BACHELOR OF SCIENCE
SOCIAL MEDIA AND DIGITAL MARKETING CONCENTRATION A Powerful Educational Experience We are living in the content creation economy. Digital content, in all forms, has the power to attract, engage, and propel brands to market leadership. The philosophy of this concentration is that content excellence is the foundation of all social media and digital marketing. Students learn how to create, distribute, measure, and grow engagement with content to achieve organizational goals. They will create a rich, deep, and creative content portfolio that will serve as proof of exceptional abilities upon graduation, thereby leading to a distinct advantage in career development.
A Cutting-Edge Curriculum In addition to courses in marketing strategy, integrated marketing communications, and marketing research, this concentration includes four distinct courses that are the pillars of social media and digital marketing: • • • •
Social media planning Digital marketing tactics Applied digital analytics Content marketing principles
The goal of this concentration is to prepare students for rewarding and exciting careers across the spectrum of opportunities in the social and digital space.
QUALITY
The foundation of this concentration is content excellence. Students learn the latest content strategies and tactics for impact.
RELEVANT
Students develop an extensive content portfolio based on careful study of the world’s leading social and digital marketers and insights from award-winning agencies.
INDUSTRY CERTIFICATIONS
The concentration is designed to jumpstart careers in social media and digital marketing. Students complete the concentration with industry-recognized certifications.
BACHELOR OF SCIENCE
SOCIAL MEDIA AND DIGITAL MARKETING CONCENTRATION There are many internships available in social media and digital marketing and credit can be earned by doing such internships. Career Services helps arranges these internships for students. “The courses I took while at Niagara equipped me with skills and knowledge that are imperative to my career as a digital marketer!” Ashley Decker, ’20
MBA - Strategic Marketing Digital Marketing, Rich Products
Content Marketing Customer Experience Marketing
Social Media Marketing
Search Engine Marketing
Digital Marketing
Careers Experts in social media and digital marketing enjoy leadership positions in virtually all industries including advertising, public relations, fashion, high-tech, manufacturing, consumer products, finance, industrial, and entrepreneurial startups.
$62,000
Average salary for careers in social media, digital marketing, analytics, and search engine optimization.* *Data source: Indeed.com
About Niagara University
Founded by the Vincentian community in 1856, Niagara University educates students in the highest academic tradition so that they graduate with the confidence, clarity of direction, and heightened sense of purpose to excel in their careers and be change leaders in their field. The university has received accolades from U.S. News & World Report, Colleges of Distinction and Money magazine for its ability to offer students a high return on their educational investment.
Digital Analytics
Interface Design Ecommerce Marketing
Niagara University’s Holzschuh College of Business Administration is AACSB Accredited. AACSB-accredited schools have the highestcaliber instructors, and offer the leading–edge courses and programs that businesses seek when hiring the leaders they need today and tomorrow.
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