

CULTURE

CULTURAL IMPACT Once a slumbering city, Miami has evolved into one of the world’s greatest cultural hubs thanks to a surprising event

46 · Advantage Vol4 2018

Left Each year, Art Basel Miami brings together international art dealers, collectors, curators, critics and art lovers

WORDS Aliena Haig. IMAGE Courtesy of Art Basel

very year in December, the world’s most prominent and influential art collectors arrive in the sunshine state in anticipation of Miami Art Week. The annual hallmark cultural event hosts over 20 art fairs, 1,200 galleries and thousands of artists. Over the course of five days, hundreds of exhibits, events, lectures and panels take place across the city. Its main mission is to promote and support emerging and established artists, galleries, arts organizations and a broader appreciation of the arts, but the week also plays a pivotal role for the city as a whole. The main event is the world-renowned Art Basel, where the world’s top galleries come together to showcase the latest in modern, contemporary and cutting-edge art work at the emblematic Miami Beach Convention Center. Spotlighting the top artists of the time, Art Basel presents the work from the masters of modern and contemporary art, as well as the new generation of emerging stars. Since its debut, Art Basel has had a tremendous effect on the city, pushing Miami’s cultural profile and making art and culture integral to its further development plans. Its effectiveness in transforming once seedy neighborhoods like Wynwood into cultural hubs has championed Art Basel as a catalyst for change—so much so that other cities across the globe have taken notice. Taking place alongside Art Basel is Design Miami. Offering an impressive selection of furniture, jewelry and other design objects, the forum has become the premier venue for collecting, exhibiting, discussing and creating collectible design. Each show balances exclusive commercial opportunities with progressive cultural programming, creating exciting collaborations with designers and design institutions, panels and lectures with luminaries from the worlds of design, architecture, art and fashion, with unique commissions from the world’s top emerging and established designers and architects. It is current, light, tropical and energetic, reflecting the overall culture of the host city.

Embraer Quarterly · 47

CULTURE

“

Today, Miami is a model for how art, design and culture can revive a city and build community. Jennifer Roberts, CEO, Design Miami

This year, the fair features a collaborative exhibition from Pedro Reyes and Carla Fernández— recipients of the 2018 Design Miami Visionary Award for their outstanding contribution to the field of design— that offers a tangible and lasting impact on their surroundings. The 2018 event also welcomes the first collaboration with the Savannah College of Art and Design (SCAD), with partner Perrier-Jouët producing the space for the Collectors Lounge, and Fendi is celebrating its 10th anniversary. Additional gallery exhibits of note are the solo shows from Kasmin featuring new works by Mattia Bonetti and the San Francisco-based Lebreton, with their space inspired by “La Mediterranee,” 48 · Advantage Vol4 2018

”

populated with ceramic and tapestry works by Jean Cocteau. More significant than the event itself, however, is how Design Miami has impacted the architectural landscape of the city. CEO of Design Miami Jennifer Roberts explains: “Our first ‘Designer of the Year’ award was presented to Zaha Hadid, whose subsequent work is here along with other notable architects. It has brought design and architecture creatives to the city and has helped recognize some of the homegrown talent that pre-dates the fair.” Miami Art Week springboarded from Art Basel’s decision to call Miami its home in the United States in 2002. At

the start of the millennium, Miami was a blank canvas, primarily known as a place to go on holiday. But with the debut of Art Basel, and in turn Miami Art Week, collectors were drawn to a city that they consequently enjoyed spending time in, courtesy of the multicultural society, warm weather and multiple first-rate restaurants and hotels. This ultimately prompted a demand for second and third homes. “Developers then addressed this need by bringing together some of the most important and inspiring architects from around the world to design Miami’s hotels and residential buildings,” says Jennifer Roberts.

