Live Unconventionally
EMBRAER QUARTERLY
VOL 3
Michael Poliza Experiences Acclaimed photographer presents Africa from above
2018
The Millennial Impact How a generation is transforming the luxury travel industry
Embraer leads the way New deals, new audiences and new records
executive.embraer.com
THE BEST JUST GOT BETTER How do you top having the world’s best-selling light jet for six years running? You make it even better. More spacious. More ergonomic. More technologically advanced. And more phenomenal. Now, the world’s fastest, longest range single-pilot aircraft is also the most intuitively luxurious light jet in all of business aviation. Introducing the Phenom 300E – the new standard in value and customer experience.
Š andBeyond.com
HORIZONS
Phinda Private Game Reserve, iSimangaliso Wetland Park, South Africa. The lush landscapes here originate largely in part to the coastal rainfall pattern from the nearby Indian Ocean, with seven distinct ecosystems within the park. Full feature p. 14
CONTENTS
EMBRAER 6 Perspective 8 News 28 Company Profile 38 Customer Profile 66 Making a Difference 68 Fleet 70 Global Presence 72 Events
4 · Advantage Vol3 2018
/ Embraer
@ Embraer
/ Embraer
@ EmbraerExecutiveJets
8
Clockwise from left © Mark Seelen / Liaigre, © Embraer Executive Jets, © Islas Secas Reserve & Lodge, © Roberta Maddalena
TRAVEL
14 18 20 22 26 30
PEOPLE & CULTURE
40 44 46 48
20
LIFESTYLE
54 58 60 64
Future of Travel The Millennial Impact Transforming the Travel Industry
Art Celebrating Brazil's Art Scene Insider Tips from Local Curators
Epicurean A Taste Of History The Future of Cognac
Expeditions Travel Gems Exciting New Departures
Philanthropy Thanks A Million A Safari for a Good Cause
Style Luxury Redefined Luxury Brands Turn to Innovation
Escape Relax and Restore Weekend Getaways in Panama
Culture Shanghai's Creative Class World Capital of Private Museums
Design A New Chapter In Design Liaigre Is Keeping Things Fresh
Uncharted Beyond Empires The Wilderness of Mongolia
Innovation The New Revolution The Business of Artificial Intelligence
Mastery Prized Possessions The Art and Craft of Enameling
City Guide Austin Urban Tips from Chef Tyson Cole
Photography Michael Poliza Africa from Above
COVER
Cathedral Rock—surrounded by water, captured by Michael Poliza. This jagged rock formation rises imposingly from the middle of Lake Logipi in Kenya. Ten thousand years ago, this was a lake extending 965 square miles across and nearly a thousand feet deep. Algae deposits and fish fossils from this era are everywhere in the Suguta Valley. Much of the lake isn’t even knee-deep and the lake’s size is constantly changing: sometimes it’s only a mile or two long and then weeks later, it’s 15 miles from end to end. Discover more on page 30.
Embraer Quarterly · 5
PERSPECTIVE
Dear readers, When the Legacy 500 touched down on the runway in Farnborough this July, it was the 18-year anniversary of Embraer announcing its entry into business aviation as a strategic business diversification. What has happened in the following 18 years? We redefined business aviation and became a major global player in the industry. On this steadfast quest, we started with a clean sheet of paper and created the world’s best-selling light business jet for six years running. No one else in this segment offers the revolutionary interiors, along with the futuristic and advanced upper tech panel as our Phenom 300E does to take our passengers’ flight comfort and experience to a completely new level. For a safer, more enjoyable flight experience, we also introduced disruptive technologies, previously unseen in our business jet categories. Embraer is also the first and only OEM to bring full fly-by-wire technology to the medium cabin business aircraft. Today, Embraer offers one of the broadest business jet portfolios, including four clean-sheet design aircraft, so our customers can easily update their aircraft or fleet as their flying needs evolve. We serve over 750 customers flying more than 1,200 aircraft worldwide. Their aircraft is backed by Embraer’s top-ranked global support team along with over 70 service centers all over the world. Over the years, we have been relentless in pursuing our goal to provide one of the finest support experiences to our customers. Embraer’s efforts are paying off: our customers continue to rank us at the top of industry surveys. For three consecutive years, we have been top-ranked in AIN’s Product Support Survey in the light and medium jet categories. This year, our team captured the coveted No.1 place in Pro Pilot’s Corporate Aircraft Product Support Survey. Recently, a new opportunity has come our way, an opportunity that will further enable us to enhance our customers’ experience with Embraer. On July 5, Embraer and Boeing signed a Memorandum of Understanding to establish a strategic partnership that positions both companies to accelerate their growth in global aerospace markets. This is exciting for Embraer, and it is especially good news for our Executive Jets division. While Embraer will continue to own 100 percent of the business jet entity, the added financial strength bolsters sales potential, production efficiency, operational excellence, investments in new programs and exports, creating jobs, income and sustainability. This will serve to add even more value to customers, shareholders and employees.
Our story is the story of our unshakeable commitment and bold belief that if we produce the world’s finest business jets and laser-focus on continuously elevating our customers’ experience – a personal mission of mine – we can deliver the most value to them, which is our ultimate measure of success. Blue skies ahead! Sincerely, Michael Amalfitano President & CEO Embraer Executive Jets
EMBRAER EXECUTIVE JETS Luciano Froes | Senior Vice President Marketing Felipe Alfaia | Marketing Director Aliona Groh | Content Strategy Manager www.executive.embraer.com/advantage NG.MEDIA Nathalie Grolimund | Editor in Chief Margaux Daubry | Managing Editor Nicholas Thompson | Deputy Editor Betti Fiegle | Photography Editor www.ng.media | contact@ng.media advertising: advertising@ng.media CONTRIBUTORS Alex Cox Aliena Haig Debbie Hathway Liisa Huttu-Hiltunen Harry Jameson Roberta Maddalena Lara Piras Charlotte Tottenham Melissa Twigg Georgina Wilson-Powell Unless otherwise credited in each feature, all images are property of ©EMBRAER. Every effort has been made to identify the copyright holders of material used and accuracy of the information in this publication. The publisher cannot accept responsibility for any errors and you can contact us at contact@ng.media for any enquiries. Reproduction in whole or in part without written permission is strictly prohibited. All information is correct as of press time, but is subject to change. Printed in August 2018 Produced with care by NG.MEDIA Sarl for EMBRAER SA ©2018 NG.MEDIA. All rights reserved.
6 · Advantage Vol3 2018
PHENOM 300: GOING ABOVE AND BEYOND “It’s important to have a vehicle that’s exciting to fly. The one I came out of was okay; it worked. But the Embraer Phenom 300 is unbelievable. The ramp presence was appealing to me, and the jet outperforms anything I’d flown prior. The idea that you can get that kind of performance and economy out of an aircraft is important. And I recognized early on with Embraer that customer care is important to them as well. It’s almost like, ‘Is this real that they care this much?’ The product performs. The support team is always there. You really can’t ask for anything more. This is actually my second Phenom 300, and both experiences were identical. I felt very important. They left no stone unturned. They covered everything. They held your hand through the walk-through. You could put together a punch list that day, and by the next morning it was taken care of. In both instances the experience was seamless, so I knew it wasn’t an anomaly that I was pleased the first time, because it happened the second time as well.” - Dennis Hourany , Real Estate Developer Watch Dennis’s story and request more information at executive.embraer.com/Dennis
The best-selling light jet in the world for six years running, Embraer’s Phenom 300 platform has achieved breakthrough status and dominates as the fastest, longest-range single-pilot aircraft on the market. And now, with the introduction of the brand-new Phenom 300E, a whole new standard in value and customer experience has been set. Designated “E” for “enhanced,” this modern, clean-sheet light jet delivers top-tier performance and next-generation avionics, along with a revolutionary new interior design for improved ergonomics, ease of maintainability, advanced connectivity and unmatched comfort and space. Add to that the industry-exclusive upper technology panel, plus a generous baggage compartment and low operating costs, and it’s easy to see why the Phenom 300E is truly in a class by itself.
NEWS
IN CASE YOU MISSED IT The latest Embraer news from around the globe to keep you soaring to new heights
1
EMBRAER AND BOEING ESTABLISH STRATEGIC AEROSPACE PARTNERSHIP
Boeing and Embraer have signed a Memorandum of Understanding to establish a strategic partnership that places both companies in positions to accelerate growth in the global aerospace markets. The non-binding agreement proposes the formation of a joint venture comprising the commercial aircraft and services business of Embraer that would strategically align with Boeing’s commercial development, production, marketing and lifecycle services operations. Under the terms of the agreement, Boeing will hold an 80% ownership stake in the joint venture and Embraer will own the remaining 20% stake. “The agreement with Boeing will create the most important strategic partnership in the aerospace industry, strengthening both companies’ leadership in the global market,” said Paulo Cesar de Souza e Silva, Embraer Chief Executive Officer and President. “The business combination with Boeing is expected to create a virtuous cycle for the Brazilian aerospace industry, increasing its sales potential, production, creating jobs and income, investments and exports, and in doing so, adding more value to customers, shareholders and employees.” The strategic partnership will bring together more than 150 years of combined leadership in aerospace and leverage the two companies’ highly complementary commercial product lines. Assuming the approvals are received in a timely manner, the transaction is expected to close by the end of 2019, 12–18 months after execution of the definitive agreements.
8 · Advantage Vol3 2018
CENTRELINE BECOMES LARGEST OPERATOR OF THE LEGACY 500 IN EUROPE
EMBRAER SELLS FOUR MORE LEGACY 650E BUSINESS JETS TO AIR HAMBURG
2
During the 18th European Business Aviation Convention (EBACE), Embraer announced a new purchase agreement with Air Hamburg for four more Legacy 650E business jets. With this additional order, the Germany-based business charter operator, which serves European, Russian and Middle East destinations, will expand its Embraer flagship fleet to 17 aircraft (15 Legacy 600/650 and two Phenom 300). Air Hamburg is the world’s largest operator of the Legacy 600/650 aircraft models. The delivery of these aircraft began in the second quarter of 2018 and will continue at a rate of one per quarter through the first quarter of 2019. The contract has a value of USD 103.6 million, based on current list prices, and will be included in the Company’s 2018 second-quarter backlog. With more than 70 aircraft in operation in Europe and over 260 aircraft worldwide, the Legacy 600/650/650E is based on a proven platform with over 25 million hours flown. The Legacy 650E is the first and only aircraft to offer a 10-year or 10,000-flight hour warranty for systems and components (OEM and supplier), matching the warranty period to that of the airframe. The Legacy 650E offers three distinct cabin zones, with the largest cabin, galley, lavatory, and baggage compartment in its class.
3
UK-based full-service private jet company Centreline has purchased its third Legacy 500, making the company the largest Legacy 500 operator in Europe. The agreement was announced during the 18th European Business Aviation Convention and Exhibition (EBACE) in Geneva, Switzerland. The Legacy 500 makes it easy for Centreline to deliver an exceptional experience to its customers and the aircraft’s popularity sustains a good revenue stream for the aircraft owners. Centreline’s Legacy 500 has a premium cabin layout, with a berthing divan and six club seats that can become three lie-flat beds during flight, offering complete rest and relaxation. It is complemented by a full service galley, private rear lavatory with vanity and wardrobe. The aircraft’s extensive main baggage compartment is complemented by a generous in-flightaccessible cabin stowage space. With 15 aircraft in operation throughout Europe, Africa and the Middle East, and more than 60 aircraft worldwide, the Legacy 500 is a medium cabin jet that has set new standards in passenger experience, offering the smoothest flights possible with full fly-by-wire technology. Boasting enviable range, the clean-sheet design Legacy 500 delivers a high-speed cruise of M 0.82 and excellent runway performance.
UP TO SPEED: A NEW RECORD FOR THE LEGACY 450
4
Embraer’s Legacy 450 medium cabin business jet set a new speed record on a flight between Portland, Maine in the United States and Farnborough in the United Kingdom, according to the U.S. National Aeronautic Association (NAA). The recordsetting flight occurred on March 7, 2018, with two pilots and two passengers on a ferry flight of Embraer’s new Legacy 450. The flight lasted six hours and five minutes, covering a distance of 2,756 nautical miles (5,105 km) at average speed of 521.89 mph (840 kmh). The aircraft landed with fuel reserves in excess of those required for NBAA IFR as well as for critical operations. The Legacy 450 has a full range capability of 2,904 nm (5,378 km) with four passengers and NBAA IFR Reserves, and it can operate at up to M 0.82 with an altitude ceiling of 45,000 ft. The aircraft’s cabin altitude is the lowest in its class at 5,800 ft.
