Keynote Speakers

12:00 p.m. – 1:00 p.m.

Ty Muse, President & CEO - VISIONS Federal Credit Union

FINDING YOUR WHY

Overview: Ty Muse, President/CEO of Visions Federal Credit Union, will help motivate you to find your “why” so you can become the best version of yourself. Through inspirational stories and relatable anecdotes, you’ll learn about his background, career path, and the lessons he’s learned along the way. He urges everyone to find that “one thing” they are passionate about to make their life, family, job, and community better.

Location: 3rd floor Ballroom

2:45 p.m. – 3:45 p.m.

Molly Arbogast, Owner & Founder - POV Sports Marketing

GETTING OUT OF YOUR OWN WAY

Overview: : Molly Arbogast will share highlights from her 30-year career in the male-dominated sports industry. From being the first woman in the room at several sports teams to starting her own sports marketing agency, it’s about being brave, having confidence in your abilities and surrounding yourself with champions.

Location: 3rd floor Ballroom

NETWORKING HAPPY HOUR IN EXPO: 3:45 p.m. – 5:00 p.m.

Overview: The perfect end to an amazing day… Join us in the 1st floor Lobby to visit with our Expo vendors and enjoy a cash bar and networking in the Mezzanine overlooking the Expo. Follow up with the contacts you made, take a breath with us, and revel in all we learned together.

Location: 1st floor Lobby & Mezzanine

THE BOOK NOOK

Looking for a new book to “improve you”? Make your way to The Book Nook and take a seat in a comfy chair to look through our book selection. Buy one or buy all, at a discounted price. Each book is specifically recommended from one of our Keynote or Breakout Workshop speakers to inspire, educate, and develop your skills! Thank you to Barnes & Noble Wyomissing for passing along their discount to our event attendees!

WINE RAFFLE

After an inspiring and empowering day of meeting new women, learning new skills and bettering you, let’s not forget about our own wellness. Our wine-wellness. We will be randomly choosing an attendee to win!

2 the conference&expo

BREAKOUT WORKSHOP SPEAKER PROFILES

Adrienne Himelright

Owner, Life Coach & Doctor of Physical Therapy – The Empowered PT Adrienne Himelright is a Life Coach and a doctor of physical therapy. She has been Coaching clients for the last year and has created a 5 figure business called The Empowered PT. She empowers people to change their lives through absolutely loving themselves so they can show up with confidence, love others more genuinely, set clear boundaries, and stop people-pleasing. She is passionate about empowering people to live any life they want. Adrienne has been married to her hot husband, Kent, for the last 12 years and they have 2 boys together, ages 6 and 3 years old. In her free time Adrienne loves to travel, be outside, go dancing, drink coffee and wine, and enjoys laughing with friends and family.

Wendy Kerschner

Go-Getter* Go-Giver Wendy is a Go-Getter and a Go-Giver! After 25+ years of selling in various industries… including microbrews, a short stint in real estate, promotional marketing, fitness and geriatric healthcare, Wendy decided to “retire” at age 47. She now spends her days living her best life: reading, hiking, volunteering, having fun and helping whomever she can. Dennie Smith

Director of Business Peak Capital Dennie Smith, Director of Business Development for Peak Capital, is responsible to lead both the sales organization and client-relationships. She supports strategic projects and guides long term objectives to meet business needs while tracking new markets, emerging trends, and market share growth. She is a performanceoriented and solutions-driven leader, with a comprehensive and exceptional record of achievement. She is known as a tenacious and loyal manager with a strategic and logical but creative approach to solving problems, bringing in customers and accomplishing profit targets. Dennie is passionate about helping others work towards greatness. She has an eye for seeing potential especially in the midst of tension because there is an opportunity for growth that may not be present elsewhere. She prides herself on being comfortable with the uncomfortable and encourages others to do the same so that neutralizing moments of conflict become centered on a more powerful goal. She is also the Chair of the Research and Development Committee for Women2Women and takes pride in her commitment to women in business.

ATHENA RECIPIENT PROFILE

John Connell

Mentor & General Manager - The Cope Company Salt & Conestoga Log Cabins & Homes (Peak Capital) John Connell serves as General Manager for two of Peak Capital’s companies, The Cope Company Salt and Conestoga Log Cabins & Homes. Mr. Connell has broad experience in executive management of companies ranging from retail to biologic development. His career in the human medical field started as a sales representative for McNeil Laboratory, a Johnson & Johnson Company. His successes led to his selection, among 50 handpicked colleagues, to start a new division for J&J, Critikon – a medical device company. Mr. Connell then joined as VP of Sales & Marketing for a Venture Capitalfinanced biologic research company. With this experience in animal health, he later founded a new national company in which he and his spouse were coowners. During his 6 years as VP of Sales, Manufacturing, Operations, and Distribution he successfully grew the business to perform at a 7x multiple from his entry. The company received multiple awards during that time including the Impact award for the City of Richmond, VA, Ernest Young Accounting award, the Virginia Small Business of the Year award, as well as the National Small Business of the Year award. Mr. Connell’s strengths are best focused on product, industry, and market evaluation, as well as cultivating a dynamic corporate culture and individual personnel development. These skills have contributed to his successes in product development, as well as business development through M&A activity.

2022 ATHENA Recipient: Christi Terefenko, Co-Founder & Executive Director - VOiCEup Berks

Christi Sychterz Terefenko was born and raised in downtown Reading, PA. She attended Lehigh University where she received a bachelor’s degree in mechanical engineering and then Johns Hopkins University where she received a master’s degree in biomedical engineering. After graduate school Christi relocated to Virginia where she began her career in medical research which lasted for the next 20 years. She moved back to Berks County in 2001, continued to work as a research consultant, and began to become involved in nonprofit work locally. She volunteered for many organizations and served on several boards, using her experience in medical research, technical/proposal writing, and organizational leadership to assist nonprofits create positive change in the community. Moved by the desire to serve others, in 2015, Christi and 2 close colleagues co-founded VOiCEup Berks, a nonprofit which seeks to connect people to meaningful volunteer and servicelearning opportunities. She has subsequently transitioned away from medical research and into the organization’s Executive Director position where she seeks to inspire others – especially youth – to service as well.