IMAGES (left page) Courtesy of Marcin Rusak, (clockwise right page) © Ana Hop, © The Betsy-South Beach

Clockwise from left page Perma Collection 2018 by Marcin Rusak at Sarah Myerscough Gallery | Mexican artist Pedro Reyes and fashion designer Carla Fernández are the recipients of the Design Visionary Award for 2018 | The Orb looks like a giant beach ball from the outside, concealing a seamless passageway between the buildings | The Betsy–South Beach is a refined, beach-side haven located in the heart of South Beach

Embraer Quarterly · 49

CULTURE

Clockwise from left page Aïda Muluneh’s artworks can be viewed at The Betsy—South Beach | Rosa de la Cruz and her husband Carlos opened a new space in Miami’s Design District | At Design Miami, Lebreton presents a unique selection of artist–designed furniture, postwar ceramics, and works of art | Hyperbolic Spaces by Rudolf Polanszky is exhibited at the Rubell Family Collection

Miami is now home to a thriving, world-class arts creation community and several of the most important contemporary art collectors, some of whom have made their collections available to the public including the ICA (Irma and Norman Braman’s collection), de la Cruz Collection and Rubell Family Collection. Scores of galleries and artists have relocated to Miami as a result of Art Basel, providing them with opportunities to see world-class art and interact with leaders in the international art world. Miami continues to attract visionary individuals who see great value in weaving art and culture into citywide developments, and they have good reason to. In 2017, the arts had a USD 1.4 billion economic impact, creating as many as 40,000 new jobs and bringing more than 16 million cultural attendees to the city. Art Basel Miami Beach welcomes over 70,000 visitors alone. Beyond Miami Art Week, art is in the city to stay and it now goes hand in hand with all cultural activities, most of which are centered in and around the Miami Design District. Craig Robins, Chairman of Design Miami and the man who was instrumental in the forming and growth of the district, has commissioned artwork by artist John Baldessari and has installed important architecture such as the Fly’s Eye Dome by Buckminster Fuller in public spaces, making art and architecture accessible to everyone.

50 · Advantage Vol4 2018

Similarly, the Wynwood Art District, which only had four galleries to begin with, has become the artistic hub of Miami, where visitors can walk among the many resonating street galleries and colorful murals, gaining a real sense and taste of the city’s organically grown culture. With a flourishing arts and growing tech scene, Miami has become a major cultural player in the United States. The city is filled with creative and entrepreneurial spirit and has helped turn South Florida into a leading region for startup activity in the country. Having consistently drawn in regional, national and international visitors, Miami has always had its mark on the world map. But with the arrival and subsequent cultivation of its arts scene, the city is receiving attention for its unique combination of art, design and fashion and being recognized for its open society. Miami has become a model of innovation for how the arts and culture can not only revive a city, but build a community.

EMBRAER TIP Travel from Los Angeles to Miami International Airport in 5 hours 30 min with a Phenom 300E flying 4 passengers. From there, a driver takes you to The Betsy-South Beach in 20 min.

IMAGES (left page) © Aida Muluneh / Courtesy of David Krut Galleries (New York), (right page) Courtesy of the de la Cruz Collection, Courtesy of Lebreton Gallery, Courtesy of Rubell Family Collection, Miami

STAY, EAT & DRINK IN MIAMI Four Seasons Hotel at The Surf Club fourseasons.com/surfside has created an exclusive package for guests attending Art Basel. The Art Basel Miami Beach Experience offers guests staying three nights or more in one of the Joseph Dirand-designed residential suites exclusive Premium+ Card access to Art Basel for all three days of the festival, in addition to one full day of chauffeur service. The package also includes two coveted tickets to the special Miami edition of the Four Seasons Pop Down, an invite-only, global event series designed to provide attendees with an unforgettable experience. The Betsy–South Beach thebetsyhotel. com oozes in Miami Beach’s Art Deco style, with a program steeped in arts and culture year round. For this edition of Art Basel, The Betsy–South Beach is showing an exhibition focusing on photography in the global continuum, looking at the intersection of culture and experience. The unique panel of artists represented in the exhibition includes talent from Africa, Cuba, Colombia and the United States. Four major galleries—David Krut Projects in Cape Town and New York; Yossi Milo Gallery in New York; Bernice Steinbaum Gallery and Dina Mitrani Gallery in Miami—are teaming up for the show at the hotel. For dining, 27 Restaurant and Bar freehandhotels.com at the Freehand Hotel offers an innovative menu with fresh seasonal ingredients served in a communal setting. Forte dei Marmi fdmmiami.com is known for some of the best Italian fare in the city. Michael’s Genuine Food & Drink michaelsgenuine.com is a Miami staple, serving classic comfort food in a comfortable environment. Mandolin Aegean Bistro mandolinmiami.com is the perfect spot to dine on fresh Mediterranean mezzes. And the recently opened Swan swanbevymiami. com by Pharrell Williams is the latest hotspot in town. Once you’ve eaten your heart out, swing by Le Sirenuse Champagne Bar fourseasons.com/surfside at the Surf Club for the perfect night cap.