Embraer Quarterly · 9
NEWS
THE EMBRAER 2018 GLOBAL DEMO TOUR
5
Every year, Embraer offers its current and future customers the opportunity to experience the company’s business jets and their latest advancements firsthand in a city near them. The annual tour brings a range of Embraer’s business jets to select cities across North America and beyond. During the tour stops, visitors have the opportunity to explore the aircraft in more intimate settings and receive personalized demonstrations of the latest innovations. The demo tour is yet another effort by Embraer to deliver an unmatched customer experience and utmost value to those seeking to learn more about business aviation, Embraer business jets and the latest technologies available on its aircraft. It also seeks to provide customers the chance to indulge in the services and support Embraer has to offer, while enjoying an immersive tour of some of the finest aircraft in the industry. A key annual campaign, the demo tour brings the Embraer aircraft to many who are not familiar with Embraer or its line of innovative business jets and gives them the opportunity to dive into all the details that interest them the most. “We are the maker of the world’s best-selling light business jet for six years running and are the only OEM that offers full fly-by-wire technology in the medium size aircraft. The Phenom 300E showcases new interiors and technology previously unavailable in the light jet category. We continue to push the boundaries of what’s possible and are delighted to bring these aircraft close
to our future customers,” shares Luciano Froes, Senior V.P. of Marketing for Embraer Executive Jets. The 2018 demo tour had close to 40 stops in North America’s cities alone over the course of four months, showcasing the revolutionary Legacy 500 and Legacy 450, along with the new Phenom 300E. These remarkable clean-sheet design aircraft have boldly redefined business aviation with advanced avionics and unmatched comfort and space. Those in attendance throughout the tour this year can attest to the sophistication and splendor of the aircraft.
North America Demo Tour Stops 1. Chicago, IL 2. Wheeling, IL 3.Kenosha, WI 4. Madison, WI 5. St. Paul, MN 6. Atlanta, GA 7. Birmingham, AL 8. Nashville, TN 9. Boise, ID 10. Seattle, WA 11. Hillsboro, OR 12. Scottsdale, AZ 13. Omaha, NE 14. North Charleston, SC 15. Charlotte, NC 16. Cleveland, OH 17. Naples, FL 18. Tampa, FL 19. Jacksonville, FL 20. Columbus, OH 21. Opa-Iocka, FL 10 · Advantage Vol3 2018
22. Cincinnati, OH 23. Calgary, AB 24. Dallas, TX 25. San Antonio, TX 26. Houston, TX 27. Latrobe, PA 28. Aspen, CO 29. Teterboro, NJ 30. Engelwood, CO 31. Santa Ana, CA 32. Van Nuys, CA 33. San Jose, CA 34. Oakland, CA 35. Grand Rapids, MI 36. Waterford, MI 37. Kansas City, MO 38. Oklahoma City, OK
As a nonprofit organization, the Embraer Foundation invests in local partnerships and education programs striving for social and environmental development. Embraer covers all operational costs and employees themselves are heavily involved in the many volunteering and entrepreneurship initiatives. In addition, employees decide through a vote which organization receives the annual Partnership Program Grant for their site. Motivated by innovation to promote a transformational force within the communities in which Embraer operates, the Foundation contributes to a global objective and bases its projects on the United Nations Sustainable Development Goals.
SILENT ART FOR EDUCATION AUCTION AT EBACE 2018
6
The Embraer Foundation and Embraer Institute hosted its second silent auction at this year’s European Business Aviation Convention and Exhibition (EBACE) in Geneva. On offer was the work of self-taught artist Aurino Jottar, depicting a teenager looking to a brighter future who dreams of becoming a pilot. Jottar, born in Recife, Brazil, has devoted himself professionally to the arts since the age of 17 and has built an international clientele base through exhibitions across Europe and North America. 16 bids were put forward for the painting, with the winner paying a total of CHF 2,600. All proceeds went directly to support the scholarship of the low-income students that attend the Embraer high schools in Brazil.
The Embraer Institute—the Foundation’s sister organization—focuses on community development and education through a variety of programs and by investing in the two Embraer high schools. The schools provide full scholarships to 960 low-income students annually and has seen a total of 3,160 graduate to date. The results have been impressive since the founding of the Institute in 2001: Compared to the 50% graduation rate in Brazil’s public school system, over 99.9% of enrolled students complete Embraer high schools and more than 90% of these students are accepted into toptier universities both in Brazil and abroad. This year’s silent auction winner not only won an inspirational painting that embodies the dream to fly, but by purchasing it, contributed to keeping the dream of defying gravity and flying high alive for those less fortunate.
Embraer Quarterly · 11
The Millennial Impact Travel Gems Worldwide Panama Getaways Š Isla Palenque, refer to Escape feature
Mongolian Wilderness Austin City Guide Leonard Goldberg Michael Poliza Experiences
TRAVEL
FUTURE OF TRAVEL
“
The additional capacity made possible by the reliability, availability and cost advantages of the new generation of aircraft can power business aviation to a brighter, and far more prosperous, future. Michael Amalfitano, President & CEO, Embraer Executive Jets
”
Romantic mountain views of andBeyond Phinda Private Game Reserve in South Africa
14 · Advantage Vol3 2018
The MILLENNIAL IMPACT
Millennials are transforming the luxury travel industry by seeking innovations in technology and bespoke experiences that cater to their desire for a sustainable future
T
here has been a lot of buzz about the so-called "millennials," the largest generation in modern history. This generation of youth, born between 1980 and 2000, is predicted to account for 75% of all consumers and travelers by 2025, and the travel industry expects to benefit from more than USD 1.4 trillion in annual spending by younger affluent travelers by 2020. Their values set them apart from the more settled generation of baby boomers, causing a shift in the industry that is redefining the way we travel today.
WORDS Nicholas Thompson. IMAGE © andBeyond.com
Millennials seek experiences that align with their core values, primarily concerned with authenticity, personalization, accessibility and flexibility in their travels. This experience-based economy is making brands reassess their offerings to cater to what is increasingly perceived as one of the most valuable consumer groups of the time. “For the millennial group, happiness isn’t as focused on possessions or career status,” according to online ticketing platform Eventbrite. “Living a meaningful, happy life is about creating, sharing and capturing memories earned through experiences that span the spectrum of life’s opportunities.” Research shows that three out of four millennials would prefer to spend their money on experiences rather than material goods. This has dramatically affected the travel industry as well, with trips that offer doses of local authenticity on the rise. Millennials gravitate towards hotels that provide hyper-local encounters, allowing them to make deeper connections along the way. It’s all about the experience; delivering moments that will stay forever through personalization is a tried and true way into these consumers’ hearts. This greatly explains the rise of the sharing economy. Cue Airbnb, the Silicon Valley-based vacation rental company that attributes more than 60% of its revenue to millennials. According to the company’s Millennial Report in 2017, which was created after more than 1,000 interviews with people between the ages of 18-35 in the US, UK and China, over 80% of millennials say that they are seeking out new, adventurous and local travel experiences. Mama Shelter, AccorHotels’ lifestyle division brand, focuses on the character and personality of its eight international properties, with local flavor added to each.
Embraer Quarterly · 15
FUTURE OF TRAVEL
Others have caught on as well, such as Soho House, which caters to a growing group of digital nomads who are looking for access into the local community. The London-based private member club offers an Under 27 Membership to its member base to attract a younger clientele and provides them with a cool location, good food and a laid-back luxury appeal throughout its twenty houses across the globe. Norn, a new millennial member’s club, bills itself as the “in-person social network,” its founders seeking to help people cultivate meaningful connections in a world where digital interaction has become the norm. Technology is also a crucial component to millennials’ approach to travel—a fast Wi-Fi connection perceived as essential to wherever they choose to roost. They want the flexibility to access the net anytime, anywhere and to have the ability to answer e-mails while lounging by the pool and posting pictures of their dinner on Instagram directly from the restaurant. Providing that access also gives hotels an advantage, as it can increase their exposure through social media. On average, 75% of millennials post at least once a day while traveling. Virgin Hotels provides guests with an even more comprehensive experience with the Lucy app, offering guests a personalized, butlerlike experience. Guests at their properties can request just about anything from extra pillows and laundry pickups to turndown service and valet—at just the click of a button. The group also offers the Commons Club, a new social space that enables guests to connect
Clockwise from left Guided bush walks at andBeyond Phinda Private Game Reserve | Rhino notching experience by andBeyond luxury travel operator | The rooftop at Mama Shelter in Los Angeles offers far reaching views across the city
16 · Advantage Vol3 2018
with each other. Apps aren’t new to the hospitality industry, with services like Porter & Sail looking to enhance, or sometimes even replace, traditional concierges by providing guests with tips from local insiders from creative industries. Marriott International also plans on integrating Alexa Echo speakers to enhance their concierge services at select properties this year. Responsible travel and participative experiences are of utmost importance to millennials. They are reveling in this new way to travel, as they get to do good while having a once-in-a-lifetime experience. Luxury travel operator andBeyond is pioneering in this space. Their philanthropic itineraries in South Africa, Kenya and Tanzania allow guests to gain first-hand experience in conservation and community initiatives. Staying in luxury accommodation, the 10-day “Travel with Purpose” adventure in South Africa includes a safari at andBeyond Phinda Private Game Reserve, where travelers get up close with one of Africa’s most iconic species as they participate in a rhino notching conservation program. They also gain insight into the challenges facing rural communities as they visit education and healthcare projects, as well as local small business initiatives. “Travel has evolved from the adage of taking only photos and leaving only footprints,” says andBeyond CEO Joss Kent. “The wild places of this world need us to do better than that. Now it’s about making memories and leaving a legacy.”
The business aviation industry is increasingly interested with similar challenges and has already shifted to cater to that specific demographic. “Millennials are hopeful that flying will become easier and cleaner in years to come. They also expect business aviation to become much more accessible for the next generation,” says CPP Luxury. Take Wingly as a prime example, that is “democratizing the world of aviation.” Their online service connects private pilots and passengers, giving them the ability to book onto their flight while splitting the cost. “The Sharing Economy is responsible for the online revolution of peer-to-peer business transactions, but the real potential for business aviation’s future success is in marketmediated collaborative consumption through mobile apps,” adds Michael Amalfitano, President and CEO of Embraer Executive Jets.
Clockwise (left, top) © andBeyond.com, © Mama Shelter
A new survey published in March 2018 by the European Business Aviation Association (EBAA) has found 40% of millennials said that climate change is the megatrend that will have the most significant impact on the development of sustainable personal air transport. Also, accessibility is crucial for these young consumers, as they say the best thing about Business Aviation is the freedom and flexibility that it offers: 62% believe that the primary benefit of business aviation is its ability to take people where they need, when they need. “The findings show that millennials have an inherent commitment to our planet, technological advancement, and equal opportunities. They see future mobility as an efficient, environmentally-friendly whole. They recognize the potential for business aviation to drive technological change in the wider aviation sector. And they can see its increasing accessibility and democratization,” EBAA said. “We are making aircraft that are relevant to today’s customer,” says Michael Amalfitano. “By utilizing technologies once reserved for the most exclusive aircraft, modern business jets deliver the unparalleled adaptability and reliability while still elevating efficiency, comfort and robustness, traits that perfectly match the new consumer value that places a premium on access and availability.” Millennials are crafting the future of the travel industry into one that goes above and beyond when it comes to personalization, sustainability and innovative technology. These core trends are how tourism will thrive over the next three to five years. This influential group will continue to demand that brands deliver travel experiences with a difference, that can also make a change both locally and globally. 63% of millennials say that travel has shaped their perspective of global politics, which shows what profound impact travel and brands can have on their outlook on the world. The future of travel lies in the hands of this influential group, and don’t be surprised if their neighboring generations, including Generation X and Generation Z, follow suit in no time, furthering opportunities in this growing space.
