APICS Logo Graphic Standards
Brand Position The Organization’s Belief and Promise
APICS develops and empowers supply chain professionals and their colleagues. We are essential partners in transforming the way people do business, drive growth, and reach global customers. APICS creates exciting possibilities for current and future supply chain leaders to deliver, innovate, and impact our world.
A P P R O P R I AT E U S A G E O F T H E P R I M A R Y L O G O I S D E P E N D E N T O N T H E S P A C E P R O V I D E D
U S E T H E G R AY S C A L E L O G O W H E N A P P R O P R I AT E
USE T H E I N V E R SE D CO LO R LO G O W H E N P L AC E D O N A DA R K B AC KG R O U N D
AP IC S
A P P R O P R I AT E U S A G E O F T H E S E C O N D A R Y L O G O I S D E P E N D E N T O N T H E S P A C E P R O V I D E D
AP IC S
A P P R O P R I AT E U S A G E O F T H E T E R T I A R Y L O G O I S D E P E N D E N T O N T H E S P A C E P R O V I D E D
PANTONE
447 C
PANTONE
7692 C
CMYK
0 / 0 / 0 / 80
CMYK
98 / 70 / 23 / 0
RGB
74 / 78 / 81
RGB
0 / 90 / 144
100% 80% 60% 40% 20% 100% 80% 60% 40% 20%
A P I C S CO LO R PA L E T T E
Space is equal to 1/2 the x-height
G I V E T H E LO G O S U F F I C I E N T S PAC E A R O U N D OT H E R O B J E C T S A N D CO N T E N T
Advancing‌
Advancing Innovation
Slogan must fit within the width of logo
Advancing can stand alone
Advancing can also be used as a driver for APICS to show how they are moving forward with impact, global reach, strategic thinking, and responding to the ever-changing world. Examples: Advancing Innovation Advancing Membership Advancing Productivity Advancing Careers
S L O G A N U S A G E VA R I E S F O R E A C H L O G O VA R I AT I O N
AP IC S
AP IC S
Advancing‌
Advancing Innovation
Correct usage for single word
Visual triangle lockup for secondary logo usage
S L O G A N U S A G E VA R I E S F O R E A C H L O G O VA R I AT I O N
AP IC S The tertiary logo is to be shown without slogan only
S L O G A N U S A G E VA R I E S F O R E A C H L O G O VA R I AT I O N
Maven Pro Light
Lorem Ipsum Anet
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MAVEN PRO LIGHT 100
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Lorem Ipsum Anet MAVEN PRO LIGHT 200
aAbBcCdD M AV E N P R O L I G H T I S T H E P R I M A R Y T Y P E F A C E .
Lorem Ipsum Anet MAVEN PRO LIGHT 300
W H E N N O T AVA I L A B L E U S E C A L I B R I A S T H E D E F A U LT.
Option A
T H E A P I C S F O U N D AT I O N
Option B
T H E A P I C S F O U N D AT I O N
T H E F O U N D AT I O N L O G O C A N B E U S E D W I T H O R W I T H O U T B R A C K E T S
PANTONE
430 C
PANTONE
7692 C
PANTONE
637 C
PANTONE
7692 C
PANTONE
7692 C
CMYK
57 / 40 / 38 / 5
CMYK
70 / 28 / 4 / 0
CMYK
61 / 2 / 8 / 0
CMYK
7 / 61 / 87 / 0
CMYK
31 / 0 / 68 / 0
RGB
118 / 133 / 139
RGB
68 / 151 / 203
RGB
77 / 193 / 223
RGB
229 / 125 / 60
RGB
183 / 220 / 120
100% 80% 60% 40% 20% 100% 80% 60% 40% 20% 100% 80% 60% 40% 20% 100% 80% 60% 40% 20% 100% 80% 60% 40% 20%
A D D I T I O N A L CO LO R PA L L E T T E
Must include entire crossbar extension when “A� is used as a decorative design element
T H E L O G O C A N B E U S E D I N A VA R I E T Y O F W AY S