Embraer Quarterly · 51

STYLE

FAST-FORWARD FASHION As the second largest polluter in the world, today’s fashion industry is in dire need of a restyling

n an age in which we are becoming increasingly aware of how our choices affect the environment and humankind, younger generations are making more conscious choices, be it in how they move in today’s cities to what lands on their plates. When it comes to fashion, though, it seems that price and speed still rule. Fast fashion—largely attributed to the rise of online shopping and retailers like Amazon— provides consumers with the latest trends and styles at a fraction of the cost of traditional retailers. But at what cost? The Ellen MacArthur Foundation, an organization dedicated to accelerating the transition to a circular economy, projects that the textile industry will release over 20 million tons of plastic microfibers into the oceans by 2050. More than half of fast fashion production is disposed of within a year of purchase, with less than one percent of the material used recycled. This leads to even greater pressure on resources and higher rates of pollution. If no action is taken, these threats are expected to grow exponentially, with dramatic environmental, societal and economic consequences.

52 · Advantage Vol4 2018

“People under 30 are increasingly aware that fashion is the second most polluting industry on the planet after the oil sector,” says Cécile Lochard, luxury expert and co-author of the book “Luxury and Sustainable Development: The New Alliance.” “Sectors of fashion and beauty cannot remove rare raw materials anymore without worrying about the biodiversity collapse or animal pain. The slightest misstep can lead to the information circulating on social networks, which can do great damage to a brand’s image.” There are laudable efforts to drive change within the industry, though. “Circular fashion,” which seeks to combine sustainable fashion with a circular economy, is a rising trend that is becoming more and more popular across the globe. The Ellen MacArthur Foundation advocates for a revolution in the currently linear textile economy, beginning with phasing out substances of concern and microfiber release. With new business models based on reusable or recycled raw materials, the cost of production can be reduced and new streams of revenue created. By transforming the way clothes are designed and sold to break free from their increasingly disposable nature, radically improving recycling by transforming clothing design, collection and reprocessing, making effective use of resources and moving to renewable inputs, a new textile economy can be created.

WORDS Nicholas Thompson. IMAGE © Bolt Threads

“

Today’s textile industry is built on an outdated linear, take-makedispose model and is hugely wasteful and polluting. Ellen MacArthur, Founder, Ellen MacArthur Foundation

”

STYLE

From previous page Bolt Threads developed a technology to replicate silk fibers | Atlantic Leather is manufacturing exotic leather from fish skin | The Myloâ&#x201E;˘ Driver Bag is made from the underground root structure of mushrooms | Algi Knit develops biomaterials from the most renewable organisms on earth | Stella McCartney partnered with Bolt Threads to create the iconic Falabella bag

54 Âˇ Advantage Vol4 2018

Fashion model turned designer Alexa Chung is also a believer in the circular economy. “We need to advocate a circular economy by informing and engaging with our customer base and encouraging them to reconsider the consumption of a garment or accessory,” she said in an interview. “We should search for solutions to collect items back, for materials to be re-used, for customers to find and use platforms to re-sell their used garments…the list goes on.” But it would be naïve to expect the change to come from consumers, some believe, who value price, novelty, quality and design more than the ethical considerations of their purchasing decisions. This may be in part due to the confusion on the subject of sustainability. The industry, and the media in particular, has an important role to play when it comes to bettereducating consumers.

Brands also have a responsibility to help guide consumers towards responsible consumption. Many luxury brands are pursuing new methods of production and responsible behavior. Italian designer Loro Piana has fought to save the vicuña, a small llama threatened to near extinction in the 1980s, by creating a natural reserve in Peru. British designer Stella McCartney was one of the first major luxury designers to forgo the use of fur or leather in her designs, paving the path for synthetic leathers more than 15 years ago. Other brands have followed suit, like luxury giants Gucci and Armani, both discontinuing the use of furs in their collections. Icelandic tannery Atlantic Leather creates leather from the skin of fish, which has been used in designs ranging from jewelry to handbags. As the skins are a by-product of the fishing industry, the environmental impact is substantially lower than that of traditional leather.