EXPEDITIONS
TRAVEL GEMS
Whether you’re looking for a private jet food tour or an adrenaline-filled yachting expedition, here is a round up of our top suggestions around the world to inspire your inner traveler
1
PRIVATE JET FOOD TOUR OF SPAIN WITH MIMO & VICTOR
Pioneering food and travel company Mimo, whose cooking schools and gourmet shops are based in Spain and Portugal, are merging food and travel to create a Spanish travel experience like no other. Over the course of four days, guests can take the luxurious next-generation Embraer Phenom 300E via leading private jet charter marketplace Victor, or their own if they prefer, and visit three stunning locations: Sevilla, Mallorca and San Sebastián, choosing exactly how much time they spend in each. Mimo’s team of personal guides, connoisseurs of each region’s finest food cultures, will take visitors on an unforgettable culinary journey. On offer are a tapas tasting tour, hyper-local cooking classes, Vega Sicilia wine tasting and an olive oil experience that includes a visit to a rural finca, following the olive-oil making process from tree to bottle. This adventure is perfect for the ultimate foodie who is keen to gain a unique, deeper-than-the-average experience into Spain’s delicious, rural food traditions within beautiful, luxurious surroundings. mimofood.com, flyvictor.com 18 · Advantage Vol3 2018
SCOTT DUNN’S BEAUTIFULLY CURATED EXPERIENTIAL TRAVEL COLLECTION
2
“Seriously Special – The Experiences” is the name of international luxury tour operator Scott Dunn’s new offering of travel adventures. Trips categorized under themes such as Sport and Adrenaline, Food and Wine, Wildlife and Wilderness have been collated into a stylish coffee table book, setting off the experience of booking such a trip just right. One of the standout tours includes a unique sailing and skiing itinerary in northern Norway aboard the extravagant Firebird yacht. Here, a personal mountain mentor will guide guests through areas off the beaten track to take in spectacular views of sea, snow, mountains and sky. A truly once-in-a-lifetime escapade, skiing the Norwegian Arctic Circle is an adventure viewed as a bucket list item by skiing enthusiasts around the globe. scottdunn.com
BASE CAMP CHANNEL ISLANDS’ SHIP-BASED JOURNEY
3 WORDS Lara Piras. IMAGES Clockwise from left © Mimo, © Scott Dunn, © Taj Lake Palace
For those seeking a fresh approach to luxury travel, look to Base Camp’s Channel Islands sailing experience. The four-day tour is specially designed to bring people together with a like-minded sense of adventure and love for health and well-being. The trip begins in Los Angeles on the National Geographic Sea Lion ship, which anchors at hot spots along the way, including East Anacapa Island to explore the area’s 60 endemic species found nowhere else in the world. Each day incorporates exercise classes to complement the day’s activities—think winding down with yoga or hiking amongst the Torrey pines, one of only two naturally occurring groves in the world. expeditions.com
AYANA’S FIVE STAR HOTEL AND ACCOMPANYING PHINISI SHIP
4
A one-hour flight from Indonesian island Bali brings you to the idyllic fishing town of Labuan Bajo, where 13 suites and 192 guest rooms inspired by light and open living are strategically situated within stunning views of the Kukusan Island. In addition to the AYANA Komodo Resort experience, guests can embark on a one, two or three-night voyage onboard the AYANA Lako di’a, a 54-meter-long and 11-meter-wide, nine-bedroom phinisi ship that will explore the surrounding islands. For the more adventurous travelers, activities including diving, snorkeling, as well as a day trip on the hotel’s catamaran or speedboat are also recommended. ayana.com
INTIMATE GROUP TOURS IN FIVE UNIQUE COUNTRIES BY AMPERSAND TRAVEL
5
Ampersand Travel thrives in creating luxurious, tailor-made journeys. For their new experiential travel collection launch, small groups are invited to “Seven Unusual Escorted Journeys,” a selection of new destinations ranging from medieval Irish castles to family-run farmhouses in South Africa. Ampersand Travel’s experts on the ground are renowned in the area, which is exactly the case for their tour of Rajasthan, taking place during India’s iconic festival—The Festival of Lights. Writer and South Asia specialist and social maestro Cosmo Samuel Brockway will take guests from Udaipur to Delhi, exploring the “Venice of the East,” drinking expertly mixed cocktails at the City Palace, sailing across Lake Pichola for a candlelit dinner and of course a nights stay in Delhi’s Taj Mahal Hotel. ampersandtravel.com
Embraer Quarterly · 19
ESCAPE
RELAX and RESTORE
Escape for the weekend and discover what lies beyond the canal with all that Panama has to offer
S
ituated on the northern coast of Panama lies the historical village of Portobelo. Named the “beautiful port” by Christopher Columbus upon his arrival in 1502, it was once the greatest Spanish port in the region that saw some of the most dazzling treasures pass through its gates. Now protected as a national park and declared a UNESCO World Heritage Site, the port town offers an array of activities and sights for both cultural explorers and nature lovers. Base yourself at El Otro Lado private retreat, where nature meets luxury hidden among the restorative greenery of a national park. Tucked in an enclave of Portobelo Bay, the hotel offers authentic, custom-made cultural, historical and adventurous experiences to take you off the beaten track and the chance to interact directly with the ever-emerging
20 · Advantage Vol3 2018
Afro-Panamanian culture. For a cultural highlight, take part in the annual Festival de Cristo Negro (Black Christ Festival) in October, which sees thousands of devoted pilgrims adorned in purple arriving in Portobelo to celebrate and worship the black Christ. Travel west along the northern coast and you will find the San Blas Islands, the picture-perfect destination for island hopping. With 378 islands in the archipelago and almost no inhabitants, enjoy a private island all to yourself for some ultimate R&R. Protected and looked after by the local Kuna, the San Blas Islands remain an untouched splendor, obscured from the outside world and preserved in their natural beauty. Autonomous in their culture, politics, traditions and values, the Kuna people have not allowed foreign businesses to set up on their lands, making the San
Blas Islands an idyllic, yet authentic hideaway surrounded by crystal clear, azure waters. The Kuna family-owned Yandup Island Lodge offers four seafront and six overwater cabins on a private island, powered entirely by solar panels, with 360-degree views of the Caribbean Sea. Enjoy the freshest seafood and local produce, relax among the palm trees and white sand and dive straight into the extraordinary. For those who prefer spending their days in one place, Isla Palenque is the ideal setting for a unique rainforest and private island experience. South of Panama in the Pacific Ocean, spend your days with a loved one hiking, kayaking, paddle-boarding or simply nestling on one of the seven private beaches enclosed by unblemished tropical surroundings. Stay in a beachfront villa or ocean suite in the nature reserve, enjoying locally
grown produce and wooden furniture made from the fallen trees of the island. Relish in a romantic getaway with picnics in a peaceful paradise, sunsets on secluded sands and wade in wondrous waters. With iconic wildlife and a rich biodiversity, explore nature in all its glory and replenish the soul by spending time among the vivid colors and sounds of Isla Palenque. Accessible only by sea, traveling to the island is very easy with direct flights from Panama City to Enrique Malek Airport in David, just a short distance away from the Boca Chica port, where the boat to paradise awaits.
WORDS Aliena Haig. IMAGES Clockwise (left, top) © Isla Palenque, © Islas Secas Reserve & Lodge
Clockwise from left Your own beachfront at Isla Palenque | Each Casita is nestled in palm groves and jungle flora | At Islas Secas Reserve & Lodge, guests enjoy their own private sanctuary | The property sets a new standard for eco-friendly tourism, with designs by Tom Scheerer
Lying just above Isla Palenque is a smaller 14-island volcanic archipelago known as the Islas Secas. The secluded and sustainable islands, located 20 miles off the coast of Panama in the Gulf of Chiriqui, offer something for everybody. The Islas Secas Reserve & Lodge is due to open in January 2019 and hosts no more than 18 people at any given time, providing highquality experiences with low-impact environmental footprints. Working directly with the Islas Secas Foundation, the hotel sets a new standard for eco-friendly luxury tourism. Designed by Tom Scheerer, renowned for his distinct island-style in the Hamptons and the Bahamas, the reserve and lodge is the ideal setting for a unique getaway that is off the grid in a timeless Central American setting. Perfect also for families, the Casita Grande lodge offers a heavenly home away from home to reconnect and build memories, whether on marine safari, while whale watching, enjoying watersports or simply spending uninterrupted time together.
EMBRAER TIP Aboard the Legacy 450, reach Enrique Malek Airport in David, Panama from New York in less than 5 hours. From there, drive 1 hour to the port in Boca Chica where a 15-min boat ride takes you to Isla Palenque.
Embraer Quarterly · 21
UNCHARTED
EMBRAER TIP Fly from Ulaanbaatar, Mongolia to Dalanzadgad on the edge of the Gobi Desert and back aboard the Legacy 650E, seating up to 14 passengers. Once there, drive another 1.5 hours by Land Cruiser or similar 4x4 to reach Three Camel Lodge.
Beyond EMPIRES
Once one of the most powerful empires in the world, Mongolia is now ripe for discovery as one of Earth’s final frontiers
M WORDS Georgina Wilson-Powell. IMAGES Clockwise from left © Robert Michael Poole / Nomadic Expeditions, © Jay Tindall / Remote Lands
ongolia might be one of the last remaining wildernesses on earth. Mostly untouched by tourism, it’s a majestic, magical country hewn by extremes weather, taking in snow-topped mountains, deserts, lakes and forests of such scale that are almost incomprehensible to people used to the regular borders of other parts of the world. Mongolia sits between Russia and China, with Kazakhstan to its west, although there’s no direct border. Inside this ancient land, myths and mysticism still swirl around the nomadic tribes—which make up about 25% of the population—who roam the steppes. It’s a harsh land, with mountains to the north and desert to the south, full of formidable people—who are also formidable in their hospitality. Eager
explorers will find a warm welcome amongst the yurts and gers of Mongolia. Modern Mongolia has yet to find its place in the 21st century, but back in the 12th century, Genghis Khan spread his empire out from here to form the largest land empire in the world, stretching from Poland to Korea—including most of China—and from Siberia to Oman. While present-day Mongolia is a lot smaller, it’s still the 18th largest country in the world— and the most sparsely populated, meaning if you’re after a remote break from modern life, this is the place to find it. Mongolia seems to seep into travelers’ bones and change them— they’re captivated by the space, the ancient land and the culture shock—for many nomadic tribes, life remains much as it has been for hundreds of years: reliant on small-scale nomadic farming and bartering.
From left Three Camel Lodge is the only luxury ecolodge in the Gobi Desert | Mongolians have traditionally been nomadic herdsmen and half of the population still is
Embraer Quarterly · 23
UNCHARTED
Despite its wilderness and remote feeling, Mongolia is accessible to those who want to use a private plane or helicopter to access the rural steppes. Fly into the capital Ulaanbaatar and from here it’s a short hop to the remote airports of Khovd and Altai in the west, with both the mountains and the Gobi Desert on your doorstep. Head to Toibo Lake, a high-elevation, freshwater lake that’s about as remote as it gets, or hike the Eej Khairkhan Mountain, which has caves, unusual rock formations and ancient rock paintings.
horse riding and polo against the vast backdrop of the Orkhon National Park, six hours from Ulaanbaatar. Its location isn’t far from Khan’s ancient Mongolian city, Karakorum. The yurt-style camp offers day and multi-day horse trekking as well as mountain biking, hiking, climbing and yoga—and the enormous windswept landscapes will revive even the most tired of souls. To truly experience the wonders of the Mongolian wilderness, visitors should plan to spend time here—the camp has a minimum stay of seven nights.
For those who want more of a desert experience, fly to Dalanzadgad, which is on the edge of the South Gobi Desert. Luxury lovers can check into the Three Camel Lodge, one of National Geographic’s Unique Lodges of the World. This traditional style yurt camp can arrange lunches with locals and meals are served in a ger—a large yurt—with ingredients from local farms.
Mongolian people have hunted with eagles for 4,000 years and the practice can still be found amongst the nomadic Kazakh people, who take up to five years to train an eagle. Eagle hunting can be arranged in the Altai Mountains, located near Siberia in western Mongolia. Hiking, fishing, camping and water rafting out here are truly wild experiences, in one of the most remote parts of the world—if you don’t want to see another person for days, this is the place to come. Remote Lands is a premier boutique travel agency that can assist in planning a bespoke itinerary for visitors to this spectacular destination.
From here, you can also access the Flaming Cliffs, where the first fossilized dinosaur eggs were found. It’s also perfectly situated to take in Mongolia’s spectacular sand dunes or even take part in a Bactrian camel trek through the Yol Valley (Valley of the Eagles) in the Gobi Gurvansaikhan National Park. To experience a more active take on Mongolia, why not arrange some eagle hunting or play a game of polo out in the Mongolian wilderness? (It’s thought that polo was used to train Genghis Khan’s cavalry in the Middle Ages.) Today, the luxurious Genghis Khan Riding and Adventure Camp trains adults and children in 24 · Advantage Vol3 2018
No matter what part of this enormous country or whoever you encounter, you can be assured that a trip to Mongolia will remain with you forever. This is one of the last truly wild landscapes on earth and a few days under its massive skies will seep into your soul.
From left Evening polo match overlooking the Orkhon River | Mongolian people live in round felt tents called gers that are moved regularly | Mongolian people have hunted with eagles for 4,000 years
Embraer Quarterly · 25
Clockwise from left © Michael Kleinberg / Nomadic Expeditions, © Ang Tshering, © Jay Tindall / Remote Lands
CITY GUIDE
Clockwise from left Hotel Saint Cecilia was created in honor of the patron saint of music and poetry from the great era of the late 1960s and early ’70s | Uchi serves refined contemporary Japanese cuisine | Loro is the new restaurant of award-winning chef Tyson Cole and famed pit-master Aaron Franklin
MODERN DAY RENAISSANCE
AUSTIN Pioneer chef Tyson Cole has made Austin his home and it’s easy to understand why. The award-winning restaurateur has a taste for the innovative and finds it in abundance among his local surroundings. We explore the city through his eyes
26 · Advantage Vol3 2018
1
The low cost of living and high quality life have turned Austin into a hub for tech-driven start-ups and a hotbed for entrepreneurs alike. The Lone Star State’s capital city is focusing on smart growth and maintaining its identity as a smaller, friendlier place to do business. As an attractive destination for young professionals, Austin is drawing in an artistic and creative population that actively contributes to the vibrant cultural scene and to the unofficial slogan of the city to “Keep Austin Weird.” The annual calendar is packed with live music events, food festivals, celebrations of cultural heritage and
sporting activities, the majority of which take place outdoors. With over 300 days of sunshine a year, the city is best enjoyed outside, particularly during the springtime from March to May or to catch the end of an Indian summer before winter sets in.
2
RESTAURANTS
Austin’s dining scene has been growing steadily and now boasts an extensive list of chef-driven, locally sourced eateries. Leading the way is Tyson Cole, who opened his third restaurant in the city last year and continues to entice diners with his multicultural style and passion for Japanese cuisine. His debut restaurant Uchi features a sushi menu
that is exceptional in taste, with the seafood flown in directly from Tokyo. Sister restaurant Uchiko maintains the same high quality, but offers a larger space and a private dining room. Cole’s latest project Loro sees him working alongside Austin’s famed pit-master Aaron Franklin. The smokehouse brings Asian flair to the Texas barbecue, creating an experience that is fun, familiar and delicious. Beyond his own restaurants, some of Cole’s favorite hangs include Clark’s Oyster Bar for seafood and the charming Elizabeth Street Café, which combines a creative menu of French breakfast treats and colorful Vietnamese dishes. Cole’s all-time favorite place to frequent is tucked
EMBRAER TIP Fly to Austin aboard the Phenom 100EV. It is the perfect jet for a weekend getaway. From there, a shuttle or taxi takes you to Hotel Saint Cecilia in 15 min.
within the quaint setting of Clarksville Historic District. With a selection of local and seasonally fresh produce, Josephine House offers delightful modern American fare and hosts frequent wine tasting events led by a variety of master sommeliers.
3 WORDS Aliena Haig. IMAGES Clockwise from left © Nick Simonite, © Logan Crable, © Casey Dunn
HOTELS
When visiting the city and looking for somewhere to call home, Cole believes the best local boutique hotels are found on South Congress Avenue. The aptly named South Congress Hotel has 83 rooms and is favored for its incredible space. The modern space of exposed concrete, oversized windows and brown leather furnishings houses its three restaurants, local boutique shops and famed New York nail salon Tenoverten. Slightly up the road, you’ll find Hotel San José, with its
outdoor lounge set amongst a lush garden courtyard, where an evening aperitif is not to be missed. Around the corner lies the tranquil Hotel Saint Cecilia, tucked away from the bustle of the booming district. To honor the patroness of musicians, each suite at the Saint Cecilia is equipped with a sound system connected to record players and vintage vinyls are available from the lending library to help sooth the soul after a busy day out.
4
ART & MUSIC
Art fills the streets of Austin and can be found in all corners of the city. The Contemporary Austin embodies an eclectic and collaborative spirit as a cultural gathering space to showcase music, dance and art and is a good starting place to discover all that Austin has to offer. Lovers
of sculpture can explore the works of Charles Umlauf and other contemporary sculptors at the Umlauf Sculpture Garden and Museum. Embracing local talents, The Long Center offers a diverse array of performances from opera and theater to classical music and dance. It is here that you will also find Ballet Austin, the distinctive dance company that redefines the classically innovative approach to the art of ballet. The Austin City Limits Festival that spans over two weekends in October is a highlight of Tyson Cole’s annual calendar and offers the perfect opportunity to spend the day in Zilker Park on the banks of the Colorado River, overlooking the Austin skyline and enjoying the music industry’s biggest names live on stage. One of the most notable events of the year is the South by Southwest Conference & Festival. Held in March, the event brings together the world’s most influential individuals from an array of industries to exchange ideas, create new concepts and drive innovation forward.
5
SHOPPING
Austin’s art can of course be taken home with you and there is no better place that embodies the spirit of the city than ByGeorge. As a luxury fashion and lifestyle store, ByGeorge sets the Austin standard for clothing, fine jewelry and home goods. For a touch of history, boot-maker Lucchese, steeped in Texan tradition, has been making handmade shoes for 130 years, emphasizing quality, fit, comfort and style. For an entirely unique experience, spend a day at The Yard and immerse yourself in all that is Austin. The mixed-use development is creating a new community of collaboration and engagement, combining live performances, culinary delights and expansive retail space to facilitate creative growth and local business success.
Embraer Quarterly · 27
COMPANY PROFILE
A VISION DRIVING CHANGE
A life-long aeronautics enthusiast, Leonard Goldberg sits down with ADVANTAGE to talk about his success and the future of Gold Aviation
From top Gold Aviation hopes to grow its Phenom 300 fleet to accommodate more domestic hub locations around Florida | Leonard Goldberg founded Gold Aviation in 1995
L
eonard Goldberg has loved aviation ever since he was a kid. From regularly picking up his father at JFK Airport during his childhood to beginning a vocational program for aircraft maintenance in his teens, Goldberg is now President and CEO of corporate and private aviation company Gold Aviation. Over the last 23 years, he has transformed Gold Aviation from a traditional management charter company into a trusted brand that offers high-quality services in domestic and international VIP charters, aircraft management, aircraft maintenance and aviation consulting. “I believe what gets us through any challenge is following our vision and core values, creating a company culture where people want to work,” says Goldberg. Focusing on the highest standards of safety, efficiency and
28 · Advantage Vol3 2018
discretion in air travel, Gold Aviation is dedicated to customer service centered on combining the latest aviation technology with customized solutions and hassle-free day-to-day operations. What sets them apart is their decision to focus on only operating a few types of aircraft to gain product expertise, economies of scale, predictability and the other tangible benefits that go with managing a fleet of aircraft. Gold Aviation, based in Fort Lauderdale, altered its vision in the early 2000s to have a fleet of nextgeneration aircraft and among them are Embraer Phenom 100 and Phenom 300. As a member of the Embraer Executive Jet advisory board during the development of the fleet, Goldberg made Gold Aviation one of the first fleet purchasers in 2006, choosing the aircraft for its operating performance and comfort and as the nextgeneration jet with the best operating
“
I believe what gets us through any challenge is following our vision and core values, creating a company culture where people want to work. Leonard Goldberg, founder of Gold Aviation
” economics in its class. Providing full-scale service transparently and with excellent customer service is core to Gold Aviation’s strategy and what keeps customers returning again and again. It is the understanding of the customer’s expectations, along with consistent decision-making that adheres to the core values, which have allowed for the development of long-term customer relationships and industry support. Goldberg hopes to continue to build on those relationships by growing the Phenom 300 fleet, extending Gold Aviation’s Bahamas and Florida business and offering more domestic hub locations. Gold Aviation is also planning to take customers transcontinental and Goldberg has his eyes on Embraer's Legacy 500, which showcases full fly-by-wire technology for safer flights and smoother flight experience, delivering an impressive 3,125 nautical miles range with four passengers at M 0.82 high-speed cruise.
Embraer Quarterly · 29
PHOTOGRAPHY
Africa FROM ABOVE by
MICHAEL POLIZA Award-winning photographer Michael Poliza has the exceptional ability to capture the raw and the rare. Photographs of vivid landscapes, diverse wildlife, colorful scenes and intimate moments from the world over make up the portfolio of the multifaceted man. From actor to entrepreneur and explorer, Michael began his groundbreaking work with digital photography during the three-year, roundthe-world multimedia and environmental awareness Starship Millennium Voyage. The images of the discoveries made during the expedition became the focus of Michael’s first photo book, establishing him as a pioneering photographer and leader in the field.
Other best-selling works featuring his aweinspiring photography include “Africa,” “Eyes Over Africa,” “Antarctic” and “Classic Africa,” all of which pay tribute to the local cultures, cinematic landscape formations and highlight the beauty and delicacy that nature and wildlife have to offer. The World Wildlife Fund rewarded his efforts and continuous commitment to conservation in 2009 by appointing Michael as ambassador. Since then,
he has put together additional works that feature photographic collections from South Africa, Kenya and Mallorca, with the latest photo book “Namibia” to be released later this year, capturing some of the country’s most spectacular scenery and wildlife. As an avid adventurer and expedition leader, the Hamburg-born photographer is a native among unspoiled terrain and knows the way along the road less traveled—if traveled at all. His many beautiful and secret hideaways are collected in his book “The World’s Most Magical Wilderness Escapes,” but they can also be visited in person through his new enterprise Michael Poliza Private Travel. Established in 2011 as a result of friends looking to accompany him on his voyages, Michael now works as a travel designer alongside his photography work, arranging luxury experiences for those seeking spectacular landscapes, intense encounters in nature, rare and endangered animals in their natural environment and enriching exchanges of unfamiliar cultures.
Moremi Game Reserve, Botswana. Abundant in this region, elephants are often seen gathering around muddy patches created by the first rains of the season
PHOTOGRAPHY
From Top Lake Natron, Tanzania Pigment in the flamingos’ food supply is responsible for creating the distinctive pink color of their feathers, beautifully showcased here by this heart-shaped flock Makgadikgadi Pans, Botswana Makgadikgadi Pans is the largest salt flat complex in the world stretching out over 4,500 square miles Lake Natron, Tanzania The color of the lake is characteristic of those where high evaporation occurs, which takes place during the dry season, causing salinity levels to increase 32 ¡ Advantage Vol3 2018
From Top Sossusvlei, Namibia The apricot colors of the dunes run off like rust and create “trees” in the paler floodplain Northern Skeleton Coast, Namibia Gemsbok are able to survive in even the harshest conditions thanks to an intricate network of blood vessels in the nose which cool down the blood supplied to the brain
Embraer Quarterly · 33
PHOTOGRAPHY
From Top Damaraland, Namibia Desert elephants often march toward water or feeding areas in the early morning while the heat is still bearable Katavi National Park, Tanzania The concentration of hippos can get so dense in the dry season that many might not survive should rains not fall within the following weeks Right Page From Top Okavango Delta, Botswana The red lechwe is an aquatic antelope that has adapted to the watery environment and uses the knee-deep water as protection from predators (Cover image from the book: “Eyes Over Africa”) Hamburg-native Michael Poliza captures breathtaking images that reveal a side of nature very few of us have had the privilege of witnessing
34 · Advantage Vol3 2018
MICHAEL POLIZA
Keep an eye out for the opportunity to get your own copy of Michael Poliza’s newest collections. Michael is releasing his latest work “Namibia” in August, followed closely by “Island” in midSeptember. Currently operating in North America, the Arctic, Antarctic, Iceland, Myanmar, Australia, New Zealand and many countries in Africa, Michael can design you an adventure unlike no other. michaelpolizatravel.com
EMBRAER TIP Explore Africa aboard the Phenom 300E by Embraer, the largest single-pilot aircraft that can carry up to 11 occupants.
Embraer Quarterly · 35
© Ênio Cesar para SP-Arte 2018, refer to art feature
Jay Obernolte Brazilian Art Scene Philanthropic Journey Shanghai’s Private Museums The AI Revolution
PEOPLE & CULTURE
CUSTOMER PROFILE
A MAN OF MANY TRADES A devoted public servant, private sector leader, innovator, passionate pilot, flight instructor and family man, Jay Obernolte sits down with ADVANTAGE to talk business, aviation and his path to success
Q&A
You are a successful businessman. Where did you get your entrepreneurial and business acumen?
I learned through experience. I started my business in my dormitory room at Caltech almost 30 years ago and I’ve learned something new at every stage along the way.
Reflecting back, what made the difference in your business ventures?
I was always determined to be the hardest-working person in the room, no matter what I was doing. I think this philosophy will lead to success in just about any walk of life.
38 · Advantage Vol3 2018
Can you share with us some of the most important lessons you've learned about starting and running your own business?
I think that humility is key to both running a business and being a good pilot—the ability to admit when you don’t know, or when you thought you knew, but discovered that you were wrong.
You are also a successful politician. What prompted you to enter the political arena? Ironically, my passion for flying led to my entry into politics. I have been a tenant at the Big Bear City Airport near my house for
Clockwise from left Phenom 300 pacing the Jet Class at the Reno National Championship Air Races | A proud owner of a Phenom 300, Obernolte has been flying for 29 years | Jay Obernolte with his two sons Hale and Troy
the last 24 years, and I was interested in serving the airport. So, 13 years ago, I ran a successful campaign for the board, and I served three terms as President. I then ran for a seat on the Big Bear Lake City Council and served four years there before being elected to the California State Legislature in 2014.
As a politician, what are your biggest challenges and most rewarding experiences? Serving as a legislator is absolutely the hardest job I have ever had. We each represent nearly half a million people and the thought that all of them are depending on me to do well in fulfilling my responsibility to them is very humbling. However, it is also very rewarding, especially when I’m able to author legislation that improves the lives of my constituents.
Among other things, you are also a skilled pilot. When did you discover your passion for aviation?
My father was a flight instructor. He put himself through graduate school at the University of Illinois by teaching students how to fly and he would often take me along with him. I remember vividly sitting in a child seat in the back of a Cessna 172 while he was giving lessons. He certainly passed his love of flying on to me.
What aircraft have you flown over the years and which one did you enjoy flying the most?
I’ve flown many types of aircraft in my 29 years of flying and I’ve owned 7 different planes. My favorite planes have been my Glasair III and my Phenom 300. I also have a commercial rotorcraft license and I wish I had a good reason to own a helicopter—they are incredibly fun to fly!