Reducing carbon footprints is also crucial for many brands. The LVMH group has “created an index (IPE) which gives a score between zero and 20 according to environmental criteria and an equivalent in CO2 emission. Each new product must be better than the one it replaces,” explains Alexandre Capelli, director of sustainable development within the group. LVMH is also looking to alternative materials to meet the quality requirements of the luxury sector. “Leaves from pineapple, apple or bamboo fibres do not yet have the strength, aesthetics and flexibility that meet our criteria,” continues Capelli, but adds that there are interesting developments in synthetic leathers and silks, developed by the West Coast startup Bolt Threads, as well as AlgiKnit, a textile made from seaweed. The Kering Group, behind giants like Gucci and Saint Laurent, has also taken steps, joining the Dutch incubator Fashion for Good in an effort to change the fashion industry’s ecosystem with the promise of social, environmental and economic prosperity. Though there is still much to be done, innovators are reshaping the fashion industry for the better, raising consumer awareness and prompting a quiet revolution. Designers, brands and consumers can join together to keep the momentum going, proving that, in fashion, green is the new black.

Embraer Quarterly · 55

PURSUIT

SWING LIKE THE PROS Exploring the best club fitting, training and practice facilities in the world, with a round up of the best golfing hot spots in the UAE, golfâ&#x20AC;&#x2122;s new mecca

olf is a sport of marginal gains; small changes often result in massive improvements. We set out to uncover the tactics and strategies employed by the best players in the world. The secret to golf starts with the clubs. TaylorMade makes clubs to fit some of the greatest names in the game. We visited their exclusive, invite-only performance center at Wentworth Golf Club in Surrey, England, to see how the bespoke GEARS fitting system is used to sculpt each individual club to the player. As you enter the fitting booth, next to the state-ofthe-art screen and an array of club heads, shafts of different weight, materials and lengths are four golf bags embossed with the names of some of the players fitted with these clubs, using this system. The bags read from left to right: Justin Rose, Tiger Woods, Dustin Johnson and Jon Rahm. You instantly feel you are in very capable hands.

The GEARS system involves putting on a special suit so that every one of your body movements is measured as you swing, as well as the path of the club and the club head connection to the ball. “GEARS is unique in that it allows the golfer to clearly see how they swing a golf club and how that affects the club motion in a 3-D format,” explains Sean Brady, director of product experience at TaylorMade Golf. “This high level of visual detail then allows both the professional and the golfer to fully understand the player’s body motion, its resulting effect on the shot and the best way forward to help improve this through a marriage of golf swing and equipment.”

Left Some of the players fitted with TaylorMade clubs include Justin Rose, Tiger Woods, Dustin Johnson and Jon Rahm

One of the main reasons to go the extra mile of getting properly fitted in this unique setting is so that golfers can really gain the ability to shape their shots properly. The system allows the fitter to build each individual club for the player, from the wedges right up to the driver. Each one is hand built and tested, then adjusted and retested to account for individual errors and swing path. There are a number of TaylorMade facilities around the globe that house the GEARS system in cities such as Madrid, Malmö, Cologne, Toronto, Melbourne and TaylorMade’s Global HQ in Carlsbad, California. Adrian Rietveld, European tour manager at TaylorMade Golf, explains, “Pretty much all of our tour players, from Justin Rose to Dustin Johnson, have used the system. In fact, one of the things the GEARS system allows us to do is show our top-level tour players their swing avatar right beside the swing the golfer has just made to offer them some comparison on the similarities and the differences.” During the buildup to Justin Rose’s memorable major win at the US Open in 2013, he used the GEARS system, along with his coach, to tweak small aspects of his swing in order to achieve a far higher level of consistency. Probably the most popular irons at the moment amongst pros, top level amateurs and players looking to bring their handicaps down are the TaylorMade P790. Tom Godwin, the Golf Academy Manager at Wentworth, says they are the first iron he has worked with that bridge the gap between high-launching, low-spinning and forged bladed golf clubs. Usually, with the former, you lose a little feel in order to gain distance, whereas the latter provides for a better feel but loss in distance. The P790 looks great, has a brilliant feel and is easy to launch.

Embraer Quarterly · 57

PURSUIT

As a global golfing hot spot with worldclass facilities, courses, coaching and luxury accommodations, Abu Dhabi fits every criteria for the perfect golfing boot camp. On the west shore of Yas Island, the Yas Links Abu Dhabi golf course was the first true Links course in the region. Designed by Kyle Philips, one of the world’s leading golf course designers, it was created in line with the traditional form of links, commonly associated with the coastal towns of Scotland and Ireland. The Links course features a 7,450-yard, par 72 course, utilizing five teeing grounds per hole, with all 18 benefiting from ocean views. The course is said to test professionals, enthrall amateurs and excite beginners. Aside from the main course, an academy course can help sharpen your game, with a fully floodlit ninehole, par three academy course. With world-class coaching available from PGA professionals, you’ll not only be able to play the outstanding course, but more importantly hone your game with the outstanding practice facilities and coaching available. The award-winning St. Regis resort and spa offers a perfect accommodation solution, only a 20-minute drive from the Yas Links course. The region also offers golfers a chance to play a host of outstanding courses within a relatively short distance of each other. With Dubai being very easily accessed by jet, helicopter or car, the golfing possibilities are nearly endless.

58 · Advantage Vol4 2018

EMBRAER TIP Travel from London to Abu Dhabi in about 6 hours 40 min with a Praetor 600. Then, a 20 min drive will take you to the St. Regis Saadiyat Island Resort.

Clockwise from left Saadiyat Beach Golf Club provides a breathtaking variety of golf experiences | Abu Dhabi Golf Club is one of the most luxurious golf resort in the Middle East | Abu Dhabi fits every criteria for the perfect golfing boot camp

TOP COURSES IN THE MIDDLE EAST Abu Dhabi Golf Club The 27 holes of championship golf, home to the European Tour Abu Dhabi HSBC Championship presented by EGA, provide a tough but fair challenge, with lush fairways, strategically placed bunkers and generous greens. Saadiyat Beach Golf Club As the Arabian Gulfâ&#x20AC;&#x2122;s first beachfront course, Saadiyat Beach Golf Club provides a stunning setting on Saadiyat island, where players can encounter unique wildlife across the environmentally sensitive grounds. The course is also home of the Fatima Bint Mubarak Ladies Open on the Ladies European Tour. Yas Links Abu Dhabi This 18-hole course hugs the Persian Gulf and was designed by Kyle Phillips, the star architect behind other Links golf courses across the globe. The course blends into the scenery of the desert, like a lush oasis, with a spectacular clubhouse to relax at in-between games. Jumeirah Golf Estates The clubhouse presents a range of the finest offerings and facilities for golf, sports and leisure enthusiasts. Adjacent to the golf and tennis academies, the 131,000-square-foot club house offers a variety of sports and leisure services. Emirates Golf Club - Majlis The flagship course at Emirates Golf Club, the Majlis championship course is a challenging, par 72, 7,301-yard layout, designed by Florida-based course architect Karl Litten. Dubai Creek Dubai Creek, which measures at 6,967 yards, is a memorable journey from the first tee to the 18th green. The superbly manicured fairways are undulating, demarcated by mounds, date and palm trees, and most other times by water.

Embraer Quarterly Âˇ 59

MAKING A DIFFERENCE

TOWARDS A BRIGHTER FUTURE A video contest rewards four students with the opportunity of a lifetime In June, the Embraer Foundation and Embraer Institute launched a video contest at the two Embraer high schools in São José dos Campos and Botucatu. Students at Colégio Embraer Juarez Wanderley and Colégio Embraer Casimiro Montenegro Filho, both of which fund low-income students to attend, were asked to answer how they contribute to their community and how their school supports or motivates them to give back. Sponsored entirely by the Embraer Foundation and its sister organization, the Embraer Institute, the contest was created with twin-track objectives: to inspire the next generation of talents and widen the world of the youth Embraer supports through the high schools; and to share with Embraer employees the great enthusiasm and passion the students have to give back to their communities. The contest formed part of Embraer’s ongoing efforts to encourage community engagement and volunteer work within the company. Over 100 videos were submitted to the contest, 20 of which were shortlisted. 12 students, six from each school, were then selected for interview and four were ultimately crowned the winners. Three of them graduate in December 2018, and one has just begun their three-year academic journey.