What do you appreciate most about Embraer's Phenom 300? I love its performance and its versatility. It is a “no-excuses” airplane: it will carry a big load, take off from a short runway, climb quickly to altitude, cruise efficiently, handle nearly any kind of weather, and land smoothly at the destination. It is definitely the ultimate plane for an owner-pilot.
How often do you fly the Phenom 300 and
how do you use the aircraft?
I fly my Phenom 300 several times per week, both in my political life and also in my business. I instruct in the Phenom 300. I’ve successfully recommended 19 pilots for their Phenom 300 type ratings and also use it as the pace plane for the Jet Class at the Reno National Championship Air Races every year.
In life, what are you most passionate about? What keeps you going each day?
I have a passion for lifelong learning. Each day, I look for something new to learn about and it’s rare that I fail to find something.
What are some of the accomplishments you are most proud of and what are you most grateful for?
transparency in ballot labeling when voters are asked to approve tax increases in California. In my personal life, I’m grateful for all of the people I love, particularly my wife Heather and my two sons, Hale and Troy. I’ve been teaching both of my sons to fly and Troy just passed his private pilot check ride this year. He is determined to become the youngest-ever type-rated Phenom 300 pilot!
What are you looking forward to in the future?
I believe that leading a complete life means leading a life of service. I hope to continue to be of service to my family, employees, community and constituents.
In my legislative life, I’m most proud of the series of bills I’ve successfully authored that require
Embraer Quarterly · 39
ART
“
I have always wanted to make Brazil part of the international art calendar. Fernanda Feitosa, Art Collector and Founder of SP-Arte
” 40 · Advantage Vol3 2018
CELEBRATING Brazil’s Art Scene
Fernanda Feitosa of SP-Arte and Gabriel Pérez-Barreiro of the Bienal de São Paulo give us an insider look into the developments of the art scene in the largest country in Latin America
Clockwise from left Fernanda Feitosa, founder of SP-Arte International Art Festival | Marcelo Tinoco. “Karandash,” 2017. Natural pigment on cotton paper, 150 x 183 cm. © Zipper | André Cunha. “Santuário,” 2016/2017. Pigment on paper Photo Rag Satin 310 gms, 60 x 90 cm. © Utópica
WORDS Nicholas Thompson. IMAGE Bottom left © Jéssica Mangaba
A
s the largest country in South America in terms of size, population and economy, it is no surprise that Brazil boasts an ambitious art scene that can compete with some of the largest markets in the world.
solo projects for the fair. “We are giving these artist-curators real autonomy within the curatorial structure, allowing us to access the affective relations of each of them, while they present their own work together with the work of predecessors or contemporary colleagues with whom they feel an affinity.”
This year, the Bienal de São Paulo is celebrating its 33rd edition, with Spanish curator Gabriel Pérez-Barreiro helming the project. “For this edition, my aim is to explore an alternative to a centralized thematic curatorial model that has become the unquestioned model for contemporary art biennials around the world,” explains Pérez-Barreiro. “I believe that the current model has been exhausted.” He decided to further the Bienal’s tradition of experimenting to change the way this year’s edition operates, inverting the relationship between curator-theme-artist by placing the artist at the heart of the project and allowing them to curate their own exhibitions. There are seven that have been curated by various artists, and Pérez-Barreiro curated an additional 12
This year’s edition of SP-Arte also pursued an unconventional path, with the Performance sector of the fair being its biggest highlight. Fernanda Feitosa, founder of the iconic SPArte International Art Festival, dedicated a space to the practice, where visitors could watch five simultaneous performances selected by Paula Garcia, independent curator and collaborator at the Marina Abramovic Institute. The Design sector of the fair brought together independent creators whose pieces were exhibited with renowned galleries. Berlin’s neugerriemschneider gallery presented the works of Andreas Eriksson and Olafur Eliasson alongside an installation by Ai Weiwei.
Embraer Quarterly · 41
ART
Feitosa sees great potential for Brazilian art to develop further. “Brazil is the fifth largest country in the world,” she says. “Within such a large territory, filled with diverse influences, the country’s art and culture are extremely rich.” Different references, techniques and styles over the years have resulted in growing interest in Brazil’s artistic production. “Look at Alfredo Volpi’s retrospective at the New National Museum of Monaco, Tarsila Amaral’s solo exhibition at the MOMA in New York and, most recently, Ernesto Neto’s exhibition at Fondation Beyeler’s Zurich Main Station. This illustrates the relevance of Brazilian art today. “Brazil’s art market went through relevant growth, professionalization and internationalization over the last couple of years. It is now a consolidated market, integrated by commercial galleries, renowned institutions and professionals, as well as highquality artworks, produced by talented artists known both in Brazil and internationally,” explains Feitosa. More and more opportunities are arising for Brazilian artists to display their work abroad, with the Latitude program blazing the trail. Latitude has promoted Brazil’s contemporary 42 · Advantage Vol3 2018
art market internationally since its founding in 2007. The program now has 50 galleries spread across seven Brazilian states, representing more than 1,000 contemporary artists. Latitude is an initiative by the Brazilian Trade and Investment Program Agency (Apex-Brasil) and the Brazilian Association of Contemporary Art (ABACT), the latter led by Luciana Brito, whose eponymous gallery in São Paulo is one of the most respected in the country. “Brazil has an extraordinary cultural infrastructure and is now recognized as a major player in the contemporary art world,” says Pérez-Barreiro. “São Paulo’s vibrant and exciting art scene offers a healthy mix of public institutions and private galleries that create a very diversified network. I always recommend that people walk down the Avenida Paulista, where there are several world-class institutions to choose from.” Both Rio de Janeiro and São Paulo are burgeoning hubs for artists and collectors alike, with artists from all over the country making their mark. “There are many relevant Brazilian artists from different geographical contexts and generations,” explains Feitosa. “In the ’40s, there was a strong emphasis on photography.
EMBRAER TIP
- Paulo Fly non-stop from Miami to Sao
In the ’50s, a number of movements, like Concretism and Neoconcretism, supported the development of Brazilian art. Nowadays, Brazil houses different artistic styles and methods. Ernesto Neto, Jac Leirner, Adriana Varejão, Luiz Zerbini, Jonathas de Andrade, Lucas Arruda and Carlito Carvalhose are some of those who represent the diversity in today’s contemporary art scene.” Pinacoteca is the oldest and most famous art institution in São Paulo, Brazil’s undisputed art center. In August, the exhibition “Radical Women: Latin American Art 1960–1985” opened and runs until November 19. The first and only touring venue in Latin America, the exhibition follows great success at both the Hammer Museum in Los Angeles and the Brooklyn Museum in New York, bringing together more than 280 artworks by some 120 female artists. There’s a lot happening in Brazil’s art scene at the moment, and as it grows and develops, it further cements itself into the league of other artistic hubs across the globe.
and back aboard the Lineage 1000E. From there, drive for 45 min to reach the Ciccillo Matarazzo Pavilion, hosting the - Paulo. 33rd Bienal de Sao
From left clockwise José Cláudio. “Sem título.” Nanjing on paper from stamps, 22 x 29 cm. © Galeria Base | Pedro Motta.“Espaço confinado,” 2017. Photography, printing of mineral ink on cotton paper and earth, 45 x 45 cm. © Silvia Cintra + Box 4 | Miguel Rio Branco. “Amaú,” 1983-2016. Photography, 120 x 270 cm. © Silvia Cintra + Box 4
Embraer Quarterly · 43
PHILANTHROPY
THANKS A MILLION
Philanthropic safari adventure takes intrepid guests to see 18 of the planet’s endangered species in 12 wilderness destinations
T
our operator and wilderness safari specialist Natural World Safaris has long had philanthropic credentials, but now it’s also offering intrepid travelers what is undeniably a trip quite unlike any other. Its USD 1 million “Journey to Nature’s Edge” takes guests on an epic 111-day safari to 12 destinations around the world in search of 18 of the planet’s most endangered species. For each trip booked, USD 100,000 will go to non-profit organizations, including global conservation watchdog CITES, which creates policy to tackle international conservation challenges and protect flora and fauna. In each destination, a portion of funds will also go to local conservation charities working to sustain and preserve the endangered animals. As well as spotting wildlife, guests will visit and explore local conservation projects and meet the leading naturalists who are working to save the planet’s vulnerable animals. Alongside expert local guides and specialists, travelers will be accompanied on the global journey by Natural World Safaris’ founder and managing director Will Bolsover himself. “Without responsible wildlife tourism, so many species would already be extinct. In Uganda, Rwanda and the DRC, eco-tourism is one of the main reasons that mountain gorilla populations have increased.” In Rwanda, these mountain gorillas, one of the closest species to humans, are fighting for survival in their forested home of Volcanoes National Park. Perched on top of a luscious green outcrop at 7,200 feet, Virunga Lodge is perfectly placed for hikes into the jungle to go out and see these impressive primates and boasts panoramic views out over the lakes and volcanoes. This adventure is super-luxe—guests will zip around in helicopters and stay in some of the world’s most exclusive safari lodges—and Natural World Safaris can divide the trip into bespoke sections and tailor it to the seasons. But it is also a very unique sort of luxury; this is not just a beautiful accommodation with a stunning setting, but the chance to experience the rarities of the natural world—some of the earth’s most majestic endangered species.
44 · Advantage Vol3 2018
WORDS Charlotte Tottenham. IMAGES Clockwise from top © Richard Denyer, © Shannon Wild, © Robin Hoskyns
“
According to WWF over 9,000 species of animals are currently endangered around the globe, many critically so. Will Bolsover, Founder, Natural World Safaris
” Clockwise from left The “Journey to Nature’s Edge” expedition is a oncein-a-lifetime adventure concept | Responsible wildlife tourism has an increasingly key role to play in understanding conservation | Natural World Safaris is committed to donating a percentage of the cost of every trip
Soar over the Botswanan savannah in a biplane looking over elephants and big cats and on to a rainforest hideaway on the island of Madagascar, where endangered golden bamboo lemurs swing past the bungalows. From the traditional safari setting of the African countries to snow leopard tracking in the Himalayas where guests can brave the extreme conditions to catch a glimpse of the elusive cat—this is truly the trip of a lifetime. If a little rest and relaxation is needed after this mountainous quest, head south to Kanha National Park to see majestic Bengal tigers, indulge in the Indian cuisine of Banjaar Tola lodge and relax outside the tented camp on the banks of the Banjaar River. From there, you can track jaguars through the most biodiverse rainforest on earth in the Amazon and spot sun bears in the tropical jungles of Borneo. Perhaps the most sublime destinations are the other-worldly white expanses of the South and North Poles. The Whichaway Camp pods in Antarctica overlook a 200-foot ice cliff and vast glaciers and icebergs—prime habitat for emperor penguins, as they guard and feed their chicks. Reminiscent of a bygone era of exploration, guests will drift in by hot air balloon to get to the Arctic camp, looking down on polar bears as they play and fight on the dwindling ice—a reminder that as the ice caps melt this adventure of a lifetime is doing its bit to protect these animals that teeter on the brink of extinction.
Embraer Quarterly · 45
CULTURE
SHANGHAI’S Creative Class
A group of Gettys and Guggenheims-in-waiting are turning Shanghai into the global capital for private art museums
S
hanghai and Beijing have a long-fought case of sibling rivalry. But the battle for crown of the Chinese art world has now been resoundingly won by the glittering city on the Bund. Shanghai’s rise has been meteoric. Just 20 years ago, rapid governmentled urbanization left little space for creativity and the city had few galleries and no art market to speak of. But proving that cultural hubs need not be historic ones, Shanghai today has dramatically outpaced politically conservative Beijing and even internationally-focused Hong Kong, with glossy museums and thriving art fairs launching at a precipitous pace. “Unlike Hong Kong, Shanghai has an abundance of space, and unlike Beijing, it is less tethered by government policy, which makes it the natural home for the lucrative domestic art market,” says Alex Errera, a China-based art consultant. “The Shanghai art scene has completely transformed in the last four years. It really is incredible to see.” The West Bund is an example of art-led gentrification at its most dazzling. A strip of land along the Huangpu River, it was, until 10 years ago, an industrial wasteland of belching factories
46 · Advantage Vol3 2018
and abandoned shipyards. Now it is spoken of in the same breathless tones as Paris’ Left Bank or Manhattan’s Museum Mile—but with sleekly modern designs that are a testament to the innovation, and capital, in the Chinese art industry. Like many architectural wonders, vanity has played a part in the dramatic transformation of Shanghai’s art district or, more specifically, a group of Gettys and Guggenheimsin-waiting. Private museums, which have been opening in China at the
rate of nearly one a day over the past two years, cluster along the river and compete to outdo each other with space-age designs and world-class exhibitions. These include The Long Museum West Bund, which houses China’s largest private art collection, belonging to Wang Wei and her billionaire former taxi driver husband, Liu Yiqian. “My goal is to make my museums world renowned, like the Guggenheim or MoMA,” says Wang. “I am not afraid to spend a lot of money to do that.”
This is illustrated by the fact she spent a cool USD 145 million in 2015 on what was then the world’s most expensive Modigliani. Clockwise from left The Yuz Museum strives to promote the exhibition and development of contemporary art | The space of Shanghai Yuz Museum was once the hangar of Longhua Airport | The space perfectly sets off the magnificence of the installations in the Yuz collection
Elsewhere in the West Bund is the Yuz Museum, owned by the IndonesianChinese billionaire Budi Tek and housed in an old airplane hangar filled with one of the largest Giacometti and Warhol collections in the world—head there late in the afternoon and watch the sunset from the rooftop bar.
WORDS Melissa Twigg. IMAGES © JJYPhoto / Yuz Museum
“The attitude towards art in China today reminds me of the buccaneering American spirit of the late 19th and early 20th century, where anything was possible, and where wealthy philanthropists wanted to make their mark,” says Philip Dodd, the founder of the Private Museum Foundation. “There is a genuine patriotic sentiment in China from people who feel the need to do something good with their money. They want to be part of redefining the country.” This desire to reformulate the concept of Chinese creativity is particularly clear at the Sifang Art Museum, a shimmering futuristic pod designed by US architect Steven Holl, which glows atop an emerald hill an hour outside of Shanghai. It is the creation of property developer Lu Jun who spent more than USD 157 million erecting a major complex that includes hotels, conference centers, flats and luxury rental villas and is worth devoting an entire day to exploring.
EMBRAER TIP Travel to Shanghai aboard the Legacy 500 by Embraer. With its latest technologies and a refined cabin design, it is the best jet to suit your destination.
Luminous, intellectual and moneyed, Shanghai’s art scene is a spectacle in its own right. But behind the futuristic architecture and dazzling interiors is the most important factor of all—the primary-colored, storytelling art itself. And the abundance of paintings and sculptures on show in Shanghai is motivation enough to visit the city that is redefining Asian creativity.
Embraer Quarterly · 47
INNOVATION
THE NEW REVOLUTION
How the rise of artificial intelligence is set to drive some businesses to new levels of customer satisfaction and leave others in the dust 48 ¡ Advantage Vol3 2018
A
rtificial intelligence is happening now. Traditionally human-led tasks are being handed to machines armed with distributed computing power and vast databases, the likes of which we have never seen before. AI means machines can be equipped to learn, adapting their own programming to deal with new data, spotting trends and reacting to them in real time. It is a new general-purpose technology, to be filed alongside electricity and the internal combustion engine. The AI explosion marks the beginning of a huge change for worldwide businesses. It could be the driver for significant growth— the McKinsey Global Institute says that automating workplaces could add between 0.8 and 1.4 percentage points to GDP, depending on the speed of adoption. Countries like China, which has made clear its goal to be the worldwide leader in AI by 2030, are set to lead this new industrial revolution. AI cannot be called an easy win for businesses. While MGI predicts growth, it also suggests that up to half of China’s workforce could be replaced with automated alternatives as the country strives for wider adoption, saying the impact of AI “can be sudden and dramatic at the level of specific work activities, rendering some jobs obsolete fairly quickly.” China is not alone. The OECD suggests that 14% of jobs in 32 surveyed nations—some 66 million posts—are at high risk, while a further 32% face significant upheaval. Nonetheless, there are many positives to AI for numerous business sectors, particularly when considering the quality and delivery of end products to the consumer.
WORDS Alex Cox. ILLUSTRATIONS © Roberta Maddalena
There are now virtual health assistants designed to help the elderly and those with chronic illnesses. AI-driven research like Stanford University’s project helps to detect skin cancers from photo analysis, while robots like SoftBank’s Romeo assist those with reduced independence. AI’s involvement in the future of healthcare will mean more advanced treatments, accelerated diagnosis and better medicine. Frost and Sullivan reports that “AI has the potential to improve outcomes by 30 to 40% while cutting treatment costs by as much as 50%.”
AI KEY FACTS & FIGURES 15% of enterprises currently use AI—31% say it is on the agenda for the next 12 months 75% of 500 marketers surveyed suggested that AI-based applications would be the biggest trend in marketing over the coming year 77% of consumers interact with AIpowered services or devices—while only 33% think they do AI is predicted to increase labor productivity by 40% By 2030 PWC predicts AI could add USD 15.7 trillion to the global economy
Below British supermarket chain Ocado uses robots to make their online grocery shopping faster and more efficient from their shipping facility in Andover, England
AI is impacting a number of aspects of transport, with assisted driving being the biggest headline-grabber. Uber is trialing autonomous vehicles, commercial successes like Tesla include auto-pilot functions in end-user cars and the impact of smart trucks, which can transport goods safely and more efficiently than human-driven haulers, will have a huge impact on speed of distribution. Beyond, the interconnected nature of today’s vehicles—estimated by Gartner to number some 250 million by 2020—means greater communication and collective intelligence. Insurance will drop, efficiency will rise and AI-driven systems operating between cars will make drivers safer even before they can put their feet up and let the car do the hard work.
Embraer Quarterly · 49
INNOVATION
AI is moving faster in fintech than any other sector and, says a Mediant survey, will likely be the technology that has the largest impact on finance over the next five years. AI’s impact on trading (as evidenced by Goldman Sachs’ recent data science hiring spree) is changing the game. Using it to quickly analyze data sets means trading trends are being discovered that humans can’t find alone, while AI advisors can operate on past purchases and preferences to generate customized stock picks for investors. Customer service is changing too; China Merchants Bank now handles around 1.5 million transactions and enquiries per day through its AI chatbot system, saving the work of an estimated 7,000 employees. Manufacturers would be wise to be ready for the AI revolution—a Cisco report suggests that 50 billion devices will be internet-connected by 2020, and McKinsey puts the potential earnings of AI-driven manufacturing at USD 3.7 trillion by 2025, higher than any other sector. To ignore the potential of AI, says Stephen Ezell of the Information Technology and Innovation Foundation, would be the wrong move. “If you're stuck to the old way and don't have the capacity to digitalize manufacturing processes, your costs are probably going to rise, your products are going to be late to market and your ability to provide distinctive value-add to customers will decline.”
50 · Advantage Vol3 2018
Amazon, Alibaba, JD.com and others have implemented AI-controlled robots within their major warehouses, improving stock tracking, reordering and picking, vastly reducing lead times and allowing services like Amazon Prime to provide customers with same-day deliveries. Retail is also a sector that bucks the trend of employment risk. Ocado, and its AI and robotics development arm Ocado Technology, has created more than 14,000 jobs that wouldn't exist without AI, and uses a fleet of centrally-intelligent robots to reduce picking time at its Andover warehouse to around five minutes for a 50-item order. The present and future impacts of artificial intelligence are wide-reaching and highly effective. We’ve looked at a number of sectors in which it is already making a difference, but AI is not exclusive—in agriculture and security, oil, gas and aerospace, AI means better business at all links of the chain and happier consumers. A 2016 Forrester survey said 57% of enterprises believe improved customer experience and support will be the biggest strategic growth/benefit they gain from AI— but that number is bound to grow.
From previous page Businesses from across the globe are beginning to realize the value of AI and it would be unwise to ignore its potential | Nearly every sector is affected by the developments of AI, and as it progresses, it will be interesting to see what the future brings with it
LUXEMBOURG • LONDON • MONACO • LIECHTENSTEIN BAHAMAS • DUBAI • GENEVA • ZURICH
PRIVATE BANKING WEALTH MANAGEMENT INSTITUTIONAL BANKING ASSET MANAGEMENT
www.banquehavilland.com
© Christophe Mariot - Le Studio Photographique / Hine, refer to epicurean feature
The Future of Cognac Innovations in Luxury Liaigre Design The Art of Enamel
LIFESTYLE
EPICUREAN
A Taste of HISTORY
Cognac is experiencing a renaissance, with purveyors both new and old changing the way we see this precious spirit
A
t the end of the 20th century, cognac seemed to vanish into history with old men’s grips of their short-legged tulip-shape glass and cigar. These men did disappear, but cognac stayed—stronger than ever. Now it carries a new, younger image with African American rappers, trendy fashion, modern arts and futuristic visual technology. The skillful marketing teams are targeting young adults of both genders by offering them glamour and individuality—along with social and environmental responsibility.
Put another way, imagine making products you will never get to taste ready—that’s what being a cognac family is all about. Our quarter is not three months but 25 years,” he says smiling as he shows us a roll of film behind bulletproof glass of a custom-made safe. “100 Years’ is a movie made by John Malkovich, inspired by the time it takes to make a bottle of Louis XIII. The door is designed to open automatically in 100 years. It’s a movie we will never see!”
“QUARTER OF 25 YEARS”
Being the luxury-product cognac is today, it is overwhelming to think of its “birth” being just a series of consequences. It was the Dutch, sailing the navigable river Charente to load salt in the 16th century, who, in need of supplies, bought some wine the area was offering. The wine was low in alcohol and spoiled easily, so distillation offered a solution to a problem. When arriving to their destination the spirit called brandewijn (burned wine) was diluted “back to wine.” Distilling also saved a lot of space on board and it became a practice of doing it twice—up to 72% abv and thus concentrating the liquid nine times. However, the brandy born this way was colorless for another hundred years, until someone noticed it tasted better after having spent time in Limousin oak barrels due to the delays of shipping: the process that still today turns eau-de-vie into cognac.
The tiny old town of Cognac is built of the local white stone and surrounded by endless vineyards, making it look like any historic small place in France, except for the famous names decorating the houses and street signs. Rémy Martin is certainly one of the icons of Cognac and their premises (or their two-digit growth numbers) are not modest either. They joined forces with the Cointreaus in the 1990s but have been run by the same family since 1724. Young brand ambassador Florian Hériard Dubreuil proudly presents the company’s breathtaking stocks of barrels, cognac distilled by his ancestors still waiting to be bottled. “It’s both an honor and a huge responsibility to work with what your great grandfather started. 54 · Advantage Vol3 2018
BIRTH OF THE BRANDY OF COGNAC
WORDS Liisa Huttu-Hiltunen. IMAGE © LOUISX III COGNAC
“
‘100 Years’ is a movie made by John Malkovich, inspired by the time it takes to make a bottle of Louis XIII. The door is designed to open automatically in 100 years. It’s a movie we will never see! Florian Hériard Dubreuil , Brand Ambassador, Rémy Martin
”
EPICUREAN
Cognac has lived through several wars, epidemics and economic crisis. Companies that survived and now thrive have understood the importance of investing into distant future rather than making a fast profit. Consolidation has helped smaller companies and sales of brands to multinational, multi-beverage and multi-product companies have brought stability and financial security to the industry. Now it is time to multiply again.
PHILBERT BROTHERS MAKE COGNAC AS THEY ARE The wall of Pierre-Olivier Précigout's small distillery is decorated with awards of distilling excellent cognacs for Rémy Martin to age and blend. Together with his brother Xavier, after taking over their family estate in 2006, they decided also to create a brand of their own. Philbert Brothers are a breath of fresh air. They make cognac as they are: free from binding traditions of big companies. “We cultivate
56 · Advantage Vol3 2018
now 120 hectares of vineyard on the best crus of Cognac and by distilling small batches we want to show the difference a terroir can make,” states Pierre-Olivier reminding that distillation concentrates everything, in good and bad. Dovecote is made of 10 to 12-year-old batches from a single plot. It is an excellent, full bodied and complex example of their skills, but not their only refreshing idea. Philbert is the first house to present cognacs aged in sauternes and sherry casks. Unlike the bone-dry Rémys, Philbert’s younger cognacs have a touch of sweetness—a feature that appeals to women. “We want to shake the dusty image of cognac and also get the young middle class to try our products. We are present in beach parties and bars. We discuss cocktail recipes with our followers on social media,” explains PierreOlivier, confirming their rebellious image with motorbikes and casual wear. “We toss the tailor-made suite and cigar! We rock ’n’ roll!”
From previous page LOUIS XIII Cognac is an exquisite blend of up to 1,200 grapes eaux-de-vie sourced 100% from Grande Champagne | Pierre-Olivier and Xavier are the two brothers behind the cognac Philbert brand | Cognac is in the throes of a revival as classic recipes are rediscovered and riffed upon
TIPS TO ENJOY COGNAC FROM THEIR MAKERS As an aperitive: Philbert’s PierreOlivier encourages to play with zest of orange, Perrier and ginger—on top of cognac and ice. There are plenty of delicious recipes available also on Hine’s websites. Combine with food: Just remember a strong spirit needs heavy textures such as fatty food alongside. Forget spices like pepper; the alcohol will strengthen any burning sensation. Rémy Martin offered us light blue cheese on a soft ginger biscuit. The combination brought out the yellow fruit of the VSOP, whereas foie gras made 1738 Accord Royal show exciting smoke and ham! Matured parmesan cheese combined with the XO was just an amazing parade of lingering flavors…
HINE SPECIALIZES IN VINTAGES AND BRITISH AGING
From left © Cognac Philbert, © Eric Medsker
Hine believes in consumers’ growing interest on individual products with an origin and they want to emphasize viticulture’s and vinification’s importance in a quality cognac. As proof of that, their deputy cellar master Pierre Boyer was hired from an organic winery in Médoc. “Organic certificates are difficult to gain in such a rainy and cool area,” he replies when asked about organic cognacs, “but I hope that in future the whole appellation will enjoy a status of environmentally and socially sustainable methods we already are implementing.” Hine is famous for making vintage (and single estate) cognacs—even if it means high security in the ageing cellar, where to guarantee the authenticity of each vintage entrance is possible only in the presence of the bureau. And then there is Homage, a refreshingly sharp and delicate cognac uniting both Jarnac-aged cognacs and Early Landed vintage cognacs aged in cool and damp British cellars. The bureau follows with care the two-decade journey across the channel—as all cognac must be grown, distilled and bottled inside the appellation. “Legally it is an XO, but for us it’s not about the years of aging but the place, as an homage to Thomas Hine, who at the age of only 16 landed in France during the difficult times of 1791, and was imprisoned at the Château de Jarnac. He eventually married his host’s daughter and gave his name to this house,” says Pierre.