From left page João Vítor dos Santos Silva Túlio Rafael dos Santos Bruna de Assis Vidal Lumena Serafim Siqueira | The four students won Embraer’s video contest, rewarding them with a trip of a lifetime

60 · Advantage Vol4 2018

The prize: a one-week trip to Florida. As a once-ina-lifetime opportunity, all four students flew for the first time, and it was their first time setting foot in a different country. Brazilian carrier Azul Airlines offered free flights to each of the students. One, despite being scared of the take-off, described his first flight as an exciting experience, getting used to the plane and the people speaking English around him. While in the United States, the students visited a variety of sites in both Fort Lauderdale and Melbourne. Activities were arranged to expose youth to many possibilities for their future and inspire them to aim high. First on the list was a trip to the Kennedy Space Center, where the students were treated to lunch with astronaut Jerry L. Ross.

“

It was humbling to have spent a week with these students—they definitely deserved to win this trip. Their motivation and inspiration to give back to their communities and the world was contagious. This initiative further shows that Embraer’s commitment to education and building a sustainable future is truly at the core of our company. Anjuli Boston, President, Embraer Foundation

”

The students had the opportunity to visit Melbourne High School, learning about the differences between schools in the United States and Brazil. Their schedule also included an afternoon visit to CodeCraft, a project funded by the Embraer Foundation 2017-2018 Partnership Program Grant, where they learned about coding and how to build their own website or games. They also participated in the Flying Classroom, a nonprofit led by Barrington Irving, the youngest pilot to fly solo around the world in a single-engine airplane, where they got to do a flight simulation and learned how planes are built. One of the students enjoyed the experience so much that he now wants to become a pilot! Day trips were also organized to Embraer’s Melbourne and Fort Lauderdale sites for a tour of the production line, engineering building and a maintenance hangar, among others. The students met with Gary Spulak, President of Embraer’s operations within the United States, for a panel discussion with employees, learning about the students and their schools’ work to give back to their local communities. Despite being international, Embraer is connected to each of its local communities and takes pride in its ongoing commitment to support social and environmental development through educational projects. By inspiring students, Embraer not only contributes to building the talent of tomorrow, but also guides youth towards a brighter future.

Embraer Quarterly · 61

Andrés Gallardo Albajar URBAN GEOMETRY Spanish photographer Andrés Gallardo Albajar has a unique ability to capture the many forms, colors and shadows of urban architecture. His ongoing series, “Urban Geometry,” is a visual interpretation of present architecture, studying contemporary styles and the way in which we interact with our cities. Despite having no architectural background, Andrés is able to draw attention to a variety of geometrical forms, including buildings, lampposts, squares and landscapes, reflecting urban life from a personal and artistic

perspective. “Urban Geometry” is an ambitious project that began in Tallinn, Estonia, where Andrés is currently based and has gone on to cover 15 cities in Europe and in Asia. As a selftaught photographer, the project tracks the personal growth, development and evolution of his skill and has accompanied him throughout his professional journey. Each collection in the “Urban Geometry” series offers an opportunity to view the city in a new way, emphasizing the versatility of architectural forms and the many layers that make up a city’s urban fabric.

Emporia Center in Malmรถ, Sweden

PHOTOGRAPHY

From top Bella Sky Hotel, in Copenhagen, Denmark Wall of a school builing, Alicante, Spain

64 Â· Advantage Vol4 2018

Ă&#x2DC;restad Plejecenter in Copenhagen, Denmark

PHOTOGRAPHY

Andrés Gallardo Albajar

Cities featured in the “Urban Geometry” series include: Tallinn, Paris, Helsinki, Brussels, Vilnius, Hamburg, Bremen, Tartu, Berlin, Milan, Malmö, Alicante, Copenhagen, Prague, Seoul, Beijing and his birthplace Huesca in northern Spain. Signed prints can be purchased on demand from the artist and all collections are available to view online: andresgallardo.photography / urbangeometry Left page from top Detail of the façade of Tallink Hotel in Tallinn, Estonia GT Tower East in Seoul, South Korea Right page Galaxy Soho building by Zaha Hadid in Beijing, China