A proper glass will improve the experience: A tulip-shaped glass will not let the precious aromas escape but gathers them above the glass. You may swirl the glass to lose more aromas, but do not stick your nose inside the glass: The high alcohol content may numb your senses. Take a small sip and allow the liquid to touch all the regions of your mouth. Wait for the length of the finish. A quality cognac lingers a while! Typical aromas of cognac: The aromas vary according to the cognac but also the taster. You may discover fruit from prune to lemon and orange, from apricot to banana, dried or candied fruit, spices, coffee, caramel, smoke or wood, even flowers. Most of the cognacs are blends of different vintages and barrel-types, chosen very carefully to offer a complex bouquet in the final product. VS, VSOP and XO are aging designations (of two, four and 10 years) based on the length of barrelaging of the youngest eau-de-vie in the blend.
Embraer Quarterly · 57
STYLE
LUXURY
REDEFINED
Technology, globalization and a generational shift are forcing luxury brands to make quantum leaps, presenting innovative ideas for the needs of today’s—not yesterday’s—customers
T
here’s a quiet development happening in the world of luxury that is making waves around the world, from the streets of Mayfair to Shanghai’s Nanjing Road. The consumer marketplace is changing rapidly and the very idea of “luxury” has changed dramatically over the years. In 2017, the luxury industry grew by 5% to an estimated USD 1.4 trillion globally, according to the Bain Luxury Study. The growth is largely attributed to the new and increasingly style-conscious middle class in China, but other factors like the “millennialization” of luxury customers are forcing brands to rethink the way they reach their customers. Many traditional luxury brands are struggling to make the leap, but there are some in the industry that
58 · Advantage Vol3 2018
are innovating with new products, services, and marketing strategies to maintain—or increase—their market share. In the 2017 State of the Luxury Industry Study, a need for innovation was declared a critical business priority for the market. “The new luxury is not a showoff,” said one market insider. Technology and globalization has allowed for younger, lower-priced brands to satisfy values traditionally filled by luxury brands, such as quality, style, workmanship and design, forcing the latter to revisit their strategies. “There seems to be a wider demographic and growing base of consumers looking for exceptionally made, sophisticated and well-priced merchandise. Why that is called ‘luxury’ is a question we should be
asking ourselves.” These and other factors have seen the rise of a new type of shopping experience, particularly in the digital sector. Farfetch and Yoox Net-a-Porter Group are the undisputed leaders in the online luxury segment and both are looking at innovations beyond the scope of the web to attract even more customers. Farfetch’s “Store of the Future” at Browns in London offers a personalized customer experience that blurs the lines between on and offline shopping. Using a combination of augmented reality, in-store sensors and an interactive changing room with smart mirror technology, shoppers receive personal recommendations based on their browsing history and highly trained staff.
Burberry is also diving into the world of augmented reality. “Augmented Reality is a powerful new creative tool to engage our customers, allowing them to experience our brand through technology as never before. We see AR as a long-term addition to our digital communications, with a myriad of exciting possibilities for the future,” said Sarah Manley, Chief Marketing Officer at Burberry. The brand teamed up with British artist Danny Sangra to create a portfolio of original artworks entitled “Now Then,” in which Sangra’s designs are juxtaposed over vintage Burberry imagery sourced from the brand’s archive via the user’s phone camera.
WORDS Nicholas Thompson. IMAGES From left Courtesy of Farfetch, © Valentino spring/summer 2017
Some don’t narrow innovation to the latest technology, though, instead betting on human behavior. “Will we use iPhones in 20 years?” Asked LVMH (Louis Vuitton Moët Hennessy) director Antoine Arnault at a recent Condé Nast International Luxury Conference. “Who knows? But in 20 years, people will still drink Dom Pérignon.” Online shopping also poses a threat to traditional retail. Though brick-and-mortar stores certainly haven’t lost their place, they need to reinvent themselves to better engage with customers, transforming the
conventional monologue they’ve held about themselves to deliver immersive experiences that engage with customers. By creating a seamless path from inspiration to purchase, luxury brands can connect with their customers through both physical and digital touchpoints
“
Augmented Reality is a powerful new creative tool to engage our customers, allowing them to experience our brand through technology as never before. Sarah Manley, Chief Marketing Officer at Burberry
”
where service, experience and products interact. Italian fashion house Valentino has partnered with the Yoox Net-a-Porter Group to create an omnichannel business model called “Next Era,” which will roll out this year. The experience will bring together Valentino’s online and offline
retail, creating a seamless customer experience that can increasingly be personalized using artificial intelligence. Another Italian powerhouse, Gucci, has managed to utilize e-commerce in ways that many other brands have not, attributing to a revenue increase of more than 42%. But even the brand’s flagship stores have used innovation to attract more customers. For the spring/summer 2018 collection, Gucci stores around the globe were transformed into interactive art galleries, with scannable ads and augmented and virtual reality experiences. This sort of innovation has led to millennials accounting for about 50% of the brand’s revenues. By evoking a feeling of belonging, brands can attract customers through a strong point of view and compelling values that are expressed. With more access to customer data than ever before, luxury brands have an opportunity to surprise customers with personalized offers and services that provide a seamless purchasing experience. It was initially innovation that made luxury brands great—and that’s precisely what can keep them going today.
From left Farfetch’s “Store of the Future” at Browns in London offers a personalized customer experience that blurs the lines between on and offline shopping | Italian fashion house Valentino has partnered with the Yoox Net-a-Porter Group to create an omnichannel business model called “Next Era”
Embraer Quarterly · 59
DESIGN
A New CHAPTER in DESIGN Liaigre creative director Frauke Meyer reveals how the brand is being taken to the next level
60 · Advantage Vol3 2018
From left Liaigre’s new flagship showroom opening in Autumn 2018 in Paris showcases the brand’s newfound eclecticism | Liaigre is now under the helm of creative director Frauke Mayer
WORDS Nicholas Thompson. IMAGES From left © Claire Israel / Liaigre, © Francois Rotger / Liaigre
T
here are few brands that are as synonymous with luxury design as Liaigre. Since the opening of the first showroom in Paris in 1987, the brand’s timeless and elegant architectural style has redefined modernism. Thirty years later, the brand is still creating timeless interiors, now under the helm of the artistic direction of creative director Frauke Meyer, who joined the company more than 20 years ago. “Liaigre’s philosophy has remained constant since day one,” explains Meyer. “It is centered around relevance and harmony.” Under the new leadership, Liaigre’s interiors are being taken to a new level. Their designs have a depth and density to them that render the theatricalities often found in interior design unnecessary; each element conceived to work in harmony with the other. “The style is part of a classicism that draws from the modern day and expresses its epoch,” says Meyer. Liaigre counts private residences, hotels, office buildings and showrooms as part of its portfolio, in addition to a furniture collection including more than 400 pieces, each designed for individual projects or clients. The studio’s design service provides bespoke interior decoration from the London, New York, Paris and Bangkok showrooms. Meyer joined the company shortly after graduating from university in Paris, where she met Christian
Liaigre during her exams. “We worked together for 18 years and have similar viewpoints on interior architecture and lifestyle,” says Meyer. Originally from northern Germany, Frauke Meyer says that she has always had a “French” way of looking at things. “The French and I have much in common, like a great sense of rigor and discipline. I am very much drawn to elegance, modern luxury and a certain ‘French taste’—something Liaigre clearly embodies.” Over 30 years after its founding, Liaigre has opened a new flagship
showroom on the Right Bank of Paris, a major step for the brand. Housed in an 18th-century townhouse, Liaigre treated the space as a private project, completely remodeled to give it a new identity. “I hope that the result will show that our identity still pulls from the same timeless and essential values of functionality, rigor in proportions and attention to detail, combining elegance, quality, comfort and durability…but with a twist, bringing in the fresh, the unexpected, the freedom, the irregular and a certain experimentation,” Meyer says about the new space.
Embraer Quarterly · 61
Spread across four floors, the unique offering gives visitors the chance to witness the precision with which Liaigre executes projects. Everything from the elevator doors to the front gate has been custom designed and made by the brand. Renowned experts in cabinetry, bronze-making and wood paneling were commissioned to work on exclusive designs. “We also designed all of the furniture,” says Meyer. Art plays a substantial role as well, with unique pieces displayed by young artists, provided by influential art galleries. There is also an artist’s workshop on the third floor, with temporary exhibitions that help show different facets of the brand’s identity. With Meyer at the helm of Liaigre, a new and exciting chapter has begun for the brand. While preserving its history, she is using her skills and exquisite taste to elevate Liaigre to an entirely new level, the new flagship is just one of many exciting developments for the studio. “The flagship showroom reflects the deep, grounded and global approach Liaigre has in its own philosophy of living,” says Meyer. “It shares part of who we are and what we love.”
“
The new flagship showroom reflects the deep, grounded and global approach Liaigre has in its own philosophy of living and additionally shares part of who we are and what we love. Frauke Meyer, Creative Director, Liaigre
”
62 · Advantage Vol3 2018
Clockwise from left © Claire Israël / Liaigre, © Mark Seelen / Liaigre, © Claire Israël / Liaigre, © Nicolas Heron / Liaigre
DESIGN
Clockwise from below Liaigre recently opened a new showroom in the NoMad area in New York | Liaigre works with renowned experts to produce unique peices of design | The Madison Avenue showroom distills the best of French design in an airy, modern setting | Liaigre intriors reflect both a rigorous design and special consideration for function
Embraer Quarterly ¡ 63
MASTERY
PRIZED POSSESSIONS
Through craft and artistic skill, artisans turn timepieces into rare collector’s items that can be passed down for generations
Clockwise from left The enameling process requires glass reduced to fine grain to be melted at 1500 °F | Jaquet-Droz’s 2017 collection of Petite Heure Minute watches showcase the masterful artistic ability of the ateliers artists | Plique-àjour is another technique featured in Vacheron Constantin’s Métiers d’Art Les Aérostier collection
T WORDS Debbie Hathway, Aliena Haig. IMAGES Clockwise from left © Johann Sauty / Vacheron Constantin, © Jacquet Droz, © Johann Sauty / Vacheron Constantin
he art of enameling in watchmaking dates back to the 15th century, although it was used by goldsmiths and jewelers prior to that. Several enameling techniques are used to decorate dials and cases, but only a few master craftsmen have the skills to apply them. The enameling process requires glass, reduced to fine grain and laid on a gold, silver or copper plate, to be melted at 1500 °F. The resulting enamel finish is often unpredictable depending on the color of the glass combinations and their reaction to the high temperature.
Cloisonné is one of the most timeconsuming methods. Thin metal strips must be soldered to the edge of the piece, forming contours and cells that can be filled with enamel powder for firing. This technique dates back to the 4th century and features in Ulysse Nardin’s Classic Collection ode to the Chinese Treasure Boat that was part of Admiral Zheng He’s fleet during the Ming Dynasty. The Jaquet-Droz family pioneered the use of decorative arts in luxury timepieces. The maison’s 2017 collection of Petite Heure Minute Black Enamel watches showcase an exquisite technique that few can
replicate. An ode to the beauty of wildlife, the artists of Jaquet Droz Ateliers d’Art employ a wide range of brushes—some measuring a mere hair’s breadth—to bring details to life barely visible to the naked eye. Limited to 28 pieces, each is one-of-a-kind and painted over a base of black enamel, providing an unprecedented level of depth. Another exceptionally challenging technique for applying enamel is plique-à-jour, which features in Vacheron Constantin’s Métiers d’Art Les Aérostiers collection. Its successful application relies on the master craftsman predicting the thickness of the enamel layer that is stretched across a thin frame as opposed to normal enamel that is applied onto metal. Putting it to use for the first time in the Metiers d’Art collection,
the technique helps to achieve an airy transparency perfectly suited for the Aérostiers collection. As a tribute to the first days of defying gravity, each design pays homage to one of the five revolutionary hot-air balloon flights made in France in the 18th century.
“
The main strength of enamel is its inalterability. The colors will go through centuries without any alteration. Anita Porchet, Master Enamelist
”
The combination of courage and genius behind the pioneering voyages are exquisitely articulated through the uniquely beautiful and subtle balance between the various shades of the enamel. Each piece is distinctive and unparalleled in completion and due to the nature of the technique, the colors will never fade, much like the balloons and their vivid mark on history. The resulting timepieces are historical keepsakes and works of art ready to accompany the skyborne adventurer on any journey.
Embraer Quarterly · 65
MAKING A DIFFERENCE
THE POWER
OF SELF-DETERMINATION Captain Dandy Alex Wilson served in Iraq in 2007 and was leading a platoon northwest of Baghdad when a roadside bomb exploded beneath them. Losing part of his leg as a result, Wilson was faced with a long road to recovery but found the strength and determination he needed by turning to sport
From left Embraer Executive Jets’ Vice President - Flight Operations, Bradley McKeage | Captain Dandy Alex Wilson | Embraer Executive Jets Lead Assembler Christopher Le Cun | Embraer Executive Jets Account Manager Eddy Barrios | Embraer Executive Jets Senior Captain Samuel Bennett
Q&A Why did you decide to join the U.S Army?
I joined the Army for several reasons. I always wanted to serve my country in some way. I was also surrounded by friends and family who have always been dedicated to service: My parents were in the Air Force, my grandfather in the Navy and aunts, uncles and good friends are Marines. I was inspired by their own service and their example encouraged me to pursue my desire to join after I graduated from 66 · Advantage Vol3 2018
Princeton. Ultimately, it was also for personal development reasons. I wanted to build up my self-confidence, leadership abilities and prove to myself that I could overcome challenges.
What are some of the values you took away from your time as a service member?
While serving in the Army, I was able to build my self-confidence, develop my decision-making and leadership capabilities
and my belief in my own abilities to overcome life’s difficulties and obstacles. I can still repeat Army’s seven core values and they remain close to my heart. One of my greatest personal realizations was when I found myself emanating those values (Loyalty, Duty, Respect, Selfless Service, Honor, Integrity and Personal Courage) that I had witnessed in my family and mentors growing up. Those values were codified and solidified by my training and service
in the military. Overall, it’s the sense of being part of something bigger than myself, something great and important in the world.
Following your injury, how did you motivate yourself to get active again?
Many things motivated me during my recovery: my therapists who set goals, my family who supported me, my fellow soldiers who were going through similar or more difficult struggles. But also my personal
motivation to simply improve from the bad state both physically and, even more so, mentally, that I experienced at the outset of my recovery. Once I started adaptive reconditioning and setting goals for myself, I became increasingly more active and motivated to get better.
Combined with larger goals to work towards, a race or competition for instance, the small goals add up to a recovery from injury and a return to a sense of normalcy. It may have been elusive or impossible without them otherwise. I think participation in sports can be a great motivator and personally,
know what that new normal state was. I had to accept that things were different, that I was different and that acceptance could help me move forward. My advice would be to try to make the most of the situation and take advantage of the opportunities that come your way. By accomplishing goals, your confidence
your recovery and rehabilitation?
The games were excellent; it was genuinely a great experience. Being part of a team again, with those who have gone through similar difficulties, had a huge positive impact on me. The feeling of coming together to win, of hard work paying off, to overcome obstacles and accomplish goals was unlike anything else. I had a strong personal performance winning the gold in shot put, gold in diskus (as well as setting the new record), bronze in the team archery shoot and bronze in the sitting volleyball competition.
Your transportation for the Warrior Games was provided by EMBRAER. How was your flight in the Legacy 500?
You have participated in many sport events since your injury. What role did sports play in integrating back into civilian life?
Sports played a tremendous role in my recovery by giving me goals to reach, however small, and to keep striving towards something—anything. Adaptive reconditioning and adaptive sports allow you to say to yourself “one more repetition, one more stretch, one more minute on that machine.”
playing sports allowed me to feel athletic again, albeit in a different way than before. Regardless, I have still experienced the same feelings of overcoming difficulty and accomplishment.
What message would you have for other people who have been injured or are dealing with a physical disability?
I was able to accept my new normal simply by talking about my experiences, even though at the time I didn’t
builds up and that in turn can help you to improve physically, mentally or both. Simply talking about and sharing your experiences, especially with those who have gone through similar difficulties, can also change your life for the better. I found that the more I talked about my experience and feelings, the more I could handle them instead of having them overwhelm me.
You participated in the 2018 DOD Warrior Games. How was it and how did it effect
I really appreciate all that EMBRAER offered and did for me. Everyone was warm and professional, the flight was extremely comfortable and the overall experience was excellent. I hope that EMBRAER has the opportunity to support other veteran causes and potentially the Warrior Games in the future. I know that those recipients will find great value and feel the same overwhelming appreciation for the support and the consideration that I experienced on my journey. I want to extend a special thanks to Brad and Sam, who executed a smooth flight and took the time to talk through all the systems of the jet, and also to Chris and Eddy, who accompanied me on the trip and made my flight as enjoyable as possible.
Embraer Quarterly · 67
MORE THAN
1,200 AIRCRAFT IN EMBRAER’S GLOBAL BUSINESS JET FLEET
6JETS BUSINESS
4
CLEAN-SHEET
DESIGNS
BUSINESS JET IN
OPERATION MORE THAN
70 COUNTRIES
#
1
MAKER OF THE WORLD’S BEST-SELLING LIGHT BUSINESS JET FOR
6
CONSECUTIVE
YEARS
PORTFOLIO
Every 10 seconds, an Embraer-manufactured aircraft takes off somewhere in the world, transporting over 145 million passengers a year. Since its inception nearly 50 years ago, Embraer has boldly and consistently revolutionized the commercial, defense, agricultural and business aviation segments—and now, as one of the world’s leading aircraft manufacturers, Embraer also boasts one of the broadest portfolio of business jets on the market. Our classleading aircraft continue to challenge convention, and when it comes to delivering the ultimate in value and customer experience, Embraer is in a class by itself. We take on our customers’ challenges and apply fresh, innovative perspectives to create solutions that enable them to outperform. That’s Embraer’s mission, and that’s what truly makes all the difference.
Scan the QR code for direct access to sales contacts + more
68 · Advantage Vol3 2018
Occupants: 6/8 Range (4 occupants, NBAA reserves): 1,178 nm High-Speed Cruise: 406 ktas MMO: M 0.70
Occupants: 8/11 Range (6 occupants, NBAA reserves): 1,971 nm High-Speed Cruise: 453 ktas MMO: M 0.78
Crew + Standard Pax/Max. Pax: 2+7/9 Range (4 pax, NBAA reserves): 2,904 nm High-Speed Cruise: M 0.82 MMO: M 0.83
Crew + Standard Pax/Max. Pax: 2+8/12 Range (4 pax, NBAA reserves): 3,125 nm High-Speed Cruise: M 0.82 MMO: M 0.83
Crew + Standard Pax/Max. Pax: 2+13/14 Range (4 pax, NBAA reserves): 3,900 nm High-Speed Cruise: M0.80 MMO: M 0.80
Crew + Standard Pax: 2/3+13/19 Range (8 pax, NBAA reserves): 4,600 nm High-Speed Cruise: M 0.82 MMO: M 082
Embraer Quarterly · 69
GLOBAL PRESENCE
CANADA ALBERTA DORVAL
AMSTERDAM, NLD FARNBOROUGH, GBR BRUSSELS, BEL
LOUISVILLE, KY ST LOUIS, MO
WINDSOR LOCKS, CT
PARIS Le Bourget, FRA
LAS VEGAS, NV MESA, AZ FLORIDA, USA Fort Lauderdale
TEXAS, USA
Melbourne
Dallas
NIGERIA IKEJA, LAGOS
Titusville
Houston
SOUTH AFRICA JOHANNESBURG
MEXICO APODACA
SÃO PAULO STATE, BRA UNITED STATES OF AMERICA INDIANAPOLIS, IN AUGUSTA, GA LAS VEGAS, NV BATTLE CREEK, MI LINCOLN, NE BELGRADE, MT LOS ANGELES, CA CHATTANOOGA, TN MILAN, IL CLEVELAND, OH NAPLES, FL DALLAS, TX PROVO, UT DULLES, VA RONKONKOMA, NY EAST ALTON, IL SANFORD, FL GRAND JUNCTION, CO TRENTON, NJ GREENVILLE, SC VAN NUYS, CA HAYWARD, CA WICHITA, KS HILLSBORO, OR HOUSTON, TX (George Bush & Hobby Airports)
Scan the QR code for detailed contacts
70 · Advantage Vol3 2018
Sorocaba 24/7 São José dos Campos São Paulo
VENEZUELA CARACAS
CHILE SANTIAGO
BRAZIL CURITIBA, PARANA GOIANIA, GOIAS IGARASSU, PE RECIFE, PE BELO HORIZONTE, MG
ARGENTINA BUENOS AIRES
CZECH REPUBLIC
PORTUGAL
ALVECA DO RIBATEJO
PRAGUE
ENGLAND
RUSSIA
BOURNEMOUTH LONDON
MOSCOW
SLOVAKIA
(Luton and Stansted Airports)
BRATISLAVA
GERMANY
SWITZERLAND
AUGSBURG BREMEN WESSLING
ALTENRHEIN BASEL GENEVA
BEIJING, CHN CHINA BEIJING HONG KONG SHANGHAI TIANJIN CITY
DUBAI, UAE
SINGAPORE, SIN SINGAPORE SINGAPORE UNITED ARAB EMIRATES ABU DHABI DUBAI
INDONESIA SOUTH ARON, JAKARTA
EMBRAER GLOBAL HEADQUARTERS (São José dos Campos, Brazil) EMBRAER NORTH AMERICA HEADQUARTERS (Fort Lauderdale, USA)
OWNED SERVICE CENTERS AUTHORIZED SERVICE CENTERS
DISTRIBUTION CENTERS
AUSTRALIA MELBOURNE PERTH SYDNEY
REGIONAL SALES LOCATIONS TRAINING FACILITIES PRODUCTION FACILITIES
INDIA AHMEDABAD, GUJARAT BELANGONDAPALLI, HOSUR CHENNAI, TAMIL NADU HYDERABAD, ANDRA PRADASH MUMBAI SANTACRUZ EAST, MUMBAI
SOROCABA FBO GLOBAL CUSTOMER CENTER–EXECUTIVE JETS ENGINEERING & TECHNOLOGY CENTER
24/7
GLOBAL CONTACT CENTER
Embraer Quarterly · 71
EVENTS
EVENTS HIGHLIGHTS We were delighted to proudly showcase our aircraft at local and global industry and lifestyle events, to give our future customers and aviation enthusiasts an opportunity to explore our award-winning business jets in an area near them From June 7-9, we showcased our Phenom 300E and Legacy 500 at the France Air Expo, which took place at the Paris-Le Bourget Airport. Back on another continent, it was our pleasure to join aviation enthusiasts with our Legacy 500 and Phenom 300E during CBAA 2018 and on June 20th we flew our Legacy 450 and Phenom 300E for the Mountain Aviation evening event. Our Phenom 100EV was the star attraction at the Great Planes Expo, held from June 19-20 and on June 21 during the NBAA Regional Forum, our classleading line of business jets was represented by our revolutionary Legacy 500 and Phenom 300E. July brought us the Farnborough Airshow, from July 16-22, where we delighted countless visitors with the Phenom 300E and Legacy 500. We are always happy to be back at EAA AirVenture, in Oshkosh, Wisconsin. This year, the largest business aviation show in the
world took place on July 23-29. Thousands of visitors toured our Phenom 100EV and Phenom 300E jets during the seven-day event and we look forward to returning next year. During the Big Sky PBR, we showcased our Phenom 300E mockup, alongside our Legacy 500 business jet. On August 8th, during the PNC's Evening in Aviation event, we were happy to showcase Embraer's Phenom 300E and Legacy 500. As we move ahead into the coming months, we look forward to building on this year's strong momentum. We aim to bring not only our awardwinning aircraft, but also highquality customer service to greater audiences while continuing to serve and fulfill the needs, wants and desires of our existing customers. We hope to see you soon!
SAVE the DATE
NBAA REGIONAL September 6 San Jose, CA, USA
AIRCRAFT EXPO September 7-8 Santa Ana, CA, USA RUBAE September 12-14 Moscow, Russia CHANNEL ISLANDS AIRSHOW September 18-19 Jersey and Guernsey NBAA October 16-18 Orlando, FL, USA CORPORATE JET INVESTOR November 13-14 Miami, FL, USA AIRCRAFT EXPO SCOTTSDALE November 9-10 Scottsdale, AZ, USA
72 ¡ Advantage Vol3 2018
ANTICIPATE THE FUTURE
WE’RE HAPPY WE MADE YOU HAPPY
On behalf of our entire team, we would like to thank you for placing your confidence in Embraer and for participating in the 2018 AIN and Pro Pilot Product Support surveys. We are honored to be ranked #1 in the 2018 Pro Pilot survey and remain one of the top two highest-ranked companies for the seventh consecutive year in AIN's survey. Your feedback is essential in helping us understand how to further improve the quality of our products, support and services.
We’re here to keep you flying.
Johann C. Bordais President & Customer Happiness Officer Embraer Services & Support
services.embraer.com