Embraer Quarterly · 67

MORE THAN

1,200 AIRCRAFT

IN EMBRAER’S GLOBAL BUSINESS JET FLEET

8 BUSINESS JETS 4 CLEAN-SHEET DESIGNS OPERATIONS IN MORE THAN

70 COUNTRIES MAKER OF THE WORLD’S BEST-SELLING LIGHT BUSINESS JET FOR

6 CONSECUTIVE YEARS

BUSINESS JET PORTFOLIO

Every 10 seconds, an Embraer-manufactured aircraft takes off somewhere in the world, transporting over 145 million passengers a year. Since its inception nearly 50 years ago, Embraer has boldly and consistently revolutionized the commercial, defense, agricultural and business aviation segments—and now, as one of the world’s leading aircraft manufacturers, Embraer also boasts one of the broadest portfolio of business jets on the market. Our class-leading aircraft continue to challenge convention, and when it comes to delivering the ultimate in value and customer experience, Embraer is in a class by itself. We take on our customers’ challenges and apply fresh, innovative perspectives to create solutions that enable them to outperform. That’s Embraer’s mission, and that’s what truly makes all the difference.

Scan the QR code for direct access to sales contacts + more

68 · Advantage Vol4 2018

Occupants: 6/8 Range (4 occupants, NBAA reserves): 1,178 nm High-Speed Cruise: 406 ktas MMO: M 0.70

Occupants: 8/11 Range (6 occupants, NBAA reserves): 1,971 nm High-Speed Cruise: 453 ktas MMO: M 0.78

Crew + Standard Pax/Max. Pax: 2+7/9 Range (4 pax, NBAA reserves): 2,904 nm High-Speed Cruise: M 0.82 MMO: M 0.83

Crew + Standard Pax/Max. Pax: 2+8/12 Range (4 pax, NBAA reserves): 3,125 nm High-Speed Cruise: M 0.82 MMO: M 0.83

Crew + Standard Pax/Max. Pax: 2+7/9 Range (4 pax, NBAA reserves): 3,250 nm High-Speed Cruise: M 0.82 MMO: M 0.83

Crew + Standard Pax/Max. Pax: 2+8/12 Range (4 pax, NBAA reserves): 3,900 nm High-Speed Cruise: M 0.82 MMO: M 0.83

Crew + Standard Pax/Max. Pax: 2+13/14 Range (4 pax, NBAA reserves): 3,900 nm High-Speed Cruise: M0.80 MMO: M 0.80

Crew + Standard Pax: 2/3+13/19 Range (8 pax, NBAA reserves): 4,600 nm High-Speed Cruise: M 0.82 MMO: M 082

Embraer Quarterly Â· 69

GLOBAL PRESENCE

CANADA ALBERTA DORVAL

AMSTERDAM, NLD FARNBOROUGH, GBR BRUSSELS, BEL

LOUISVILLE, KY ST LOUIS, MO

WINDSOR LOCKS, CT

PARIS Le Bourget, FRA

LAS VEGAS, NV MESA, AZ FLORIDA, USA Fort Lauderdale

TEXAS, USA

Melbourne

Dallas

NIGERIA IKEJA, LAGOS

Titusville

Houston

SOUTH AFRICA JOHANNESBURG

MEXICO APODACA

SÃO PAULO STATE, BRA UNITED STATES OF AMERICA INDIANAPOLIS, IN AUGUSTA, GA LAS VEGAS, NV BATTLE CREEK, MI LINCOLN, NE BELGRADE, MT LOS ANGELES, CA CHATTANOOGA, TN MILAN, IL CLEVELAND, OH NAPLES, FL DALLAS, TX PROVO, UT DULLES, VA RONKONKOMA, NY EAST ALTON, IL SANFORD, FL GRAND JUNCTION, CO TRENTON, NJ GREENVILLE, SC VAN NUYS, CA HAYWARD, CA WICHITA, KS HILLSBORO, OR HOUSTON, TX (George Bush & Hobby Airports)

Scan the QR code for detailed contacts

70 · Advantage Vol4 2018

Sorocaba 24/7 São José dos Campos São Paulo

VENEZUELA CARACAS

CHILE SANTIAGO

BRAZIL CURITIBA, PARANA GOIANIA, GOIAS IGARASSU, PE RECIFE, PE BELO HORIZONTE, MG

ARGENTINA BUENOS AIRES

CZECH REPUBLIC

PORTUGAL

ALVECA DO RIBATEJO

PRAGUE

ENGLAND

RUSSIA

BOURNEMOUTH LONDON

MOSCOW

SLOVAKIA

(Luton and Stansted Airports)

BRATISLAVA

GERMANY

SWITZERLAND

AUGSBURG BREMEN WESSLING

ALTENRHEIN BASEL GENEVA

BEIJING, CHN CHINA BEIJING HONG KONG SHANGHAI TIANJIN CITY

DUBAI, UAE

SINGAPORE, SIN SINGAPORE SINGAPORE UNITED ARAB EMIRATES ABU DHABI DUBAI

INDONESIA SOUTH ARON, JAKARTA

EMBRAER GLOBAL HEADQUARTERS (São José dos Campos, Brazil) EMBRAER NORTH AMERICA HEADQUARTERS (Fort Lauderdale, USA)

OWNED SERVICE CENTERS AUTHORIZED SERVICE CENTERS

DISTRIBUTION CENTERS

AUSTRALIA MELBOURNE PERTH SYDNEY

REGIONAL SALES LOCATIONS TRAINING FACILITIES PRODUCTION FACILITIES

INDIA BELANGONDAPALLI, HOSUR CHENNAI, TAMIL NADU SANTACRUZ EAST, MUMBAI

SOROCABA FBO GLOBAL CUSTOMER CENTER–EXECUTIVE JETS ENGINEERING & TECHNOLOGY CENTER

24/7

GLOBAL CONTACT CENTER

Embraer Quarterly · 71

EVENTS

NBAA-BACE 2018 HIGHLIGHTS This year’s NBAA-BACE in Orlando brought a special treat to its attendees: Embraer’s new Praetor 500 and Praetor 600—the world’s most disruptive and technologically advanced business jets.

From October 16-18 at NBAA-BACE in Orlando, Florida, we had the most significant milestone in the recent history of Embraer Executive Jets when we introduced two new, disruptive aircraft. Different by design, disruptive by choice, the Praetor 500 and the Praetor 600 were unveiled at the start of the show to significant fanfare from both the aviation media and industry insiders. Both aircraft were featured heavily in conference publications and the name “Praetor” was overheard in conversations both around the convention center and at the static display. During the three-day event, Embraer hosted visitors at the Orange County Convention Center, where we offered a brand-new virtual reality experience of the new Praetor jets, and at the Orlando Executive Airport, where we showcased Embraer’s portfolio of business jets—one of the broadest in the industry. Thousands of aviation enthusiasts toured our static display during the show, walking the red-carpet to explore the Phenom 100EV, the Phenom 300E, the Praetor 500, the Praetor 600, the Legacy 650E and the Lineage 1000E. Despite the hot temperatures, the way Embraer displayed its class-leading aircraft was the coolest at the show.

SAVE THE DATE

MEBAA SHOW December 10-12 Dubai, UAE

WEST PALM BEACH REGIONAL FORUM February 6 West Palm Beach, FL, USA NBAA LEADERSHIP CONFERENCE February 12-14 Austin, TX, USA AERO EXPO February 20-22 Toluca, Mexico AERO INDIA February 20-24 Bangalore, India AVALON February 26-March 3 Geelong, Australia

72 · Advantage Vol4 2018

THE BEST JUST GOT BETTER What do you do when you make the best-selling business jet in the world four years running? You make it even better. More spacious. More ergonomic. More technologically advanced. And more phenomenal. Now, the worldâ&#x20AC;&#x2122;s fastest, longest range single-pilot aircraft is also the most intuitively luxurious light jet in all of business aviation. Introducing the Phenom 300E â&#x20AC;&#x201C; the new standard in value and customer experience.

executive.embraer.com

Take turns taking turns. The iconic design and legendary handling of a Porsche. All with enough room for five. The hardest decision wonâ&#x20AC;&#x2122;t be when you drive it. But rather, who gets to. Porsche. There is no substitute.

The new Cayenne. Sportscar Together. To learn more, visit porscheusa.com/cayenne

ÂŠ2018 Porsche Cars North America, Inc. Porsche recommends seat belt usage and observance of traffic laws at all times.